What If You Don’t Know Your Customers Like You Think You Do? An Interview with Andy McMillian and Janelle Estes from User Testing

What If? So What?

English - June 07, 2022 07:00 - 46 minutes - 64 MB - ★★★★★ - 24 ratings
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Previous Episode: What If Digital Business Is Business As Usual?

Next Episode: What if Everyone Could Be a Front-line Worker? An Interview with Ron Thurston host of “Retail in America” & Spotify’s John Gregory

In this episode, Kim talks with Andy McMillian and Janelle Estes from UserTesting.com about how to better operationalize customer insights and really walk the talk of customer-centricity.

Connect with Andy McMillan, Chair & CEO UserTesting, and Janelle Estes, Chief Insights Officer at UserTesting. Andy and Janelle are co-authors of the book User Tested: How the World’s Top Companies Use Human Insight to Create Great Experiences

Connect with our hosts Jim Hertzfeld, Principal and Chief Strategist for Perficient, and Kim Williams-Czopek, Director of Digital Strategy at Perficient.