How Political Speech-Writing Can Grow Your Business

Where do I even start with our guest this week? For 13 years Matt Zaun worked in the political arena as a speech writer - helping politicians with debate prep, speech writing and overall messaging. For the past 5 years, Matt has taken critical pieces of that experience and applied them to helping small and medium business owners catapult their businesses to new heights. How? Matt is a Story Strategist that works with CEOs, executives and business leaders to use their story to inspire their audiences to action. Listen in on how these skills can fundamentally change your business…NOW.

The Start

Background in politicsDebate prep, political speech writing for over a decade

The Shift

For the past 5 years, running his own business as a Story StrategistTook key learnings from the political messaging arena and is applying them to business

The Strategy

Teaches these strategies to CEOs, executives, and sales professionalsCritical components of constructing political messaging fundamentally changes small and medium-sized businesses for the better

The Action

Building a story bankHow to leverage an emotional POV (point-of-view) in business to connect with customersThe art of connecting stories to emotion for exponential business growthLooking at personal stories vs. business storiesThe #1 thing Pixar is doing rightWhy company core values are a waste of time

The Mindset

The importance of a solid, organized calendar - app suggestion CalenGooSetting daily habits - app suggestion Way of LifeSeeing the path to achieving goals as a mapGoals and VisionBuilding back up public speaking calendar - already booked until the end of the yearLaunching more VIP packages to clients

The Wrap-Up

If you could listen to one music artist for the rest of your life, who would it be? Bob DylanWhere can people find you online?LinkedInWebsite