Episode 26: Laws of Conversion (Part Two)

Drive and Convert

English - February 16, 2021 08:00 - 29 minutes - 40.8 MB
Marketing Business Entrepreneurship drive and convert jon macdonald ryan garrow the good logical position ecommerce growth seo marketing business Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: Episode 25: Are You Missing Out?

Next Episode: Episode 27: Capitalizing on 2020 to Push for More in 2021

How does one break down optimization into some key principles? In episode #24, Jon started talking through his eight laws of conversion. The first four were:

It's hard to read the label from inside the jar.
People come to your website for only two reasons: to purchase, or to research.
Your goals are aligned with customers, both of you want a conversion.
Competitive research is not data.

Today, Jon and Ryan pick up where they left out and give you Jon's final four laws of conversions.