The Secrets of Content Marketing, ft. Ahava Leibtag
Hello Healthcare
English - August 31, 2023 20:00 - 37 minutes - 51.2 MB - ★★★★★ - 10 ratingsMedicine Health & Fitness Science Life Sciences health tech healthcare data data-drive marketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Moving from Patient Engagement to Patient Enablement, ft. Brian Mullen
For today's healthcare consumer, there is no shortage of online medical content for education and self-diagnosis. With the amount of content that consumers can access, but perhaps not properly interpret, how are health systems helping their patients and communities better utilize and understand content to guide them to the care they need?
Listen to Ahava Leibtag, President of Aha Media Group, and host Host Alan Tam as they discuss how and what healthcare content marketers need to think about and measure in their content marketing strategy.
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