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Building the Future of Healthcare Marketing Today ft. Paul Matsen
Hello Healthcare
English - July 27, 2022 21:01 - 21 minutes - 29.4 MB - ★★★★★ - 10 ratingsMedicine Health & Fitness Science Life Sciences health tech healthcare data data-drive marketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Liaisons and Leadership: PRM Growth Strategy ft. Kriss Barlow
There’s no turning back on the acceleration of consumerism. Healthcare leaders are evolving their strategy to think holistically about the customer journey, including everything from patient care to the metaverse.
Paul Matsen, Chief Marketing Officer at Cleveland Clinic, brings an optimistic perspective and experience on how leaders can modernize the future of healthcare marketing.
How do CRM Intelligence and health system strategy converge to drive greater consumer and patient activation to the services they need most?
This conversation is brought to you by Actium Health in partnership with the Forum for Healthcare Strategists.
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