Latest Audienceownership Podcast Episodes
Header Bidding: The Future of Ad Monetization for Digital Publishers with Tomer Treves
Own Thy Audience - June 21, 2023 12:41 - 30 minutesAdvertising is still one of the most significant sources of revenue for publishers. Digital publishers are always looking to increase their ad revenue using different methods. According to a survey by Digiday, almost 36 percent of revenue to Publishers comes via programmatic sources. Header Bidd...
Fixing Plagiarism to Drive Traffic Growth for News Publishers
Own Thy Audience - January 10, 2023 16:09 - 33 minutesPlagiarism plagues the news publishing industry, over 62% of articles published by major publications aren't unique anymore because of plagiarism. This causes articles to rank poorly on Google Search, not returning views to its fullest potential for the news publisher. But what should a news pub...
Humans vs AI - What does the future of newsrooms look like?
Own Thy Audience - October 03, 2022 21:35 - 48 minutesAI-generated text and articles have been contemplated by multiple publishers at different points in time. However there have been apprehensions about it being flagged down by Google. Can Google’s algorithm detect AI written content? What different types of content can be generated by AI? ...
Solving Subscription Fatigue with Personalisation and Retention
Own Thy Audience - September 23, 2022 04:21 - 1 hourIn the next two years, more than 200 small-to-large media houses will put their exclusive and analytical content behind a paywall. This is bound to fragment the subscription market and cause further confusion among consumers. Not to forget, this can result in an uproar caused by subscription fat...
What publishers need to know about zero-click search
Own Thy Audience - September 15, 2022 04:12 - 55 minutesAccording to Search Engine Land, zero click searches rose to 65% in 2020. It's interesting because Google then responded to this claim, alleging it as false, and that, “In reality, Google Search sends billions of clicks to websites every day, and we’ve sent more traffic to the open web every yea...
Marketing strategies to reach out to your GenZ audience with Ayush Wadhwa
Own Thy Audience - April 29, 2022 08:58 - 40 minutesGen Z is a tough nut to crack, but engaging with them is now more crucial than ever. Tapping into this audience has marketers pulling their hair. They are social, proactive, and most importantly have massive spending power. How should one reach out, grab their attention and retain them? Ay...
Simplifying news SEO and Google ranking with Kyle Sutton
Own Thy Audience - April 29, 2022 08:46 - 50 minutesWhat is your top priority when it comes to ranking? Do you focus more on Google News or Google Discover? How do you measure the impact of link building alone on organic performance of the site? When so many other on-page and technical factors could also be contributing to the performance. Thes...
Lessons from Building STAGE
Own Thy Audience - March 03, 2022 06:17 - 49 minutesImagine waking up on a random day and losing 98% of your traffic and millions of dollars of revenue to Facebook? And then going ahead and creating India’s biggest regional OTT platform? That’s the story of Vinay Singhal, the founder of STAGE. In this episode he has extensively talked about wh...
Boosting Website Performance with Core Web Vitals with Jeremy Fremont
Own Thy Audience - September 22, 2021 13:17 - 31 minutesGoogle every once in a while throws an update bomb and it is usually a nerve-wracking experience for publishers. Monetizing has been a challenge for publishers and still is, especially with updates making drastic changes. It becomes vital for publishers to know everything about an update to act ...
How To Monetize Never-Subscribers with Abhishek Dadoo
Own Thy Audience - September 09, 2021 07:18 - 37 minutesIn a recent study of DNR 2021, the median number of subscriptions held by those who pay for news was consistently 1. This means that it has become tricky to monetize the audience through subscriptions. How can publishers stand out with their subscription offerings? What should they do to make th...
Unraveling the untold secrets of link building from a former black hat link builder | 2021
Own Thy Audience - July 29, 2021 12:58 - 50 minutesAccording to Google’s Andrey Lipatt Sev, links are one of the three major ranking factors in Google. Newsrooms strive to build links but most are unaware of the different ways to do it. But it goes without saying that link building is crucial especially in the long run. Easier said than done, it...
What is EAT and why haven't most publishers cracked it yet? With Lily Ray.
Own Thy Audience - April 20, 2021 13:27 - 31 minutesDid you know that the Google search team has a 160-page document ( book ) that outlines how the search algorithm works? Even better - Google updates this every 6 months. If you are an SEO, it really qualifies as your first starting point. Question is - how many people do you know to print...
How Should Publishers Decide Between Building, Buying and OutSourcing with Aditya Bhelande
Own Thy Audience - March 22, 2021 21:48 - 29 minutesBuilding vs Buy is a decision that almost every software category struggles with. Software is eating the world. Building new tools, products, solutions is easier than ever before. The only question that remains is - Should you build it or let someone else build it for you. This is what Vivek and...
A Publishers Guide To Building An Audience First Culture with Bonnie Roche
Own Thy Audience - March 09, 2021 08:58 - 27 minutesBuilding an audience-first culture has become critical, now more than ever. Marketers are gunning for ways to build an audience to take their business to new heights, but most marketers do not know how to begin. It becomes tricky when you have to just rely on experimentation without any playbook...
Scaling Podcast Monetization In Digital Newsrooms with Wil Wiiliams
Own Thy Audience - March 03, 2021 06:32 - 33 minutesPodcasting is the new low-hanging fruit for pubs looking for new revenue streams. The podcasting ad revenue in the US has crossed $700 mil last year with News podcasting leading the charts. But all said and done, scaling it needs an expert intervention. And that’s exactly why we invited Wil Will...
How To Grow Your Media Business With Regional And Multi-Lingual SEO with Chanpreet Singh
Own Thy Audience - February 25, 2021 09:15 - 30 minutesIn a country like India, there are 121 languages which are spoken by 10,000 or more people in which has a population of 121 crores. Just having content in one language does not cut it. Not anymore. The need to strategize to put together a plan to serve readers with content based on the language ...
Must follow checklist for publishers starting off with a new product with Arie Wibowo
Own Thy Audience - February 16, 2021 20:15 - 30 minutes42% of businesses fail because there is no market need for their product. Well, building a new product is not easy. Sometimes it so happens that one ends up building something entirely different from what would provide value to their audience. And just like that, all that effort goes down the dr...
Why Podcasting Leads All The Audience Enagagement Channels So Far with Rob Walch
Own Thy Audience - January 26, 2021 13:35 - 36 minutesPodcasting has been in the marketing arena for quite some time now. They have surpassed the video wave, making audio as a medium one of the best ways to engage the audience. 80% of people listen to all or most of each episode, whereas the average reader spends just 37 seconds reading a blog post...
Reader Revenue Model And How It Shapes The Editorial Strategy with Nandgopal Rajan
Own Thy Audience - January 18, 2021 07:37 - 30 minutesWith the duopolies ruling over, revenue from ads has become unreliable. Publishers are on a hunt for ways they increase their revenue and build their own audience. On the other hand, readers are hungry for authentic news in this era where fake news and privacy breaches are rampant. Finding news ...
Reader Revenue Model And How It Shapes The Editorial Strategy with Nandagopal Rajan
Own Thy Audience - January 18, 2021 07:37 - 30 minutesWith the duopolies ruling over, revenue from ads has become unreliable. Publishers are on a hunt for ways they increase their revenue and build their own audience. On the other hand, readers are hungry for authentic news in this era where fake news and privacy breaches are rampant. Finding news ...
Rising Trends of Indian Traffic Monetization with Ankit Agarwal
Own Thy Audience - January 12, 2021 10:38 - 29 minutesIndian traffic monetization is the holy grail for a lot of publications today. Revenue models (advertising and affiliates) that work wonders in the US market, offer slivers for the traffic coming in from the Indian subcontinent. Where does the gap lie and what could possibly help bridge it? ...
Lessons from Building IMDB - World's Largest Community for Movie Fans with Alan Jay
Own Thy Audience - December 30, 2020 05:49 - 1 hourAlan Jay’s has been working on the “internet” for the last 30 years. Let that sink. From being an active community contributor in is University days, he went on to create the biggest movie fan community, IMDB on UseNet group. It went to the World Wide Web in 1993. In this conversation, Vivek and...
Lessons from Building IMDb - World's Largest Community for Movie Fans with Alan Jay
Own Thy Audience - December 30, 2020 05:49 - 1 hourAlan Jay’s has been working on the “internet” for the last 30 years. Let that sink. From being an active community contributor in is University days, he went on to create the biggest movie fan community, IMDB on UseNet group. It went to the World Wide Web in 1993. In this conversation, Vivek and...
How Should Publishers Strategise Transitioning Into A Subscription-Based Business Model with Pierre Fawkes
Own Thy Audience - December 14, 2020 23:12 - 49 minutesPierre Fawkes has been a part of the publishing industry for over 2 decades now. He is a witness to the digital revolution, even before social media existed. He is also the co-founder of WallKit, a paywall solution specifically for media publishers, and the Retail Innovation Week. The story b...
Decoding Piers Fawkes' Checlklist To Setting Up A Subscription Business
Own Thy Audience - December 14, 2020 23:12 - 49 minutesIn 2016 when ad revenues were still growing and publishers were hesitant to use paywalls, Piers Fawkes and his team decided to set up their own paywall. A decision that made them lose around 2 mil site visitors. It wasn't of course the first paywall in the world, but it was the start of Wallkit....
Decoding News SEO, Voice and Video Trends For Publishers with Chelsey Heath
Own Thy Audience - December 14, 2020 21:31 - 36 minutesRobert Cialdini - author of Influence and Chelsey Heath have a thing in common - they both teach at the Uni of Arizona. While Cialdini focuses on the fundamentals of marketing, Chelsey teaches Search Engine Strategy - whose curriculum changes every semester. In this conversation, Chelsey, helps ...
Why News SEO Is More Than Just Text Now With Chelsey Heath
Own Thy Audience - December 14, 2020 21:31 - 36 minutesWhile researching for the podcast, we found out that Chelsey is a visiting faculty at Arizona University, she teaches Search Engine Optimization there. Here's a great fact, Robert Cialdini who is the author of the book - the Influence, an amazing book on how to market, is a faculty in the same u...
Why Publishers Are Opting More And More For A Digital Publisher Platform with Chirdeep Shetty
Own Thy Audience - November 20, 2020 14:24 - 39 minutesIn early 2015 when Quintype began, their founders Chirdeep and Amit realized that most publishers are facing the same problem of creating an interface that lets them run their workflow, each of them building the same workflow, reinventing the flywheel over and over again. Initially, digital p...
Traffic Is Great, But What Next with Karla Ovalle
Own Thy Audience - September 15, 2020 06:43 - 42 minutesSomeone who transitioned from print media to digital media knows audience behavior is different in both. As an analyst, Karla's first principle for analyzing data is looking past those vanity metrics, somewhere publishers often get lost. And one such vanity metric for her is pageviews. According...
Data Driven, Not Data Led In Media with Karla Ovalle
Own Thy Audience - September 15, 2020 06:43 - 42 minutesSomeone who transitioned from print media to digital media knows audience behavior is different in both. As an analyst, Karla's first principle for analyzing data is looking past those vanity metrics, somewhere publishers often get lost. And one such vanity metric for her is pageviews. According...
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