Latest Data-drive marketing Podcast Episodes
Data-Driven CRM Strategies in Healthcare ft. Chris Dufresne, VP of Digital Products, Allina Health
Hello Healthcare - January 25, 2023 21:53 - 23 minutes ★★★★★ - 10 ratingsCRM strategies are increasingly being adopted in the healthcare industry. By leveraging data-driven CRM strategies, healthcare organizations have an efficient way to better understand and engage with their patients. Gaining powerful insights into your patients’ behaviors, preferences, and needs ...
What Healthcare Leaders Need to Know About AI, ft. Brian Gresh, President at Loyal
Hello Healthcare - December 16, 2022 01:22 - 22 minutes ★★★★★ - 10 ratingsDisconnected consumer digital experiences are a thing of the past. AI technologies such as machine learning, natural language processing, predictive analytics, etc., allow health systems to have an integrated consumer engagement strategy. With the abundance of AI, how do healthcare leaders make ...
What Healthcare Consumers Want, ft. Stephen Moegling, Chief Strategy Officer
Hello Healthcare - November 30, 2022 22:52 - 21 minutes ★★★★★ - 10 ratingsThe business of healthcare is complex. And when it comes to the consumer, those inflection points are as complex as ever. We’re asking people to make evaluated thoughtful decisions about taking the next step of their healthcare journey. But how can we drive consumer awareness before healthcare i...
Healthcare Leadership: Strategies for Growth, ft. Edward Marx, CEO, Divurgent
Hello Healthcare - November 21, 2022 21:32 - 32 minutes ★★★★★ - 10 ratingsThe path to healthcare leadership often varies depending on the function, type of organization, and individual experience. However, effective leaders share commonalities on what it takes to serve a meaningful purpose. What can professionals do to best prepare and drive their careers into leaders...
Building Next Gen Marketing Strategies, ft. Don Stanziano, CMO, Geisinger
Hello Healthcare - November 14, 2022 21:02 - 24 minutes ★★★★★ - 10 ratingsIt’s not a decision to do either customer retention or customer acquisition. Instead, it’s a shift in focus and percentage of time and budget. With new entrants in healthcare, growing the overall share of health for each customer is key. After all, the easiest customer to get is the one you alre...
Delivering Hyper-Personalization in Healthcare, ft. Dr. Daniel Derman, Chief Innovation Executive
Hello Healthcare - October 26, 2022 17:17 - 21 minutes ★★★★★ - 10 ratingsHealthcare companies are becoming more data-driven than ever. With that comes the ability to offer a more personalized care journey for consumers. To deliver on that promise, combining perspectives of both the consumer and the health system are key to reshaping every step of the journey. Join ...
Content Strategy that Drives Results, ft. Chris Boyer, VP of Digital Strategy, Beth Israel Lahey
Hello Healthcare - October 12, 2022 18:52 - 25 minutes ★★★★★ - 10 ratingsContent is king. Always has been, always will be. But how can healthcare take content and structure it to deliver a consistent brand and communication to healthcare consumers? Because ultimately if you structure your content in the right way, you create it once and publish across mediums and cha...
Drive the Consumer Experience with Data, ft. Heather Geisler, CMO, Henry Ford Health System
Hello Healthcare - September 28, 2022 09:15 - 27 minutes ★★★★★ - 10 ratingsHealthcare is uniquely positioned to transform the healthcare consumer experience. There are so many advantages in healthcare – they have more data on patients than other industries have on their customers. They have an opportunity to interact with them in meaningful ways, and there is a huge op...
Navigating the Talent Crisis ft. Alan Shoebridge
Hello Healthcare - September 19, 2022 16:26 - 20 minutes ★★★★★ - 10 ratingsWhether we are talking about the Great Resignation or the Great Reshuffling, retaining and growing your team should always be a top priority for leaders. Talent and people are the greatest assets we have. As we look into the broader staffing crisis in healthcare, whether you're on the business o...
Strategize Your Revenue Recovery ft. Jim Blazar
Hello Healthcare - September 01, 2022 16:20 - 23 minutes ★★★★★ - 10 ratingsWith the onset of the COVID pandemic, many patients delayed their care. Now we're in an environment where society is figuring out how to live with this disease and health systems are still learning and struggling to get patients back to receive the care they need. This is a multifold strategy. ...
Unseen Opportunities in Mental Health ft. Dr. Martin Hickey, New Mexico State Senator
Hello Healthcare - August 17, 2022 08:15 - 28 minutes ★★★★★ - 10 ratingsIt’s no secret that healthcare in America is broken, especially when it comes to behavioral health where it is often ignored. What are the ramifications and impact not only for patients, but for providers and payers? How can shining the spotlight and investing in behavioral health result in grea...
Integrate the Customer Journey to Drive Patient Engagement ft. Sarah Sanders, Dr. Aaron Neinstein, UCSF
Hello Healthcare - August 03, 2022 22:41 - 23 minutes ★★★★★ - 10 ratingsWith all of the insights that can be utilized from your internal, external, and experiential behavioral data, there is a real opportunity for health systems to create a scalable and personalized experience that can help activate healthcare consumers. Join Sarah Sanders, Chief Marketing and Bra...
Building the Future of Healthcare Marketing Today ft. Paul Matsen
Hello Healthcare - July 27, 2022 21:01 - 21 minutes ★★★★★ - 10 ratingsThere’s no turning back on the acceleration of consumerism. Healthcare leaders are evolving their strategy to think holistically about the customer journey, including everything from patient care to the metaverse. Paul Matsen, Chief Marketing Officer at Cleveland Clinic, brings an optimistic p...
Liaisons and Leadership: PRM Growth Strategy ft. Kriss Barlow
Hello Healthcare - July 20, 2022 18:50 - 17 minutes ★★★★★ - 10 ratingsPhysician engagement continues to help drive hospital performance and growth. With the last few years of tremendous change, what has evolved in their strategy? Kriss Barlow, Principal of Barlow/McCarthy and author of Physician Relations: The Model, The Method and The Impact, and Chris Hemphill ...
The Value of Field Intelligence in Physician Relations ft. Laurel Hopkins
Hello Healthcare - July 13, 2022 08:30 - 19 minutes ★★★★★ - 10 ratingsThe pressure is on for health systems to make up for lost business during the pandemic, creating big opportunities for physician relation teams. How can physician liaisons seize the moment to help bridge communication gaps and grow meaningful volume? Join Laurel Hopkins, Executive Director of M...
Influencer Marketing: The Dolly Parton Healthcare Story ft. Stuart Dill
Hello Healthcare - July 06, 2022 19:10 - 14 minutes ★★★★★ - 10 ratingsHow can healthcare companies achieve 6 billion impressions in 24 hours? Influencer marketing. Dolly Parton’s story about donating to Vanderbilt and contributing to the Covid-19 vaccine development is a great example of building a successful influencer strategy. Stuart Dill highlights the impor...
What Policies Can Unbreak Healthcare? ft. Paul Keckley
Hello Healthcare - June 22, 2022 08:15 - 31 minutes ★★★★★ - 10 ratingsAffordability. Value. Accessibility. These issues are driving health systems to change more quickly than ever. But what is needed to better align healthcare with consumer expectations? We discuss this and much more with Dr. Paul Keckley, an independent healthcare advisor that participated as a f...
Making an Impact in Today’s Hybrid World ft. Debra Jasper
Hello Healthcare - June 08, 2022 09:15 - 18 minutes ★★★★★ - 10 ratingsThe expectations of today’s workforce have changed. How healthcare leaders communicate, manage, and engage must change too. That means breaking old rules, choosing the essential over the expected, and rethinking just about everything. Join Chris Hemphill’s discussion with Debra Jasper about ho...
Developing Effective Marketing Plans from Start to Finish ft. David Marlowe
Hello Healthcare - May 25, 2022 09:15 - 19 minutes ★★★★★ - 10 ratingsAs marketers, we put everything into how to meet healthcare demand in our communities. Even with all of the research, experimentation, and execution, our plans often lose out to politics and power. How do we drive plans that are proactive and strategic to our health systems? David Marlowe of S...
5 Potent Predictions Shaping Healthcare Strategy ft. Chris Bevolo, Part 2 of 2
Hello Healthcare - May 11, 2022 07:15 - 46 minutes ★★★★★ - 10 ratingsChris Bevolo continues his research-based predictions from his latest book, Joe Public 2030. In this second part of the two-part series, Bevolo focuses on three more predictions that may permanently alter the way that consumers make healthcare choices — the funnel wars, healthcare sectarianism, ...
Going Beyond the AI Hype ft. Ryan Younger
Hello Healthcare - April 28, 2022 22:48 - 15 minutes ★★★★★ - 10 ratingsArtificial Intelligence (AI) has become increasingly ubiquitous in marketing technologies. It's no longer enough to use AI but instead must be questioned to understand how it's being used and what the underlying strategy is. Ryan Younger, VP of Marketing at Virtua Health, has built a proven mark...
The Future of Data Storytelling ft. Lyndsee Manna
Hello Healthcare - April 21, 2022 17:45 - 29 minutes ★★★★★ - 10 ratingsData storytelling is evolving just as quickly as the business problems that it's trying to solve. One of the newest forms of data storytelling is Natural Language Generation (NLG), which transforms data into plain English. Join Lyndsee Manna, EVP of Global Business Development & Strategic Partne...
Building a Customer Experience Culture in Healthcare ft. Craig Kartchner
Hello Healthcare - April 14, 2022 16:59 - 28 minutes ★★★★★ - 10 ratingsWhat does it take to deliver the type of experience that keeps healthcare consumers loyal? Is it something that can be bought off the shelf and quickly configured in your EMR? Join Craig Kartchner, AVP of Marketing and Customer Experience at HonorHealth, and host Chris Hemphill as they highlig...
5 Potent Predictions Shaping Healthcare Strategy ft. Chris Bevolo, Part 1 of 2
Hello Healthcare - April 07, 2022 18:48 - 39 minutes ★★★★★ - 10 ratingsHealthcare likely will look very different in the next decade. To help us navigate the marketing and strategy challenges that are coming, Chris Bevolo shares some of the research-based predictions from his latest book, Joe Public 2030. Join him and host Chris Hemphill as they discuss what future...
Rethink Work: Breaking Down Healthcare's Hierarchies ft. Dr. Kaveh Safavi
Hello Healthcare - March 30, 2022 16:14 - 27 minutes ★★★★★ - 10 ratingsIt's hard to make progress in consumer engagement without a happy, satisfied workforce. The pandemic forced us to rethink the time and place of work, but it has only led to more questions such as how to look beyond pandemic recovery, and how we describe work in the first place. Join Dr. Kaveh ...
Nudge Patient Behavior Using Data ft. Tom Hileman
Hello Healthcare - March 16, 2022 08:15 - 21 minutes ★★★★★ - 10 ratingsMany healthcare organizations have the data and technology that they need to get people engaged in their own care. The hard part is operationalizing both the "art" of the message, and the "science" of the data behind it. Tom Hileman, president of Hileman Group, and Chris Hemphill break down th...
Carrie Liken: The Marriage Between Marketing and Patient Experience
Hello Healthcare - March 04, 2022 23:38 - 22 minutes ★★★★★ - 10 ratingsIt's clear that consumer experiences are key to attracting and retaining loyal patients. It's also clear that efforts to improve consumer experiences are fraught with challenges. Carrie Liken, head of healthcare at Yext, and Chris Hemphill break down what it takes for health systems to be consume...
Why Good Brands Go Stale ft. Jared Johnson
Hello Healthcare - February 23, 2022 18:11 - 20 minutes ★★★★★ - 10 ratingsThere's been a long debate in healthcare marketing on whether to focus more on branding or data-driven plans. Jared Johnson heads the Healthcare Rap Podcast and consults with patient engagement and healthcare marketing teams across the US. He has a simple answer: Let's focus on both! Chris Hem...
5 Steps to Patient Activation in 2022 ft. Alan Shoebridge, Providence Oregon's CCO
Hello Healthcare - February 14, 2022 21:55 - 41 minutes ★★★★★ - 10 ratingsIt's not just the pandemic impacting healthcare marketing. Big retail players, staffing challenges, and new patient activation experiences are changing how we deliver and communicate about healthcare. With all this change, how can healthcare leaders grow consistent, predictable relationships wit...
5 Steps to Patient Activation in 2022 w/Alan Shoebridge, Providence Oregon's CCO
Hello Healthcare - February 14, 2022 21:55 - 41 minutes ★★★★★ - 10 ratingsIt's not just the pandemic impacting healthcare marketing. Big retail players, staffing challenges, and new patient activation experiences are changing how we deliver and communicate about healthcare. With all this change, how can healthcare leaders grow consistent, predictable relationships wit...
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