Latest Medspas Podcast Episodes
Building and Implementing a Successful Weight Loss Program in Your Practice
True to Form Podcast - May 22, 2024 18:29 - 38 minutes ★★★★★ - 10 ratingsIn this week's episode, host Audrey Neff dives into the intricacies of building and executing a successful weight loss program with Kevin Grass, owner and president of N of 1 Wellness. As the medical weight loss topic continues to disrupt the industry, tune into this engaging conversation to ga...
The Power of Branding: Strategies for Thriving in a Competitive Marketplace
True to Form Podcast - April 01, 2024 20:38 - 46 minutes ★★★★★ - 10 ratingsHost Audrey Neff brings on Kim Pezzetti, VP of Practice Development & Strategy, for Cartessa Aesthetics to break down all things related to branding and finding your competitive edge in medical aesthetics. The pair's discussion delves into common branding mistakes and challenges, along with pr...
Maximizing Patient Lifetime Value: Treatment Plans, Retail Skincare & Energy-Based Devices
True to Form Podcast - March 19, 2024 18:52 - 58 minutes ★★★★★ - 10 ratingsIn this week's episode, host Audrey Neff speaks with Dr. Mark (Swers) Swierczewski, a dentist by trade and owner of Luminescence Medical Esthetics. Dr. Swers shares his journey from dentistry to the aesthetics world and discusses his practice’s unique approach to developing lifetime experiences...
Part 2: Building a Strong Foundation to Grow & Scale Your Medical Spa
True to Form Podcast - February 29, 2024 22:55 - 50 minutes ★★★★★ - 10 ratingsIn this engaging episode, host Audrey Neff welcomes back Maegen Kennedy PA-C for a part two discussion. Maegen, owner of Windermere Medical Spa & Laser Institute, shares her insights on scaling her business from one to three locations by the end of summer 2024, as well as tips for choosing the ...
Part 1: Building a Strong Foundation to Grow & Scale Your Medical Spa
True to Form Podcast - February 20, 2024 16:02 - 1 hour ★★★★★ - 10 ratingsAudrey Neff sits down with Maegen Kennedy, PA-C, owner of Windermere Medical Spa & Laser Institute, as well as one of AmSpa's Top 30 Most Distinguished Women of Medical Aesthetics, to kick off part one of this special two-part series. The pair unpack Maegen's inspiring journey in aesthetics and...
Exploring the M&A Landscape in Aesthetics
True to Form Podcast - January 30, 2024 18:16 - 1 hour ★★★★★ - 10 ratingsBen Hernandez, the CEO and Managing Director of Skytale Group, talks with Audrey Neff about the past, current, and future outlook of mergers and acquisitions in the medical aesthetics field. As the challenging 2023 year for M&A concludes, Ben provides valuable insights for practice owners lookin...
Turning Challenges into Opportunities: Empowering the Masses in Aesthetics
True to Form Podcast - January 23, 2024 20:36 - 50 minutes ★★★★★ - 10 ratingsAudrey Neff is joined by MedShift's CEO, Joe Gasque, and Chief Commercial Officer, Sean Shapiro, in this week's episode of True to Form. With over 80 percent of the medical aesthetics landscape still being made up of predominantly single location practices, small business owners often deal with ...
It's a Journey, Not a Sprint: Building an Intention-Led Business
True to Form Podcast - January 12, 2024 15:19 - 57 minutes ★★★★★ - 10 ratingsAudrey Neff kicks off Season 7 with an authentic conversation with Bita Ardakani-Akrawi PA-C, MPH, MEP-C, owner of Florida-based medical spa, Naples Skin Clinic. This episode takes a deep dive into some of the biggest do's and don'ts entrepreneurs can avoid when launching and growing a new aest...
The New Frontier in Elective Medicine: Trends in Sexual Wellness
True to Form Podcast - December 11, 2023 17:46 - 1 hour ★★★★★ - 10 ratingsIn this episode, Audrey Neff speaks with Tim Sawyer, two-time Inc. 500 entrepreneur, motivational speaker, business advisor, and practice owner, on the advancements and innovations in the sexual wellness field, particularly those related to men's health. As an advisor and investor in REGEN...
Challenges Impacting Our Industry: Hiring Qualified, Skilled Nurse Injectors
True to Form Podcast - November 28, 2023 18:41 - 1 hour ★★★★★ - 10 ratingsThis week's episode features Tracy Olson, owner of Youthtopia Med Spa and founder of the Aesthetic Injector Academy, a groundbreaking online platform that offers comprehensive training for medically licensed injectors. Audrey Neff and Tracy dive into her journey from a successful career in corp...
Part 2: The State of Medical Aesthetics in 2023
True to Form Podcast - November 02, 2023 17:54 - 53 minutes ★★★★★ - 10 ratingsFrancis X. Acunzo, President of Princeton Medspa Partners & CEO of Acara Partners, returns to discuss the current and future state of medical aesthetics with host Audrey Neff. This episode picks up where Part 1 earlier this season left off and covers all things relating to industry consolidatio...
Stepping into Your Power & Finding Your Purpose
True to Form Podcast - October 24, 2023 15:24 - 54 minutes ★★★★★ - 10 ratingsAudrey Neff brings on special guest, Yvonne Dellos, MSN, FNP-BC -- master injector, successful entrepreneur, industry KOL, national speaker, business coach, and founder of Medical Aesthetic Art Institute (MAAI). The pair dive into an insightful conversation around finding purpose, improving mind...
Driving Growth: Strategies to Boost Revenue in Your Medical Spa
True to Form Podcast - October 12, 2023 17:47 - 48 minutes ★★★★★ - 10 ratingsWith over 16 years of executive-level leadership in solo practices, small group practices, and large-scale national brands, Judy Kozlicki, Director of Aesthetics at Skytale Group, appears as this week's guest to chat with host Audrey Neff. This power-packed episode covers so much ground from e...
Navigating the Learning Curve: Becoming a Leader
True to Form Podcast - September 28, 2023 23:42 - 1 hour ★★★★★ - 10 ratingsIn this episode of True to Form, host Audrey Neff leads a transparent conversation with Heather Allan -- Mom, speaker, clinical trainer, and owner of two-location medical spa, Bright Esthetics & Body Wellness. Heather shares countless powerful pearls and challenges behind becoming an employer a...
The Rise of the VIO Med Spa Franchise
True to Form Podcast - August 31, 2023 14:47 - 52 minutes ★★★★★ - 10 ratingsJoe Stanoszek, Founder, and Ryan Rao, Chief Development Officer of VIO Med Spa, sit down with host Audrey Neff on this week's episode of True to Form. Joe and Ryan discuss the journey behind how a Cleveland-based single location practice evolved into a now 28-location medical spa franchise with...
Legal & Regulatory Hot Topics: IV Therapy & Semaglutide
True to Form Podcast - August 22, 2023 21:27 - 44 minutes ★★★★★ - 10 ratingsHost Audrey Neff sits down with Chase Howard, attorney at Florida Healthcare Law Firm, to unpack the basis for recent legal action pertaining to semaglutide taken against several U.S.-based practices. Chase also dives into the top compliance issues practices face when either opening an IV thera...
Bridging the Gap: Empowering Extenders in Aesthetic Medicine
True to Form Podcast - August 16, 2023 21:32 - 38 minutes ★★★★★ - 10 ratingsKrystie Lennox PA - industry trailblazer, founder of Lennox Aesthetics, and co-founder of the Aesthetic Extender Symposium - appears as this week's guest to dive into her M.O. behind developing one of the industry's most successful medical conferences tailored specifically for advancing aesthe...
The 3 Types of Aging & Maximizing ROI with Energy Based Devices
True to Form Podcast - August 10, 2023 23:20 - 50 minutes ★★★★★ - 10 ratingsKara Moncrief, International Speaker & Director of Clinical Communications for Sinclair North America, joins Audrey Neff to share her expert knowledge around the top three categories of skin aging and how identifying these can dramatically assist your consultation process when building value i...
Hiring for Core Values & Mastering the Consultation
True to Form Podcast - July 05, 2023 18:30 - 50 minutes ★★★★★ - 10 ratingsKatie Martin, PA-C -- VP of Clinical Operations at Holden Timeless Beauty, Galderma GAIN Trainer, and national speaker -- joins True to Form to break down HTB's unique interviewing & hiring process for providers based on their mission, vision, and core values. Not only that, Katie dives into h...
Mitigating Risk in Your Aesthetic Practice
True to Form Podcast - June 19, 2023 18:33 - 31 minutes ★★★★★ - 10 ratingsPatrick Tighe and Kimberly DeOrsey, Founder & President of CoverWell, join Audrey Neff on True to Form to discuss the driving factors behind launching the medical aesthetic industry's first pay-per-procedure insurance offering. Tune into this week's episode to hear a breakdown of how to effecti...
Building a 10X Mindset in Business & Life
True to Form Podcast - June 06, 2023 22:21 - 53 minutes ★★★★★ - 10 ratingsAudrey Neff sits down with Dr. Amanda Holden -- Mom, wife, speaker, trainer, master injector, and owner of 5-location practice, Holden Timeless Beauty -- who shares gem after gem in this power-packed episode all around finding & reaching your true potential both in business and life. Tune in to...
All Things KPI's, Sales & Skincare
True to Form Podcast - May 18, 2023 12:56 - 52 minutes ★★★★★ - 10 ratingsAudrey Neff sits down with Managing Partner & Owner of L-Aesthetics & Longevity, Josh Iffla, to unpack his journey from corporate America to aesthetic medicine. Josh unveils the most critical KPI's (key performance indicators) practices should be tracking on a daily basis, effective strategies t...
Demystifying Private Equity in the New Era of Aesthetics
True to Form Podcast - May 01, 2023 14:03 - 42 minutes ★★★★★ - 10 ratingsAs a growing number of practices raise capital in the race to form nation-wide empires, the aesthetic landscape as we know it is changing. John Wheeler, CEO of Alpha Aesthetic Partners, rejoins True to Form to discuss the paradigm shift the medical aesthetics industry is now experiencing as it m...
Part 1: The State of Medical Aesthetics in 2023
True to Form Podcast - April 10, 2023 17:25 - 46 minutes ★★★★★ - 10 ratingsAudrey Neff sits down with Francis X. Acunzo, CEO of Acara Partners & President of Princeton Medspa Partners, to discuss the past, current, and future state of medical aesthetics. Having successfully launched over 180 medical spas across the U.S, Fran shares the top mistakes aesthetic practices...
Balancing Motherhood & Entrepreneurship
True to Form Podcast - April 05, 2023 15:29 - 33 minutes ★★★★★ - 10 ratingsOwner of Cavina Med Spa and mom of three, Blair Linsley, appears on this week's episode to share her journey from pediatric nursing to entrepreneurship. Blair delves into the driving factors behind opening her own aesthetic practice, how she balances being a Mom and business owner, plus her adv...
Data-Driven Strategies to Improve Rebooking Rates, Retention & Reviews
True to Form Podcast - March 28, 2023 13:51 - 45 minutes ★★★★★ - 10 ratingsHost Audrey Neff sits down with aesthetic industry OG, April Linden, in this week's episode of True to Form. April unpacks her 20-year journey in aesthetics and how it's led her to her current management role at La Jolla Cosmetic Surgery Centre & Medical Spa as Director of Patient Experience. Tu...
Defining Your Ethos in Business
True to Form Podcast - March 21, 2023 15:29 - 43 minutes ★★★★★ - 10 ratingsJohn Rodriguez appears as this week's guest on True to Form to discuss his 'ETHOS' behind opening, operating, and scaling Ethos Med Spa, his St. Louis based aesthetic practice. John unpacks the importance of creating a healthy practice culture, how membership programs have increased revenue and...
A Winning Culture = A Winning Practice
True to Form Podcast - March 10, 2023 16:01 - 54 minutes ★★★★★ - 10 ratingsHost Audrey Neff sits down with CEO of 3-location med spa & plastic surgery center, John Wheeler, in this no-filter first episode of 2023. John discusses his unique philosophy in how core values & a family-like culture have become the driving factors in the success of his multi-location practice...
Opening an IV Therapy Clinic? What You Need to Know
True to Form Podcast - July 27, 2022 18:36 - 24 minutes ★★★★★ - 10 ratingsHealthcare attorney & founder of the Florida Healthcare Law Firm, Jeff Cohen, discusses the emergence of IV therapy in the elective medical space. Jeff dives into the crucial need for regulatory compliance, proper business education, and the drivers behind why he started the American IV Associa...
Improving Consultation Conversions with Patient Financing
True to Form Podcast - June 16, 2022 16:42 - 21 minutes ★★★★★ - 10 ratingsHost Tim Sawyer chats with VP of Sales for Cherry Patient Financing, Andy Cahoy, to discuss effective ways to reduce barriers of entry for potential consumers seeking aesthetic treatments. Tune in to hear the benefits of offering avenues for patient financing to not only increase consultation c...
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