Marketing Trends
510 episodes - English - Latest episode: 3 months ago - ★★★★★ - 274 ratingsMarketing Trends is your #1 podcast for all things marketing.
Every week, you’ll hear interviews with industry-leading marketers, including CMOs, CEOs, and thought leaders in the field. Tune in to hear the war stories and best practices from marketers who helped build the fastest-growing startups and are leading the enterprises of the future.
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Episodes
Consumer-Centric Wisdom: Woozae Kim on Marketing, Branding, and Beyond
January 31, 2024 08:00 - 34 minutes - 31.9 MBOn this episode, Woozae Kim, an esteemed marketing leader, delves into the intricate realm of marketing and branding. Woozae underscores the significance of understanding the customer journey and fostering a cohesive brand experience across all touchpoints. Plus, he advocates staying attuned to consumer trends through field research, emphasizing empathy, collaboration, and clarity as catalysts for organizational change, and he challenges conventional norms around some major industry ideas. ...
Unveiling the Fintech Marketing Landscape
January 24, 2024 08:00 - 44 minutes - 40.9 MBOn this episode, Dipti Kachru, Global CMO at Broadridge Financial Solutions, unravels the complexities of marketing in the fintech industry. She shares her insights on navigating B2B challenges, the importance of progress over perfection, and the evolving role of the CMO in the corporate landscape. From ABM strategies to resilience in a male-dominated industry, Dipti shares valuable lessons for marketers aiming to make an impact in the ever-changing world of financial technologies. Tune in ...
Innovation, Trust, and Marketing Mastery: A Conversation with Ashley Kramer, CMO and CSO of GitLab
January 17, 2024 08:00 - 48 minutes - 44.2 MBOn this episode, Ashley Kramer, Chief Marketing and Strategy Officer at GitLab, shares her expertise on building trust in leadership and fostering collaboration between sales and marketing. Plus, she delves into the world of AI's impact on software development and explains bit about how GitLab is shaping the future. Tune in to learn: Community feedback and the influence it can have (5:15) Marketing to a technical audience (6:55) ABM in 2024 (8:50) Working in companies that are ready to ...
Leading with Innovative Marketing Strategies in a Competitive Landscape
January 10, 2024 08:00 - 44 minutes - 40.9 MBThe smartest CMOs are constantly looking for ways to get and stay ahead. On this episode, Jim Kruger, the CMO of Informatica, how he does this by driving forward a focus on leveraging AI and cloud technologies to help customers bring their data to life. Jim emphasizes the importance of aligning marketing strategy with cloud growth and shares his approach to leading and developing leaders, as well as his personal use of AI tools in his role as a CMO. Tune in to learn: What is Informatica? ...
Empowering Success and Transforming Out-of-Home Advertising
January 03, 2024 08:00 - 55 minutes - 51 MBOut-of-home advertising is the oldest form of marketing around, outside of word-of-mouth. But is there a way to revolutionize what has always been pretty traditional? On this episode, Dan Levi, the CMO of Clear Channel Outdoor, discusses the company's focus on digital innovation in the out-of-home advertising space and he explores the impact of AI in the industry and how it is being used to enhance creativity and optimize campaigns. Plus, lessons learned from his time at MTV and Monster, and...
Why Marketers Should Be Constantly Learning and Building
December 20, 2023 08:00 - 49 minutes - 45.7 MBIn the marketing world, you have to evolve or get left behind. On this episode, Anthony Kennedy, CMO of ION, discusses how to stay ahead and digs into the importance of building a high-performing marketing team, and he emphasizes the need for continuous learning and development. And on the note of constant evolution, Anthony also shares insights on tailoring marketing strategies for diverse industries and the impact of AI on marketing. Tune in to learn: The importance of design in communi...
How To Level Up Your Marketing and Experience Strategies
December 13, 2023 08:00 - 46 minutes - 42.6 MBThere are so many factors that go into being a great marketer. Angela Stelle has identified many of them, and she has joined many of those factors to find success for herself and the brands she has worked for. Today, Angela serves as the CMO and Chief Experience Officer, Sterling, and on this episode, she shares what she has learned on her journey, and she goes deep into what’s working today and how she thinks about things like aligning marketing and experience, success in ABM, and multi-tou...
Doing Better With Less
December 06, 2023 08:00 - 49 minutes - 45.6 MBIn today’s world, marketing and customer experience go hand in hand. At least, that’s what Johann Wrede believes. On this episode, Johann, the Chief Experience Officer at Emburse, takes us into how he has blended the marketing and customer experience teams and the success they have had as a result. Plus, he explains why we have to get out of the mindset that we have to do more with less and instead start thinking only about how we can constantly be doing better. Tune in to learn: What it ...
An Expert's Perspective on How To Invest in Branding
November 22, 2023 08:00 - 52 minutes - 48 MBOn the list of priorities for high-growth companies, where should branding land? How, when, and why should a company start to think about and invest heavily in brand-building activities? These are the questions Alex Woods faces every day. On this episode, Alex, the Head of Brand Creative Strategy for Accenture Song, dives into those questions and gives some strategies for companies that are looking to take the next step. Tune in to learn: The role of AI for brand creatives (2:30) Coinbase...
Rebranding, Team Building, and Marketing Strategies at a Fortune 50 Company
October 25, 2023 07:00 - 45 minutes - 41.9 MBElevance Health is ranked No. 22 on the Fortune 500 list. The organization is massive, and it brings in more than $150 billion in annual revenue. Marketing for this company is a big job, one that CMO Bill Beck made more difficult when he led the charge on a massive rebrand in 2023. On this episode, Bill guides us through how he went about rebranding and consolidating a well-known and successful company in a way that earned executive buy-in and helped drive further growth. Tune in to learn:...
What Happens When You Make Home Building Exciting for All Generations
October 04, 2023 07:00 - 49 minutes - 45.2 MBYou may not think the home-building industry is sexy or exciting, but you’d be wrong. Taylor Morrison is actively transforming how home building is marketed and executed, and the younger generation is starting to take notice. Stephanie McCarty, the CMO of Taylor Morrison, explains how her team has helped shift the marketing and business practices that have led to massive scale. Tune in to learn: Why real estate and home construction is ripe for innovation (3:00) Becoming the first market...
Why The Fundamentals Are The Secrets to Success
August 23, 2023 07:00 - 35 minutes - 32.6 MBEvery brand dreams of having passionate customers around the world. StockX has reached that goal, but keeping that customer base happy takes effort, especially as a marketplace for buying and selling popular lifestyle products. In this episode, Deena Bahri explains what it takes to succeed globally, how to lean into the passion of your consumers, and what it means to be a successful CMO today. Tune in to learn: Deena’s background (1:30) What is StockX? (4:00) Expanding into international...
How Kohl's Remains A Leader In The Retail World
August 16, 2023 19:26 - 38 minutes - 35.7 MBKohl’s has been around for decades, and it has earned the distinction of being a household name. But staying at the top of the retail industry is no easy feat. On this episode, Christie Raymond, the CMO of Kohl’s, explains how the brand stays innovative, builds partnerships, and shapes its messaging to meet consumers where they are and keep pace with them as they evolve. Tune in to learn: What’s on deck for Kohl’s right now? (1:50) How Kohl’s continues to evolve (4:30) Rolling out a maj...
How To Leverage Artistry and Uniqueness In Your Business
July 26, 2023 07:00 - 45 minutes - 42.1 MBMorgan Norman has been on quite a journey in his career, and his experience has taught him how to adopt technology, lead teams, and bring more artistry into marketing. In this episode, Morgan, now the CMO of Dialpad, digs into these topics and more. Plus, he explains why he believes anyone can be a CMO. Tune in to learn: Morgan’s marketing chops (2:45) How AI took hold (6:30) The next wave of AI (8:30) A unique approach to marketing (13:25) Tapping into artistry in marketing (16:30) ...
How Whatnot Leans Into Customer Obsession and Live Selling
July 19, 2023 07:00 - 48 minutes - 44.8 MBInternet shopping is old hat these days, but Whatnot is becoming a household name in the market by leaning into live selling and propping up the enthusiasts who turn into successful sellers. Andy Tu is the VP of Marketing for Whatnot, and in this episode, he explains how he’s taking the lessons he learned while working at Postmates and Uber Eats to the team at Whatnot and what marketing strategies they are using to scale up the platform. Tune in to learn: How Andy got into marketing (2:00...
Behind The Scenes At One of Today’s Buzziest Companies
July 12, 2023 07:00 - 49 minutes - 45.4 MBBy now, everyone has heard of ChatGPT and most have tested out the AI tool. But the company beyond the technology wants you to know that there is more to the story than just artificial intelligence. James Dyett, Head of Strategic Partnerships at OpenAI, joins Marketing Trends to take us behind the scenes of this rocket ship of a company and let us know how OpenAI is continuing to expand. Tune in to learn: What is OpenAI? (2:20) What makes OpenAI different? (5:18) How OpenAI’s branding me...
How To Blend Old-School Methods and New School Technology
July 05, 2023 07:00 - 43 minutes - 40.3 MBGoing to the dentist is nothing more than a chore for most people, which makes being a marketer in the dental industry a bit difficult. Jonathan Kaufman is the Senior Vice President and CMO of Sage Dental, and on this episode of Marketing Trends, he breaks down how he approaches this challenge. Jon explains some of the things that work and some of the surprising successes he’s seen. Plus, he digs into the tools and technology like AI that has helped elevate the work he and his team does. ...
Lessons Learned and New Tools Implemented
June 28, 2023 07:00 - 45 minutes - 41.4 MBGrowing as a business leader means being able to adapt and innovate with the times. Stacey Epstein, the CMO of Freshworks, has been able to do that throughout her long career. On this episode, Stacey shares some of the lessons she’s learned, how she leads, what it takes to find product-market fit, and how new tools like generative AI are being put into practice. Tune in to learn: How to stay up-to-date and on top of your game (2:25) What it means to do value propositioning properly (5:45...
Taking the Lead in the Surging Market of Aerospace Security
June 21, 2023 07:00 - 39 minutes - 36.4 MBWhether you realize it or not, our airspace is becoming more cluttered. That could be good or bad, depending on how drones are being used. On this episode of Marketing Trends, Mary-Lou Smulders, the CMO of Dedrone, talks about what it’s like to build and brand a company that’s leading the way in aerospace security. Tune in to learn: What is Dedrone? (3:00) How technological advancement has enhanced the development of products (7:30) Exploring the ways Dedrone is helping to stay innovati...
How To Be a Modern-Day CMO
June 14, 2023 07:00 - 44 minutes - 41.3 MBBeing a modern-day CMO has its challenges. On this episode of Marketing Trends, Denise Persson, CMO of Snowflake, and Stephanie Dobbs Brown, CMO of ICE, discuss how they approach the job, what they do differently, and how they build and maintain a culture of innovation. Tune in to learn: Bringing the Snowflake + ICE partnership to life (3:50) What it means to be a modern-day CMO (5:55) How to build trust with stakeholders (10:50) Blending human efficiencies with AI (17:00) Unique w...
The Modern Age of Sports Marketing With Eric Tosi, Chief Marketing Officer, Foley Entertainment Group/Vegas Golden Knights
June 14, 2023 00:02 - 55 minutes - 50.8 MBThe Vegas Golden Knights made history when they reached the 2018 Stanley Cup Finals in their first NHL season and now they are on the precipice of hoisting the cup! But the franchise’s early success can be attributed to more than just the action on the rink. Eric Tosi, the Chief Marketing Officer for the Vegas Golden Knights and Foley Entertainment Group, has been with the team from the outset and joins us to offer insider tips on how he helped build a standout sports brand in a city teeming...
A Marketer's Role in the Fast-Scaling Gaming World
June 07, 2023 07:00 - 45 minutes - 41.5 MBCarol Carpenter is used to leading the way at fast-growing companies. Today, she’s serving as the CMO of Unity, a leading software development company that specializes in developing tools and technologies for creating interactive, real-time 3D and 2D content. Ont his episode, she discusses how she’s approached this new world, and the ways she’s approaching marketing with influencers, AI, and more. Tune in to learn: What is Unity? (2:25) Assessing and enacting your approach when joining a...
A Unique Way To Build Teams And Scale A Company
May 31, 2023 07:00 - 47 minutes - 43.7 MBAmanda Elam has taken an unconventional route to her role as CMO of Bloomreach, but she’s learned some important lessons along the way. On this episode of Marketing Trends, Amanda discusses her unique approach to hiring, how to identify metrics that matter, and why we need to embrace and work alongside AI. Tune in to learn: What is Bloomreach? (2:30) How AI is impacting marketing and business (5:20) Why companies not building with AI will be left in the dust (10:00) The metrics that ma...
Creating A Unified Vision For Company Growth
May 24, 2023 07:00 - 45 minutes - 42.2 MBHelping a growing brand stay on its upward trajectory is a big job, but it’s one that Jessica Gilmartin was excited to take on as the CMO of Calendly. On this episode of Marketing Trends, Jessica explains how she approached her first 90 days, what she was doing to define goals, and how she has been developing a plan to bring the company to the next level. Tune in to learn: What to be excited about right now (2:30) A strategy for the first 90 days (6:50) How to get people to see and work ...
How Tomorrow.io Is Elevating Your Forecasts And Revolutionizing Transportation
May 17, 2023 07:00 - 49 minutes - 45.8 MBWeather is more than just a topic for small talk. It’s a major factor in a number of industries, and impacts business every day. Tomorrow.io is making it possible to gather better, more advanced weather data that is allowing for a revolution in transportation and other industries. Dan Slagen, CMO of Tomorrow.io, explains how on this episode of Marketing Trends. Tune in to learn: What is Tomorrow.io? (2:30) Learning to communicate with your CEO (3:40) Leading through high growth periods...
How Marketing Expert Will Smith Keeps The PetSmart Brand Soaring
April 19, 2023 07:00 - 53 minutes - 48.8 MBThe pet category is the second-most emotional in the eyes of consumers, behind only children. So as the CMO of PetSmart, Will Smith has a daily challenge to elevate his brand while connecting with the hearts and minds of customers. On this episode of Marketing Trends, Smith explains how he does this, including through strategies of expanding services both in-store and online and building more trust with consumers Tune in to learn: Where did Will’s journey to marketing start? (4:35) The ed...
How Eventbrite is Pioneering the Evolving World of Events
March 29, 2023 07:00 - 48 minutes - 44.7 MBThere is nothing like coming together for a concert, a speech, or a community festival. The camaraderie and joy that these events bring to those who attend is an essential part of our lives and Eventbrite is helping to make accessing these events easier than ever. On this episode, Tamara Mendelsohn, the CMO of Eventbrite, explains how the company has grown and how the team unifies behind a mission and data in order to bring events to people everywhere. Tune in to learn: What is Eventbrite?...
The Data OKCupid is Using to Help Users Find Love
March 22, 2023 07:00 - 33 minutes - 30.7 MBFinding love is happening more and more online and through dating apps, and the field is only getting more crowded. Michael Kaye, the Director of Brand and Communications at OKCupid, explains how data, automation, and creating personalized experiences are helping separate OKCupid from the competition. Tune in to learn: Michael’s role with OKCupid (1:30) How the dating space evolve and how OKCupid markets itself as the app for everyone (4:00) The different customer personas that OKCupi...
LinkedIn's Perspective on the Evolution of Marketing in 2023
March 15, 2023 07:00 - 47 minutes - 43.8 MBWith all the recent growth of AI, data, and automated tools, marketing teams have had to evolve to not only implement these developments, but also maximize their value. And that – even in 2023 – still comes down to having the right people for the job. In this episode, Jim Habig, VP of Marketing at LinkedIn Marketing Solutions, discusses some exciting insights from LinkedIn’s Jobs on the Rise 2023, and gives his take on some of the recent tech developments that teams need to harness to stay c...
How Liberty Mutual Brought New Marketing Magic to a 100-Year-Old Brand
March 08, 2023 08:00 - 46 minutes - 42.9 MBAfter 100+ years of insurance excellence, no one would blame Liberty Mutual’s marketing team for playing it safe with its customer outreach. Instead, the company continues to defy its century-old origins by bringing new, exciting (and even outright funny) ideas to the table. In this episode, Jenna Lebel, CMO of Liberty Mutual, explains how implementing new approaches has only helped to widen the company’s target audience, and reinforce a trusted, proven brand identity. Tune in to learn: W...
How L.L. Bean Continues To Evolve After 111 Years
March 01, 2023 08:00 - 42 minutes - 39 MBAfter 111 years of history, building a remarkably consistent outdoors brand, L.L. Bean might not seem like a company centered on evolution. But after pulling back the curtain with CMO Nick Wilkoff we see that the company’s focus on transparency, inclusion, customer, and community positions L.L. Bean as a timeless example of how to keep a brand relevant and forward-thinking. Tune in to learn: The consistency and evolution of the L.L. Bean brand and how it measures up to competitors (16:20)...
How Deep Learning Connects Marketers to Customers
February 22, 2023 08:00 - 40 minutes - 37.5 MBMachine learning evolves from patterns. Deep learning evolves from people. In this episode, Jana Jakovljevic of Cognitiv shares her thoughts on how her company’s technology learns from context and generalization to bring intelligence to advertising, through AI that affects human lives. Listen in to hear Jana’s journey, from her early experiences with AI systems, to helping take a company from idea to IPO. Tune in to learn: Jana’s perspective on ChatGPT (3:45) The gaps that Cognitiv is so...
Enabling Digital Transformation for B2C Brands
February 01, 2023 08:00 - 22 minutes - 20.5 MBFor marketing teams to succeed, there needs to be a companywide consensus and understanding. This requires active communication and education across teams to ensure all departments not only understand the end goals, but the roles each team play in getting there. Shamir Duverseau, Co-Founder of Smart Panda Labs, shares his thoughts on how his company helps organizations balance data and know-how to achieve unique digital outcomes. Tune in to learn: (02:18) The origins of Smart Panda Labs (...
Bringing Digital Transformation to a Time-Honored Brand
January 27, 2023 08:00 - 29 minutes - 27.5 MBEvolving your company’s approach to marketing and customer experience is required to stay ahead of the competition, even for the most established pillars of business. In this episode, Lauren Gerstner, Head of Marketing, MassMutual Financial Advisors, details how the centuries-old institution continues to adapt to meet changing expectations while maintaining the authority and customer trust it has established over 171 years. Tune in to learn: (10:18) Opportunities from MassMutual’s partners...
Making Direct Social Media Connections with Customers
January 25, 2023 08:00 - 35 minutes - 32.8 MBFor many companies, social media is a promotional or research tool, and is typically given to young team members to handle. But considering social often represents a customer’s first touchpoint for brand awareness, recognition, and sentiment, it deserves a more prominent place in the workflow. Hear Shiraz Siddiqui, former Global Social Lead at Twitter, explain how authentic social media engagement can produce invaluable insights for any consumer marketing team. Tune in to learn: Perspectiv...
Leveraging Mission and Motivation for Business Growth
January 20, 2023 08:00 - 33 minutes - 30.7 MBHow can marketing leaders inspire their teams? Sarah Acton, CMO of BILL, claims impact comes from learning what drives them, while also diving deep into the company’s mission to understand how to improve the customer experience.Tune in to learn how Sarah created a rebrand for BILL in her first year as CMO. Tune in to learn: When Sarah found her love for SMBs (4:40) About Sarah’s part in the BILL rebrand (16:01) How to build relationships with other executive leaders (21:49) What Sarah ...
With Great Data Comes Great Responsibility at Teradata
January 18, 2023 08:00 - 45 minutes - 42 MBAs the data revolution rapidly transforms marketing, does the industry run the risk of losing its altruistic ideals? Jacqueline Woods, CMO of the multi-cloud data platform Teradata, urges marketing leaders to take responsibility for their enormous influence on society. Hear Jacqueline discuss Teradata’s strong commitment to diversity, her reverence for authenticity, and why she believes the popular analogy comparing data to “new oil” is somewhat misleading. Tune in to learn: What sets Ter...
Mission Matters Most
January 13, 2023 08:00 - 36 minutes - 34 MBIn a market focused on revenue and notoriety, how can modern businesses find the right footing to make an impact? Rachel Konrad, Chief Brand Officer at The Production Board, claims that by focusing on the mission that matters, companies can make a positive impact on the world around them. Tune in to hear how Rachel aims to help prepare the next generation of business leaders by pushing to fix the current climate change issue. Tune in to learn: How Rachel approaches companies to build the...
Finding Opportunity in Unpredictability with Meta
January 11, 2023 08:00 - 44 minutes - 41.2 MBIn today’s unpredictable marketing environment, how can leaders in the industry continue to maximize their impact? Eric Toda is the Global Head of Social Marketing at Meta and Head of Meta Prosper, an online hub created to uplift Asian American and Pacific Islander communities and businesses. On this episode, Eric shares why today’s unique challenges provide marketers with exciting opportunities to not only drive revenue, but to serve and empower new and diverse voices. Tune in to learn: W...
Redefining Company Culture During Periods of Change
January 06, 2023 08:00 - 37 minutes - 34.3 MBWhat is the best way to ensure a smooth workflow as a marketing leader? Alice Cherry, Chief Marketing Officer at S&P Global, claims that communication is key when leading marketing teams. Tune in to learn how Alice not only builds healthy relationships with other executives and stakeholders, but also created a brand new company culture throughout S&P Global’s merger with IHS Market. Tune in to learn: Why being comfortable with being uncomfortable is part of being a marketer (5:35) How Al...
Generating ‘Top-of-Mind’ Brand Awareness with Groupon
January 04, 2023 08:00 - 38 minutes - 35.5 MBBrands that rely on the events industry have had a difficult last couple of years. So, how can they regain traction now that events are making a robust comeback? This is priority number one for Melanie Hellenga, VP of Brand and Performance Marketing at Groupon. Melanie joins us to discuss the creative approaches her team has used to transform the brand and how data is being leveraged to raise “top-of-mind” awareness for the deals and discount platform. Tune in to learn: Melanie’s role in G...
Mission’s End-of-Year Wrap-up: Key Business Insights for 2023
December 30, 2022 08:00 - 37 minutes - 34.6 MBOn this special end-of-year crossover episode, the hosts from Up Next in Commerce, Marketing Trends, and IT Visionaries meet up again to discuss their biggest takeaways from their guests over the past year, and to make some predictions for what should be an exciting 2023 in marketing, tech, and e-commerce. Tune in to learn: Why your employees are your greatest customers (8:41) Why good business instincts can help overcome a lack of data (14:28) Why intuition matters, even in data-driven...
Building Inclusion into the Evolving Crossfit Brand
December 28, 2022 08:00 - 50 minutes - 46.3 MBAs gym culture evolves, how do companies like Crossfit boost their brand to potential consumers? Keith Knapp, Director of Marketing at Crossfit, strives to build a brand that includes every shape, size, and ability. Keith shares that by relying on their affiliates to help localize advertisements, each community receives specialized marketing and branding. Tune in to the episode to learn how Keith’s passion for fitness and community led him to reinvent the Crossfit brand. Tune in to learn: ...
The Value of Community-focused Branding at SNIPES
December 23, 2022 08:00 - 35 minutes - 32.9 MBHow is one of the world’s fastest-growing streetwear retailers setting itself apart in a crowded category? Jenna Flateman Posner, Chief Digital Officer at SNIPES, suggests that the secret lies in the company’s bold commitment to elevating the communities it impacts. Jenna joins us to discuss the inspirational philanthropic marketing model at SNIPES, and why she believes the idea of developing “true retail partnerships” is often taken for granted in the industry. Tune in to learn: What Jenn...
Elevating Fast Food Brands
December 16, 2022 08:00 - 43 minutes - 39.8 MBWhat sets a brand apart? Tim Hackbardt, CMO at Del Taco, shares that freshness, speed, and reliability keep Del Taco strides ahead of the competition. Tune in to learn how Del Taco is using AI, reliable customer experiences, and a promise of freshness to set themselves apart in the eyes of the consumer. Tune in to learn: How Del Taco has evolved since Tim returned (9:39) What Del Taco is using AI for (19:52) Why freshness is so vital to the brand (30:42) About sticker QR code for immed...
A Winning Gameplan for Sports Marketing Success
December 14, 2022 08:00 - 49 minutes - 45.7 MBThere are few arenas as competitive and complex as professional sports marketing. In this episode, Melissa Proctor, CMO of the NBA’s Atlanta Hawks and State Farm Arena, shares how she continues to achieve by showing up for herself and her teams. With more than 15 years of proven brand strategy expertise, Melissa has found myriad ways to engage and delight the Hawks’ devoted fanbase, while reinforcing the organization’s deep connection to the city it calls home. Tune in to learn how she conti...
Bringing Optimism Back to an Uncertain Job Market
December 09, 2022 08:00 - 47 minutes - 43.3 MBAs economic uncertainty continues to grow, what tools are available to job seekers hoping to find meaningful work? Jennifer Warren, VP of Global Brand Marketing at Indeed, joins us to explain why the hiring platform is injecting a much-needed dose of optimism into the job market conversation. Learn about Indeed’s commitment to building a diverse workforce, and hear Jennifer’s keen perspective on the relationship between brand and performance marketing. Tune in to learn: How Indeed has evol...
Building a Brand That Reflects Company Culture
December 07, 2022 08:00 - 59 minutes - 54.7 MBWhat’s the best way to ensure a brand has a long-lasting effect on consumers? Cheryl Mills Knight, SVP of Brand & Culture at Kendra Scott, shares that she values empowering customers as well as connecting with employees to produce a culture that brings joy to all aspects of commerce. Tune in to hear more about why ensuring employees and customers feel valued can have a ripple effect for a business. Tune in to learn: About the power of “Yes, and…” (15:40) How to treat each customer like f...
Building Better Brands, Teams, and Experiences
December 02, 2022 08:00 - 42 minutes - 39.2 MBWhat is the best part of being a marketer? Seth Freeman, VP of Marketing and Communications at BlueLinx shares that he is driven by being able to tell a story through marketing. By relying on a strong team and using the resources around him, Seth explains how he built his role from the ground up. Tune in to the episode to hear more on how to rebrand and ensure employee receive quality experiences. Tune in to learn: How Seth built his role at BlueLinx (16:45) What Seth brought to the ‘Who...
Staying Relevant as a Leader
November 30, 2022 08:00 - 39 minutes - 36.6 MBIn an uncertain and rapidly changing world, how can leaders stay relevant for the long term? What skills are needed to tackle the big issues we face around employee retention and DEI disparities? Marguerite Soeteman-Reijnen, Chairman Executive Board, Aon Holdings, shares her expert perspective and her leadership journey. Tune in to learn: Cultivating the ability to adapt (07:26) Marguerite’s thoughts on employee retention (12:45) Aon Holding’s efforts regarding diversity, inclusion, and ...