Latest Mobilenews Podcast Episodes
International Marketing Requires More Than Just Translating Content
REAL MARKETERS - January 18, 2021 11:00 - 33 minutes ★★★★★ - 101 ratingsMarketing and wine. Talk about two of my favorite subjects...in the same podcast episode. But we’re not just talking about any type of marketing, we’re talking about international marketing and why it’s foolish for marketers to assume what works in one country will work in another. In this episod...
Driving Innovation and Establishing an Internal Influencer Program
REAL MARKETERS - January 11, 2021 11:00 - 33 minutes ★★★★★ - 101 ratingsSpoiler alert: influencers are not only found on TikTok or Instagram. Some of the best influencers for your brand are actually employees. In this episode, we chat with Laura Rose, Global Marketing Director at STANLEY Security. She has more than 10 years of marketing experience and previously work...
Creating a Culture for Content Creation
REAL MARKETERS - January 04, 2021 11:00 - 17 minutes ★★★★★ - 101 ratingsIn this episode, we chat with Christoph Trappe, Content Strategist at Voxpopme and Chief Content and Marketing Officer at The Authentic Storytelling Project. He has more than 20 years of experience in content marketing and journalism. He’s previously worked at Stamats, MedTouch, United Way of Eas...
Goodbye 2020
REAL MARKETERS - December 21, 2020 11:00 - 8 minutes ★★★★★ - 101 ratingsLet’s not sugarcoat it...2020 was a rough one. For many reasons. For marketers in particular, we had to throw all of our 2020 plans into the trash. So yes, 2020 probably won’t win the “Best Year Ever” award, but it did teach us a lot about ourselves. For 2020’s final episode, Stephanie Cox is rec...
Behind the Scenes: What It Really Takes to Produce a Podcast
REAL MARKETERS - December 14, 2020 11:00 - 33 minutes ★★★★★ - 101 ratingsSo, Stephanie went kind of viral last week on social media thanks to #MarketingTwitter. We had an overwhelming number of responses from marketers who wanted to be on the show and learn more about what it takes to produce a podcast. In this episode, we chat with Michelle Lawrence, Content Marketin...
Secrets to Incredible Paid Media Performance
REAL MARKETERS - December 07, 2020 11:00 - 34 minutes ★★★★★ - 101 ratingsPaid media...oh how marketers love and hate you all at the same time. When your paid media strategy is working, it feels like you’re on top of the world as you watch sales or leads come in. And when it’s not working...it feels like you’re basically throwing money away. In this episode, we chat wi...
Recovering Perfectionist
REAL MARKETERS - November 30, 2020 11:00 - 33 minutes ★★★★★ - 101 ratingsPerfection. Control. My fellow Type A personalities know what I’m talking about on this subject. So many of us are engrained to not make mistakes from such a young age and it often continues with us into adulthood. While striving for perfection may seem like a good idea initially, it actually ten...
Listener Episode: It’s OK to Fail
REAL MARKETERS - November 23, 2020 11:00 - 6 minutes ★★★★★ - 101 ratingsFailure. No one seems to like to talk about it, but it happens to all of us. No matter how many years of experience you might have, you’re destined to fail at something in your career. And I’m here to tell you that it’s OK. From finding a typo in a piece of content countless people reviewed to sp...
Not Everyone Has to Like You
REAL MARKETERS - November 16, 2020 11:00 - 28 minutes ★★★★★ - 101 ratingsIt’s true. You don’t need everyone to like you. And your company doesn’t have to be for everyone. In fact, it’s probably better that it’s not if you really want to stand out. Most companies would be weary of publicly admitting their company isn’t for everyone, but not this week’s guest on Real Ma...
Field Marketing Is Much More Than Just Events
REAL MARKETERS - November 09, 2020 11:00 - 30 minutes ★★★★★ - 101 ratingsWhat comes to mind when you think of field marketing? I bet you think of events...at least it was in a pre-COVID world. For years, field marketing has been partnering with sales teams in a specific region to create VIP events for key prospects. And it’s worked extremely well. Then COVID-19 happen...
Sirius XM DJ → Marketer → CEO
REAL MARKETERS - November 02, 2020 11:10 - 40 minutes ★★★★★ - 101 ratingsThere are a lot of ways to get started in a career in marketing. Some individuals attend college and graduate with a degree in marketing. Some fall in love with marketing during an internship and make it their career. Then, there are others that find their way to marketing in an unique way. And t...
WTH is TikTok and Why You Need to Get On It Now
REAL MARKETERS - October 26, 2020 10:00 - 31 minutes ★★★★★ - 101 ratingsTikTok. It’s apparently more than just teens making funny dance videos. In fact, TikTok has more than 2 billion downloads globally, 50 million daily active users in the U.S., and 100 million monthly active users in the U.S. It’s become a channel used by hundreds of millions of people and one that...
More Than Just a Podcast
REAL MARKETERS - October 19, 2020 10:00 - 4 minutes ★★★★★ - 101 ratingsReal Marketers is all about providing a voice for the marketers who ask forgiveness not permission, move fast, obsess about results, and have a ton of crazy ideas. Most of our episodes feature a guest on the show that fits this personality and we have a conversation with the guest to share his or...
The First Borns Club
REAL MARKETERS - October 12, 2020 10:00 - 37 minutes ★★★★★ - 101 ratingsWelcome to the first meeting of the First Borns Club. Okay, perhaps we’re not creating an actual club, but maybe we should! One of the topics that came up in last week’s episode and this week’s episode was about the impact being a first born child has on your career. For some reason, first born c...
Goodbye to the Good Girls
REAL MARKETERS - October 05, 2020 10:08 - 31 minutes ★★★★★ - 101 ratingsGenerations of women have been raised to be “good girls” where they’re taught to be polite, not speak too loud, don’t argue with others, and the list goes on and on. While these behaviors are taught to women at a young age, they tend to impact their entire life both personally and professionally....
Your Content Must Be More Compelling Than Netflix
REAL MARKETERS - September 28, 2020 10:00 - 34 minutes ★★★★★ - 101 ratingsWhat’s your first go-to when you find yourself with free time in the evenings or on the weekend? Do you find yourself reaching for the remote to binge-watch the latest episode of your favorite show on Netflix? I know I’ve spent way too many hours watching Netflix than I would like to admit. And t...
What Consumers Want
REAL MARKETERS - September 21, 2020 10:04 - 31 minutes ★★★★★ - 101 ratingsFocus on the customer. How many times have you heard that phrase uttered in your career? Probably a million. As marketers, we all know we’re supposed to put the customer at the center of what we do, but are we really keeping up with what they want? How often do we actually take a step back and st...
Stop Asking for Leads
REAL MARKETERS - September 14, 2020 10:00 - 29 minutes ★★★★★ - 101 ratingsEvery B2B marketer has been asked countless times to report back on how many marketing leads they’ve generated for the month or quarter. It’s a legacy metric that senior executives seem to rely on to measure marketing effectiveness even though it’s an extremely outdated metric that has no real va...
Digital Marketer During the Week, Motorcycle Racer on the Weekends
REAL MARKETERS - September 07, 2020 10:00 - 27 minutes ★★★★★ - 101 ratingsThe best marketers know one speed: fast. And you can say the same thing about professional motorcycle racers too. So what happens when you combine the two? You have a kickass digital marketer who literally has her foot on the gas in all aspects of her life. In this episode, we chat with Carla Cru...
Sharing Secrets
REAL MARKETERS - August 31, 2020 10:00 - 28 minutes ★★★★★ - 101 ratingsWhy are so many marketers so afraid of sharing what works and what doesn’t? In this episode, we chat with James Winter, VP of Marketing at Brandfolder, who has a decade of marketing experience. His current company has been making big news lately after getting acquired by SmartSheet. James has als...
No More Holding Back
REAL MARKETERS - August 24, 2020 10:00 - 9 minutes ★★★★★ - 101 ratingsWe spent so much time obsessing about the first REAL marketer we would feature in the first episode. The first episode really helps set the stage for the entire show. It provides listeners with a glimpse of what to expect in future episodes and can influence whether or not they continue to listen...
Introducing Real Marketers
REAL MARKETERS - August 17, 2020 10:00 - 2 minutes ★★★★★ - 101 ratingsWe had BIG plans for the podcast at the beginning of 2020. We were going to completely change the podcast brand, overhaul the show focus, and so much more. And we had only planned on taking a hiatus for a few months at the beginning of the year and then coming back with the new podcast in the spr...
Episode 9: A Conversation with CelesMeh
Nintendo Crossing - June 01, 2020 08:00 - 37 minutesJosue and Gabriel have a conversation with scientist, Twitch streamer, beloved ACPocketNews member, and wonderful friend: CelesMeh. They all come together to discuss their thoughts about Animal Crossing: New Horizons, and how the game has become an important part of our friendships and local com...
Episode 8: Ranking the Main Animal Crossing Games
Nintendo Crossing - May 14, 2020 03:00 - 51 minutesJosue and Gabriel come together to rank the main Animal Crossing games in this episode. From Population Growing to New Horizons, listen to see which Animal Crossing games are their favorite (spoiler: Gabriel loves Wild World). Support the show (http://paypal.me/JosuePonceOfficial)
Episode 7 - Island Designer Hours
Nintendo Crossing - May 03, 2020 00:00 - 39 minutesJosue and Gabriel are back from a brief break! We bring you up to speed on ACPocketNews announcements, our terraforming goals, and Nintendo cloud save concerns. Support the show (http://paypal.me/JosuePonceOfficial)
Episode 6: Swiping into a New Horizon
Nintendo Crossing - April 17, 2020 00:00 - 41 minutesJosue and Gabriel talk about the conclusion of the Bunny Day event, the Spring Fishing Tourney, and their future housing plans. Gabriel walks us through his experience with going on a Tinder date in Animal Crossing: New Horizons. Support the show (http://paypal.me/JosuePonceOfficial)
Episode 5 - Bunny Day Blues
Nintendo Crossing - April 10, 2020 00:00 - 50 minutesThe Bunny Day event is here and Zipper T. Bunny has taken over our islands. Josue and Gabriel discuss their thoughts on the Bunny Day event, the secret identity of Zipper T. Bunny, and answer some of your community questions! Support the show (http://paypal.me/JosuePonceOfficial)
Episode 4 - Developing Our Islands
Nintendo Crossing - April 02, 2020 19:00 - 52 minutesIt's been more than a week since New Horizons launched and Josue and Gabriel discuss everything they got to accomplish in that time. Josue and Gabriel also talk about new events like Bunny Day, go over some bugs affecting players, and share their excitement for Nintendo's Direct Mini announcemen...
Episode 3 - Early Island Days with Mallory Loar
Nintendo Crossing - March 24, 2020 18:00 - 42 minutesAnimal Crossing: New Horizons is finally here and in our hands. Josue and Gabriel are joined by Discord's Community Manager and devoted Animal Crossing fan, Mallory Loar, to discuss their early days and impressions in New Horizons. Be sure to follow Mallory on Twitter: https://twitter.com/mallo...
Episode 2 - Packing Our Bags with Luis Alamilla
Nintendo Crossing - March 20, 2020 22:00 - 51 minutesA long-time friend of the show, Luis Alamilla joins Josue and Gabriel to discuss their excitement for Animal Crossing: New Horizons! From their island plans to what they hope to see next in the game, New Horizons is the next pivotal chapter in the Nintendo Switch's history. Luis' Twitter: twitt...
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