Latest Data-drive marketing Podcast Episodes
Digital Marketing Strategies That Reach Modern Patients, ft. Stephen Strong
Hello Healthcare - February 28, 2024 16:50 - 27 minutes ★★★★★ - 10 ratingsHealthcare Marketing Myth Busted: It's More Than Just Ads. Tired of thinking digital marketing is just another ad platform? Join host Alan Tam as he dismantles that myth with Stephen Strong, Digital Marketing Director at Northwestern Medicine. What you'll learn in this conversation: The evo...
AI for Healthcare Marketing – What You Need to Know, ft. Sujal Raju
Hello Healthcare - February 15, 2024 22:02 - 22 minutes ★★★★★ - 10 ratingsImagine understanding your patients’ needs better than ever, crafting personalized experiences that resonate, and optimizing campaigns with laser precision. This isn’t science fiction; it’s the power of AI in healthcare marketing. Join host Alan Tam and Sujal kumar Raju, Founder & President of...
Putting Your Data To Work, ft. Christine Albert
Hello Healthcare - February 01, 2024 00:41 - 26 minutes ★★★★★ - 10 ratingsAre you getting everything you need out of your data as a healthcare leader? Join host Alan Tam as he explores the changing landscape of patient experience with Christine Albert, Chief Experience Officer at LCMC Health. Christine takes us behind the scenes to dissect the secret weapon of healthc...
Utilize Data to Empower Tech, ft. Cristal Herrera
Hello Healthcare - January 18, 2024 09:03 - 22 minutes ★★★★★ - 10 ratingsCristal Herrera, Director, Marketing, Communications & Customer Engagement, at Renown Health and host Alan Tam explore the dynamic interplay of data and technology in powering patient engagement and activation. The duo dives into the need for healthcare to embrace evolving consumer expectation...
Driving DEI Initiatives - How You Can Succeed, ft. Deb Pappas
Hello Healthcare - December 20, 2023 17:08 - 32 minutes ★★★★★ - 10 ratingsHealthcare organizations across the country are committed to integrating diversity, equity, and inclusion practices into their culture. How can marketing leaders today impact the brand's ability to connect with these diverse communities as well as help drive their own DEI initiatives within thei...
The Next Generation of Digital Transformation, ft. Sue Omori
Hello Healthcare - December 11, 2023 03:34 - 39 minutes ★★★★★ - 10 ratingsAs consumerism and technology trends continue to reshape the landscape for health systems, digital transformation is a baseline requirement. Seasoned healthcare leaders are already evolving their teams to be future-ready. From key roles and responsibilities, to job functions, to the evolution of...
Healthcare Marketing - The Realm of Quantitative and Qualitative Data, ft. Dean Browell & Danny Fell
Hello Healthcare - November 21, 2023 01:57 - 33 minutes ★★★★★ - 10 ratingsJoin Dean Browell, Chief Behavioral Officer at Feedback, Danny Fell, Sr. Strategist at Optum, and podcast host Alan Tam as they discuss the concepts of quantitative and qualitative data for healthcare marketing. They dive into the importance of combining both data types for a more comprehensive u...
Healthcare Economics 101 - The Rise of Data for Member Engagement, ft. Aaron Novotny
Hello Healthcare - November 08, 2023 17:35 - 30 minutes ★★★★★ - 10 ratingsHow has the role of data transformed health plan communications and interactions with today's consumers? With the dynamics and complexity of the healthcare landscape, health plans are increasingly seeking and leveraging first and third party data to drive member experiences that are relevant and...
A Story of Digital Transformation for Healthcare Consumers, ft. Scott Orstad
Hello Healthcare - October 26, 2023 21:20 - 26 minutes ★★★★★ - 10 ratingsWith the pandemic as a catalyst, consumerism has driven and accelerated digital transformation and experiences in a once highly stagnant industry. From brand awareness campaigns, to engagement, to interactive digital touchpoints, healthcare marketers have been racing to meet consumers where they...
The Battle for the Future of Healthcare, ft. James Gardner
Hello Healthcare - October 12, 2023 18:14 - 32 minutes ★★★★★ - 10 ratingsRetail health leaders like Walgreens, CVS Health, Walmart, Amazon, and Dollar General are remaking primary care with their ambitious plans to deliver at-scale health and wellness services. For traditional care delivery organizations, risks and opportunities are abound in this fast-changing lands...
Data-Driven Partnerships for Marketing Strategies, ft. Karen Wish & John Davey
Hello Healthcare - September 29, 2023 02:10 - 42 minutes ★★★★★ - 10 ratingsBuilding and developing internal partnerships are critical to the success of any healthcare marketing organization. To achieve this, today's healthcare marketers must collaborate with their internal cohorts to build and drive marketing strategies that are aligned with strategic objectives of the...
How To Maximize Your Pop Health Strategies, ft. Amy Comeau
Hello Healthcare - September 14, 2023 15:30 - 29 minutes ★★★★★ - 10 ratingsAs value-based care transitions to the forefront of health systems, focusing on population health goals and measures are the keys to success, longevity, and meeting your patients' expectations. How can healthcare marketers partner with their pop health teams to drive growth and desired business ...
The Secrets of Content Marketing, ft. Ahava Leibtag
Hello Healthcare - August 31, 2023 20:00 - 37 minutes ★★★★★ - 10 ratingsFor today's healthcare consumer, there is no shortage of online medical content for education and self-diagnosis. With the amount of content that consumers can access, but perhaps not properly interpret, how are health systems helping their patients and communities better utilize and understand ...
Moving from Patient Engagement to Patient Enablement, ft. Brian Mullen
Hello Healthcare - August 24, 2023 23:04 - 43 minutes ★★★★★ - 10 ratingsOver the past few years, healthcare entities have significantly transformed patients' access to care. But are consumers adopting these latest innovations, and how are health systems continuing to drive these digital experiences forward? Join Brian Mullen, Head of Innovation and Product at The ...
The Evolution of Healthcare Marketing, ft. Larry Meade
Hello Healthcare - August 15, 2023 16:04 - 22 minutes ★★★★★ - 10 ratingsThe role of the healthcare marketer is constantly evolving and adapting to the needs and expectations of the audiences that they serve. And nowhere is that more apparent than in healthcare, where marketers are faced with multidimensional audiences both internally and externally, as digital trans...
Communication Strategy Counts During Labor Unrest, ft. Alan Shoebridge
Hello Healthcare - July 31, 2023 16:33 - 17 minutes ★★★★★ - 10 ratingsAlan Shoebridge, AVP, National Communication, Providence, shares his insights and experience with navigating the challenges and complexities of building and delivering a communication strategy during labor unrest. Negotiations between hospitals and unions have always been complicated. Today, t...
The Social Determinants of the Healthcare Consumer, ft. Matt Gove
Hello Healthcare - July 06, 2023 02:31 - 32 minutes ★★★★★ - 10 ratingsHealthcare consumers are driven by convenience, access, cost, relationships, and flexibility. Quite the demand and even greater in expectation. But are healthcare organizations ready and able to meet these expectations today? And what kind of technology is required to do just that? Join Matt G...
What Consumers Want From Your Healthcare Podcast, ft. Jordana Taylor
Hello Healthcare - June 14, 2023 19:25 - 22 minutes ★★★★★ - 10 ratingsConsumers are constantly seeking reliable, engaging, and easily digestible sources of information to empower them in making informed decisions about their health and well-being. Enter the world of healthcare podcasts, an increasingly popular medium that offers just that - and more. But what exac...
Achieving a Unified Healthcare Patient Journey, ft. Kevin Howell
Hello Healthcare - June 08, 2023 18:52 - 22 minutes ★★★★★ - 10 ratingsIn today's consumer-driven world, the quest for the ultimate healthcare patient journey has never been more crucial. With an ever-evolving landscape of technology and medical advancements, patients are seeking an experience that is not only efficient but also personalized. The healthcare industr...
The AI Paradigm Shift Impacting Health Plans
Hello Healthcare - June 02, 2023 08:01 - 26 minutes ★★★★★ - 10 ratingsA groundbreaking transformation is taking place, revolutionizing the way health plans operate and cater to the needs of their members. This new era is driven by the AI paradigm shift, which has opened up new avenues for innovation, efficiency, and personalized care. Join Michael Pacolay, Manag...
Embracing Consumerism to Transform Your Patient Experiences, ft. Matt Schwabel, UNC Health
Hello Healthcare - May 30, 2023 09:01 - 26 minutes ★★★★★ - 10 ratingsJoin Matt Schwabel, Executive Director of Marketing Technology & Operations at UNC Health, and host Alan Tam as they explore the benefits of embracing consumerism in healthcare and how it can transform your patient experiences. With an increasing number of patients seeking out healthcare servi...
Why "Always-On" Outreach is Essential for Patients, ft. Jeff Stewart
Hello Healthcare - May 15, 2023 18:59 - 32 minutes ★★★★★ - 10 ratingsJoin Jeff Stewart, System Director of Strategic Marketing at CHRISTUS Health and host Alan Tam as they delve into the reasons why adopting "always-on" outreach programs is crucial for healthcare providers to stay ahead of the curve, ultimately delivering exceptional patient experiences and drivi...
How 1:1 Virtual Behavioral Health Revolutionizes Patient Outcomes
Hello Healthcare - May 05, 2023 21:23 - 24 minutes ★★★★★ - 10 ratingsJoin Brad Kittredge, CEO and Co-Founder at Brightside, and host Alan Tam as they discuss how a personalized approach to mental health care can lead to better outcomes, increased patient satisfaction, and improved overall health and wellbeing. When it comes to mental health, there's no one-size...
The Power of Precision Marketing in Healthcare, ft. AdventHealth
Hello Healthcare - April 27, 2023 22:19 - 29 minutes ★★★★★ - 10 ratingsAnthony Cadieux and Sharon Line Clary from AdventHealth join host Alan Tam to dive into the world of precision marketing for enhancing patient experiences and shaping the future of healthcare communication. In today's digital era, healthcare providers are turning to precision marketing to reach t...
The ACO's Role in Providing a Superior Patient Experience, ft. Todd Liu, Griffin Health
Hello Healthcare - April 17, 2023 09:01 - 29 minutes ★★★★★ - 10 ratingsAccountable care organizations (ACOs) can play a pivotal role in improving patient engagement and access. But the landscape has changed as consumers' expectations and behaviors have evolved. Join Todd Liu, VP of Accountable Care and General Counsel at Griffin Health, and host Alan Tam as they ...
Healthcare Marketing: Cost Center or Revenue Powerhouse?
Hello Healthcare - April 06, 2023 16:25 - 26 minutes ★★★★★ - 10 ratingsJoin Otto Angulo, Senior Director Digital Marketing at Mount Sinai Health System, and host Alan Tam as they explore the undeniable impact of healthcare marketing in driving revenue growth, improving patient experiences, and solidifying a health system’s competitive edge. The pressing question ...
Reinventing Healthcare Marketing with Data-Driven Strategies, ft. Andrew Chang, Summit Health
Hello Healthcare - March 22, 2023 08:01 - 29 minutes ★★★★★ - 10 ratingsThe healthcare industry is constantly evolving, and so are the marketing strategies that drive it. Gone are the days of relying solely on billboards and other traditional marketing methods. With the rise of technology and data analytics, healthcare marketers have access to a wealth of informatio...
The Misconceptions of CRM in Healthcare ft. Craig Kartchner, HonorHealth
Hello Healthcare - March 09, 2023 18:14 - 25 minutes ★★★★★ - 10 ratingsWith consumerism at the forefront of healthcare strategies, the need for effective customer relationship management (CRM) systems to manage data and interactions is becoming more important. Unfortunately, there are many misconceptions and gaps in understanding the role of CRM in healthcare and h...
Strategies for Bridging the Healthcare Disparity Gap ft. Bonnie Ward, CHI St. Vincent
Hello Healthcare - February 23, 2023 23:04 - 23 minutes ★★★★★ - 10 ratingsThe healthcare disparity gap is a complex problem that affects individuals of different races, genders, and socioeconomic backgrounds. The gap is a result of unequal access to healthcare and preventative services, and it can have a significant impact on a person’s overall health and well-being. ...
Democratizing Healthcare Data for Better Outcomes ft. Chris Pace, Chief Digital Marketing Officer, Banner Health
Hello Healthcare - February 08, 2023 21:40 - 26 minutes ★★★★★ - 10 ratingsHaving access to healthcare data can be a powerful tool in improving patient outcomes. But it’s all too common for data to remain siloed or unable to access for key departments such as marketing, service-line, medical groups, etc. With the right data, health systems can better personalize outrea...
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