Why Good Brands Go Stale ft. Jared Johnson

Hello Healthcare

English - February 23, 2022 18:11 - 20 minutes - 28.3 MB - ★★★★★ - 10 ratings
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Previous Episode: 5 Steps to Patient Activation in 2022 ft. Alan Shoebridge, Providence Oregon's CCO

Next Episode: Carrie Liken: The Marriage Between Marketing and Patient Experience

There's been a long debate in healthcare marketing on whether to focus more on branding or data-driven plans. Jared Johnson heads the Healthcare Rap Podcast and consults with patient engagement and healthcare marketing teams across the US. He has a simple answer: Let's focus on both!

Chris Hemphill, VP of Applied AI at Actium Health, and Jared break down what it means to support branding initiatives with data. Learn how to plan and launch these initiatives, and equally important, learn the data storytelling that will resonate with leadership.

This conversation is brought to you by Actium Health. For more information about our show or guests, visit hellohealthcare.com.

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