What Motivates Your Customers To Drink Your Beer - Interview With Ryan Gibson [ CEO, Content Lift ]

What motivates your customers to drink your beer, visit your taproom, or pick your cans off the shelf?

This might appear like a simple question, but the true answers are harder to uncover than you might realize. 

The fact is, buyer motivation is something marketers spend a lot of time and money trying to figure out, and with good reason. Understanding what motivates someone to choose your beer instead of someone else's offers an incredible advantage to your marketing strategy.
 
That's why we invited Ryan onto the show. He's an expert at performing customer interviews in order to understand why people buy stuff. And he's done this for breweries! So we asked him to share his insights with us.

Listen in for an excellent conversation and take notes when Ryan starts talking about questions he asks during interviews.

If you'd like to connect with Ryan:
[email protected] 
https://www.contentlift.io/ 
https://www.linkedin.com/in/ryan-paul-gibson/ 

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