What If? So What?
83 episodes - English - Latest episode: over 1 year ago - ★★★★★ - 24 ratingsWhat If So What? is the podcast where we discover what’s possible with digital and figure out how to make it real in your business. Join hosts Jim Hertzfeld and Kim Williams-Czopek, part of Perficient’s Digital Strategy team, as we interview experts and veterans of digital transformation to put the hype and big ideas into perspective by asking “What if?”, “So What?”, and – most importantly - “Now What?”
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Episodes
What If Data and Intuition Could Hold Hands? An Interview with Will Stacy, Chief Marketing & Digital Officer at GM Financial
September 23, 2022 15:00 - 41 minutes - 57.7 MBIn this episode of Perficient’s What If? So What? Podcast, Jim talks with Will Stacy, Chief Marketing & Digital Officer at GM Financial, about how to approach leadership in the face of massive disruption and how a culture of mentorship makes a world of difference in how an organization grows and evolves. Connect with Will Stacy, Chief Marketing & Digital Officer at GM Financial. Connect with our hosts Jim Hertzfeld, Principal, and Chief Strategist at Perficient, and Kim Williams-Czopek, Di...
What If Robots Really Did Run Your Business?
September 06, 2022 08:00 - 30 minutes - 41.9 MBIn this episode, Kim talks with Katie King, published author and CEO of ‘AI in Business’ to convince us that robots aren’t taking over the world and that if you aren’t already investing in AI, you’re behind. Katie King is a published author, speaker, trainer, and consultant on artificial intelligence, digital, STEM, leadership, and business transformation. She is a member of the U.K. Government All-Party Parliamentary Group task force for the adoption of AI and an Editorial Board Member f...
What If Your Customers Were Actually Your Fans? An Interview with Diego Pinzon, Director of Digital Media and Content at MLS’s Atlanta United
August 04, 2022 16:00 - 40 minutes - 56.2 MBIn this episode, Kim talks with Diego Pinzon, Director of Digital Media and Content at MLS’s Atlanta United, about what it takes to double down on engaging an already engaged fan base and what the future of digital looks like in professional sports. Connect with Diego Pinzon, Director of Digital Media and Content at MLS’s Atlanta United. Connect with our hosts Jim Hertzfeld, Principal and Chief Strategist for Perficient, and Kim Williams-Czopek, Director of Digital Strategy at Perficient...
What If You Didn’t Need to Be (or Even Beat) Amazon? An Interview with Novella Green, director of digital and customer experience for the American Nurses Association
July 05, 2022 07:00 - 33 minutes - 46.3 MBIn this episode, Jim talks with Novella Green, Director of Digital and Customer Experience at the American Nurses Association about digitally supporting and advocating for nurses throughout the COVID19 pandemic, as well using what you have; how to educate leadership on the 'why's of a digital business; and how to sustain energy for digital transformations across the organization. Connect with Novella Green, Director of Digital and Customer Experience at the American Nurses Association. ...
What if Everyone Could Be a Front-line Worker? An Interview with Ron Thurston host of “Retail in America” & Spotify’s John Gregory
June 21, 2022 07:00 - 43 minutes - 60.2 MBIn this episode, Kim talks with Ron Thurston – author of the book “Retail Pride” and host of the podcast “Retail in America” and John Gregory, Global Head of Industry for Retail at Spotify to talk about what it means to be a front-line worker in retail today and how that cohort can be tapped for deeper and more meaningful organizational innovation. Connect with John Gregory, Global Retail Category Development Officer at Spotify Connect with Ron Thurston, Amazon #1 Best Selling Author o...
What If You Don’t Know Your Customers Like You Think You Do?
June 07, 2022 07:00 - 46 minutes - 64 MBIn this episode, Kim talks with Andy McMillian and Janelle Estes from UserTesting.com about how to better operationalize customer insights and really walk the talk of customer-centricity. Connect with Andy McMillan, Chair & CEO UserTesting, and Janelle Estes, Chief Insights Officer at UserTesting. Andy and Janelle are co-authors of the book User Tested: How the World’s Top Companies Use Human Insight to Create Great Experiences Connect with our hosts Jim Hertzfeld, Principal and Chief S...
What If You Don’t Know Your Customers Like You Think You Do? An Interview with Andy McMillian and Janelle Estes from User Testing
June 07, 2022 07:00 - 46 minutes - 64 MBIn this episode, Kim talks with Andy McMillian and Janelle Estes from UserTesting.com about how to better operationalize customer insights and really walk the talk of customer-centricity. Connect with Andy McMillan, Chair & CEO UserTesting, and Janelle Estes, Chief Insights Officer at UserTesting. Andy and Janelle are co-authors of the book User Tested: How the World’s Top Companies Use Human Insight to Create Great Experiences Connect with our hosts Jim Hertzfeld, Principal and Chief S...
What If Digital Business Is Business As Usual?
May 24, 2022 07:00 - 33 minutes - 22.7 MBIn this episode, Jim and Kim kick off Season 4 of the podcast, discussing what it means to be a digital business. Why some digital transformation initiatives didn’t pan out as intended; what do we know now that we didn’t then, and what are some persisting and emerging challenges in transitioning from ‘transformation’ to ‘evolution' as usual. Connect with our hosts Jim Hertzfeld, Principal and Chief Strategist for Perficient, and Kim Williams-Czopek, Director of Digital Strategy at Perficien...
What If Great Golf and Great Tequila Had One Thing in Common? An Interview with PGA's Abraham Ancer
April 05, 2022 07:00 - 17 minutes - 12.1 MBIn this episode, Jim departs from our regular show to talk with Abraham Ancer, pro golfer and entrepreneur, about the intersection of business and technology, where brand, experience, and innovation are changing the way we all work and play. Listen to Abe share stories about his golf career and his tequila brand Flecha Azul, which he co-owns with friend and entrepreneur Aron Marquez and two-time academy award nominee Mark Wahlberg. Connect with our hosts Jim Hertzfeld, Principal and Chief ...
What If You’re Thinking About Innovation All Wrong?
March 22, 2022 07:53 - 21 minutes - 14.6 MBIn this episode, Jim and Kim look back on season three of the podcast and some of the exceptional guests they had the opportunity to interview. They dive into the topic of innovation including why it’s important and why getting back to basics is fundamental. You’ll hear clips from: Entrepreneur and star of TV’s “Shark Tank,” Mark Cuban, on why getting the fundamentals of innovation right is so important. https://www.perficient.com/insights/podcasts/what-if-so-what/episode-...
What If You Could Measure Everything That Matters? An Interview With Neil Hoyne
February 22, 2022 08:00 - 36 minutes - 83.4 MBIn this episode, Jim talks with Neil Hoyne, Googles’ Chief Measurement Strategist, about his new book, Converted: The Data-Driven Way to Win Customers’ Hearts. Neal offers excellent advice about simplicity, a lean approach to measurement, what to do with the data you already have, and knowing your customer. Connect with Neil Hoyne, Chief Measurement Strategist at Google, Senior Fellow at Wharton, Author at Penguin Random House Connect with our hosts Jim Hertzfeld, Pr...
What If You Could Measure Everything That Matters? An Interview With Google's Neil Hoyne
February 22, 2022 08:00 - 36 minutes - 25.1 MBIn this episode, Jim talks with Neil Hoyne, Google's Chief Measurement Strategist, about his new book, Converted: The Data-Driven Way to Win Customers’ Hearts. Neal offers excellent advice about simplicity, a lean approach to measurement, what to do with the data you already have, and knowing your customer. Connect with Neil Hoyne, Chief Measurement Strategist at Google, Senior Fellow at Wharton, Author at Penguin Random House Connect with our hosts Jim Hertzfeld, Principal and Chief...
What If You Could Make Employee Experience Part of Your Customer Experience? An Interview With Chris Echelmeier
February 08, 2022 08:00 - 37 minutes - 85.1 MBIn this episode, Kim talks with Chris Echelmeier, a Senior Director in the Microsoft Employee Experience practice where he focuses on driving culture change at the employee and the organization level and who has a unique perspective on what Employee Experience is, is not, and why it is becoming the top priority for business leaders today. Connect with Chris Echelmeier, Senior Director Microsoft Employee Experience Connect with our hosts Jim Hertzfeld, Principal and Chief Strategist fo...
What If You Could Make Employee Experience Part of Your Customer Experience? An Interview With Microsoft's Chris Echelmeier
February 08, 2022 08:00 - 37 minutes - 25.6 MBIn this episode, Kim talks with Chris Echelmeier, a Senior Director in the Microsoft Employee Experience practice where he focuses on driving culture change at the employee and the organization level and who has a unique perspective on what Employee Experience is, is not, and why it is becoming the top priority for business leaders today. Connect with Chris Echelmeier, Senior Director Microsoft Employee Experience Connect with our hosts Jim Hertzfeld, Principal and Chief Strategist fo...
What If You Could Make Employee Experience Part of Your Customer Experience? An Interview With Chris Echelmeier
February 08, 2022 08:00 - 37 minutes - 85.1 MBIn this episode, Kim talks with Chris Echelmeier, a Senior Director in the Microsoft Employee Experience practice where he focuses on driving culture change at the employee and the organization level and who has a unique perspective on what Employee Experience is, is not, and why it is becoming the top priority for business leaders today. Connect with Chris Echelmeier, Senior Director Microsoft Employee Experience Connect with our hosts Jim Hertzfeld, Principal and Ch...
What If the Key to Digital Success Is Getting Back to Basics? An Interview With Alan Hart
January 25, 2022 08:00 - 35 minutes - 82 MBIn this episode, Kim talks with Alan Hart, creator, and host of “Marketing Today with Alan Hart,” about why he thinks marketing teams need to be blown up, re-organized, and get back to basics to succeed in today’s environment. Connect with Alan Hart, the creator, and host of “Marketing Today with Alan Hart,” a weekly podcast where he interviews leading global marketing professionals and business leaders. Connect with our hosts Jim Hertzfeld, Principal and Chief Strategist for Perficient,...
What If the Key to Digital Success Is Getting Back to Basics? An Interview With Alan Hart
January 25, 2022 08:00 - 35 minutes - 82 MBIn this episode, Kim talks with Alan Hart, creator, and host of “Marketing Today with Alan Hart,” about why he thinks marketing teams need to be blown up, re-organized, and get back to basics to succeed in today’s environment. Connect with Alan Hart, the creator, and host of “Marketing Today with Alan Hart,” a weekly podcast where he interviews leading global marketing professionals and business leaders. Connect with our hosts Jim Hertzfeld, Principal and Chief Strategis...
What If the Key to Digital Success Is Getting Back to Basics? An Interview With Alan Hart
January 25, 2022 08:00 - 35 minutes - 24.7 MBIn this episode, Kim talks with Alan Hart, creator, and host of “Marketing Today with Alan Hart,” about why he thinks marketing teams need to be blown up, re-organized, and get back to basics to succeed in today’s environment. Connect with Alan Hart, the creator, and host of “Marketing Today with Alan Hart,” a weekly podcast where he interviews leading global marketing professionals and business leaders. Connect with our hosts Jim Hertzfeld, Principal and Chief Strategist...
What If Mark Cuban Joined Our Podcast?
January 11, 2022 08:18 - 30 minutes - 20.9 MBIn our latest episode of the podcast, we're joined by a special guest – entrepreneur, Dallas Mavericks owner, and star of TV’s “Shark Tank”, Mark Cuban! Mark and our hosts, Jim and Kim, discuss his most memorable Shark Tank technology products, how to remain relevant to customers across generations, and why he’s excited to be working with Perficient to host AI bootcamps for underserved students.
What If Mark Cuban Joined Our Podcast?
January 11, 2022 08:18 - 30 minutes - 69.6 MBIn our latest episode of the podcast, we're joined by a special guest – entrepreneur, Dallas Mavericks owner, and star of TV’s “Shark Tank”, Mark Cuban! Mark and our hosts, Jim and Kim, discuss his most memorable Shark Tank technology products, how to remain relevant to customers across generations, and why he’s excited to be working with Perficient to host AI bootcamps for underserved students.
What If Mark Cuban Joined Our Podcast?
January 11, 2022 08:18 - 30 minutes - 69.6 MBIn our latest episode of the podcast, we're joined by a special guest – entrepreneur, Dallas Mavericks owner, and star of TV’s “Shark Tank”, Mark Cuban! Mark and our hosts, Jim and Kim, discuss his most memorable Shark Tank technology products, how to remain relevant to customers across generations, and why he’s excited to be working with Perficient to host AI bootcamps for underserved students.
What If You Could Know Your Customers Like You Know Your Family? An Interview With Matt Nolan
December 14, 2021 08:00 - 38 minutes - 89.2 MBIn this episode, Jim talks with Matt Nolan, Sr. Director of Product Marketing, Decision Sciences at Pegasystems, about why Personalization is on everyone’s radar, how it has evolved, and what it means today. Connect with Matthew Nolan Senior Director of Product Marketing, Decision Sciences at Pegasystems Connect with our hosts Jim Hertzfeld, Principal and Chief Strategist for Perficient and Kim Williams-Czopek, Director of Digital Strategy at Perficient.
What If You Could Know Your Customers Like You Know Your Family? An Interview With Pegasystems Matt Nolan
December 14, 2021 08:00 - 38 minutes - 26.8 MBIn this episode, Jim talks with Matt Nolan, Sr. Director of Product Marketing, Decision Sciences at Pegasystems, about why Personalization is on everyone’s radar, how it has evolved, and what it means today. Connect with Matthew Nolan Senior Director of Product Marketing, Decision Sciences at Pegasystems Connect with our hosts Jim Hertzfeld, Principal and Chief Strategist for Perficient and Kim Williams-Czopek, Director of Digital Strategy at Perficient.
What If You Could Know Your Customers Like You Know Your Family? An Interview With Matt Nolan
December 14, 2021 08:00 - 38 minutes - 89.2 MBIn this episode, Jim talks with Matt Nolan, Sr. Director of Product Marketing, Decision Sciences at Pegasystems, about why Personalization is on everyone’s radar, how it has evolved, and what it means today. Connect with Matthew Nolan Senior Director of Product Marketing, Decision Sciences at Pegasystems Connect with our hosts Jim Hertzfeld, Principal and Chief Strategist for Perficient and Kim Williams-Czopek, Director of Digital Strategy at Perficient.
What If Everything You Need to Market a Product Came from Customers? An Interview With Optimizely's Mike Bernard
November 30, 2021 08:00 - 53 minutes - 36.7 MBIn this episode, Kim talks with Mike Bernard, Vice President of Product & Customer Marketing at Optimizely, about how you bring products to market in today’s digital space and what kind of team you need to be successful. Connect with Mike Bernard, Vice President of Product and Customer Marketing at Optimizely Connect with our hosts Jim Hertzfeld, Principal and Chief Strategist for Perficient and Kim Williams-Czopek, Director of Digital Strategy at Perficient.
What If Everything You Need to Market a Product Came from Customers? An Interview With Mike Bernard
November 30, 2021 08:00 - 53 minutes - 122 MBIn this episode, Kim talks with Mike Bernard, Vice President of Product & Customer Marketing at Optimizely, about how you bring products to market in today’s digital space and what kind of team you need to be successful. Connect with Mike Bernard, Vice President of Product and Customer Marketing at Optimizely Connect with our hosts Jim Hertzfeld, Principal and Chief Strategist for Perficient and Kim Williams-Czopek, Director of Digital Strategy at Perficient.
What If Everything You Need to Market a Product Came from Customers? An Interview With Mike Bernard
November 30, 2021 08:00 - 53 minutes - 122 MBIn this episode, Kim talks with Mike Bernard, Vice President of Product & Customer Marketing at Optimizely, about how you bring products to market in today’s digital space and what kind of team you need to be successful. Connect with Mike Bernard, Vice President of Product and Customer Marketing at Optimizely Connect with our hosts Jim Hertzfeld, Principal and Chief Strategist for Perficient and Kim Williams-Czopek, Director of Digital Strategy at Perficient.
What If Innovation Was Easy?
November 16, 2021 08:00 - 30 minutes - 70.6 MBIn this episode, Jim and Kim kick off Season 3 of the podcast with a closer look at innovation, including what characterizes innovation, how to measure the business value, and how to become an expert innovator. Connect with our hosts Jim Hertzfeld, Principal and Chief Strategist for Perficient and Kim Williams-Czopek, Director of Digital Strategy at Perficient.
What If Innovation Was Easy?
November 16, 2021 08:00 - 30 minutes - 70.6 MBIn this episode, Jim and Kim kick off Season 3 of the podcast with a closer look at innovation, including what characterizes innovation, how to measure the business value, and how to become an expert innovator. Connect with our hosts Jim Hertzfeld, Principal and Chief Strategist for Perficient and Kim Williams-Czopek, Director of Digital Strategy at Perficient.
What If Innovation Was Easy?
November 16, 2021 08:00 - 30 minutes - 21.3 MBIn this episode, Jim and Kim kick off Season 3 of the podcast with a closer look at innovation, including what characterizes innovation, how to measure the business value, and how to become an expert innovator. Connect with our hosts Jim Hertzfeld, Principal and Chief Strategist for Perficient and Kim Williams-Czopek, Director of Digital Strategy at Perficient.
What If Strategy Is Really in the Execution?
November 02, 2021 07:00 - 27 minutes - 19.3 MBIn this episode, Jim and Kim look back on Season 2 of the podcast and recall the moments where our guests helped call out what strategy really is what it takes to execute in today’s digital landscape. Season 2 episodes referenced: · What if You Could Speak Marketing and IT? An Interview with Robert Nelms. · What if You Never Had to Go to Your Doctor's Office Again? An Interview with Tom Swanson. · What If You Could Reinvent Retail...Again? An Interview with John Gregor...
What If Strategy Is Really in the Execution?
November 02, 2021 07:00 - 27 minutes - 64 MBIn this episode, Jim and Kim look back on Season 2 of the podcast and recall the moments where our guests helped call out what strategy really is what it takes to execute in today’s digital landscape. Season 2 episodes referenced: · What if You Could Speak Marketing and IT? An Interview with Robert Nelms. · What if You Never Had to Go to Your Doctor's Office Again? An Interview with Tom Swanson. · What If You Could Reinvent Retail...Again? An Interview with John Gregory. · What if Yo...
What If Strategy Is Really in the Execution?
November 02, 2021 07:00 - 27 minutes - 64 MBIn this episode, Jim and Kim look back on Season 2 of the podcast and recall the moments where our guests helped call out what strategy really is what it takes to execute in today’s digital landscape. Season 2 episodes referenced: · What if You Could Speak Marketing and IT? An Interview with Robert Nelms. · What if You Never Had to Go to Your Doctor's Office Again? An Interview with Tom Swanson. · What If You Could Reinvent Retail...Again? An Interview with John Grego...
What If You Could Reinvent Retail... Again? An Interview With Spotify's John Gregory
October 05, 2021 07:00 - 44 minutes - 30.3 MBIn this episode, Kim talks with John Gregory, Global Head of Industry - Retail at Spotify, about how traditional retailers can get unstuck and how the key to staying ahead is a lot more than digital adoption. Connect with John Gregory, Global Head of Industry - Retail at Spotify. Connect with our hosts Jim Hertzfeld, Principal and Chief Strategist for Perficient and Kim Williams-Czopek, Director of Digital Strategy at Perficient.
What If You Could Reinvent Retail... Again? An Interview With John Gregory
October 05, 2021 07:00 - 44 minutes - 101 MBIn this episode, Kim talks with John Gregory, Global Head of Industry - Retail at Spotify, about how traditional retailers can get unstuck and how the key to staying ahead is a lot more than digital adoption. Connect with John Gregory, Global Head of Industry - Retail at Spotify. Connect with our hosts Jim Hertzfeld, Principal and Chief Strategist for Perficient and Kim Williams-Czopek, Director of Digital Strategy at Perficient.
What If You Could Reinvent Retail... Again? An Interview With John Gregory
October 05, 2021 07:00 - 44 minutes - 101 MBIn this episode, Kim talks with John Gregory, Global Head of Industry - Retail at Spotify, about how traditional retailers can get unstuck and how the key to staying ahead is a lot more than digital adoption. Connect with John Gregory, Global Head of Industry - Retail at Spotify. Connect with our hosts Jim Hertzfeld, Principal and Chief Strategist for Perficient and Kim Williams-Czopek, Director of Digital Strategy at Perficient.
What If You Could Meet Your (Clothes) Maker? An Interview With Shawn Reynolds
September 21, 2021 07:00 - 33 minutes - 75.6 MBIn this episode, Kim talks with Shawn Reynolds, Chief Marketing Officer and Executive Vice President at AI software company Logility, about what it takes to have a modern supply chain operation and what the new customer-driven mandates are when it comes to supply chain transparency. Read Shawn’s recent content on the steps companies can take to prepare for the next big supply chain disruption: Supply Chain Sustainability: 3 Pillars for the Future of Business Traceability, Sustainabilit...
What If You Could Meet Your (Clothes) Maker? An Interview With Shawn Reynolds
September 21, 2021 07:00 - 33 minutes - 75.6 MBIn this episode, Kim talks with Shawn Reynolds, Chief Marketing Officer and Executive Vice President at AI software company Logility, about what it takes to have a modern supply chain operation and what the new customer-driven mandates are when it comes to supply chain transparency. Read Shawn’s recent content on the steps companies can take to prepare for the next big supply chain disruption: Supply Chain Sustainability: 3 Pillars for the Future of Business Traceabili...
What If You Could Meet Your (Clothes) Maker? An Interview With Logility's Shawn Reynolds
September 21, 2021 07:00 - 33 minutes - 22.7 MBIn this episode, Kim talks with Shawn Reynolds, Chief Marketing Officer and Executive Vice President at AI software company Logility, about what it takes to have a modern supply chain operation and what the new customer-driven mandates are when it comes to supply chain transparency. Read Shawn’s recent content on the steps companies can take to prepare for the next big supply chain disruption: Supply Chain Sustainability: 3 Pillars for the Future of Business Traceability, Sustainabilit...
What if Your Personal and Professional Brand Could Be the Same? An Interview with Kelsey Flora
September 07, 2021 07:00 - 30 minutes - 69 MBIn this episode, Kim talks with Kelsey Flora, former Director of Marketing and Engagement at National Geographic, about how to turn your biggest brand asset – your team members – into your biggest brand ambassadors by sharing work-related content on social media. Connect with Kelsey Flora, former Director of Marketing and Engagement at National Geographic. Connect with our hosts Jim Hertzfeld, Principal and Chief Strategist for Perficient and Kim Williams-Czopek, Director of Digital ...
What if Your Personal and Professional Brand Could Be the Same? An Interview with Kelsey Flora
September 07, 2021 07:00 - 30 minutes - 69 MBIn this episode, Kim talks with Kelsey Flora, former Director of Marketing and Engagement at National Geographic, about how to turn your biggest brand asset – your team members – into your biggest brand ambassadors by sharing work-related content on social media. Connect with Kelsey Flora, former Director of Marketing and Engagement at National Geographic. Connect with our hosts Jim Hertzfeld, Principal and Chief Strategist for Perficient and Kim Williams-Czopek, Dir...
What if Your Personal and Professional Brand Could Be the Same? An Interview with National Geographic's Kelsey Flora
September 07, 2021 07:00 - 30 minutes - 20.8 MBIn this episode, Kim talks with Kelsey Flora, former Director of Marketing and Engagement at National Geographic, about how to turn your biggest brand asset – your team members – into your biggest brand ambassadors by sharing work-related content on social media. Connect with Kelsey Flora, former Director of Marketing and Engagement at National Geographic. Connect with our hosts Jim Hertzfeld, Principal and Chief Strategist for Perficient and Kim Williams-Czopek, Director of Digital ...
What if You Never Had to Go to Your Doctor's Office Again? An Interview With Tom Swanson
August 24, 2021 07:00 - 30 minutes - 69.5 MBIn this episode, Jim talks with Tom Swanson, Head of Industry Strategy & Marketing for Health & Life Sciences at Adobe, about the future of telemedicine and what other industries can learn from what’s happening in the healthcare space. Connect with Tow Swanson, Head of Industry Strategy & Marketing for Health & Life Sciences at Adobe. Connect with our hosts Jim Hertzfeld, Principal and Chief Strategist for Perficient and Kim Williams-Czopek, Director of Digital Strategy at...
What if You Never Had to Go to Your Doctor's Office Again? An Interview With Adobe's Tom Swanson
August 24, 2021 07:00 - 30 minutes - 20.9 MBIn this episode, Jim talks with Tom Swanson, Head of Industry Strategy & Marketing for Health & Life Sciences at Adobe, about the future of telemedicine and what other industries can learn from what’s happening in the healthcare space. Connect with Tow Swanson, Head of Industry Strategy & Marketing for Health & Life Sciences at Adobe. Connect with our hosts Jim Hertzfeld, Principal and Chief Strategist for Perficient and Kim Williams-Czopek, Director of Digital Strategy at Perficient.
What if You Never Had to Go to Your Doctor's Office Again? An Interview With Tom Swanson
August 24, 2021 07:00 - 30 minutes - 69.5 MBIn this episode, Jim talks with Tom Swanson, Head of Industry Strategy & Marketing for Health & Life Sciences at Adobe, about the future of telemedicine and what other industries can learn from what’s happening in the healthcare space. Connect with Tow Swanson, Head of Industry Strategy & Marketing for Health & Life Sciences at Adobe. Connect with our hosts Jim Hertzfeld, Principal and Chief Strategist for Perficient and Kim Williams-Czopek, Director of Digital Strategy at Perficient.
What If You Had to Lead Digital Natives as a Digital Immigrant? An Interview with Lisa Bowman
August 10, 2021 07:56 - 29 minutes - 67.2 MBIn this episode, Kim talks with Lisa Bowman, Chief Mojo Officer of Marketing Mojo and past CMO of organizations like UPS, about how the CMO skill set has evolved and what it takes to be a modern marketer. Connect with Lisa Bowman, CMO at Marketing Mojo. Connect with our hosts Jim Hertzfeld, Principal and Chief Strategist for Perficient and Kim Williams-Czopek, Director of Digital Strategy at Perficient.
What If You Had to Lead Digital Natives as a Digital Immigrant?
August 10, 2021 07:56 - 29 minutes - 67.2 MBIn this episode, Kim talks with Lisa Bowman, Chief Mojo Officer of Marketing Mojo and past CMO of organizations like UPS, about how the CMO skill set has evolved and what it takes to be a modern marketer. Connect with Lisa Bowman, CMO at Marketing Mojo. Connect with our hosts Jim Hertzfeld, Principal and Chief Strategist for Perficient and Kim Williams-Czopek, Director of Digital Strategy at Perficient.
What If You Had to Lead Digital Natives as a Digital Immigrant? An Interview with Lisa Bowman.
August 10, 2021 07:56 - 29 minutes - 67.2 MBIn this episode, Kim talks with Lisa Bowman, Chief Mojo Officer of Marketing Mojo and past CMO of organizations like UPS, about how the CMO skill set has evolved and what it takes to be a modern marketer. Connect with Lisa Bowman, CMO at Marketing Mojo. Connect with our hosts Jim Hertzfeld, Principal and Chief Strategist for Perficient and Kim Williams-Czopek, Director of Digital Strategy at Perficient.
What If You Had to Lead Digital Natives as a Digital Immigrant? An Interview with Lisa Bowman
August 10, 2021 07:56 - 29 minutes - 67.2 MBIn this episode, Kim talks with Lisa Bowman, Chief Mojo Officer of Marketing Mojo and past CMO of organizations like UPS, about how the CMO skill set has evolved and what it takes to be a modern marketer. Connect with Lisa Bowman, CMO at Marketing Mojo. Connect with our hosts Jim Hertzfeld, Principal and Chief Strategist for Perficient and Kim Williams-Czopek, Director of Digital Strategy at Perficient.
What If You Had to Lead Digital Natives as a Digital Immigrant? An Interview with Marketing Mojo's Lisa Bowman
August 10, 2021 07:56 - 29 minutes - 20.2 MBIn this episode, Kim talks with Lisa Bowman, Chief Mojo Officer of Marketing Mojo and past CMO of organizations like UPS, about how the CMO skill set has evolved and what it takes to be a modern marketer. Connect with Lisa Bowman, CMO at Marketing Mojo. Connect with our hosts Jim Hertzfeld, Principal and Chief Strategist for Perficient and Kim Williams-Czopek, Director of Digital Strategy at Perficient.