The Anatomy of a High-Converting Sales Page
Small Business, Big Mindset
English - June 01, 2021 05:00 - 8 minutes - 5.65 MB - ★★★★★ - 16 ratingsEntrepreneurship Business small business women in business entrepreneurs micro business Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
This week I talk about something in copywriting that trips a lot of people up.
THE SALES PAGE.
Your sales page can be the key piece of success in your sales funnel and customer journey if you take a critical (yet organic) view of it.
Your sales page should be clear on exactly:
what you’re offeringwho it’s forwhy it’s importanthow it will help solve a problem or deliver a transformationYour copy should be organic to you and your brand. It should be conversational and include the reader. Use copysation, the writing style I teach that uses copy as conversation. It will flow better, come across more natural, and will immediately connect with your reader.
In this episode, I go through how to structure your sales page from top to bottom.
As an example, you can look at my Email Ally sales page. It's a great reference point as I go through each section. Click here to check out that page.