Latest Drive and convert Podcast Episodes
Episode 19: Is All Traffic Good Traffic?
Drive and Convert - November 10, 2020 08:00 - 24 minutesMost online businesses are hooked on traffic. It's like a drug –– they think if they just get more traffic, all their problems go away. Because traffic equals sales, right? On the surface that seems right, but Ryan is here to dig deeper, and explain why that isn’t the whole story. TRAN...
Episode 18: Email Capture Popups
Drive and Convert - October 27, 2020 07:00 - 34 minutesIt seems most brands are using email popups on their website. Today Jon dismantles this practice with passion, explaining why they're bad for everyone, and offering better alternatives. TRANSCRIPT: Ryan: Jon, we've spoke together quite a few times around the country, and then recentl...
Episode 17: The Halo Effect of Google Shopping
Drive and Convert - October 13, 2020 07:00 - 23 minutesWe know that internet traffic doesn't operate in silos. No matter what method you are using to drive traffic and sales, there's always going to be a halo effect. Today Jon and Ryan chat about Google Shopping, but more specifically the effect it has on other channels. TRANSCRIPT: Jon:...
Episode 16: Discounting for Conversion Rates
Drive and Convert - September 29, 2020 07:00 - 24 minutesSo many Ecommerce stores offer discounts. Should you? Today Jon breaks down why discounts are probably doing more harm than good for your brand, and offers some better alternatives. The Essential Guide to Ecommerce Sales Promotions [78 Tactics] : https://thegood.com/insights/essential...
Episode 15: Buy on Google and Your Brand
Drive and Convert - September 15, 2020 07:00 - 26 minutesGoogle recently dropped all commission fees on their "Buy on Google" platform. On the surface-level this seems like a very intriguing offer. But Ryan here is to explain why "Buy on Google" may not be the best thing for your brand. TRANSCRIPT: Jon: Ryan, a few days ago, I sent you an...
Episode 14: The Future of CRO
Drive and Convert - September 01, 2020 07:00 - 24 minutesHow can you prepare your businesses for operating in a future that has yet to be determined? Today, Jon explores the future of CRO. With such a high volume of transactions happening on Amazon and Shopify are we nearing the end of incremental improvement from CRO? For help with your C...
Episode 13: SEM Budget Forecasting
Drive and Convert - August 18, 2020 07:00 - 25 minutesToday, Jon asks how to determine what your SEM budget should be...and Ryan explains why the answer may actually be to have no budget at all For all your digital marketing needs: https://www.logicalposition.com/ TRANSCRIPT: Jon: It's a common question that I hear quite a bit. "How m...
Episode 12: CRO's Role in Ecommerce Growth
Drive and Convert - August 04, 2020 07:00 - 29 minutesIn every business there are tools specific to that industry or type of business that will help them grow. Ecommerce is no different. CRO is one of the most important tools to grow an Ecommerce business. Today, Jon dives into the role CRO plays in Ecommerce businesses. For help with yo...
Episode 11: What Makes SEM Difficult to DIY Well?
Drive and Convert - July 21, 2020 07:00 - 24 minutesThere are so many folks selling “search engine” services these days. And a lot of that is “snake oil” –– especially when you talk about “search engine optimization” or SEO. And this no doubt bleeds over into the SEM – or “search engine marketing” field too. Today Ryan unpacks just exact...
Episode 10: Optimizing Category Pages
Drive and Convert - July 07, 2020 07:00 - 34 minutesToday Jon takes a look at how to improve your category pages on your website. He'll explore what you should know about headers, footers, navigation, bread crumbs, and more! For help optimizing your category pages: https://thegood.com/ TRANSCRIPT: Ryan: Hello Jon, and welcome to the...
Episode 9: Amazon: Fight or Join?
Drive and Convert - June 23, 2020 07:00 - 25 minutesMost Ecommerce brands are starting to feel like they can’t beat Amazon and thus, they must join them. Ryan unpacks the benefits of joining Amazon and the things you need to watch out for if you do. TRANSCRIPT: Jon: So, Ryan, we've all heard the old adage, "If you can't beat them, joi...
Episode 8: Selling on Social
Drive and Convert - June 09, 2020 06:00 - 33 minutesRyan unpacks the different social media platforms and how you can use them to sell your product. He explains where you should start and then where you can test the waters next. Jon and Ryan also provide an update about what you need to know about the recently released Facebook Shops. T...
Episode 7: What Makes CRO Difficult to DIY?
Drive and Convert - May 26, 2020 05:00 - 29 minutesJon explores the nuances of CRO and explains why it can be so difficult to take a DIY approach with it. He also offers a few tips for those just starting out to improve your CRO without spending a whole lot. [The Mom Test book]: (https://www.amazon.com/Mom-Test-customers-business-ever...
Episode 6: PPC Automation
Drive and Convert - May 12, 2020 10:00 - 27 minutesRyan explores whether you should or shouldn’t use PPC automation tools to assist you in your paid search efforts. The answer isn’t so simple. For all your PPC needs check out: https://www.logicalposition.com/ What's covered today: What is PPC Automation? Should we use it? What are...
Episode 5: Post-Purchase CRO
Drive and Convert - April 28, 2020 11:00 - 31 minutesJon dives into why Conversion Rate Optimization doesn’t stop after the purchase and the different points after-purchase that you need to optimize in order to drive higher revenues. Link: The Essential Guide to Ecommerce Sales Promotions (In this article, #51-78 are focused on promoti...
Episode 4: Remarketing and Re-engaging Your Audience
Drive and Convert - April 14, 2020 16:00 - 31 minutesRyan is excited to dive into the often overlooked remarketing options for re-engaging those prospects who don't convert on their first visit to your commerce website. Contact Logical Position for remarketing needs at https://www.logicalposition.com/contact. Reach out to Ryan Garrow on...
Episode 3: COVID-19 and E-commerce
Drive and Convert - March 26, 2020 22:00 - 33 minutesAs the coronavirus pandemic is changing the game for businesses around the world, Jon and Ryan offer some timely advice on what you can do to propel your ecommerce business forward instead of just sitting on the sidelines. TRANSCRIPT RYAN GARROW: Jon, we are all working from home, b...
Episode 2: Goal Setting for Conversion Rate Optimization
Drive and Convert - March 17, 2020 14:00 - 35 minutesJon outlines what businesses should be paying attention to as they begin the CRO process, in order to make sure your commerce website's revenue continues to grow over time. TRANSCRIPT RYAN GARROW: Jon, usually my goals are around revenue, new clients, employees, you name it, but as ...
Episode 1: Goal Setting for Paid Search
Drive and Convert - March 03, 2020 13:00 - 31 minutesAre your marketing goals lining up with the goals you've set to grow your business overall? Many business owners or executive teams set goals for their online marketing to drive profit to the company. Unfortunately, the current digital marketing landscape makes it difficult to reach di...
Episode 0: Introduction
Drive and Convert - February 18, 2020 19:00 - 3 minutesHosts Ryan Garrow and Jon MacDonald introduce themselves, and share what you can expect from their podcast about building a better ecommerce growth engine.
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