Latest Medspas Podcast Episodes
The State of the Economy & Its Impact in Medical Aesthetics
True to Form Podcast - April 20, 2022 17:57 - 28 minutes ★★★★★ - 10 ratingsHost Tim Sawyer chats with returning guest Warren Danforth about the state of the economy and the current macroeconomic factors facing both consumers and practice owners. While demand for aesthetic treatments remains strong, the rising inflation, shortage of workers, and federal rate hikes ar...
Tapping into the Underserved Male & Millennial Patient Markets
True to Form Podcast - March 23, 2022 15:44 - 30 minutes ★★★★★ - 10 ratingsKara Moncrief, Director of Clinical Communications at Viora, returns to the show to discuss trending Male & Millennial treatments to expand your practice, what men seek when looking for aesthetic procedures, and tips to gauge your patients' evolving treatment interests over time.
Facing the Future of Aesthetics
True to Form Podcast - January 12, 2022 14:59 - 26 minutes ★★★★★ - 10 ratingsAndy Vutam, VP of Marketing & International Business for Suneva Medical, discusses current consumer trends and the shift from a desire for traditional aesthetic treatments towards regenerative approaches. Plus -- hear Andy's insight into how some of the key demographics and marketing targets ha...
Part 2: Maximizing Customer Value in Your Medical Spa
True to Form Podcast - December 06, 2021 22:21 - 22 minutes ★★★★★ - 10 ratingsJoin Tim Sawyer and Warren Danforth for Part 2 of the conversation that picks up where the last episode left off. Warren discusses the current state of consumer sentiment, the economic impact of inflation, the supply chain, and more in medical aesthetics -- plus how to avoid being a commodity w...
Maximizing Customer Value During Times of High-Growth
True to Form Podcast - November 04, 2021 20:09 - 31 minutes ★★★★★ - 10 ratingsOne of #TrueToForm's most popular guests, Warren Danforth, returns to the show to discuss how to optimize practice efficiency during times of high growth. Warren unpacks how marketing & technology has evolved over the last decade, what providers can do to maximize success in today's current sta...
Maintain High Standards & Focus on Results
True to Form Podcast - September 23, 2021 16:43 - 30 minutes ★★★★★ - 10 ratingsPower couple Michael & Loretta Zanetti, join #TrueToForm to discuss their inspiring journey from active duty military to opening up a successful medical spa in Tampa, FL. Tune in to hear their insight on the explosive growth the industry is experiencing, and how they have been able to different...
What's on the Horizon in Regenerative Aesthetics?
True to Form Podcast - September 01, 2021 15:44 - 34 minutes ★★★★★ - 10 ratingsChief Scientific Officer of Suneva Medical, Dr. Brian Pilcher, appears on this week's episode to delve into the evolution of neuromodulators, dermal fillers, and regenerative medicine in the aesthetics industry. Tune in to hear the challenges that come with advertising regenerative treatments on...
Are Your Vendor Partnerships Setting You Up for Success?
True to Form Podcast - August 18, 2021 19:25 - 29 minutes ★★★★★ - 10 ratingsIndustry expert and international speaker, Kara Moncrief, shares her journey in aesthetics, drivers behind the current industry surge, plus her advice for choosing the right vendor partnerships to support the best training, technology & patient outcomes in your practice.
Staying at the Forefront of Cosmetic Medicine with Dr. Michael Gold
True to Form Podcast - August 05, 2021 15:00 - 27 minutes ★★★★★ - 10 ratingsDr. Michael Gold returns to the show to share his personal & professional journey to becoming a world-renowned dermatologist. Dr. Gold unpacks why medical professionals should always continue to invest in their clinical & business skill sets, how choosing the right lasers can help differentiate...
Leadership During Times of Change
True to Form Podcast - July 23, 2021 17:03 - 30 minutes ★★★★★ - 10 ratingsPioneer in aesthetics and CEO of Suneva Medical, Pat Altavilla, appears on this week's highly anticipated episode to unpack how the last 16 months has impacted the current state of the industry today. Pat dives into the underserved Millennial & male markets, why your existing patients are the l...
Purchasing & Selling Used Capital Equipment in Your Practice
True to Form Podcast - July 16, 2021 13:17 - 33 minutes ★★★★★ - 10 ratingsCEO of MRP, Scott Carson, appears on this week's episode to talk about the current state of energy based devices in elective medicine. Scott dives into how practices can purchase used capital equipment with a reasonable investment, how to manage operating costs more efficiently, plus his advice ...
Pearls of Wisdom with Dr. Jennifer Pearlman
True to Form Podcast - July 06, 2021 17:54 - 27 minutes ★★★★★ - 10 ratingsInternationally recognized medical expert focused in women’s health, hormones & cosmetic medicine, Dr. Jennifer Pearlman, joins Tim Sawyer to talk about the unique business model she's built for her Toronto-based practice. Dr. Pearlman shares how to stay resilient during uncertain times, the im...
Operate Your Practice As If It Were For Sale
True to Form Podcast - June 22, 2021 21:37 - 32 minutes ★★★★★ - 10 ratingsPartner of OJM Group, Attorney & Wealth Management Expert, David Mandell, returns to the show to talk about the importance of implementing systems & processes to maximize value, how to effectively position your practice for the end goal, and why you should always stay focused working on your bu...
Legal Tips 101: Building a Profitable Med Spa Model
True to Form Podcast - May 28, 2021 20:07 - 35 minutes ★★★★★ - 10 ratingsPartner at the ByrdAdatto law firm, Brad Adatto, joins #TruetoForm to talk about the velocity of start-up med spas in 2021 vs. years prior, legal tips for getting your practice set up the right way, and the importance of always starting with the end goal in mind.
Using Video to Boost Lead Gen & Conversion in Your Practice
True to Form Podcast - May 21, 2021 14:32 - 27 minutes ★★★★★ - 10 ratingsBusiness partner duo of the Revenue Doctors, Nathan Strom & George Scandalis, join Tim Sawyer on this week's episode to break down how practice owners can grow their business in today's digital world. Tune in to hear some powerful marketing statistics in today's current landscape, how to levera...
Retail to the Rescue
True to Form Podcast - May 03, 2021 22:43 - 26 minutes ★★★★★ - 10 ratingsOne of the most important lessons learned from the challenging 2020 year was the power of retail in your practice. In this episode, Master Trainer & Director of Education for Dermaconcepts, Candace Noonan, breaks down the importance of having a strong retail component in your business and why b...
Maximize Short-Term Stimulus to Create Long-Term Success
True to Form Podcast - April 22, 2021 12:59 - 28 minutes ★★★★★ - 10 ratingsOwner of Idaho-based Spa35, Warren Danforth, returns to the show to talk about how stimulus money is driving the patient volume at his medical spa. Hear what specific treatments are in the hottest demand, why your brand positioning should determine your pricing, and the importance of maintainin...
An Entrepreneurial Approach to Medicine
True to Form Podcast - April 09, 2021 14:34 - 31 minutes ★★★★★ - 10 ratingsLicensed Chiropractor and Nurse Practitioner, Dr. Jeffrey Farrah, talks about his shift from traditional chiropractic to a more focused approach of providing true concierge care. Dr. Farrah unpacks the importance of having strong entrepreneurial acumen, how incorporating BHRT has been a game-ch...
Educating vs. Advertising with the Real Dr. Bae
True to Form Podcast - March 24, 2021 13:57 - 34 minutes ★★★★★ - 10 ratingsA leader in innovation, entrepreneurship, and cosmetic medicine, Dr. Jonathan Kaplan unpacks his tips for creating an effective marketing plan for your practice. Learn how to effectively educate to grow credibility with potential patients, the importance of building your internal database, and ...
The Perfect Storm
True to Form Podcast - February 16, 2021 16:26 - 31 minutes ★★★★★ - 10 ratingsInternationally renowned and double board-certified facial plastic & reconstructive surgeon, Dr. Andrew Campbell joins us this week on #TrueToForm to unpack how leadership and risk-taking have attributed to his success as an entrepreneurial surgeon. Dr. Campbell also dives into the impact COVID...
Business Boosting Tips with Francis Acunzo
True to Form Podcast - February 04, 2021 23:59 - 31 minutes ★★★★★ - 10 ratingsCEO of Acara Partners, Francis Acunzo, joins this week's episode to share the evolution of medical spas into what has now become a recession-proof industry. Tune in to hear his expert advice for increasing revenue this year in 2021, how to properly budget your marketing, and the importance of w...
What is the Future of the Med Spa Industry in 2021?
True to Form Podcast - January 25, 2021 23:05 - 26 minutes ★★★★★ - 10 ratingsOne of our most popular guests and successful practice owner, Warren Danforth, returns to the program to share his perspective on what the medical aesthetic landscape will look like this year. Warren dives into how his med spa has been performing, what changes he's seen - plus the impact of sti...
Leveraging Relationships to Build a Thriving Practice
True to Form Podcast - January 11, 2021 18:18 - 30 minutes ★★★★★ - 10 ratingsInternationally renowned plastic surgeon & med spa owner, Dr. Stanley Okoro, returns to the show to delve into the driving factors behind how he's managed to almost triple his practice volume this past year, including the vital importance of building long-lasting relationships with your strateg...
Delivering the Ultimate Patient Experience
True to Form Podcast - December 22, 2020 23:04 - 33 minutes ★★★★★ - 10 ratingsIndustry insider, Tyler Terry, breaks down powerful ways to shift & adapt your marketing to meet the needs of the modern aesthetic consumer both in & out of the practice, as well as how to leverage technology to deliver the ultimate patient experience.
Planning for Success
True to Form Podcast - December 17, 2020 19:44 - 27 minutes ★★★★★ - 10 ratingsBryan Durocher, Founder of Durocher Enterprises, shares his expert financial tips to plan for success -- including how to maximize cashflow through gift cards & memberships, capitalizing on the retail & e-commerce opportunity, plus the top technology platforms to invest in to boost profitabilit...
Mindset Matters
True to Form Podcast - December 09, 2020 19:56 - 30 minutes ★★★★★ - 10 ratingsHost Tim Sawyer sits down with returning guest and Practice Management Consultant, Terri Ross, who delves into why sales is the lifeblood of building a sustainable business model in elective medicine. Tune in to hear why its all about mindset, and simple, yet powerful changes you can make in yo...
Smile With Your Voice
True to Form Podcast - November 19, 2020 15:43 - 35 minutes ★★★★★ - 10 ratingsReturning guest, Dr. Mark Tager, shares pearls of wisdom for how to become more influential & authentic in-person and on camera. Tune in to hear his expert tips for conducting effective virtual consults, how to make video work in your practice, and invaluable presenting tips for speakers of all ...
Just Do Right
True to Form Podcast - November 05, 2020 15:49 - 26 minutes ★★★★★ - 10 ratingsRobert Bruce, co-founder of Balanced Bodies Anti-Aging, dives into how his practice has adjusted throughout recent months to continue to provide exceptional patient experiences amid an ongoing pandemic. Hear his words of wisdom including the importance of selling what you believe in & at the en...
Greatest Hit: The Hormone Therapy Revolution
True to Form Podcast - October 28, 2020 18:30 - 40 minutes ★★★★★ - 10 ratingsGREATEST HIT EPISODE! Board-certified OB-GYN and founder of Pellecome, Dr. Enrique Jacome, dives into the evolution of BHRT in today's modern elective medical industry. Hear expert tips around successfully integrating hormone therapy into your existing scope of services, and how it can improve ...
SPECIAL RELEASE: A Response to the New AmSpa Guidelines
True to Form Podcast - October 19, 2020 17:12 - 1 hour ★★★★★ - 10 ratingsIndustry experts recently weighed in on the newly released guidelines from the American Medical Spa Association during an exclusive Virtual Practice Workshop, originally held on October 15th, 2020. Tune in to hear what they had to say and how these guidelines can potentially impact your practic...
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