Get Hoptimized Podcast
40 episodes - English - Latest episode: 10 days ago - ★★★★★ - 1 ratingKeeping you on the edge of what’s happening in the craft beverage marketing universe by sharing interviews with craft beverage insiders and discussing relevant marketing news. Learn more at www.gethoptimized.com or by following us on social media @gethoptimized.
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Episodes
CBC Vegas Eats and Drinks (A Local's Guide)
April 17, 2024 13:00 - 22 minutes - 15.2 MBIf you're headed to Vegas for CBC, here's your local's guide to finding great drinks and eats. The Las Vegas Strip is massive, with many tantalizing options for any palate. You won’t have any trouble finding world-class restaurants and bars named after celebrities. This guide isn’t for that. This is for folks looking for local secrets and undercover gems. If you’re in search of the best craft beer in town, delicious food that won’t blow your budget, or just some help to not feel lost, you’...
Improving Brewery Profitability with Derek Smith from Small Batch Standard
April 05, 2024 07:00 - 38 minutes - 26.5 MBWe're joined by Derek Smith, a Brewery Consultant with Small Batch Standard, to discuss profitability for breweries in 2024 and beyond. Derek and his team are doing incredible work helping breweries break down their finances into specific "business units" and then analyze profitability from there. This conversation is packed with valuable insight into how that works and other trends for maximizing profits. Derek and Small Batch Standard are also giving you a FREE 2-page Business Unit Break...
Get Answers: Remote Locations, Seasonal Beer Gardens, and Website Builders
March 22, 2024 22:00 - 25 minutes - 17.8 MBThis monthly edition of the podcast is all about answering YOUR questions on digital marketing and craft beer. This month, we're talking about: Marketing a brewery in a remote location Tips for promoting a seasonal beer garden Which website builder to use for your brewery Want to get your questions answered next month? Shoot us an email at [email protected]. --- For more information on Get Hoptimized, check out our website or follow us on social media. www.gethoptimized.com...
Get Answers: Meta Violations, Spam DMs, and Sharing Assets
February 24, 2024 00:00 - 30 minutes - 20.8 MBThis monthly edition of the podcast is all about answering YOUR questions on digital marketing and craft beer. This month, we're talking about: Meta/Facebook account violations and how to get out of them Spam Messages within Meta Manager Best practices for sharing marketing assets Want to get your questions answered next month? Shoot us an email at [email protected]. --- Intro/Outro Music by ComaStudio from Pixabay --- For more information on Get Hoptimized, check out our ...
Get Answers: Best Bang for Your Marketing Buck, Cloud Storage, and Promo Timelines
January 19, 2024 23:00 - 20 minutes - 13.9 MBThis monthly edition of the podcast is all about answering YOUR questions on digital marketing and craft beer. This month, we're talking about: Where to get the most bang for your buck with digital marketing right now Whether or not you should use cloud storage systems Promotional timelines for events like Valentine's Day and Super Bowl Want to get your questions answered next month? Shoot us an email at [email protected]. --- Intro/Outro Music by ComaStudio from Pixabay ...
Design Better Labels and Packaging - Guest Jillian Noble of Elbongürk Design
October 08, 2023 07:00 - 47 minutes - 32.6 MBReally excited to chat Label and Package Design with a pro like Jillian. She's got a TON of experience and has done work for some great brands like Central Waters, Omni, and Lagersmith. Whether you are working with designers or doing design yourself, there is a lot to glean from this interview. Learn more about Jillian and her company, Elbongürk, at www.elbongurk.com --- For more information on Get Hoptimized, check out our website or follow us on social media. www.gethoptimized.com @get...
4X ROI with Brewery Finder and Rewards App "Crackem"
September 04, 2023 15:00 - 40 minutes - 27.7 MBWhen I hear "app," I usually cringe a little bit. There are seemingly a million of them out there and it's hard to find anything that actually works... But I tell you what, a new-ish app called Crackem has actually proven some success. Founded by Aubrey Perry on the heels of the pandemic, Crackem is helping breweries 4X their return on investment into their program that gamifies user visits and rewards. Plus, they have over 4,000 active venues in all 50 states. So there is at least somethin...
Brewery Websites, How To Better Navigate The Design Process
August 14, 2023 14:00 - 50 minutes - 34.9 MBA website is one of the most essential components of a marketing strategy, but building one can be downright painful. So how can you better navigate the process? We're joined by website expert Marcus Ohanesian, Founder of Perfect Evolution, to discuss website design and how to better plan for the process yourself. Marcus has over a decade of experience building websites and has lots of experience working with breweries too. So whether you're shopping for website builders right now, plann...
T-90 Pellet Issues with Guest Chris Holden of The Hop Guild
July 17, 2023 07:00 - 29 minutes - 20.1 MBWe recently had a neat conversation about T-90 pellets. More specifically about their efficiencies… and inefficiencies. Our good friend Chris Holden chimed in on the topic. He is the dude heading up sales and marketing for The Hop Guild up in New York. So if you're a brewer, you're going to be fascinated by what Chris has to say about ways you can save money, produce more revenue per batch, save water, and more. This conversation is also for the folks selling products to brewers - hops, gr...
Tales From A Rebranding Experience with Virginia Beer Co.
June 27, 2023 14:00 - 35 minutes - 24.2 MBWe've got a story for you. It starts with a couple of buddies who met in college, graduated, and then decided to start a brewery together. Since then, they have grown the brewery to be quite a staple in their community. In fact, their beer is served around the world, including in Virginia. New York, the United Kingdom, Europe, Asia, and even New Zealand. So what started out as just a couple of buddies in college has grown into something quite amazing. We're talking about the Virginia Beer C...
CBP Connects Milwaukee Event Preview with Andrew Coplon
April 17, 2023 07:00 - 29 minutes - 20.6 MBAndrew Coplon joins us to answer some questions about the upcoming Craft Beer Professionals Connects Workshop in Milwaukee this June. Their event is very different from other conferences/expos, and we wanted to uncover what actually makes it so unique. Andrew answers a ton of questions and shares a little secret about the event that you won't find online. To register and learn more about CBP Connects, go to craftbeerprofessionals.org/cbp-connects --- For more information on Get Hoptimized...
NA Brewing, Branding, and the Business Model w/ Guest 1820 Brewing
April 07, 2023 07:00 - 29 minutes - 20.3 MBWe FINALLY get to talk about NA beer! Our Guest, Alan Lapoint from 1820 Brewing, geeks out with us. We talked about branding, the brewing process, and how the e-commerce business model works for Non-Alcoholic beer. For all our listeners, 1820 is offering 20% off on their website when you use the code Gethop20. Just head to 1820brewing.com and get some of their amazing N/A beer shipped right to you. --- For more information on Get Hoptimized, check out our website or follow us on social me...
N/A Brewing, Branding, and the Business Model w/ Guest 1820 Brewing
April 07, 2023 07:00 - 30 minutes - 20.8 MBWe FINALLY get to talk about N/A beer! Our Guest, Alan Lapoint from 1820 Brewing, geeks out with us. We talked about branding, the brewing process, and how the e-commerce business model works for Non-Alcoholic beer. For all our listeners, 1820 is offering 20% off on their website when you use the code Gethop20. Just head to 1820brewing.com and get some of their amazing N/A beer shipped right to you. --- For more information on Get Hoptimized, check out our website or follow us on social m...
Craft Brewers Conference 2023 Preview with Ann Obenchain
March 17, 2023 19:00 - 28 minutes - 19.8 MBWe get an insider preview of the Craft Brewers Conference in Nashville this May. Ann Obenchain, Marketing & Communications Director for the Brewers Association, joins us. She answers questions about how to make the most of your conference experience, where to find the best Nashville hot chicken, and more. Learn more about CBC and register at www.craftbrewersconference.com --- For more information on Get Hoptimized, check out our website or follow us on social media. www.gethoptimized.com ...
Controlling Brewery Costs in 2023
March 03, 2023 16:00 - 43 minutes - 30.1 MBWe're joined by Kary Shumway of Craft Brewery Financial Training to talk about how to better control costs in 2023. A very timely episode considering the current economic climate. Even if we weren't dealing with a recession or inflation, the insights from Kary on this topic are still really useful. If you are looking for more financial insight, head to Kary's website, www.craftbreweryfinance.com. --- For more information on Get Hoptimized, check out our website or follow us on social med...
Is Dry January all Hype? Plus Google Trends Data for Valentine's, Super Bowl, and St. Patrick's Day
February 07, 2023 14:00 - 18 minutes - 12.6 MBAn article from Marketing Brew about Dry January trends data raises some questions about the hype vs. participation of Dry January. We take a look at the data ourselves and give an analysis. Then, we take a look at Google Trends data for Valentine's Day, Super Bowl, and St. Patrick's Day. Reference: https://www.marketingbrew.com/stories/2023/01/25/how-alcohol-brands-are-embracing-the-rise-of-dry-january --- For more information on Get Hoptimized, check out our website or follow us on soc...
What New Instagram Feed Filtering Means for Your Brewery's Content
January 20, 2023 23:00 - 29 minutes - 20.5 MBThis week, we're changing things up with the podcast format. We'll be reviewing a few pieces of news relevant to the craft beverage industry and marketing. Links to the articles discussed in this episode can be found on our blog at gethoptimized.com. News This Week: - Buddhist sue over beer name - Drinkers might be less price sensitive than we thought - Fat Tire has a new look - Instagram reveals new feed filtering controls - The Twitter rival you've never heard of - AI and retail invento...
Unpacking Public Relations for the Craft Beer Industry
November 21, 2022 15:00 - 42 minutes - 29.5 MBWhen we think about Public Relations, a lot of questions come to mind. As a craft beer business, should you care about public relations? And what the heck does "public relations" really mean? How can you get started with PR??? So many questions... In short, YES! You should absolutely care about PR. To help us understand why and to unpack this marketing concept for the craft beer industry, we're joined by Kevin York. Kevin is one of the few people who has done PR, social media, and ...
Building A Loyalty Program That Drives Revenue To Your Taproom
October 31, 2022 07:00 - 24 minutes - 16.9 MBA topic that pops up frequently in online craft beer groups and forums is LOYALTY PROGRAMS, and with good reason. There is seemingly a ton of potential value to be leveraged with a loyalty program, but unlocking that value can be tricky. Enter today’s guest, Jackson Boyer. He’s an expert on marketing, tech, and has a background in venture capital too. But he’s also doing some really interesting work with breweries (and other local businesses) when it comes to loyalty programs. He’s a fo...
Common Hope, The Collaborative Beer Initiative That's Raising Parkinson's Awareness
October 17, 2022 07:00 - 31 minutes - 21.5 MBLast year, Aaron (cofounder, Bent Water Brewing) launched Common Hope, the first-ever nationwide collaborative craft beer initiative to bring Parkinson's disease awareness. Bent Water was able to partner with The Michael J. Fox Foundation so that a portion of beer sales will be donated to this important non-profit. Bent Water was able to get breweries across the country to participate, like Harpoon, Fat Bottom Brewing, The Bronx Brewery, and more. Aaron joined us on the show to chat about t...
Direct-to-Can Digital Label Printing | Kyle Stephens, Craft Beverage Warehouse
October 03, 2022 07:00 - 26 minutes - 18.4 MBImagine a more creative and environmentally friendly label design process that was also great for smaller print runs... That's what direct-to-can digital printing and the folks over at the Craft Beverage Warehouse are about. Kyle Stephens is one of the founders of CBW. He was kind enough to join us on the podcast to talk about their process and share his thoughts on label designs. You can learn more about Kyle and Craft Beer Warehouse at www.craftbevwarehouse.com --- For more information ...
West Sixth Brewing, Interview with Kelly Hieronymus
August 24, 2022 05:00 - 33 minutes - 23 MBWest Sixth Brewing is an award-winning brewery based in Lexington, Kentucky. They operate taprooms in Lexington, Louisville, and Newport. Plus they also have a farm in Frankfort. They've raised more than $1 million for nonprofits. Kelly has been with them since the beginning as their 6th employee (now they have more than 100) and first marketing-focused employee. She's driven all marketing and branding for the brewing since. As part of her role, she also oversees the events team, which a...
Win More Brewery Customers by Understanding Their Customer Journey
July 25, 2022 05:00 - 29 minutes - 20.6 MBUnderstanding the steps someone takes to become your customer is critical to the success of your marketing strategy. Doing so will help you better communicate with your target audience, convert them into paying customers, and inspire them to refer you to even more people. Us marketing geeks refer to these steps as the customer journey, and we want to take this opportunity to unpack the concept. To help demystify the marketing-speak, we invited Sara Nay (COO of Duct Tape Marketing) on to th...
Grow Your Brewery With Effective Communication
July 13, 2022 05:00 - 21 minutes - 14.8 MBWhether you are speaking to your taproom team or through your phone to your brewery's social media audience, communication is a vital component of your business. So it's not a stretch to conclude that communicating effectively will help you grow your brewery business too. That's why we invited Brenden on the show. Brenden is the founder of MasterTalk, he coaches ambitious executives & entrepreneurs to become top 1% communicators in their industry. He also has a popular YouTube channel call...
How To Grow Your Brewery's Social Following from Zero
June 27, 2022 05:00 - 39 minutes - 27.3 MBGrowing your social following is challenging and starting from zero is one of, if not the, hardest part. So let's talk about how to grow from zero with someone who has a lot of experience in this category. Prithvi Madhukar aka The Marketing Nomad has been a digital entrepreneur and business owner for the past two years. She is also a podcaster (Top 100 in Marketing for India), a YouTube vlogger, an Etsy shop owner, a content creator, and a nano-influencer. Prithvi is a Marketing Strategy C...
Creating & Communicating Value with Your Taproom Guests
June 13, 2022 05:00 - 39 minutes - 27.2 MBWhat are the best ways to create value with your taproom guests? How do you communicate that value effectively? Answering those questions will help you improve marketing, increase sales, and grow your brewery. That's why we had Andrew on the show. He has a ton of experience helping breweries uncover that value through his work with Secret Hopper. Andrew and his team have interviewed hundreds of taproom guests and compiled mountains of data centered around creating more value. We discuss ...
Turn Glances Into Interest with Your Brewery's Copywriting
May 23, 2022 05:00 - 26 minutes - 18.4 MBGood copy will increase brand awareness and drive sales by helping you tell compelling stories to your customers. To help us understand more about how to write good copy, we invited Cleo onto the show. Cleoniki Kesidis is a copywriter with two years of writing experience. She writes vibrant, compelling marketing materials that spark emotion and drive action. Built on storytelling skills and an analytical approach to marketing, her copy turns glances into interest and interest into sales. ...
Connecting Craft Brewery Finance and Marketing
May 09, 2022 05:00 - 1 hour - 51.2 MBThis is a special episode where Kary and I each sit in the "interviewee" seat, fielding questions from one another. All in an effort to shed some light on how brewery finance and marketing are interconnected. Kary Shumway is a CPA, former CFO for a beer distributor and current CFO for Wormtown Brewery in Worcester, MA. He has spent the last 20 years using finance to help improve financial results for his beer business. Now, he's helping other craft breweries do the same. Learn more about ...
Improving Your Brewery's Instagram and Photography
May 02, 2022 05:00 - 34 minutes - 23.6 MBKendra is a mom of 2, photographer and educator. In 2012 she started her first business, Paisley Layne Photography, and everything changed. What started as a hobby alongside her teaching career quickly turned into a successful business. In 2017 she left her teaching career behind to run her photography business and start the Girl Means Business brand + podcast. Now she helps people take their business from survival-mode to success-mode using the same relationship marketing strategies that h...
Micro Influencer Marketing Platforms
April 18, 2022 05:00 - 34 minutes - 24.1 MBCyrus is a Ph.D. in Engineering and AI, and a serial entrepreneur with a great passion and knowledge in building platforms, marketplaces, and social apps over the last 12 years. Cyrus and his co-founder, Devid Benoliel, have built a platform for Instagram growth and marketing which has served over 800,000 businesses, influencers, and those aspiring to become influencers. Currently, Cyrus and his partner are running Ainfluencer.com which is a DIY marketplace for Instagram influencer market...
Incentive-Based Marketing & Sales for Breweries
April 11, 2022 05:00 - 31 minutes - 21.4 MBWhat if instead of discounting your prices to make a sale, you used value-add incentives? What might that do for your margins, especially when it comes to beer distribution sales? This is an excellent question to unpack because there are a lot of creative ways to win sales without having to hurt your margins. Marco Torres is the Founder of MarketingBoost.com, he has helped thousands of business owners worldwide boost sales and scale their businesses by as much as 5-fold through the use of ...
Discussing The 2021 National Craft Beer Consumer Motivation Report
March 28, 2022 05:00 - 32 minutes - 22.7 MBMichael Varda is a super smart guy with a ton of experience in researching behavior on multiple levels. His company, Craft Beer Advisory Services, developed an excellent research report on the consumer behavior of craft beer drinkers during 2021. He's on the show to talk about some of the findings. More info about Craft Beer Advisory Services: https://craftbeeradvisoryservices.com/ --- For more information on Get Hoptimized, check out our website or follow us on social media. www.getho...
Using Humor, Satire, and Creativity Within Brewery Advertising
March 14, 2022 05:00 - 39 minutes - 26.9 MBAn eye-opening conversation about humor in advertising with plenty of great stories and ideas for breweries. Saul Colt is the Founder and Creative Director at The Idea Integration Company. In his career he has been named as one of the iMEDIA 25: Internet Marketing Leaders & Innovators as well as been called one of Canada’s best community builders and experiential marketers. He's also a Professional Speaker and Consultant specializing in Word of Mouth Marketing, Stunt Marketing, Social Me...
Influencing Customer Behavior Without Feeling Gross - Interview with Dr. Chris Gray
February 21, 2022 06:00 - 46 minutes - 31.8 MBA former psychologist, Dr. Chris has been a passionate and pioneering expert in buyer psychology and purchase behavior for more than two decades. In that time, he has interviewed, observed, and shopped along with thousands of consumers to discover the underlying factors that govern purchase decisions and buying behavior across a wide range of product categories — from dish soap to diamonds. We had him on the show to give us some insight into how breweries can understand more about their cu...
If The Banning Surveillance Advertising Act passed, what would it mean for small business advertising?
January 25, 2022 14:00 - 14 minutes - 10 MBOn January 18, 2022, a bill was introduced that could have a major impact on the way small businesses advertise - including breweries. For the sake of argument, let’s assume the bill passed. What kind of changes would actually take place with the way you run ads? --- For more information on Get Hoptimized, check out our website or follow us on social media. www.gethoptimized.com @gethoptimized
What Motivates Your Customers To Drink Your Beer - Interview With Ryan Gibson [ CEO, Content Lift ]
December 16, 2021 20:00 - 52 minutes - 36.2 MBWhat motivates your customers to drink your beer, visit your taproom, or pick your cans off the shelf? This might appear like a simple question, but the true answers are harder to uncover than you might realize. The fact is, buyer motivation is something marketers spend a lot of time and money trying to figure out, and with good reason. Understanding what motivates someone to choose your beer instead of someone else's offers an incredible advantage to your marketing strategy. That's ...
How to Measure The Success of Your Brewery’s Advertising Strategy
November 24, 2021 18:00 - 10 minutes - 7.58 MBUltimately, the most important metric related to your advertising strategy is revenue. Any marketer that doesn’t admit that is delusional. It’s the dollars that truly count at the end of the day. In order for your advertising strategy to drive more revenue, it needs to deliver the right message to more of the right people, frequently enough for them to remember it. Therefore, you should care about other advertising metrics too. In this episode, we discuss a few key performance indicators...
Key Takeaways From Ad World 2021
November 01, 2021 21:00 - 21 minutes - 14.8 MBI wanted to hop on the mic and share some insights from Ad World that I thought were super relevant to the craft brewery industry. The virtual conference took place last week and featured keynote speakers from all over the marketing industry. I'm going to be sharing more tidbits on social but here are my notes on the big takeaways for craft breweries. --- For more information on Get Hoptimized, check out our website or follow us on social media. www.gethoptimized.com @gethoptimized
Fernando Rojas - Da Boost Digital Marketing
October 21, 2021 13:00 - 53 minutes - 36.8 MBFernando is the owner of Da Boost digital marketing. I know what you're thinking... A marketing company talking to another marketing company, what a snooze-fest. But hear me out... I wanted Fernando on the show so that we could try and give a look behind the curtain, so to speak. Fernando is a super smart dude with a ton of great experience doing digital marketing for companies in multiple countries. Plus, he loves beer. For more information on Da Boost, www.da-boost.com --- For more info...
Voodoo Brewing Co. - Interview With CEO, Matteo Rachocki
October 04, 2021 21:00 - 34 minutes - 23.5 MBVoodoo Brewing is certainly a company to look to as an example of great craft brewery marketing. Their Instagram looks amazing, they have a beer collaboration with Styx, and have found a way to be both creative and consistent with their label art. CEO Matteo Rachocki joins us on our inaugural episode to share some of his thoughts and key lessons. For more information on Voodoo Brewing Co. https://www.voodoobrewery.com/ https://www.voodoobrewery.com/ohmama @voodoobrewery For more infor...