Latest Customer data platform Podcast Episodes
How to Get the Most Out of Your Marketing Attribution With Ron Jacobson, Founder and CEO of Rockerbox
Data Unlocked - May 07, 2024 09:00 - 25 minutes ★★★★★ - 8 ratingsIf you’ve ever wondered which side of your marketing is actually working for your business, then this episode is for you! In it, Jason sits down with Ron Jacobson, the founder and CEO of Rockerbox, a leading marketing measurement and attribution platform. Rockerbox has worked with some of the...
How to Put the PERSON Back in Personalization With Lockie Andrews, Founder and CEO of Catalyst Consulting
Data Unlocked - February 06, 2024 10:00 - 27 minutes ★★★★★ - 8 ratingsIn this week’s episode of Data Unlocked, Jason sits down with Lockie Andrews, the founder and CEO of Catalyst Consulting and CEO of RICH Hair Care US. With years of experience in building brands, Lockie is an innovator who focuses on leveraging digital technology to transform go-to-market opera...
How to Work Effectively With Your Data Teams With Nick Schrock, Founder and CTO of Dagster Labs
Data Unlocked - October 31, 2023 09:00 - 28 minutes ★★★★★ - 8 ratingsIn this week’s episode of Data Unlocked, Jason sits down with Nick Schrock, the founder and CTO of Dagster Labs. With years of experience in the engineering space, Nick has worked for some of the biggest names in the industry, such as Microsoft, Facebook, and Care Evolution. In 2018, Nick left a...
What Will CDPs Look Like Two Years From Now? With Soumyadeb Mitra, Founder & CEO of RudderStack
Data Unlocked - October 17, 2023 09:00 - 37 minutes ★★★★★ - 8 ratingsIn this week’s episode of Data Unlocked, Jason sits down with Soumyadeb Mitra, the founder and CEO of RudderStack. Passionate about finding engineering solutions to real world problems, Soumyadeb specializes in large scale distributed systems, machine learning, and deep learning. In 2019, he d...
How to Think About Your Bad Customers With Alex Levin, Co-Founder & CEO of Regal.io
Data Unlocked - October 03, 2023 09:00 - 24 minutes ★★★★★ - 8 ratingsIn this week’s episode of Data Unlocked, Jason sits down with Alex Levin, the CEO and co-founder of Regal.io. Alex has over a decade of experience in the marketing and product management world. He has worked for some of the biggest names in the industry, such as Thomson Reuters, Personal, Inc.,...
Google Vs. ChatGPT: What's The Future of SEO in The Face of Generative AI
Data Unlocked - August 22, 2023 09:00 - 27 minutes ★★★★★ - 8 ratingsIn this week's episode of Data Unlocked, Jason talks with the Co-Founder of ON_Discourse, Toby Daniels, to discuss the future of SEO and how generative AI is changing everything. Nearly two decades ago, Google emerged as a quirky yet efficient alternative to the complex cataloging efforts of Ya...
Why Data Is the Lifeblood of an Efficient Email Marketing Strategy With Chris Marriott
Data Unlocked - August 08, 2023 09:00 - 29 minutes ★★★★★ - 8 ratingsIn this week’s episode of Data Unlocked, Jason sits down with Chris Marriott, the president and founder of Email Connect. Chris has decades of experience in digital marketing and vendor selection. He has previously served as a tenured executive at Acxiom, where he managed and expanded the globa...
Snowflake’s Data Platform & the Future of Marketing Tech With Christian Kleinerman
Data Unlocked - July 25, 2023 09:00 - 25 minutes ★★★★★ - 8 ratingsIn this week’s episode of Data Unlocked, Jason sits down with Christian Kleinerman, SVP of Product at Snowflake. Christian started his career over a decade ago with one of the biggest names in the market, Microsoft. From there, he moved on to work at Google as their senior director product man...
Fixing the Mistakes You Made Going D2C During COVID with Wpromote CEO Mike Mothner
Data Unlocked - July 11, 2023 09:00 - 33 minutes ★★★★★ - 8 ratingsIn this week’s episode of Data Unlocked, Jason sits down with Mike Mothner, the founder and CEO of Wpromote. Mike started his career back in 2001, when digital marketing was still in its infancy. Even when advertisers were skeptical of this new industry, Mike followed his vision and founded his...
The Strategy Behind Your CDP: How CDPs Can Transform Your Business w/ Aric Zion, CEO of Zion & Zion
Data Unlocked - June 27, 2023 09:00 - 26 minutes ★★★★★ - 8 ratingsIn this week’s episode of Data Unlocked, Jason sits down with Aric Zion, CEO of Zion & Zion. Aric is an entrepreneur with decades of experience in marketing. He has several international experiences, including positions with Intergraph, where he was based in The Netherlands, and additional assi...
The Three Things Every Marketer Needs to Know About Identity w/ Gareth Davies
Data Unlocked - June 13, 2023 09:00 - 33 minutes ★★★★★ - 8 ratingsIn this week’s episode of Data Unlocked, Jason sits down with Gareth Davies, the SVP of product at TransUnion. Gareth is an entrepreneur, GM, and product leader who focuses on solving meaningful problems with data. With over fifteen years of experience in the marketing industry, Gareth has wo...
Taking a Critical Look at the ROI of Direct Mail & Your Channel Mix With David Wachs, CEO of Handwrytten
Data Unlocked - May 30, 2023 09:00 - 25 minutes ★★★★★ - 8 ratingsIn this week’s episode of Data Unlocked, Jason sits down with David Wachs, the CEO of Handwrytten. David is a serial entrepreneur with decades of experience in the marketing industry. He has been featured on the front page of the Washington Post, and has been interviewed by Direct Marketing New...
Why You Should Be Focusing On Marketing Contribution and Not Attribution w/ Ben Dutter, SVP of Strategy, Power Digital
Data Unlocked - May 09, 2023 09:00 - 23 minutes ★★★★★ - 8 ratingsIn this week’s episode of Data Unlocked, Jason sits down with Ben Dutter, SVP of Strategy at Power Digital. Ben is a marketer with decades of experience. He focuses on maximizing marketing ROI, incrementality, and strategy for hundreds of brands. Before becoming the SVP of Power Digital, Ben w...
The Methods and Math Behind Understanding Channel Performance With Michael Kaminsky, CEO of Recast
Data Unlocked - April 25, 2023 09:00 - 27 minutes ★★★★★ - 8 ratingsIn this week’s episode of Data Unlocked, Jason sits down with Michael Kaminsky, the founder and CEO of Recast. Michael is a trained econometrician with a background in healthcare and environmental economics. Before founding Recast, he built the marketing science team at men’s grooming brand H...
Why Bobbie Turned off All Marketing in 2022 and What They Learned About Attribution w/ Cherene Aubert, Head of Growth at Bobbie
Data Unlocked - April 11, 2023 09:00 - 21 minutes ★★★★★ - 8 ratingsIn this week’s episode of Data Unlocked, Jason sits down with Cherene Aubert, Head of Growth at Bobbie. With over a decade of marketing experience, Cherene is an award-winning ecommerce leader who’s grown over a hundred direct-to-consumer businesses. Today, Cherene is using her expertise to he...
How to Understand Your Customers Better w/ Lucie Buisson, CPO of Contentsquare
Data Unlocked - March 28, 2023 09:00 - 32 minutes ★★★★★ - 8 ratingsIn this week’s episode of Data Unlocked, Jason sits down with Lucie Buisson, Chief Product Officer at Contentsquare. Lucie started her career over a decade ago at Sarenza. Then, nine years ago, she moved on to Contentsquare, and she’s been with them ever since. Contentsquare is the global lead...
Demystifying Crypto: A Candid Conversation With Mayur Gupta, CMO of Kraken
Data Unlocked - March 14, 2023 09:00 - 30 minutes ★★★★★ - 8 ratingsIn this week’s episode of Data Unlocked, Jason sits down for a second time with Mayur Gupta, the CMO of Kraken. Mayur is an engineer who evolved into a marketer with several pivots through his career. He spent the first half of his career in tech and product management, but today, his focus h...
How Clean Rooms Are Revolutionizing Data Marketing w/ Aaron Fetters, CEO of Transparent Partners
Data Unlocked - March 02, 2023 10:00 - 27 minutes ★★★★★ - 8 ratingsIn this week’s episode of Data Unlocked, Jason sits down with Aaron Fetters, CEO and Managing Partner at Transparent Partners. Aaron has spent over two decades delivering value for the world’s largest brands, from Procter and Gamble to Kellogg to comScore. Today, he is using his expertise to h...
Lessons Learned from BARK’s SVP of Data around How to Maximize Machine Learning Impact
Data Unlocked - February 21, 2023 11:00 - 28 minutes ★★★★★ - 8 ratingsIn this week’s episode of Data Unlocked, Jason sits down with Olly Downs, the SVP of Data, Analytics, and Machine Learning at BARK. Prior to this, Olly held positions in big name companies, such as Zulily, Zillow Group, AdReady, and Microsoft Research. Today, he leads BARK’s Data, Analytics an...
Your Data-Driven New Year’s Resolution w/ Scott Breitenother, Brooklyn Data Co., Founder & CEO
Data Unlocked - January 10, 2023 10:00 - 28 minutes ★★★★★ - 8 ratingsIn this week’s episode of Data Unlocked, Jason sits down with Scott Breitenother, the founder and CEO of Brooklyn Data Co.. Before founding Brooklyn Data Co., Scott was the VP of Data & Analytics at direct-to-consumer mattress startup Casper. Scott is an investor and advisor who specializes i...
Let’s Talk About the Data Strategy Behind Your CDP w/ Darren Rankine, Partner of Marketing Technology, Transparent Partners
Data Unlocked - November 29, 2022 10:00 - 29 minutes ★★★★★ - 8 ratingsIn this week’s episode of Data Unlocked, Jason sits down with Darren Rankine, Partner of Marketing Technology at Transparent Partners. Darren started his career in marketing technology over two decades ago. He has worked with big brand names, including McDonalds, Accenture, and Plexure. For th...
How Connected Products Are Changing the Retail Market w/ Cindy Brown & Keith Turco, MERGE
Data Unlocked - November 08, 2022 10:00 - 28 minutes ★★★★★ - 8 ratingsIn this week’s episode of Data Unlocked, Jason sits down with Cindy Brown, Chief Performance Officer at MERGE, and Keith Turco, Chief Growth Officer at MERGE. Before taking her expertise to MERGE, Cindy was the founder and former CEO of Blue Moon Digital, a digital marketing agency. She’s a di...
The People and Process Behind MarTech w/ Pratik Kodial
Data Unlocked - October 18, 2022 09:00 - 30 minutes ★★★★★ - 8 ratingsIn this week’s episode of Data Unlocked, Jason sits down with Pratik Kodial, the founder and managing partner of Tapasya Investment Partners. Before embarking on his hedge fund manager path, Pratik actually had a completely different career. He was a data analytics and ecommerce expert as well...
How Snowflake Is Changing the Face of Marketing w/ Tim Fletcher, Senior Director of Product Marketing, Snowflake
Data Unlocked - October 11, 2022 09:00 - 29 minutes ★★★★★ - 8 ratingsIn this week’s episode of Data Unlocked, Jason sits down with Tim Fletcher, Senior Director of Product Marketing at Snowflake. Tim started his career as a business analyst at McKinsey & Company, then moved on to co-founding his own company, Stride Software, a Customer Data Platform. However, t...
The Future of CDP Category: Facts, Fiction, and Myths w/ Michael Katz, mParticle, CEO
Data Unlocked - October 04, 2022 09:00 - 34 minutes ★★★★★ - 8 ratingsIn this week’s episode of Data Unlocked, Jason sits down for a second time with Michael Katz, the co-founder and CEO of mParticle. Before founding mParticle, Michael was the CEO of interclick, a data-driven advertising network, before selling it to Yahoo for $270 million. Today, he’s at the he...
Drawing a Line Between Data in Sports and Marketing
Data Unlocked - September 20, 2022 09:00 - 30 minutes ★★★★★ - 8 ratingsIn this week’s episode of Data Unlocked, Jason sits down with Kim Larsen, SVP of Business Data Science at WHOOP. Kim has been working in the data science industry for the last two decades. He’s done consulting and data work for B2B and B2C companies all over the world, such as Uber, Stitch Fix,...
Creating Data-Driven Loyalty Programs
Data Unlocked - September 13, 2022 09:00 - 24 minutes ★★★★★ - 8 ratingsIn this week’s episode of Data Unlocked, Jason sits down with Melissa Berger, EVP, Connections Strategy and NA CRM & Loyalty Lead at Digitas. Melissa has been working in the marketing industry for two decades now. She’s worn many hats throughout those years, from account manager to marketing pr...
How Data Can Make Your Direct Mail Outreach More Sustainable
Data Unlocked - September 06, 2022 09:00 - 26 minutes ★★★★★ - 8 ratingsIn this week’s episode of Data Unlocked, Jason sits down with Christina Louie Dyer, the Head of Social Impact & Sustainability of Lob and our very own Shela Wu, a Senior Data Analyst and the chair of the Green Network at Simon Data. Here is what you need to know about Lob: It’s a direct mail ...
Building Equity and Inclusion With Data
Data Unlocked - August 30, 2022 09:00 - 29 minutes ★★★★★ - 8 ratingsIn this week’s episode of Data Unlocked, Jason sits down with Alix Guerrier, the CEO of DonorsChoose. Alix started his career as a teacher. But, he wanted to do more for the world, and to him, working alongside nonprofits was the way to do that. That decision led him to becoming involved in ma...
These 3 Data Stakeholders Are the Key to Growing Your Business
Data Unlocked - August 09, 2022 09:00 - 32 minutes ★★★★★ - 8 ratingsIn this week’s episode of Data Unlocked, Jason sits down with Chad Sanderson, the Head of Data Platform at Convoy. Early in his career, Chad worked in big data with some well-known international names such as Microsoft, Subway, and Sephora. For the last three years, he’s been working in Convoy...
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