Latest Business case study Podcast Episodes
Giving Your CX Some Movie Magic with Ruben Harris, CEO, Career Karma
Often Imitated: CX Stories from History - August 10, 2022 00:00 - 23 minutes ★★★★★ - 48 ratingsSunset Boulevard is considered to be one of the best movies of all time. But it was almost an abject failure. What ended up being a saving grace to the creators Billy Wilder and Charles Bracket was going directly to their viewers and hearing their feedback. And in their case…it was brutal. But g...
CX by the Truckload with Dakota Semler, Co-Founder and CEO, Xos Trucks
Often Imitated: CX Stories from History - July 22, 2022 21:53 - 17 minutes ★★★★★ - 48 ratingsThe cupholder is an often-overlooked feature of a vehicle. But what else will willingly hold a drink, your phone, garbage, a perfectly-sized burrito, or your wallet? That’s right, your local cupholder. Now taken for granted, it was once a novel idea that came directly from customers. When CX lea...
Call Your CX up to the Big Leagues with Adam Grossman, CMO, Boston Red Sox and Fenway Sports
Often Imitated: CX Stories from History - July 15, 2022 23:05 - 24 minutes ★★★★★ - 48 ratingsBaseball has been at the heart of American culture for almost 150 years. Giving us icons like Jackie Robinson, Babe Ruth, and most importantly, Benny “The Jet” Rodriguez. But behind the bravado of men in capris, is a marketing powerhouse. Today we’re doing a deep dive into baseball marketing. St...
Is your CX finger-licking good? with Bob Kraut, 4-Time CMO and Current CMO, Billy Jealousy
Often Imitated: CX Stories from History - July 02, 2022 01:19 - 23 minutes ★★★★★ - 48 ratingsWe all love a guilty pleasure. From reality TV to Britney Spears to a 1am trip to your favorite fast food restaurant. Maybe you enjoy all three of those! There’s nothing wrong with that and here at Often Imitated we will always be team #FreeBritney. What all of these have in common is that they...
Making Your CX the GOAT with Andy Pearson, VP of Creative, Liquid Death
Often Imitated: CX Stories from History - June 23, 2022 09:00 - 21 minutes ★★★★★ - 48 ratingsHis Airness. Mike. MJ. All names that represent the GOAT himself: Michael Jordan. When he rocked the now infamous Air Jordans in the 1985 Slam Dunk Contest, he changed the shoe game forever. His sneakers had been banned from the NBA, and subsequently became the world’s next obsession. How he tur...
Unclog Your CX with Dave Fink, Co-Founder and CEO, Postie
Often Imitated: CX Stories from History - June 17, 2022 09:00 - 21 minutes ★★★★★ - 48 ratingsFew rooms offer more emotional support than the modern bathroom. Bad date? Excuse yourself to the restroom. Need to make friends with other people in your college dorm? Funny enough, bathroom. Went a little too hard at the company offsite? Better hope you’re not running into your VP in the loo. ...
A Guide to Simple CX with Joe Burton, CEO, TeleSign
Often Imitated: CX Stories from History - May 20, 2022 22:26 - 19 minutes ★★★★★ - 48 ratingsMaybe you’ve noticed a common thread in every elevator you’ve ridden. They often seem to have a single name branded on the inside: Otis. Now, maybe you weren’t a child fixated on elevators and your caregivers didn’t ask you to stop pointing this out. But on the off chance you were, do we have th...
How to Win the CX Space Race with Abakar Saidov, Co-Founder & CEO, Beamery
Often Imitated: CX Stories from History - May 06, 2022 22:32 - 19 minutes ★★★★★ - 48 ratingsThe Space Race was a time of exciting development in science and technology. Did Neil and Buzz actually land on the moon? Who are we to say? (Kidding!) But what we do know is that the push to leave Earth’s atmosphere drove huge advancements in the technology of the time. One of the key lessons w...
How to Get Highly Rated CX with Jodie Jansen, Chief Customer Officer, Mediafly
Often Imitated: CX Stories from History - May 05, 2022 22:42 - 18 minutes ★★★★★ - 48 ratingsArrested Development. Zoey’s Extraordinary Playlist. Firefly. What do these three shows have in common? Well, for starters, people apparently are pretty fed up with hearing correct opinions on how superior these shows are to everything else on TV! And secondly, they were famously canceled. Low r...
Turning Adversity into Success, Triumph, and Achievement with David Lehman, President and COO, Birdeye
Often Imitated: CX Stories from History - April 07, 2022 09:00 - 16 minutes ★★★★★ - 48 ratingsWhen Peter Roget was faced with tragedy he did what all of us hope to do—he turned it into triumph. When life gave him lemons he didn’t just make lemonade. Instead, he invented a water filtration system to make all of London’s lemonade more hygienic. From mastering medicine to inventing a pocket...
Finding Your Niche with Ineta Jekabsone-Kempela, Global Customer Service Director, Printful
Often Imitated: CX Stories from History - April 01, 2022 22:32 - 18 minutes ★★★★★ - 48 ratingsLeft-handed people have spent their lives adapting to a right-handed world. Some were forced to switch to their right hands others were cursed with a life of uncomfortable scissors and smudged writing. But in 1970s San Francisco, a hero emerged. Pier 39 had a new store opening called Lefty’s. It...
Send Your CX Back to Work with Amy Yin, Founder and CEO, OfficeTogether
Often Imitated: CX Stories from History - March 19, 2022 01:15 - 17 minutes ★★★★★ - 48 ratingsThe phrase “return to work” sparks up a lot of emotions these days. We’ve all grown accustomed to pets on video calls, taking meetings in pajamas, and rogue child interruption. Giving that up to go back to the office can make us feel a bit conflicted. Especially if you have to return to a dreary...
Safeguarding Your CX with Ty Smith, Founder and CEO, CommSafe AI
Often Imitated: CX Stories from History - March 12, 2022 00:50 - 16 minutes ★★★★★ - 48 ratingsHumans have cared for dogs for over 30,000 years. Are puppies universally the best? Is Caspian Studios staunchly positioned as “dogs are better than cats”? Yes, to both. But it wasn’t until the 1920s when the human/dog relationship exponentially changed. When Morris Frank first met Buddy, he kne...
Mixing the Best CX Cocktail with Jake Reichert, VP of Engineering, Yotascale
Often Imitated: CX Stories from History - March 05, 2022 00:46 - 26 minutes ★★★★★ - 48 ratingsIt’s Friday night, the work week is over, and you’re looking to unwind. Do you want to be the type of person who orders whiskey? Sure. But at the end of the day nothing will get you in the party mood like a Mai Tai. Here at Caspian Studios, we advise that you drink responsibly…we also advise tha...
The Ingredients to a Perfect CX with Kimberly Shenk, Co-Founder and CEO, Novi Connect
Often Imitated: CX Stories from History - February 11, 2022 00:22 - 24 minutes ★★★★★ - 48 ratingsWhen it comes to buying a new computer, there’s a checklist we use to see if it’ll work for us. We think about all the different components that come together to build the final product and figure out if it has the right CPU, processing power, and RAM. But at the end of the day…does it really ma...
Focus on Your CX with Javier Santana, Co-Founder, Launch
Often Imitated: CX Stories from History - January 28, 2022 20:42 - 21 minutes ★★★★★ - 48 ratingsWhen it comes to focus groups—we’ve seen it all. From testing out yogurts to reacting to political campaigns, focus groups come in all shapes and sizes. However, they weren’t always the bastion of a free bag of chips and low quality bottled water that they are today. The first ever focus group w...
How to Collect Success with Doug Neil, Chief Marketing & Branding Officer, Chronicle
Often Imitated: CX Stories from History - January 07, 2022 01:03 - 26 minutes ★★★★★ - 48 ratingsWe’ve all had moments where we’ve been a little too obsessed with a movie, celebrity, or sports team. A moment when we take a step back and go “wait…did I really think dressing up like Hannah Montana for a week at school would make Miley Cyrus notice me?” (not based on true events!!). Obsessing ...
The Ultimate CX (Christmas Experience)
Often Imitated: CX Stories from History - December 22, 2021 22:38 - 3 minutes ★★★★★ - 48 ratingsSanta Claus stops by the studio to share his best advice for a successful CX (Christmas Experience). Have a great holiday season, and we’ll see you in the new year! -------- Sponsor This podcast is presented by Oracle CX. Hear more executive perspectives on CX transformation at Oracle.com...
Accessorize Your CX with Christopher Maiwald, Founder and Managing Director, Wasserstein Home and Lectron
Often Imitated: CX Stories from History - December 10, 2021 23:56 - 15 minutes ★★★★★ - 48 ratingsDoes your dog lose its mind when Saturday morning rolls around and you start vacuuming your home? Is your cat in an endless power struggle with your Roomba? Well, turns out you have two people to blame for that...and today we’re finding out how much their vacuum wars sucked. In the battle to c...
Give Your Customers Barbie’s Confidence with Ron Schneidermann, CEO, AllTrails
Often Imitated: CX Stories from History - November 12, 2021 22:28 - 22 minutes ★★★★★ - 48 ratingsBefore 1959, little girls played with baby dolls to prepare them for motherhood and caregiving. But Ruth Handler knew girls needed a doll that could challenge their imaginations to dream bigger. And so Barbie was born. Whether she’s rocking an astronaut’s suit or a business power suit, the infam...
Make Your CX Take Flight with Danielle Harris, Managing Director, Engagement & Innovation, Elemental Excelerator
Often Imitated: CX Stories from History - November 05, 2021 21:12 - 22 minutes ★★★★★ - 48 ratingsWhen Joe Sutter was faced with a difficult problem, he got to do what all of us dream of doing...he got to assign his problem to someone else. He was approached by his bosses to create the world’s first jumbo jet, and he was stumped. So he went against his basic instincts and approached his fell...
Perfecting Your Contact Center with Tim McDougal, Managing Director, Deloitte Consulting, and Contact Center Offering Leader, Deloitte Digital
Often Imitated: CX Stories from History - October 29, 2021 21:35 - 25 minutes ★★★★★ - 48 ratingsTelethons are an iconic part of the TV experience. Seeing the donation total rise while a whole variety show plays out for hours on end is a unique form of entertainment. But putting the gimmicks aside, telethons do a great job of depicting the delicate balance of chaos and order when it comes t...
Putting Your Customer in the Driver’s Seat with Nathan Hecht, Founder and CEO, Rodo
Often Imitated: CX Stories from History - October 23, 2021 00:30 - 22 minutes ★★★★★ - 48 ratingsReturning a purchase can be incredibly frustrating. Whether it’s printing off a return slip or driving back to the store—it’s just annoying. But in a remote locale like Fairbanks, Alaska, returns are even more of a pain. So, in 1975, when the not-so-local Nordstrom was faced with a bizarre retur...
How to Strike CX Gold with Michael Gasiorek, Head of Marketing, TrustToken and Founder and CEO, Truth Cartel
Often Imitated: CX Stories from History - October 21, 2021 23:05 - 20 minutes ★★★★★ - 48 ratingsIs there any better feeling than trying on a new pair of jeans and finding the perfect fit? Of course not. We have a whole movie franchise based on how great of a sensation that is (Sisterhood of the Traveling Pants, for those looking for a movie recommendation)! When it comes to staple wardrobe...
The Power of Feedback with Craig Walker, Founder and CEO, Dialpad
Often Imitated: CX Stories from History - October 08, 2021 20:14 - 26 minutes ★★★★★ - 48 ratingsUnfortunately, less-than-stellar CX is commonplace. It’s a problem as old as time. Even back in 1750 AD, merchants were scamming their peers out of quality goods and running off with their money. Artifacts still exist today that show shipping merchant Ea-Nasir was notorious for some of the worst...
Give Your CX a Lift with Ian Andrews, Principal & Co-Founder at Power Pro iPad Leasing
Often Imitated: CX Stories from History - October 01, 2021 18:19 - 25 minutes ★★★★★ - 48 ratingsPicture a winter vacation in the mountains. You’re probably imagining a wood cabin, sitting by a fire in a cozy blanket, skiing, and a deep denial of hypothermia. You’re probably not picturing bunches of bananas and trains to Omaha. And yet, that’s the exact *ahem* train of thought that led Jame...
Giving Your Customers Their Lightbulb Moment with Shawn Olds, Co-Founder and CEO, boodleAI
Often Imitated: CX Stories from History - September 24, 2021 21:20 - 20 minutes ★★★★★ - 48 ratingsThere’s a lot of lore surrounding the invention of the lightbulb. But regardless of who’s side of history you’re on, Edison’s legacy is staggering. His contribution to bringing electricity to the masses is unmatched. What can CX leaders today learn from his story? Let’s find out. Today, we’re t...
Making Your CX Go Viral with Krishna Subramanian, Co-Founder and CEO, Captiv8
Often Imitated: CX Stories from History - September 16, 2021 23:46 - 22 minutes ★★★★★ - 48 ratingsWhen it comes to products being endorsed by celebrities, we don’t often think of tea sets. Pottery as a whole doesn’t tend to get a lot of time in the spotlight. But in the late 1770s, the world was a different place, and Josiah Wedgwood was a household name. His tea sets were so exquisite that ...
How to Communicate Like a Comedian with Grad Conn, Chief Experience Officer of Sprinklr
Often Imitated: CX Stories from History - September 09, 2021 21:57 - 21 minutes ★★★★★ - 48 ratingsWhen you think of the comedy greats, who comes to mind? Dave Chappelle? Tina Fey? The producers of Often Imitated? Well, there’s someone else you should be adding to that list, someone who paved the way for women, people of color, and members of the LGBTQIA+ community: Moms Mabley. Moms started...
Bake the Perfect CX with April Dunford, Founder, CEO of Ambient Strategy
Often Imitated: CX Stories from History - September 03, 2021 00:31 - 23 minutes ★★★★★ - 48 ratingsBaking soda has been a key background character in most of our lives. It’s the ingredient you forget that ruins a batch of cookies, or you accidentally knock it over in your fridge, and you might even brush your teeth with it. And when it’s not being googled over whether or not it’s interchangea...
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