Latest Marketing news Podcast Episodes
BONUS: Why marketing a service is harder than products & how to do it well (Social Media Pro interview)
Let's Talk Socials! - April 24, 2024 17:00 - 43 minutes ★★★★★ - 2 ratingsThis bonus episode is a recording of my interview inside the Social Media Pro community (the biggest & oldest FB group for SMMs!!) in which I talked to Kate Buck Jr. about service marketing and how SMMs (and service providers in general) can leverage social media for themselves. You'll discove...
Local SEO: Part 1: What is Local SEO?
Legal Marketing 101 - April 22, 2024 10:00 - 7 minutes ★★★★★ - 3 ratingsLocal SEO: Part 1: What is Local SEO? Ever wondered why the law firm across the street is swamped with clients while you're not? Unlock the secrets to becoming the go-to legal expert in your area as we start to lay out the blueprint for conquering local SEO. No more guesswork or missed opport...
#76: LinkedIn 101 with Jodine McIntyre
Let's Talk Socials! - April 17, 2024 17:00 - 50 minutes ★★★★★ - 2 ratingsLinkedIn is no longer just a platform for recruiters & job seekers - it's a powerful marketing tool for all types of businesses that you shouldn't sleep on! In this episode, I am interviewing Jodine who tells us how to make the most of LinkedIn as a small business. You'll discover... The 4 Lin...
A Short Update
Legal Marketing 101 - April 15, 2024 10:00 - 6 minutes ★★★★★ - 3 ratingsToday we have a short update in lieu of a full break. Visit: Legal Marketing 101 Youtube For more, visit rosenadvertising.com Brought to you by: ThumbsUp Survey Support the show
Become a Niche Law Practice Ninja: Step 1
Legal Marketing 101 - April 08, 2024 10:00 - 11 minutes ★★★★★ - 3 ratingsNarrow Down to Scale Up: Maximizing Law Firm Profitability Join our host, Toby Rosen, as we unravel the myth that more is always better. Learn how honing in on a particular practice area or process can transform your firm into a powerhouse without the unnecessary sprawl that often spells doom f...
#75: Is now the right time to hire a marketing agency? with Elise Dalrymple-Keast
Let's Talk Socials! - April 03, 2024 16:00 - 44 minutes ★★★★★ - 2 ratingsMost small businesses start out DIYing their social media marketing but at some point in your business journey, there comes a time when that is no longer feasible. In this episode of Let's Talk Socials, I am talking to Elise from Brandsitters about everything you need to know about working with ...
Building the Ultimate Drip Email Sequence
Legal Marketing 101 - April 01, 2024 10:00 - 10 minutes ★★★★★ - 3 ratingsBuilding the Ultimate Drip Email Sequence Join our host, Toby Rosen, as we dig in to tailoring a drip email sequence that resonates deeply with your audience. Arm yourself with the tools to meticulously map your customers' journeys, segment your audience for targeted messaging, and choose the p...
How to Build Automated Intake
Legal Marketing 101 - March 25, 2024 10:00 - 20 minutes ★★★★★ - 3 ratingsWhat should I look for in my email marketing software? Join our host, Toby Rosen, as we take you through a six-step process guaranteed to streamline client interactions and supercharge your operational efficiency. Your law firm's client intake process might be the last thing on your mind, but i...
#74: Can I use AI to write my social media captions? with Ami Williamson
Let's Talk Socials! - March 20, 2024 16:00 - 49 minutes ★★★★★ - 2 ratingsAmi is not your average copywriter: she's a devoted user of AI. Yep, you read that correctly - a copywriter who LOVES AI. In this episode, we chat about how the two go together, what AI can and can't do and how you can make the most of it in your business. You'll discover... How being a copyw...
What should I look for in my email marketing software?
Legal Marketing 101 - March 18, 2024 10:00 - 12 minutes ★★★★★ - 3 ratingsWhat should I look for in my email marketing software? Join our host, Toby Rosen, as we dissect the must-haves and nice-to-haves of tools like Active Campaign, Mailchimp, and GetResponse, and navigate through the critical components of a comprehensive marketing stack. We zero in on three cruc...
Google Ads Policies: Ep. 4: Compliance Strategies
Legal Marketing 101 - March 11, 2024 10:00 - 7 minutes ★★★★★ - 3 ratingsStrategies for Compliance with Google Ads Policies Curious about the secret sauce for keeping your legal marketing on the right side of Google's strict guidelines? Join our host, Toby Rosen, as we uncover the must-know compliance strategies for crafting landing pages that not only tick all the ...
#73: Your ultimate guide to Instagram stories
Let's Talk Socials! - March 06, 2024 16:00 - 21 minutes ★★★★★ - 2 ratingsFeeling intimidated by Instagram stories? You're not alone! But what if I told you they could be the key to unlocking deeper connections, boosting engagement, and even driving sales? In this episode of Let's Talk Socials, we dive deep into my favourite Instagram feature: stories! You'll discove...
Google Ads Policies: Ep. 3: Editorial Policies
Legal Marketing 101 - March 04, 2024 11:00 - 8 minutes ★★★★★ - 3 ratingsNavigating Google Ads Editorial Policies Join our host, Toby Rosen, as we break down the essentials of honest advertising in a space where clarity and compliance aren't just best practices—they're your legal safeguards. This episode shines a light on the art of balancing compelling narratives ...
Google Ads Policies: Ep. 2: Advertising Policies
Legal Marketing 101 - February 26, 2024 11:00 - 14 minutes ★★★★★ - 3 ratingsNavigating Google Ads Policies Join our host, Toby Rosen, as we dissect the fine line where state bar regulations intersect with Google's stringent guidelines, and I reveal the crucial differences among prohibited, restricted, and editorial content. My breakdown includes real-world examples and...
#72: Do I still need a Facebook business page in 2024?
Let's Talk Socials! - February 21, 2024 16:00 - 24 minutes ★★★★★ - 2 ratingsLet's face it: growing a Facebook page in 2024 is hard. So, should you even bother setting one up in the first place? In this episode, I will present arguments both FOR and AGAINST managing a Facebook page in the current social media landscape and help you make the decision for your business. ...
Google Ads Policies: Ep. 1: Introduction
Legal Marketing 101 - February 19, 2024 11:00 - 10 minutes ★★★★★ - 3 ratingsIntroduction to Google Ads Policies Join our host, Toby Rosen, as we start to navigate the complex labyrinth of Google Ads policies and ensure your legal marketing tactics stand up to scrutiny and deliver results. In our latest Legal Marketing 101 series, we delve into why adhering to these pol...
Stop Sending Users to Your Home Page
Legal Marketing 101 - February 12, 2024 11:00 - 6 minutes ★★★★★ - 3 ratingsStop Sending Users to Your Home Page Join our host, Toby Rosen, as we dissect the common misstep of directing paid traffic to homepages and unveil the potent strategy of specialized landing pages that could revolutionize your client conversion process. We'll unravel why your homepage, while cr...
#71: Forget Influencers. This is how you get your customers to create content for your brand (UGC)
Let's Talk Socials! - February 07, 2024 16:00 - 22 minutes ★★★★★ - 2 ratingsEver wondered how you can get your customers to create content about your products? And, if they do, how do you leverage it on your own social media pages? That's exactly what you'll learn in this episode about UGC ("user-generated content"). This episode is essential for anyone seeking to build...
What is CPC?
Legal Marketing 101 - February 05, 2024 11:00 - 7 minutes ★★★★★ - 3 ratingsWhat is CPC? Join our host, Toby Rosen, as we unlock the full potential of your legal marketing campaigns with an insider's guide to Cost Per Click (CPC). By now, you're aware that clicks matter, but it's the quality and cost-effectiveness that count. Visit: Legal Marketing 101 Youtube For ...
Consumer-Centric Wisdom: Woozae Kim on Marketing, Branding, and Beyond
Marketing Trends - January 31, 2024 08:00 - 34 minutes ★★★★★ - 274 ratingsOn this episode, Woozae Kim, an esteemed marketing leader, delves into the intricate realm of marketing and branding. Woozae underscores the significance of understanding the customer journey and fostering a cohesive brand experience across all touchpoints. Plus, he advocates staying attuned to ...
Your 2024 Marketing Plan
Legal Marketing 101 - January 29, 2024 11:00 - 12 minutes ★★★★★ - 3 ratingsYour 2024 Marketing Plan Join our host, Toby Rosen, as we dive into a few ideas for a successful marketing strategy for 2024’s dynamic landscape. We'll delve into the necessity of a robust website, lively social media, and targeted email campaigns, as well as the surprising comeback of traditio...
#70: How to run successful Facebook ads for your business - Zeden Cider case study
Let's Talk Socials! - January 24, 2024 16:00 - 16 minutes ★★★★★ - 2 ratingsIn this episode, we dive deep into a real-life Facebook ad campaign case study to show you what makes a successful campaign. Learn how a fun competition helped Zeden Cider achieve impressive reach, engagement, and brand awareness while staying within Meta's strict advertising guidelines. You'll...
Unveiling the Fintech Marketing Landscape
Marketing Trends - January 24, 2024 08:00 - 44 minutes ★★★★★ - 274 ratingsOn this episode, Dipti Kachru, Global CMO at Broadridge Financial Solutions, unravels the complexities of marketing in the fintech industry. She shares her insights on navigating B2B challenges, the importance of progress over perfection, and the evolving role of the CMO in the corporate landsca...
Google's New Sensitive Events Policy: What's the Deal?
Legal Marketing 101 - January 22, 2024 11:00 - 6 minutes ★★★★★ - 3 ratingsWhat's up with Google's new Sensitive Events policy? Join our host, Toby Rosen, as we dissect the new definition of a sensitive event as it pertains to Google's inappropriate content policy. We'll explore the broad strokes and the fine print that could put legal marketers in hot water during ti...
Innovation, Trust, and Marketing Mastery: A Conversation with Ashley Kramer, CMO and CSO of GitLab
Marketing Trends - January 17, 2024 08:00 - 48 minutes ★★★★★ - 274 ratingsOn this episode, Ashley Kramer, Chief Marketing and Strategy Officer at GitLab, shares her expertise on building trust in leadership and fostering collaboration between sales and marketing. Plus, she delves into the world of AI's impact on software development and explains bit about how GitLab i...
#69: Make 2024 the most profitable year yet with these social media habits
Let's Talk Socials! - January 10, 2024 16:00 - 17 minutes ★★★★★ - 2 ratingsAs we enter a new year, many business owners are setting goals for their social media marketing. If you're looking to make 2024 your most profitable year yet, you need to try the 3 habits I discuss in this episode. Thank you so much for tuning in! If you are enjoying Let’s Talk Socials, please...
Leading with Innovative Marketing Strategies in a Competitive Landscape
Marketing Trends - January 10, 2024 08:00 - 44 minutes ★★★★★ - 274 ratingsThe smartest CMOs are constantly looking for ways to get and stay ahead. On this episode, Jim Kruger, the CMO of Informatica, how he does this by driving forward a focus on leveraging AI and cloud technologies to help customers bring their data to life. Jim emphasizes the importance of aligning ...
Empowering Success and Transforming Out-of-Home Advertising
Marketing Trends - January 03, 2024 08:00 - 55 minutes ★★★★★ - 274 ratingsOut-of-home advertising is the oldest form of marketing around, outside of word-of-mouth. But is there a way to revolutionize what has always been pretty traditional? On this episode, Dan Levi, the CMO of Clear Channel Outdoor, discusses the company's focus on digital innovation in the out-of-ho...
#68: My 2024 social media trend forecast
Let's Talk Socials! - December 27, 2023 16:00 - 31 minutes ★★★★★ - 2 ratings2023 is coming to an end and it's time to reflect on the social media trends of the past year & discuss what awaits us in 2024 🥳 You'll discover... Which of my predicted trends from 2023 have become reality What my predictions are for 2024 What that means for you as a business And what Tayl...
Why Marketers Should Be Constantly Learning and Building
Marketing Trends - December 20, 2023 08:00 - 49 minutes ★★★★★ - 274 ratingsIn the marketing world, you have to evolve or get left behind. On this episode, Anthony Kennedy, CMO of ION, discusses how to stay ahead and digs into the importance of building a high-performing marketing team, and he emphasizes the need for continuous learning and development. And on the note ...
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