Building A Loyalty Program That Drives Revenue To Your Taproom

Get Hoptimized Podcast

English - October 31, 2022 07:00 - 24 minutes - 16.9 MB - ★★★★★ - 1 rating
Marketing Business craft beer craft beverage brewery marketing craft beer business craft beer marketing craft beverage industry Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: Common Hope, The Collaborative Beer Initiative That's Raising Parkinson's Awareness

Next Episode: Unpacking Public Relations for the Craft Beer Industry

A topic that pops up frequently in online craft beer groups and forums is LOYALTY PROGRAMS, and with good reason. There is seemingly a ton of potential value to be leveraged with a loyalty program, but unlocking that value can be tricky.

Enter today’s guest, Jackson Boyer.

He’s an expert on marketing, tech, and has a background in venture capital too. But he’s also doing some really interesting work with breweries (and other local businesses) when it comes to loyalty programs.

He’s a founder of BuddyTexts and they offer a sort of hybrid loyalty program / text message marketing / e-commerce service.

I’ve been chatting with Jackson for a few months and finally convinced him to come on the show to share some insight with us.

Jackson has also agreed to hook our listeners up with a FREE month of BuddyTexts service. Just mention the Get Hoptimized Podcast and they’ll get you taken care of.

More info at buddytexts.com or by emailing [email protected]

---
For more information on Get Hoptimized, check out our website or follow us on social media.
www.gethoptimized.com
@gethoptimized