Liaisons and Leadership: PRM Growth Strategy ft. Kriss Barlow

Hello Healthcare

English - July 20, 2022 18:50 - 17 minutes - 24.2 MB - ★★★★★ - 10 ratings
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Previous Episode: The Value of Field Intelligence in Physician Relations ft. Laurel Hopkins

Next Episode: Building the Future of Healthcare Marketing Today ft. Paul Matsen

Physician engagement continues to help drive hospital performance and growth. With the last few years of tremendous change, what has evolved in their strategy?

Kriss Barlow, Principal of Barlow/McCarthy and author of Physician Relations: The Model, The Method and The Impact, and Chris Hemphill discuss recent insights and strategies for moving a physician relations program forward.

A few themes discussed include how to add value when growth isn’t a priority, communicating with leadership, and how roles are being redefined.

This conversation is brought to you by Actium Health in partnership with the Forum for Healthcare Strategists.

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