What If? So What? artwork

What If Your Customers Were Actually Your Fans? An Interview with Diego Pinzon, Director of Digital Media and Content at MLS’s Atlanta United

What If? So What?

English - August 04, 2022 16:00 - 40 minutes - 56.2 MB - ★★★★★ - 24 ratings
Business Technology digital strategy transformation perficient whatifsowhat innovation now what digital consultancy jim hertzfeld kim williams-czopek Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: What If You Didn’t Need to Be (or Even Beat) Amazon? An Interview with Novella Green, director of digital and customer experience for the American Nurses Association
Next Episode: What If Robots Really Did Run Your Business?

In this episode, Kim talks with Diego Pinzon, Director of Digital Media and Content at MLS’s Atlanta United, about what it takes to double down on engaging an already engaged fan base and what the future of digital looks like in professional sports.

Connect with Diego Pinzon, Director of Digital Media and Content at MLS’s Atlanta United. 


Connect with our hosts Jim Hertzfeld, Principal and Chief Strategist for Perficient, and Kim Williams-Czopek, Director of Digital Strategy at Perficient.