Latest Healthcare communications Podcast Episodes
How to drive patient acquisition with precision marketing
The No Normal Show by BPD - April 15, 2024 18:13 - 30 minutes ★★★★★ - 9 ratingsPatient acquisition is HOT on the minds of healthcare marketers. As the race for first-party data, AI, and personalization heats up, service line marketing ROI has never been more critical. Join Anne DiNapoli Block, Managing Director, Data Solutions & Analytics at BPD; and Ben Fuqua, Senior Vice ...
Election Year: Navigating Healthcare Through Politics
The No Normal Show by BPD - April 04, 2024 16:00 - 29 minutes ★★★★★ - 9 ratingsElection years can bring lots of noise, more media spending, and the politicizing of non-political issues. So how can healthcare brands prepare themselves for the chaos that election years can create? In this episode Evan Harris, Senior Account Supervisor at Revive and Valerie Cole, Senior Direct...
For the love of AI
The No Normal Show by BPD - March 29, 2024 19:20 - 14 minutes ★★★★★ - 9 ratingsIn this short episode, we cover three of the latest news headlines in healthcare and marketing. First, we're still seeing fallout from the UnitedHealth and Change Healthcare data breach, which continues to impact hospitals and healthcare providers with significant losses. Medicare is now covering...
Ageism in healthcare, a tech "supercycle", and Biden's plan to lower healthcare prices
The No Normal Show by BPD - March 13, 2024 19:25 - 10 minutes ★★★★★ - 9 ratingsThree articles to read: Ageism in healthcare: https://www.npr.org/sections/health-shots/2024/03/07/1236371376/bias-ageism-older-adults-geriatrics Amy Webb's 2024 Emerging Tech Trend Report @ SXSW: https://www.youtube.com/watch?v=5uLSDbh6M_U President Biden Takes New Steps to Lower Prescriptio...
Into the Upside Down: Cyberattacks, Task Automation, and Streaming
The No Normal Show by BPD - March 01, 2024 18:43 - 13 minutes ★★★★★ - 9 ratingsChange Healthcare, owned by United Health Group, just faced a major cyberattack. Join us as we discuss what those implications could look like for healthcare organizations and find out what we think about Amazon's Health Services Chief Medical Officer's op-ed on how AI can solve physician burnout...
Healing Through Creativity
The No Normal Show by BPD - February 21, 2024 17:30 - 30 minutes ★★★★★ - 9 ratingsHealthcare is fundamentally about humans. We serve patients, caregivers, families, physicians, and communities. Yet, sometimes when marketing healthcare services, the human needs get lost. The best creative ideas are the ones that find the tension and reflect the human experience. In this episode...
Back to the Future: Apple Vision Pro & The Funnel Wars
The No Normal Show by BPD - February 15, 2024 15:48 - 10 minutes ★★★★★ - 9 ratingsHere are the links to some of the articles and topics we've mentioned in the show: Apple Vision Pro New England surgeon says Apple Vision Pro has the potential to ‘redefine’ health care 3 health systems share their Apple Vision Pro plans The Funnel Wars Takes Two Steps Back Amazon Health g...
Top Priorities for Health System CMOs in 2024: Constituents & Collaboration
The No Normal Show by BPD - January 24, 2024 19:19 - 39 minutes ★★★★★ - 9 ratingsIt's a challenging time for health system marketing & communications teams. With more internal stakeholders and external constituents than ever, how do you juggle the competing needs and objectives throughout your organization? Join Marian Dezelan, former health system CMO, and Sasha Boghosian, C...
No Normal Newsflash: Payor M&A, Gemini, and CVS Drug Price Transparency
The No Normal Show by BPD - December 21, 2023 16:00 - 22 minutes ★★★★★ - 9 ratingsAs healthcare marketers head into holiday PTO bliss, the headlines ain't gonna quit. This week, big health plan merger activity between Cigna and Humana was called off; while CVS Health eyes an overhaul on drug pricing. Meanwhile, AI took a huge leap forward with the release of Google's Gemini. J...
To Millennials and Beyond: What younger generations expect from healthcare
The No Normal Show by BPD - December 20, 2023 18:29 - 27 minutes ★★★★★ - 9 ratingsIn this episode, your regular co-hosts step back from the driver's seat and let the co-producer, Mario Nichols, host the conversation. After all, this is The No Normal Show, right? Joined by Revive staff, Tiera Carlock and Oscar Davila, they discuss their perspectives on healthcare for millennial...
Announcing BPD + Revive: A new era in healthcare marketing
The No Normal Show by BPD - December 07, 2023 17:20 - 25 minutes ★★★★★ - 9 ratingsBPD has completed its acquisition of Revive! We are thrilled to join forces, forming the undisputed leader in health system marketing. What does this partnership mean for clients, talent, and the market? Join Jason Brown, CEO and Co-Founder of BPD; Jessica Schmidt, President of BPD, and Chris Bev...
No Normal Newsflash: Brand Safety on X / Twitter & Chaos at OpenAI
The No Normal Show by BPD - November 29, 2023 17:00 - 14 minutes ★★★★★ - 9 ratingsThanksgiving week was anything but slow in the healthcare marketing world. Chaos continued at OpenAI as Sam Altman was reinstated as CEO; MORE brand safety issues arose at X (Twitter); and a new report from Trilliant discussed today's healthcare economy. Join us for this bite-sized hot-off-the-pr...
No Normal Newsflash: Walmart's Hospital Alliance & AI Progress
The No Normal Show by BPD - November 20, 2023 21:22 - 12 minutes ★★★★★ - 9 ratingsThe healthcare news cycle is heating up. In this 5-minute newsflash, we'll share what Walmart Health's first hospital partnership with Orlando Health means for disruptors and health systems alike. And, we'll dig into the ever-changing world of AI with Salesforce and Accenture's first foray into l...
Themes from HLTH 2023: Retail Health, AI, and Value-Based Care
The No Normal Show by BPD - October 31, 2023 15:20 - 36 minutes ★★★★★ - 9 ratingsIn October, we took our annual pilgrimage to HLTH 2023 in Las Vegas. What did we find? A melting pot of conversations about the future of healthcare with smart health tech folks, startups, VC firms, retailers, and providers. We're reporting back on the top themes at HLTH: The Funnel Wars Rage On;...
We fell in love in a B2B place: Branding in a B2B World
The No Normal Show by BPD - October 05, 2023 12:00 - 30 minutes ★★★★★ - 9 ratingsB2B marketing gets a bad rap as boring, jargon-heavy, and uninspired. But it doesn't have to be that way. B2B audiences don't turn into calculators when they come to work... they have emotions, too. So how can health tech organizations, provider platforms, and other B2B health marketers build the...
Healthy Brands: The Art of Brand-Building in Healthcare
The No Normal Show by BPD - September 20, 2023 13:00 - 37 minutes ★★★★★ - 9 ratingsIn the second part of our our two-part series on brand-building in healthcare, Christian Barnett (SVP Strategy at Revive) and Lucas Hagerty (VP, Strategy) join the No Normal crew. We delve into the intricate world of brand positioning, including how to craft a strong brand personality, how to est...
Encore: Bold, Brave, and Beautiful: What makes great marketing?
The No Normal Show by BPD - September 07, 2023 14:15 - 30 minutes ★★★★★ - 9 ratingsOn this episode, we dig into what makes truly great marketing: the work must be single-minded, authentic, relevant, forward, everywhere, and of course... bold. Three marketing campaigns give us all the goosebumps—as do some recent announcements from CES and the J.P. Morgan Healthcare Conference
Brand Strategy in Healthcare: The Power of Emotion
The No Normal Show by BPD - August 18, 2023 16:23 - 37 minutes ★★★★★ - 9 ratingsFor patients, emotion is high during tough health experiences. And yet, healthcare organizations shy away from building emotional brands. On this episode, Revive strategists explore why healthcare organizations often underfund brand-building—and how to change it.
Cannes Lions Recap w/Lewis Williams, Head of Brand Impact at Weber Shandwick
The No Normal Show by BPD - August 02, 2023 17:28 - 36 minutes ★★★★★ - 9 ratingsThe annual Cannes Lions Festival attracts the best creative work from around the world — plus dazzling activations, panels, and events. This week, we caught up with Lewis Williams, Head of Brand Impact at Weber Shandwick AND Cannes Glass Lions Juror to discuss what work stood out and what the ind...
Claims, Contracts & Confusion: Managed Care Negotiations in 2023
The No Normal Show by BPD - July 12, 2023 14:14 - 34 minutes ★★★★★ - 9 ratingsProviders are feeling intense financial pressure. Meanwhile, payors are raking in unprecedented profits. When the contract negotiation in front of you is urgent, how can providers play the long game, adapting to changing market conditions, regulations, and patient demands? Join us for a heated co...
The Future of Primary Care, Part 2 with Dr. James Jarvis from Northern Light Health
The No Normal Show by BPD - June 28, 2023 10:00 - 20 minutes ★★★★★ - 9 ratingsIn the second part of our series on the Future of Primary Care, we shift our focus to the coming age of AI. How has tech reshaped the daily lives of PCPs? What's coming, and will it help or hurt patient communications? And, how will tech help primary care continue to save lives and prevent diseas...
The Future of Primary Care with Dr. James Jarvis from Northern Light Eastern Maine Medical Center
The No Normal Show by BPD - June 14, 2023 10:00 - 32 minutes ★★★★★ - 9 ratingsPrimary care is critical for better health—and a stronger healthcare system. Join us for a revealing episode as we explore the future of healthcare through primary care. Hear from Dr. James Jarvis, a leading physician in Maine, as he shares insights on the evolving healthcare landscape, the impac...
Supporting Physicians in the Chaos
The No Normal Show by BPD - May 31, 2023 10:00 - 27 minutes ★★★★★ - 9 ratingsSomething's gotta give. Physicians have less time than ever before. Staffing shortages are strong. And tech woes don't help. Join us for a discussion about how healthcare marketers can support physicians in this rising chaos.
Yes, marketers CAN address workforce issues (encore)
The No Normal Show by BPD - May 17, 2023 10:00 - 20 minutes ★★★★★ - 9 ratingsThe crew discusses how to overcome challenges as a marketer to support your organization’s workforce crisis.
Three marketing strategies for small and midsized health systems
The No Normal Show by BPD - May 03, 2023 10:00 - 31 minutes ★★★★★ - 9 ratingsFor local and regional health systems, how do you win in a highly competitive landscape? Smaller systems face unique challenges—from smaller budgets to competing with a well-known AMC down the road. Join us as we tackle these issues AND share top takeaways hot off-the-press from HMPS 2023.
The Value Attack: They're coming for health systems, and it ain't pretty
The No Normal Show by BPD - April 19, 2023 10:00 - 31 minutes ★★★★★ - 9 ratingsLearn more about the Value Attack
ViVE 2023 Recap: The Evolution of Health Tech
The No Normal Show by BPD - April 05, 2023 15:27 - 36 minutes ★★★★★ - 9 ratingsCalling all data lovers, health tech marketers, and the AI-curious: this episode is for you. We got to nerd it up at ViVE 2023 last week, diving deep into health tech. With Amazon Pharmacy's roll-out, shifts in care delivery, and thousands of AI point solutions: is healthcare getting easier to ma...
SXSW 2023 Themes & Takeaways: The future is here.
The No Normal Show by BPD - March 22, 2023 10:00 - 41 minutes ★★★★★ - 9 ratingsSix key themes from SXSW: The pace of innovation is accelerating Storytelling matters more now, than ever Patients are still profiles, not people—and that must change Physicians are experiencing a dethroning Be fearless. Be bold. Generative AI is here to stay.
The Future of Primary Care
The No Normal Show by BPD - March 08, 2023 11:00 - 36 minutes ★★★★★ - 9 ratingsPrimary Care is changing. That's an understatement. Consumers are popping off about struggles with traditional Primary Care, so new entrants are popping up to fill those needs. Meanwhile, health systems are re-envisioning primary care as a funnel into specialty care. And last week, Amazon launche...
What makes award-winning marketing?
The No Normal Show by BPD - February 23, 2023 12:23 - 31 minutes ★★★★★ - 9 ratingsQuest for Sleep - https://shortyawards.com/15th/the-quest-for-sleep Breast Health Check https://www.webershandwick.com/work/a-love-hate-relationship/
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