Latest Drive and convert Podcast Episodes
Episode 49: How Do CRO And SEO Exist Together?
Drive and Convert - January 18, 2022 18:45 - 19 minutesThe name of this show is Drive and Convert for a reason. At its core, online business is about driving traffic to your site and then converting that traffic into customers using an outstanding product, engaging copy, and intuitive design. In this episode, Ryan and Jon talk about the re...
Episode 48: Referral Traffic: An untapped growth channel?
Drive and Convert - January 04, 2022 18:00 - 22 minutesMost marketers are used to digging around in Google Analytics to review their website traffic from organic search, social media, and email marketing, but far fewer dedicate time to analyze their referral traffic – often to their own detriment. In this episode, Ryan and Jon talk about r...
Episode 47: Rapid Testing – The Next Evolution of CRO?
Drive and Convert - December 21, 2021 14:00 - 25 minutesTraditional conversion rate optimization is built around achieving statistically significant results through a combination of research and testing. It can be expensive and time-consuming, but it also carries a >90% confidence level. In this episode, Ryan and Jon talk about the merits a...
Episode 46: The Traffic Balancing Act
Drive and Convert - December 08, 2021 03:00 - 33 minutesIt's not uncommon to hear the phrase "work/life balance" thrown around in a business setting. It's usually brought up by well-meaning managers who want to make sure their team is protecting the time and the space to be successful outside of the office as well. In this episode, Ryan and...
Episode 45: Why Brands Don't Invest In CRO (And What It's Costing Them)
Drive and Convert - November 23, 2021 19:00 - 32 minutesFill a room with 100 ecommerce managers and ask them where they are investing their time, energy, and resources to try and hit their growth goals. Chances are, most of them will check the box for Paid Ads, Influencer Marketing, or SEO...but far fewer will have a strategy for conversion ...
Episode 44: How To Attract Customers This Holiday Season (2021 Edition)
Drive and Convert - November 09, 2021 15:00 - 24 minutesThe 2021 holiday season is here, but recent events have made it so that paid acquisition can no longer be considered the "easy button" when it comes to attracting potential buyers to your store. As a result, many brand owners are scrambling to figure out how to generate site traffic eff...
Episode 43: Opting In To Optimization (Jon's New Book)
Drive and Convert - October 26, 2021 19:45 - 26 minutesWith the explosion of direct-to-consumer online retailers, things have been heating up in the ecommerce industry. The differentiators of yesterday have become table stakes for modern brands – those that want to defend their position or gain market share will need to level up from founda...
Episode 42: How To Make The Most Of Your Holiday Campaign
Drive and Convert - September 28, 2021 16:00 - 29 minutesBelieve or not, the 2021 holiday season is right around the corner, and it's shaping up to be another big year for ecommerce brands. Hopefully your preparation is well underway, but there is still time to take steps that will help you make the most of the extra attention and higher purc...
Episode 41: When (And How) To Invest In Search Engine Optimization
Drive and Convert - September 14, 2021 16:00 - 24 minutesFor many brands, Search Engine Optimization (SEO) is a lot like eating right and exercising regularly. You know that you SHOULD be doing it. You know that it has lots of benefits over the long term. But it's still difficult to find the time to make it happen on a regular basis. In this...
Episode 40: The Downside of Discounting (& What To Do Instead)
Drive and Convert - August 31, 2021 16:00 - 26 minutesMany brands default to discounting as the "easy button" for juicing their online sales, but doing this too often can put you on a price-cutting hamster wheel that is increasingly difficult to get off of. In this episode, Ryan and Jon talk about the psychology behind discounts, why they...
Episode 39: Chasing Bad Forecasts
Drive and Convert - August 18, 2021 05:15 - 25 minutesThere's currently lots of frustrations in the E-commerce world around ad performance. What we all expected to happen in 2021 is not happening. Cost per click is up, sales have dipped, and the data is telling us that there is a lack of volume of sales –– but is this just poor advertising...
Episode 38: iOS15 & Why CRO Is More Important Than Ever
Drive and Convert - August 03, 2021 07:00 - 20 minutesClients at The Good are interested in how firms like Logical Position are still getting results for their clients –– and why optimization is more important than ever to make the most out of the traffic they’re already getting. The challenge I’ve seen, and I’d like to address today, is t...
Episode 37: Re-Directing Facebook Traffic
Drive and Convert - July 20, 2021 10:00 - 24 minutesToday we're tackling the hot topic of Facebook and how Apple's ios 14 update has affected its performance. Based on analytics, it appears like the data might be going in a negative direction, and many people are jumping ship to other platforms. But should you? Today Ryan tackles the que...
Episode 36: Overcoming Channel Conflict
Drive and Convert - July 06, 2021 14:30 - 26 minutesDirect-to-consumer is all the rage right now...and for good reason. Removing wholesalers, retailers, dealers, and marketplaces generally reduces costs and provides a better purchasing experience. BUT, the strongest brands find a way to balance a DTC model with other external sales chann...
Episode 35: Text Ads on Google
Drive and Convert - June 22, 2021 07:00 - 22 minutesWith that advent of smart shopping campaigns, it has become ridiculously easy to start spending money on Google shopping ads and to see some return. But one area that's become overlooked is text ads. Ryan explains why you shouldn't be sleeping on text ads if you want to push your brand ...
Episode 34: Common Objections to CRO
Drive and Convert - June 08, 2021 10:00 - 30 minutesDigital marketing can start the fire, but CRO adds fuel to the fire. Yet, it seems every business has this bank of excuses on why CRO can't happen now, or why it doesn't make sense. Today Jon overcomes these objections and explains why CRO can be of such a high value to your business. ...
Episode 33: Shiny New Traffic Sources
Drive and Convert - May 25, 2021 14:30 - 26 minutesThere's no end to new platforms popping up and claiming to be the next great source of traffic to your business. First there was Yahoo. Then Google. Then Facebook. Then Twitter. Then Instagram. Then TikTok. Then… well, the list goes on and it will forever be growing too. So, how do you...
Episode 32: Writing Product Descriptions That Convert
Drive and Convert - May 11, 2021 12:00 - 30 minutesProduct descriptions may seem straightforward, but if done right they can significantly improve conversion rates. Today Jon explains why product descriptions are one of the most effective changes you can change to your website and how to write great product descriptions that will conver...
Episode 31: On-Site SEO & Its Value to SEM
Drive and Convert - April 27, 2021 11:00 - 20 minutesTraffic sources can come from a number of places, but for most companies the largest source is Google. And things can get confusing when it comes to organic traffic versus paid ads.There are a number of things that can affect organic traffic and paid traffic in Google, and it can get co...
Episode 30: Data at Each Stage of your Company
Drive and Convert - April 13, 2021 07:00 - 25 minutesIn the Ecommerce world, it's almost always about the data. But what works well for large organizations may not work well for small ones and vice versa. A lot of that has to do with how much data you have, and large organizations tend to have more. So where should different size organiza...
Episode 29: How to Compete Online with a Small Budget
Drive and Convert - March 30, 2021 07:00 - 25 minutesLarger companies get most of the press and excitement with their 6 and 7 figure marketing budgets, but the majority of clients we work with are smaller. And smaller companies have to do things a little differently than the big guys. What impact does a small budget have on driving traff...
Episode 28: Traffic & CRO--A Match Made in Heaven
Drive and Convert - March 16, 2021 07:00 - 30 minutesToday, Jon & Ryan talk about how Digital Marketing and CRO work together to create a scenario where one plus one really equals three or four. When these combine it It becomes an explosion of revenue and profit. Today the guys why it is that these two things work so well together.
Episode 27: Capitalizing on 2020 to Push for More in 2021
Drive and Convert - March 02, 2021 08:00 - 29 minutesThe official data from the Census Bureau has stated that through Q3, e-commerce was up 32% year-over-year in 2020. By no means should a company complain when they're up 32% during a pandemic, but there are times when a company should be concerned when they have 32% year-over-year growth...
Episode 26: Laws of Conversion (Part Two)
Drive and Convert - February 16, 2021 08:00 - 29 minutesHow does one break down optimization into some key principles? In episode #24, Jon started talking through his eight laws of conversion. The first four were: It's hard to read the label from inside the jar. People come to your website for only two reasons: to purchase, or to research...
Episode 25: Are You Missing Out?
Drive and Convert - February 02, 2021 08:00 - 27 minutesAs business owners, we’re always worried about missing out. Many businesses owners we talk with seem to regularly have FOMO (fear of missing out) when it comes to marketing: Are my goals right? Was optimization right? Was there an area of the market I didn’t pay attention to? During hol...
Episode 24: Laws of Conversion (Part One)
Drive and Convert - January 19, 2021 15:15 - 25 minutesToday, is the first in a two part series about the first four principles of the world of Conversion Rate Optimization. What are these fundamental truths, and how can I break down optimization from a high level to not focus so much on the tactics? Everybody goes directly to the tactics, ...
Episode 23: Amazon: How and Why to Drive Traffic
Drive and Convert - January 05, 2021 08:00 - 30 minutesIt's hard to talk about E-commerce and driving traffic without thinking about Amazon. How do you find new customers there? Should you run on ads on Amazon? Ryan has the answers! For help with your Amazon Advertising: https://www.logicalposition.com/amazon-advertising-management
Episode 22: 7 Types of Customers and How to Convert Each of Them
Drive and Convert - December 22, 2020 08:00 - 34 minutesThere are seven different types of people that you're going to find coming to your site. And if you can understand who these people are in each one of their buckets, you're going to be able to help each one of them convert because they're all going to look at your site a little bit diff...
Episode 21: What does YOUR data say about Cyber Week?
Drive and Convert - December 08, 2020 08:00 - 27 minutesWith Cyber Week just in the rear view mirror, we’ve got a lot of questions for Ryan...Outside of revenue, how does a brand know if they were successful for Cyber Week? How do they know if money was left on the table? Or their goals were misaligned? What were the common missed opportunit...
Episode 20: Dark Patterns
Drive and Convert - November 24, 2020 12:00 - 22 minutesPsychology plays an important part in business no matter what business you’re in or how you’re getting sales. The best tactics to convince us to spend money are the ones we’re not aware of. Retail stores have been using music, scents, and merchandising to get us to spend more money fo...
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