Latest Perficient Podcast Episodes
What If Data and Intuition Could Hold Hands? An Interview with Will Stacy, Chief Marketing & Digital Officer at GM Financial
What If? So What? - September 23, 2022 15:00 - 41 minutes ★★★★★ - 24 ratingsIn this episode of Perficient’s What If? So What? Podcast, Jim talks with Will Stacy, Chief Marketing & Digital Officer at GM Financial, about how to approach leadership in the face of massive disruption and how a culture of mentorship makes a world of difference in how an organization grows and...
What If Robots Really Did Run Your Business?
What If? So What? - September 06, 2022 08:00 - 30 minutes ★★★★★ - 24 ratingsIn this episode, Kim talks with Katie King, published author and CEO of ‘AI in Business’ to convince us that robots aren’t taking over the world and that if you aren’t already investing in AI, you’re behind. Katie King is a published author, speaker, trainer, and consultant on artificial inte...
What If Your Customers Were Actually Your Fans? An Interview with Diego Pinzon, Director of Digital Media and Content at MLS’s Atlanta United
What If? So What? - August 04, 2022 16:00 - 40 minutes ★★★★★ - 24 ratingsIn this episode, Kim talks with Diego Pinzon, Director of Digital Media and Content at MLS’s Atlanta United, about what it takes to double down on engaging an already engaged fan base and what the future of digital looks like in professional sports. Connect with Diego Pinzon, Director of Digit...
What If You Didn’t Need to Be (or Even Beat) Amazon? An Interview with Novella Green, director of digital and customer experience for the American Nurses Association
What If? So What? - July 05, 2022 07:00 - 33 minutes ★★★★★ - 24 ratingsIn this episode, Jim talks with Novella Green, Director of Digital and Customer Experience at the American Nurses Association about digitally supporting and advocating for nurses throughout the COVID19 pandemic, as well using what you have; how to educate leadership on the 'why's of a digital bu...
What if Everyone Could Be a Front-line Worker? An Interview with Ron Thurston host of “Retail in America” & Spotify’s John Gregory
What If? So What? - June 21, 2022 07:00 - 43 minutes ★★★★★ - 24 ratingsIn this episode, Kim talks with Ron Thurston – author of the book “Retail Pride” and host of the podcast “Retail in America” and John Gregory, Global Head of Industry for Retail at Spotify to talk about what it means to be a front-line worker in retail today and how that cohort can be tapped for...
What If You Don’t Know Your Customers Like You Think You Do?
What If? So What? - June 07, 2022 07:00 - 46 minutes ★★★★★ - 24 ratingsIn this episode, Kim talks with Andy McMillian and Janelle Estes from UserTesting.com about how to better operationalize customer insights and really walk the talk of customer-centricity. Connect with Andy McMillan, Chair & CEO UserTesting, and Janelle Estes, Chief Insights Officer at UserTesti...
What If You Don’t Know Your Customers Like You Think You Do? An Interview with Andy McMillian and Janelle Estes from User Testing
What If? So What? - June 07, 2022 07:00 - 46 minutes ★★★★★ - 24 ratingsIn this episode, Kim talks with Andy McMillian and Janelle Estes from UserTesting.com about how to better operationalize customer insights and really walk the talk of customer-centricity. Connect with Andy McMillan, Chair & CEO UserTesting, and Janelle Estes, Chief Insights Officer at UserTesti...
What If Digital Business Is Business As Usual?
What If? So What? - May 24, 2022 07:00 - 33 minutes ★★★★★ - 24 ratingsIn this episode, Jim and Kim kick off Season 4 of the podcast, discussing what it means to be a digital business. Why some digital transformation initiatives didn’t pan out as intended; what do we know now that we didn’t then, and what are some persisting and emerging challenges in transitioning...
What If Great Golf and Great Tequila Had One Thing in Common? An Interview with PGA's Abraham Ancer
What If? So What? - April 05, 2022 07:00 - 17 minutes ★★★★★ - 24 ratingsIn this episode, Jim departs from our regular show to talk with Abraham Ancer, pro golfer and entrepreneur, about the intersection of business and technology, where brand, experience, and innovation are changing the way we all work and play. Listen to Abe share stories about his golf career and ...
What If You’re Thinking About Innovation All Wrong?
What If? So What? - March 22, 2022 07:53 - 21 minutes ★★★★★ - 24 ratingsIn this episode, Jim and Kim look back on season three of the podcast and some of the exceptional guests they had the opportunity to interview. They dive into the topic of innovation including why it’s important and why getting back to basics is fundamental. You’ll hear clips f...
What If You Could Measure Everything That Matters? An Interview With Neil Hoyne
What If? So What? - February 22, 2022 08:00 - 36 minutes ★★★★★ - 24 ratingsIn this episode, Jim talks with Neil Hoyne, Googles’ Chief Measurement Strategist, about his new book, Converted: The Data-Driven Way to Win Customers’ Hearts. Neal offers excellent advice about simplicity, a lean approach to measurement, what to do with the data you already hav...
What If You Could Measure Everything That Matters? An Interview With Google's Neil Hoyne
What If? So What? - February 22, 2022 08:00 - 36 minutes ★★★★★ - 24 ratingsIn this episode, Jim talks with Neil Hoyne, Google's Chief Measurement Strategist, about his new book, Converted: The Data-Driven Way to Win Customers’ Hearts. Neal offers excellent advice about simplicity, a lean approach to measurement, what to do with the data you already have, and knowing yo...
What If You Could Make Employee Experience Part of Your Customer Experience? An Interview With Chris Echelmeier
What If? So What? - February 08, 2022 08:00 - 37 minutes ★★★★★ - 24 ratingsIn this episode, Kim talks with Chris Echelmeier, a Senior Director in the Microsoft Employee Experience practice where he focuses on driving culture change at the employee and the organization level and who has a unique perspective on what Employee Experience is, is not, and why it is becoming ...
What If You Could Make Employee Experience Part of Your Customer Experience? An Interview With Microsoft's Chris Echelmeier
What If? So What? - February 08, 2022 08:00 - 37 minutes ★★★★★ - 24 ratingsIn this episode, Kim talks with Chris Echelmeier, a Senior Director in the Microsoft Employee Experience practice where he focuses on driving culture change at the employee and the organization level and who has a unique perspective on what Employee Experience is, is not, and why it is becoming ...
What If You Could Make Employee Experience Part of Your Customer Experience? An Interview With Chris Echelmeier
What If? So What? - February 08, 2022 08:00 - 37 minutes ★★★★★ - 24 ratingsIn this episode, Kim talks with Chris Echelmeier, a Senior Director in the Microsoft Employee Experience practice where he focuses on driving culture change at the employee and the organization level and who has a unique perspective on what Employee Experience is, is not, and wh...
What If the Key to Digital Success Is Getting Back to Basics? An Interview With Alan Hart
What If? So What? - January 25, 2022 08:00 - 35 minutes ★★★★★ - 24 ratingsIn this episode, Kim talks with Alan Hart, creator, and host of “Marketing Today with Alan Hart,” about why he thinks marketing teams need to be blown up, re-organized, and get back to basics to succeed in today’s environment. Connect with Alan Hart, the creator, and host of “Marketing Today w...
What If the Key to Digital Success Is Getting Back to Basics? An Interview With Alan Hart
What If? So What? - January 25, 2022 08:00 - 35 minutes ★★★★★ - 24 ratingsIn this episode, Kim talks with Alan Hart, creator, and host of “Marketing Today with Alan Hart,” about why he thinks marketing teams need to be blown up, re-organized, and get back to basics to succeed in today’s environment. Connect with Alan Hart, the creator, and host of “...
What If the Key to Digital Success Is Getting Back to Basics? An Interview With Alan Hart
What If? So What? - January 25, 2022 08:00 - 35 minutes ★★★★★ - 24 ratingsIn this episode, Kim talks with Alan Hart, creator, and host of “Marketing Today with Alan Hart,” about why he thinks marketing teams need to be blown up, re-organized, and get back to basics to succeed in today’s environment. Connect with Alan Hart, the creator, and host of “M...
What If Mark Cuban Joined Our Podcast?
What If? So What? - January 11, 2022 08:18 - 30 minutes ★★★★★ - 24 ratingsIn our latest episode of the podcast, we're joined by a special guest – entrepreneur, Dallas Mavericks owner, and star of TV’s “Shark Tank”, Mark Cuban! Mark and our hosts, Jim and Kim, discuss his most memorable Shark Tank technology products, how to remain relevant to customers...
What If Mark Cuban Joined Our Podcast?
What If? So What? - January 11, 2022 08:18 - 30 minutes ★★★★★ - 24 ratingsIn our latest episode of the podcast, we're joined by a special guest – entrepreneur, Dallas Mavericks owner, and star of TV’s “Shark Tank”, Mark Cuban! Mark and our hosts, Jim and Kim, discuss his most memorable Shark Tank technology products, how to remain relevant to customer...
What If Mark Cuban Joined Our Podcast?
What If? So What? - January 11, 2022 08:18 - 30 minutes ★★★★★ - 24 ratingsIn our latest episode of the podcast, we're joined by a special guest – entrepreneur, Dallas Mavericks owner, and star of TV’s “Shark Tank”, Mark Cuban! Mark and our hosts, Jim and Kim, discuss his most memorable Shark Tank technology products, how to remain relevant to customers across generati...
What If You Could Know Your Customers Like You Know Your Family? An Interview With Matt Nolan
What If? So What? - December 14, 2021 08:00 - 38 minutes ★★★★★ - 24 ratingsIn this episode, Jim talks with Matt Nolan, Sr. Director of Product Marketing, Decision Sciences at Pegasystems, about why Personalization is on everyone’s radar, how it has evolved, and what it means today. Connect with Matthew Nolan Senior Director of Product Marketing, Decision Sciences a...
What If You Could Know Your Customers Like You Know Your Family? An Interview With Pegasystems Matt Nolan
What If? So What? - December 14, 2021 08:00 - 38 minutes ★★★★★ - 24 ratingsIn this episode, Jim talks with Matt Nolan, Sr. Director of Product Marketing, Decision Sciences at Pegasystems, about why Personalization is on everyone’s radar, how it has evolved, and what it means today. Connect with Matthew Nolan Senior Director of Product Marketing, Decision Sciences a...
What If You Could Know Your Customers Like You Know Your Family? An Interview With Matt Nolan
What If? So What? - December 14, 2021 08:00 - 38 minutes ★★★★★ - 24 ratingsIn this episode, Jim talks with Matt Nolan, Sr. Director of Product Marketing, Decision Sciences at Pegasystems, about why Personalization is on everyone’s radar, how it has evolved, and what it means today. Connect with Matthew Nolan Senior Director of Product Marketing, De...
What If Everything You Need to Market a Product Came from Customers? An Interview With Optimizely's Mike Bernard
What If? So What? - November 30, 2021 08:00 - 53 minutes ★★★★★ - 24 ratingsIn this episode, Kim talks with Mike Bernard, Vice President of Product & Customer Marketing at Optimizely, about how you bring products to market in today’s digital space and what kind of team you need to be successful. Connect with Mike Bernard, Vice President of Product and Customer Marketin...
What If Everything You Need to Market a Product Came from Customers? An Interview With Mike Bernard
What If? So What? - November 30, 2021 08:00 - 53 minutes ★★★★★ - 24 ratingsIn this episode, Kim talks with Mike Bernard, Vice President of Product & Customer Marketing at Optimizely, about how you bring products to market in today’s digital space and what kind of team you need to be successful. Connect with Mike Bernard, Vice President of Product and Customer Marketin...
What If Everything You Need to Market a Product Came from Customers? An Interview With Mike Bernard
What If? So What? - November 30, 2021 08:00 - 53 minutes ★★★★★ - 24 ratingsIn this episode, Kim talks with Mike Bernard, Vice President of Product & Customer Marketing at Optimizely, about how you bring products to market in today’s digital space and what kind of team you need to be successful. Connect with Mike Bernard, Vice President of Product and ...
What If Innovation Was Easy?
What If? So What? - November 16, 2021 08:00 - 30 minutes ★★★★★ - 24 ratingsIn this episode, Jim and Kim kick off Season 3 of the podcast with a closer look at innovation, including what characterizes innovation, how to measure the business value, and how to become an expert innovator. Connect with our hosts Jim Hertzfeld, Principal and Chief Strategist for Perficient ...
What If Innovation Was Easy?
What If? So What? - November 16, 2021 08:00 - 30 minutes ★★★★★ - 24 ratingsIn this episode, Jim and Kim kick off Season 3 of the podcast with a closer look at innovation, including what characterizes innovation, how to measure the business value, and how to become an expert innovator. Connect with our hosts Jim Hertzfeld, Principal and Chief Strategis...
What If Innovation Was Easy?
What If? So What? - November 16, 2021 08:00 - 30 minutes ★★★★★ - 24 ratingsIn this episode, Jim and Kim kick off Season 3 of the podcast with a closer look at innovation, including what characterizes innovation, how to measure the business value, and how to become an expert innovator. Connect with our hosts Jim Hertzfeld, Principal and Chief Strategist...
Related Perficient Topics