Latest Micro business Podcast Episodes
Don't Get Discouraged Too Quickly | Jason Cercone, Owner of Cercone Consulting
Proprietors of Pittsburgh Podcast - July 15, 2021 15:46 - 40 minutes ★★★★★ - 46 ratingsJason Cercone’s experience with podcasting expanded in 2019 when he launched the Breaking Brews Podcast. He transitioned his existing blog, which he started in 2014 to highlight the business side of the craft beer industry, into a podcast format in order to take advantage of the rapid growth hap...
How to Choose an Email Marketing Platform
Small Business, Big Mindset - July 06, 2021 13:00 - 14 minutes ★★★★★ - 16 ratingsIt might surprise you to hear this but: you don't need a fancy website and logo to get your business going…nor to grow it substantially. Honestly, creating your email list is one of the most important things to do early on. Grabbing an email service provider and then creating a landing page ...
Find Something That Moves You | Katy and Jose Rosa, Owners of Everest Eats
Proprietors of Pittsburgh Podcast - June 30, 2021 15:38 - 35 minutes ★★★★★ - 46 ratingsWhen Katy and Jose Rosa found themselves out of work in 2019, they decided to try something completely different. After years of working in oil and gas, they were worn out by the ups and downs of such a cyclical industry. Much to Jose’s surprise, Katy had just started to feed their family 100% p...
Six Ways to Set Boundaries for Business Growth
Small Business, Big Mindset - June 29, 2021 05:00 - 8 minutes ★★★★★ - 16 ratingsHave you ever felt like you were all over the place? Unproductive? Flitting from here to there? Like you're always saying yes when you wish, you could say no? Doing things that don't feel right or that aren't serving your priorities? You probably don't have solid boundaries in place. Boundari...
Don't Overcomplicate What You're Doing | Kelly Bender, Owner of Total Business Solutions
Proprietors of Pittsburgh Podcast - June 23, 2021 12:00 - 32 minutes ★★★★★ - 46 ratingsTen years ago, Kelly Bender was a single mother looking for a flexible way to continue her career in tax advising. After exploring several options, she decided that entrepreneurship was the right path for her, and she launched Total Business Solutions. Kelly eventually remarried, and her husband...
The 4 Critical Steps to Starting a Business
Small Business, Big Mindset - June 22, 2021 05:00 - 12 minutes ★★★★★ - 16 ratingsThis week, I wanted to go over critical steps you need to take when starting your own business. So some of you may have already started your own business, and others might be thinking about it but haven't taken the plunge. You might want time flexibility while earning an income, you might y...
Do Your Research Before Starting a Business | Sara Makin, Founder of Makin Wellness
Proprietors of Pittsburgh Podcast - June 18, 2021 16:58 - 34 minutes ★★★★★ - 46 ratingsSara Makin has always been an entrepreneur at heart. As a kid, she didn’t just run a lemonade stand. She did door-to-door lemonade delivery as a way to boost her sales! Sara was probably on track to go to business school and create the next big startup when she found herself in a battle with dep...
How Political Speech-Writing Can Grow Your Business
Small Business, Big Mindset - June 15, 2021 05:00 - 49 minutes ★★★★★ - 16 ratingsWhere do I even start with our guest this week? For 13 years Matt Zaun worked in the political arena as a speech writer - helping politicians with debate prep, speech writing and overall messaging. For the past 5 years, Matt has taken critical pieces of that experience and applied them to helpin...
Novel Experiences Will Help You as an Entrepreneur | Samantha Post, Co-Owner of T&M Hardware & Rental
Proprietors of Pittsburgh Podcast - June 10, 2021 21:30 - 36 minutes ★★★★★ - 46 ratingsSamantha Post is a second-generation co-owner of T&M Hardware & Rental, which was started by her parents in 1991. The “T&M” stands for Tim and Mary, and they raised their four kids in the family business. After a career of moving around the U.S. with his employer, Tim decided that it was time to...
The Top 3 Sales Objections and How to Overcome Them
Small Business, Big Mindset - June 08, 2021 05:00 - 7 minutes ★★★★★ - 16 ratingsThis week, let's talk about a biggie that plagues all businesses - how to tackle the most common online sales obstacles or objections. These are objections you might get from people when they're considering buying your product or service. When you learn the objections that people have when ...
The Anatomy of a High-Converting Sales Page
Small Business, Big Mindset - June 01, 2021 05:00 - 8 minutes ★★★★★ - 16 ratingsThis week I talk about something in copywriting that trips a lot of people up. THE SALES PAGE. Your sales page can be the key piece of success in your sales funnel and customer journey if you take a critical (yet organic) view of it. Your sales page should be clear on exactly: what you’re of...
Take Time to Recharge | Gina Vensel, Owner of Easy Street PGH and Co-Founder of Plant Media Project
Proprietors of Pittsburgh Podcast - May 31, 2021 20:35 - 38 minutes ★★★★★ - 46 ratingsGina Vensel is a multifaceted entrepreneur who is involved in several organizations and numerous projects. In 2006, she started Easy Street Promotions, an event planning and marketing company. Her love for music inspired her to create Live Music PGH, an online database of Pittsburgh-area bands a...
Building an Ecommerce Brand
Small Business, Big Mindset - May 25, 2021 05:00 - 37 minutes ★★★★★ - 16 ratingsWhether you're thinking about launching an e-commerce business or are actively building one, this episode with Jamey Warren is key. A musician through and through, Jamey harnessed that creativity and ambition in growing his online career. Back in high school in El Paso, TX, Jamey and our own Joe...
Be Authentic and Be You | Ruthann Bowen, Owner of Wix DesignHer
Proprietors of Pittsburgh Podcast - May 21, 2021 19:06 - 35 minutes ★★★★★ - 46 ratingsRuthann Bowen started her career in public relations, which was a natural fit given her personality and interests. After a twenty-year hiatus to raise her children, she decided to get back into the workforce by starting her own agency. A few years in, Ruthann realized just how much the industry ...
Kill the Side Hustle Culture
Small Business, Big Mindset - May 18, 2021 05:00 - 9 minutes ★★★★★ - 16 ratingsI hear the term side hustle a lot. And it makes me cringe every time. Calling something a side hustle gives it less weight. Less importance. As if it's this fluffy thing in the corner that doesn't really matter in the grand scheme of things. Pick it up and put it down as needed. That sounds more...
Shift or Shut-Down: What's Best for Your Business?
Small Business, Big Mindset - May 11, 2021 05:00 - 10 minutes ★★★★★ - 16 ratingsYou may have asked yourself this question multiple times in the past year, a few times this part quarter, and maybe even a couple of times this week: Do I need to pivot (or shut down) my business? After having sooooo many conversations with entrepreneurs via this podcast, in my Facebook group...
Work on Yourself Every Day of Your Life | Duztin Watson, Owner of The RiP Group
Proprietors of Pittsburgh Podcast - May 07, 2021 21:07 - 37 minutes ★★★★★ - 46 ratingsDuztin Watson’s military career has influenced his leadership style and mindset, but it’s not the only thing that defines him. In our conversation, he was clear to point out that his military experience is just one part of his lifelong journey, which has been characterized by many ups and downs ...
The 3 Email Metrics That Actually Matter for Your Business Success
Small Business, Big Mindset - May 04, 2021 05:00 - 18 minutes ★★★★★ - 16 ratingsThere are so many metrics you can track when it comes to email performance. Seriously, it can be a full-time job to meticulously analyze reports around the performance of your email marketing. Completely fine to track them all, but less than a handful need your consistent attention. In this ep...
Be Open and Share Your Knowledge | RJ Huebert, Owner of HBT Digital Consulting
Proprietors of Pittsburgh Podcast - April 27, 2021 14:50 - 34 minutes ★★★★★ - 46 ratingsRJ Huebert, a Pennsylvania native, started his marketing career in the Tampa Bay / St. Petersburg area after finishing graduate school at the University of South Florida. It was there that he decided to put his entrepreneurial instincts to work by creating, organizing, and marketing several 5K r...
Audience Growth, Simplified: 5 Ways to Consistently Connect with Your Audience to Increase Growth and Revenue
Small Business, Big Mindset - April 27, 2021 05:00 - 22 minutes ★★★★★ - 16 ratingsWhy is connecting with your audience (customers, students, clients, followers) so incredibly important? How are you, a business owner who barely has time to shower, supposed to do this? This week I tell you why's and the how's of using consistent content to grow your audience AND your revenue. ...
7 Ways Email Marketing is Catapulting Your Competitors Ahead
Small Business, Big Mindset - April 20, 2021 05:00 - 8 minutes ★★★★★ - 16 ratingsRemind me again why you're not using email marketing in your business? Is it because for every $1 spent it returns an average of $35? Or could it be because almost 60% of consumers say that marketing emails influence their purchase decisions? Or maybe it's because almost 50% of Americans subscri...
Stay True to Your Moral Compass | John Waldron, Founder of Waldron Private Wealth
Proprietors of Pittsburgh Podcast - April 14, 2021 15:47 - 35 minutes ★★★★★ - 46 ratingsIn 1990, John Waldron had his “light bulb” moment. After working with a potential client to create a comprehensive tax, investment, and business restructuring strategy, John was asked by the client to execute the plan. There was only one problem. Regulations in place prohibited accounting firms ...
Self-Publishing a Book
Small Business, Big Mindset - April 13, 2021 05:00 - 39 minutes ★★★★★ - 16 ratingsEver wondered what goes in to self-publishing a book? I have heard from so many entrepreneurs, especially over the past year, who are finally starting to dust off their book idea(s) and turn them into reality. Our guests this week, Miriam Wagliardo (published author and tradeshow event producer...
Don't Be Afraid to Ask for Help | Kristen Ricupero, Owner of Financial Fitness Coaching
Proprietors of Pittsburgh Podcast - April 02, 2021 18:59 - 36 minutes ★★★★★ - 46 ratingsIn 2013, Kristen Ricupero reached a turning point as her mounting debt finally reached a level where it could no longer be ignored. It was at that moment that she decided to educate herself on the subject of personal finances and to put a plan into place to take control of her spending. Within e...
5 Qualities of Super Clickable Email Subject Lines
Small Business, Big Mindset - March 30, 2021 05:00 - 12 minutes ★★★★★ - 16 ratingsIf you've been listening to this podcast or have tuned into my live trainings you know that I am all bout growing your email list. And not just growing your email list full of whatever emails you can get on it, but growing your email list full of targeted, actual people that you think will benef...
Make Sure You Have a Support Team | Michael Wholihan, Associate Director of the Pitt Small Business Development Center
Proprietors of Pittsburgh Podcast - March 27, 2021 16:48 - 34 minutes ★★★★★ - 46 ratingsMichael Wholihan is the Associate Director of the University of Pittsburgh Small Business Development Center. This important non-profit organization is part of a wider network of small business development centers that span the nation and fall under the leadership of the U.S. Small Business Admi...
The Copysation Strategy to Connect With and Grow Your Clientele
Small Business, Big Mindset - March 23, 2021 05:00 - 13 minutes ★★★★★ - 16 ratingsI've noticed this funny thing that happens when businesses start talking to their audience. They turn into robots. Picture it: you're having a conversation with a friend. Letting them know what you're up to, your latest project. You're excited about it, detailing how it's going to help your ...
Behind-the-Scenes: Podcast Tools and Production Process
Small Business, Big Mindset - March 16, 2021 05:00 - 35 minutes ★★★★★ - 16 ratingsThis episode marks ONE YEAR of the Small Business, Big Mindset podcast. We are so incredibly grateful to all of those that have tuned in - thousands of downloads later this show is still going strong! We have just scratched the surface of valuable trainings and incredible guests and we are b...
Remember to Bring Joy to Whatever You Offer | Naomi Hoppel, Owner of the Pittsburgh Juice Company
Proprietors of Pittsburgh Podcast - March 15, 2021 21:09 - 37 minutes ★★★★★ - 46 ratingsNaomi Hoppel’s love for design and the use of space led her to a career in architecture. She earned both a bachelor’s and master’s degree in the profession, although graduating into a difficult job market in the wake of the 2007 – 2008 financial crisis gave her reason to consider alternate optio...
Darin's Guest Appearance on The Third Growth Option Podcast
Proprietors of Pittsburgh Podcast - March 10, 2021 22:21 - 35 minutes ★★★★★ - 46 ratingsThis week, I have a special treat for you. Recently, I was a guest on The Third Growth Option Podcast hosted by Benno Duenkelsbuehler. I had the opportunity to talk about growing up in a family of small business owners and the influence it had on my life. I’ve wanted to be a business owner from ...
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