Latest Craft beer marketing Podcast Episodes

Micro Influencer Marketing Platforms

Get Hoptimized Podcast - April 18, 2022 05:00 - 34 minutes ★★★★★ - 1 rating
Cyrus is a Ph.D. in Engineering and AI, and a serial entrepreneur with a great passion and knowledge in building platforms, marketplaces, and social apps over the last 12 years.  Cyrus and his co-founder, Devid Benoliel, have built a platform for Instagram growth and marketing which has served ...

Incentive-Based Marketing & Sales for Breweries

Get Hoptimized Podcast - April 11, 2022 05:00 - 31 minutes ★★★★★ - 1 rating
What if instead of discounting your prices to make a sale, you used value-add incentives? What might that do for your margins, especially when it comes to beer distribution sales? This is an excellent question to unpack because there are a lot of creative ways to win sales without having to hurt...

Discussing The 2021 National Craft Beer Consumer Motivation Report

Get Hoptimized Podcast - March 28, 2022 05:00 - 32 minutes ★★★★★ - 1 rating
Michael Varda is a super smart guy with a ton of experience in researching behavior on multiple levels. His company, Craft Beer Advisory Services, developed an excellent research report on the consumer behavior of craft beer drinkers during 2021. He's on the show to talk about some of the findin...

Using Humor, Satire, and Creativity Within Brewery Advertising

Get Hoptimized Podcast - March 14, 2022 05:00 - 39 minutes ★★★★★ - 1 rating
An eye-opening conversation about humor in advertising with plenty of great stories and ideas for breweries.  Saul Colt is the Founder and Creative Director at The Idea Integration Company. In his career he has been named as one of the iMEDIA 25: Internet Marketing Leaders & Innovators as well ...

Influencing Customer Behavior Without Feeling Gross - Interview with Dr. Chris Gray

Get Hoptimized Podcast - February 21, 2022 06:00 - 46 minutes ★★★★★ - 1 rating
A former psychologist, Dr. Chris has been a passionate and pioneering expert in buyer psychology and purchase behavior for more than two decades. In that time, he has interviewed, observed, and shopped along with thousands of consumers to discover the underlying factors that govern purchase deci...

If The Banning Surveillance Advertising Act passed, what would it mean for small business advertising?

Get Hoptimized Podcast - January 25, 2022 14:00 - 14 minutes ★★★★★ - 1 rating
On January 18, 2022, a bill was introduced that could have a major impact on the way small businesses advertise - including breweries.  For the sake of argument, let’s assume the bill passed. What kind of changes would actually take place with the way you run ads?  --- For more information on ...

What Motivates Your Customers To Drink Your Beer - Interview With Ryan Gibson [ CEO, Content Lift ]

Get Hoptimized Podcast - December 16, 2021 20:00 - 52 minutes ★★★★★ - 1 rating
What motivates your customers to drink your beer, visit your taproom, or pick your cans off the shelf? This might appear like a simple question, but the true answers are harder to uncover than you might realize.  The fact is, buyer motivation is something marketers spend a lot of time and mo...

How to Measure The Success of Your Brewery’s Advertising Strategy

Get Hoptimized Podcast - November 24, 2021 18:00 - 10 minutes ★★★★★ - 1 rating
Ultimately, the most important metric related to your advertising strategy is revenue. Any marketer that doesn’t admit that is delusional. It’s the dollars that truly count at the end of the day.  In order for your advertising strategy to drive more revenue, it needs to deliver the right messag...

Key Takeaways From Ad World 2021

Get Hoptimized Podcast - November 01, 2021 21:00 - 21 minutes ★★★★★ - 1 rating
I wanted to hop on the mic and share some insights from Ad World that I thought were super relevant to the craft brewery industry.  The virtual conference took place last week and featured keynote speakers from all over the marketing industry. I'm going to be sharing more tidbits on social but h...

Fernando Rojas - Da Boost Digital Marketing

Get Hoptimized Podcast - October 21, 2021 13:00 - 53 minutes ★★★★★ - 1 rating
Fernando is the owner of Da Boost digital marketing. I know what you're thinking... A marketing company talking to another marketing company, what a snooze-fest. But hear me out... I wanted Fernando on the show so that we could try and give a look behind the curtain, so to speak. Fernando is a s...

Voodoo Brewing Co. - Interview With CEO, Matteo Rachocki

Get Hoptimized Podcast - October 04, 2021 21:00 - 34 minutes ★★★★★ - 1 rating
Voodoo Brewing is certainly a company to look to as an example of great craft brewery marketing. Their Instagram looks amazing, they have a beer collaboration with Styx, and have found a way to be both creative and consistent with their label art. CEO Matteo Rachocki joins us on our inaugural ep...