Latest Craft beer marketing Podcast Episodes
Get Answers: Low Instagram Reach, Advertising for Multiple Locations, Email Marketing, and TikTok
Get Hoptimized Podcast - May 27, 2024 18:00 - 19 minutes ★★★★★ - 1 ratingThis monthly edition of the podcast is all about answering YOUR questions on digital marketing and craft beer. This month, we're talking about: Why Your Reach on Instagram Posts is Low Recently How To Structure Ads for Multiple Locations Should You Care About Email Marketing What is Up Wi...
CBC Vegas Eats and Drinks (A Local's Guide)
Get Hoptimized Podcast - April 17, 2024 13:00 - 22 minutes ★★★★★ - 1 ratingIf you're headed to Vegas for CBC, here's your local's guide to finding great drinks and eats. The Las Vegas Strip is massive, with many tantalizing options for any palate. You won’t have any trouble finding world-class restaurants and bars named after celebrities. This guide isn’t for that. T...
Improving Brewery Profitability with Derek Smith from Small Batch Standard
Get Hoptimized Podcast - April 05, 2024 07:00 - 38 minutes ★★★★★ - 1 ratingWe're joined by Derek Smith, a Brewery Consultant with Small Batch Standard, to discuss profitability for breweries in 2024 and beyond. Derek and his team are doing incredible work helping breweries break down their finances into specific "business units" and then analyze profitability from ther...
Get Answers: Remote Locations, Seasonal Beer Gardens, and Website Builders
Get Hoptimized Podcast - March 22, 2024 22:00 - 25 minutes ★★★★★ - 1 ratingThis monthly edition of the podcast is all about answering YOUR questions on digital marketing and craft beer. This month, we're talking about: Marketing a brewery in a remote location Tips for promoting a seasonal beer garden Which website builder to use for your brewery Want to get you...
Get Answers: Meta Violations, Spam DMs, and Sharing Assets
Get Hoptimized Podcast - February 24, 2024 00:00 - 30 minutes ★★★★★ - 1 ratingThis monthly edition of the podcast is all about answering YOUR questions on digital marketing and craft beer. This month, we're talking about: Meta/Facebook account violations and how to get out of them Spam Messages within Meta Manager Best practices for sharing marketing assets Want to...
Get Answers: Best Bang for Your Marketing Buck, Cloud Storage, and Promo Timelines
Get Hoptimized Podcast - January 19, 2024 23:00 - 20 minutes ★★★★★ - 1 ratingThis monthly edition of the podcast is all about answering YOUR questions on digital marketing and craft beer. This month, we're talking about: Where to get the most bang for your buck with digital marketing right now Whether or not you should use cloud storage systems Promotional timelin...
Design Better Labels and Packaging - Guest Jillian Noble of Elbongürk Design
Get Hoptimized Podcast - October 08, 2023 07:00 - 47 minutes ★★★★★ - 1 ratingReally excited to chat Label and Package Design with a pro like Jillian. She's got a TON of experience and has done work for some great brands like Central Waters, Omni, and Lagersmith. Whether you are working with designers or doing design yourself, there is a lot to glean from this interview. ...
4X ROI with Brewery Finder and Rewards App "Crackem"
Get Hoptimized Podcast - September 04, 2023 15:00 - 40 minutes ★★★★★ - 1 ratingWhen I hear "app," I usually cringe a little bit. There are seemingly a million of them out there and it's hard to find anything that actually works... But I tell you what, a new-ish app called Crackem has actually proven some success. Founded by Aubrey Perry on the heels of the pandemic, Crack...
Brewery Websites, How To Better Navigate The Design Process
Get Hoptimized Podcast - August 14, 2023 14:00 - 50 minutes ★★★★★ - 1 ratingA website is one of the most essential components of a marketing strategy, but building one can be downright painful. So how can you better navigate the process? We're joined by website expert Marcus Ohanesian, Founder of Perfect Evolution, to discuss website design and how to better plan for ...
T-90 Pellet Issues with Guest Chris Holden of The Hop Guild
Get Hoptimized Podcast - July 17, 2023 07:00 - 29 minutes ★★★★★ - 1 ratingWe recently had a neat conversation about T-90 pellets. More specifically about their efficiencies… and inefficiencies. Our good friend Chris Holden chimed in on the topic. He is the dude heading up sales and marketing for The Hop Guild up in New York. So if you're a brewer, you're going to be ...
Tales From A Rebranding Experience with Virginia Beer Co.
Get Hoptimized Podcast - June 27, 2023 14:00 - 35 minutes ★★★★★ - 1 ratingWe've got a story for you. It starts with a couple of buddies who met in college, graduated, and then decided to start a brewery together. Since then, they have grown the brewery to be quite a staple in their community. In fact, their beer is served around the world, including in Virginia. New ...
CBP Connects Milwaukee Event Preview with Andrew Coplon
Get Hoptimized Podcast - April 17, 2023 07:00 - 29 minutes ★★★★★ - 1 ratingAndrew Coplon joins us to answer some questions about the upcoming Craft Beer Professionals Connects Workshop in Milwaukee this June. Their event is very different from other conferences/expos, and we wanted to uncover what actually makes it so unique. Andrew answers a ton of questions and share...
NA Brewing, Branding, and the Business Model w/ Guest 1820 Brewing
Get Hoptimized Podcast - April 07, 2023 07:00 - 29 minutes ★★★★★ - 1 ratingWe FINALLY get to talk about NA beer! Our Guest, Alan Lapoint from 1820 Brewing, geeks out with us. We talked about branding, the brewing process, and how the e-commerce business model works for Non-Alcoholic beer. For all our listeners, 1820 is offering 20% off on their website when you use t...
N/A Brewing, Branding, and the Business Model w/ Guest 1820 Brewing
Get Hoptimized Podcast - April 07, 2023 07:00 - 30 minutes ★★★★★ - 1 ratingWe FINALLY get to talk about N/A beer! Our Guest, Alan Lapoint from 1820 Brewing, geeks out with us. We talked about branding, the brewing process, and how the e-commerce business model works for Non-Alcoholic beer. For all our listeners, 1820 is offering 20% off on their website when you use ...
Craft Brewers Conference 2023 Preview with Ann Obenchain
Get Hoptimized Podcast - March 17, 2023 19:00 - 28 minutes ★★★★★ - 1 ratingWe get an insider preview of the Craft Brewers Conference in Nashville this May. Ann Obenchain, Marketing & Communications Director for the Brewers Association, joins us. She answers questions about how to make the most of your conference experience, where to find the best Nashville hot chicken,...
Controlling Brewery Costs in 2023
Get Hoptimized Podcast - March 03, 2023 16:00 - 43 minutes ★★★★★ - 1 ratingWe're joined by Kary Shumway of Craft Brewery Financial Training to talk about how to better control costs in 2023. A very timely episode considering the current economic climate. Even if we weren't dealing with a recession or inflation, the insights from Kary on this topic are still really usef...
Is Dry January all Hype? Plus Google Trends Data for Valentine's, Super Bowl, and St. Patrick's Day
Get Hoptimized Podcast - February 07, 2023 14:00 - 18 minutes ★★★★★ - 1 ratingAn article from Marketing Brew about Dry January trends data raises some questions about the hype vs. participation of Dry January. We take a look at the data ourselves and give an analysis. Then, we take a look at Google Trends data for Valentine's Day, Super Bowl, and St. Patrick's Day. Ref...
What New Instagram Feed Filtering Means for Your Brewery's Content
Get Hoptimized Podcast - January 20, 2023 23:00 - 29 minutes ★★★★★ - 1 ratingThis week, we're changing things up with the podcast format. We'll be reviewing a few pieces of news relevant to the craft beverage industry and marketing. Links to the articles discussed in this episode can be found on our blog at gethoptimized.com. News This Week: - Buddhist sue over beer n...
Unpacking Public Relations for the Craft Beer Industry
Get Hoptimized Podcast - November 21, 2022 15:00 - 42 minutes ★★★★★ - 1 ratingWhen we think about Public Relations, a lot of questions come to mind. As a craft beer business, should you care about public relations? And what the heck does "public relations" really mean? How can you get started with PR??? So many questions... In short, YES! You should absolutely care ...
Building A Loyalty Program That Drives Revenue To Your Taproom
Get Hoptimized Podcast - October 31, 2022 07:00 - 24 minutes ★★★★★ - 1 ratingA topic that pops up frequently in online craft beer groups and forums is LOYALTY PROGRAMS, and with good reason. There is seemingly a ton of potential value to be leveraged with a loyalty program, but unlocking that value can be tricky. Enter today’s guest, Jackson Boyer. He’s an expert on ...
Common Hope, The Collaborative Beer Initiative That's Raising Parkinson's Awareness
Get Hoptimized Podcast - October 17, 2022 07:00 - 31 minutes ★★★★★ - 1 ratingLast year, Aaron (cofounder, Bent Water Brewing) launched Common Hope, the first-ever nationwide collaborative craft beer initiative to bring Parkinson's disease awareness. Bent Water was able to partner with The Michael J. Fox Foundation so that a portion of beer sales will be donated to this i...
Direct-to-Can Digital Label Printing | Kyle Stephens, Craft Beverage Warehouse
Get Hoptimized Podcast - October 03, 2022 07:00 - 26 minutes ★★★★★ - 1 ratingImagine a more creative and environmentally friendly label design process that was also great for smaller print runs... That's what direct-to-can digital printing and the folks over at the Craft Beverage Warehouse are about. Kyle Stephens is one of the founders of CBW. He was kind enough to join...
West Sixth Brewing, Interview with Kelly Hieronymus
Get Hoptimized Podcast - August 24, 2022 05:00 - 33 minutes ★★★★★ - 1 ratingWest Sixth Brewing is an award-winning brewery based in Lexington, Kentucky. They operate taprooms in Lexington, Louisville, and Newport. Plus they also have a farm in Frankfort. They've raised more than $1 million for nonprofits. Kelly has been with them since the beginning as their 6th emp...
Win More Brewery Customers by Understanding Their Customer Journey
Get Hoptimized Podcast - July 25, 2022 05:00 - 29 minutes ★★★★★ - 1 ratingUnderstanding the steps someone takes to become your customer is critical to the success of your marketing strategy. Doing so will help you better communicate with your target audience, convert them into paying customers, and inspire them to refer you to even more people. Us marketing geeks re...
Grow Your Brewery With Effective Communication
Get Hoptimized Podcast - July 13, 2022 05:00 - 21 minutes ★★★★★ - 1 ratingWhether you are speaking to your taproom team or through your phone to your brewery's social media audience, communication is a vital component of your business. So it's not a stretch to conclude that communicating effectively will help you grow your brewery business too. That's why we invited B...
How To Grow Your Brewery's Social Following from Zero
Get Hoptimized Podcast - June 27, 2022 05:00 - 39 minutes ★★★★★ - 1 ratingGrowing your social following is challenging and starting from zero is one of, if not the, hardest part. So let's talk about how to grow from zero with someone who has a lot of experience in this category. Prithvi Madhukar aka The Marketing Nomad has been a digital entrepreneur and business ow...
Creating & Communicating Value with Your Taproom Guests
Get Hoptimized Podcast - June 13, 2022 05:00 - 39 minutes ★★★★★ - 1 ratingWhat are the best ways to create value with your taproom guests? How do you communicate that value effectively? Answering those questions will help you improve marketing, increase sales, and grow your brewery. That's why we had Andrew on the show. He has a ton of experience helping breweries u...
Turn Glances Into Interest with Your Brewery's Copywriting
Get Hoptimized Podcast - May 23, 2022 05:00 - 26 minutes ★★★★★ - 1 ratingGood copy will increase brand awareness and drive sales by helping you tell compelling stories to your customers. To help us understand more about how to write good copy, we invited Cleo onto the show. Cleoniki Kesidis is a copywriter with two years of writing experience. She writes vibrant, c...
Connecting Craft Brewery Finance and Marketing
Get Hoptimized Podcast - May 09, 2022 05:00 - 1 hour ★★★★★ - 1 ratingThis is a special episode where Kary and I each sit in the "interviewee" seat, fielding questions from one another. All in an effort to shed some light on how brewery finance and marketing are interconnected. Kary Shumway is a CPA, former CFO for a beer distributor and current CFO for Wormtown ...
Improving Your Brewery's Instagram and Photography
Get Hoptimized Podcast - May 02, 2022 05:00 - 34 minutes ★★★★★ - 1 ratingKendra is a mom of 2, photographer and educator. In 2012 she started her first business, Paisley Layne Photography, and everything changed. What started as a hobby alongside her teaching career quickly turned into a successful business. In 2017 she left her teaching career behind to run her phot...
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