Latest Agilemarketing Podcast Episodes
66. Agile Marketing in Action: UniSA’s Marketing Transformation
CMO Leadership | How top Chief Marketing Officers (CMOs) build high-performing marketing teams with Ty Hayes - April 17, 2024 21:00 - 40 minutesThis episode dives into the University of South Australia's (UniSA) journey of implementing Agile Marketing with Sarah Cutbush (Chief Marketing and Communications Officer) and Tim Smedley (Manager, Market Insights). Tune in to discover: How a large university marketing and communications team o...
65. Optimising marketing teams: Lean marketing vs Agile marketing approaches
CMO Leadership | How top Chief Marketing Officers (CMOs) build high-performing marketing teams with Ty Hayes - April 09, 2024 21:00 - 17 minutesIn this episode you’ll discover two key techniques to enhance marketing team productivity and value delivery; Lean Process Redesign and Agile Marketing. The episode guides leaders on choosing the right approach based on team size, maturity, and challenges, with examples from industries like t...
64. How to eliminate BAU (Business as Usual) work to increase the capacity, agility and strategic focus of your marketing team
CMO Leadership | How top Chief Marketing Officers (CMOs) build high-performing marketing teams with Ty Hayes - March 19, 2024 21:00 - 15 minutesIs Business as Usual (BAU) work preventing your marketing team from being more strategic, agile and customer-focused? In this episode, host Ty Hayes explores why business as usual (BAU) work is a significant challenge for marketing teams, limiting agility and innovation. Ty shares his defi...
64. How to increase the capacity, agility and strategic focus of your marketing team by reducing BAU (Business as Usual) work
CMO Leadership | How top Chief Marketing Officers (CMOs) build high-performing marketing teams with Ty Hayes - March 19, 2024 21:00 - 15 minutesIs Business as Usual (BAU) work preventing your marketing team from being more strategic, agile and customer-focused? In this episode, host Ty Hayes explores why business as usual (BAU) work is a significant challenge for marketing teams, limiting agility and innovation. Ty shares his defi...
63. Introducing the CMO Leadership Podcast | How top CMO's build high-performing teams
CMO Leadership | How top Chief Marketing Officers (CMOs) build high-performing marketing teams with Ty Hayes - March 14, 2024 09:02 - 3 minutesWelcome to the CMO Leadership Podcast | How top CMOs build high-performing marketing teams. In this episode, Ty explains the new podcast title and format, who it's for, and why we've rebranded the show from Lean Mean Marketing Teams. Listen to the short episode to find out how the CMO Leade...
62. Sean Ellis Decodes Growth Hacking | Discover what growth hacking is, how to build a growth team and accelerate sustainable growth for your organisation
CMO Leadership | How top Chief Marketing Officers (CMOs) build high-performing marketing teams with Ty Hayes - February 20, 2024 21:00 - 41 minutesSean Ellis, author of the book Hacking Growth, and founder of the growth hacking movement joins us on the podcast today. In this episode, we discuss: What growth hacking is and how its central themes of measuring, analysing and testing stem from the heart of marketing innovation How growth...
61. Design your marketing team structure to fit your company's growth stage
CMO Leadership | How top Chief Marketing Officers (CMOs) build high-performing marketing teams with Ty Hayes - December 19, 2023 21:30 - 47 minutesJonathan Metrick, Operating Partner at Sagard joins us on the episode today. In this episode, we discuss: Jonathan’s role at Sagard and how investment companies have shifted their focus from growth at any cost, to sustainable growth and profitability and how crucial this is post 2022. Th...
60. Leading a Hypergrowth Marketing Team with Shay Howe, CMO at Active Campaign
CMO Leadership | How top Chief Marketing Officers (CMOs) build high-performing marketing teams with Ty Hayes - November 22, 2023 21:00 - 55 minutesShay shares the strategies and tactics he uses to drive marketing results as CMO at hypergrowth company, ActiveCampaign. Note: Ty and/or Lean Mean Marketing Teams Podcast are not an affiliate of Active Campaign. In this episode, we discuss: Shay’s leadership strategies and approaches to lead...
59. Why you need a Marketing Operations team and how to build one
CMO Leadership | How top Chief Marketing Officers (CMOs) build high-performing marketing teams with Ty Hayes - October 26, 2023 21:00 - 53 minutesMike Rizzo, Community-Led Founder of MarketingOps.com and MO Pros joins us on this episode. In this episode, we discuss: What Marketing Operations is and how it can turbocharge a marketing team's go-to marketing strategy and help drive revenue Mike clarifies a common misconception about...
58. Marketing Team Re-design and Agile Marketing Implementation | How Keypath Education transformed its marketing team to drive higher engagement, efficiency and effectiveness
CMO Leadership | How top Chief Marketing Officers (CMOs) build high-performing marketing teams with Ty Hayes - September 11, 2023 21:39 - 49 minutesWith Sheena Sudra, Executive Director - Marketing and Customer Experience, APAC and Gemma Gray, Director of Product, Asia-Pacific, from Keypath Education. In this episode, we discuss: The extensive process that Sheena undertook to reimagine and re-design her Marketing and CX team including c...
57. The First 90 Days with Calendly CMO, Jessica Gilmartin
CMO Leadership | How top Chief Marketing Officers (CMOs) build high-performing marketing teams with Ty Hayes - July 10, 2023 21:00 - 46 minutesJessica Gilmartin, Chief Marketing Officer of Calendly, joins us on this episode. We discuss: How Jessica built trust within her team through exploratory meetings with team members, showing vulnerability and using team feedback to create (and ultimately share) her work plans and objectives....
57. The First 90 Days with the CMO of Calendly
CMO Leadership | How top Chief Marketing Officers (CMOs) build high-performing marketing teams with Ty Hayes - July 10, 2023 21:00 - 46 minutesJessica Gilmartin, Chief Marketing Officer of Calendly, joins us on this episode. We discuss: How Jessica built trust within her team through exploratory meetings with team members, showing vulnerability and using team feedback to create (and ultimately share) her work plans and objectives....
56. Agile Marketing Success Factors
CMO Leadership | How top Chief Marketing Officers (CMOs) build high-performing marketing teams with Ty Hayes - June 13, 2023 21:00 - 53 minuteswith Frank Days, Chief Marketing Officer of Aerospike and Co-host of the Marketing Agility Podcast In this episode, we discuss the following: Frank’s learnings and observations from how numerous companies have applied Agile Marketing over the years The four rituals and ceremonies that get ...
56. How to get started with Agile Marketing
CMO Leadership | How top Chief Marketing Officers (CMOs) build high-performing marketing teams with Ty Hayes - June 13, 2023 21:00 - 53 minuteswith Frank Days, Chief Marketing Officer of Aerospike and Co-host of the Marketing Agility Podcast In this episode, we discuss the following: Frank’s learnings and observations from how numerous companies have applied Agile Marketing over the years The four rituals and ceremonies that get ...
55. Scaling Agile Marketing using SAFe
CMO Leadership | How top Chief Marketing Officers (CMOs) build high-performing marketing teams with Ty Hayes - May 17, 2023 08:19 - 49 minutesWith Melissa Reeve, Co-Founder of the Agile Marketing Alliance In this episode, we discuss: An Overview of the Scaled Agile Framework (SAFe) which is used to scale agile within an organisation Some key principles of SAFe including the principle of organising agile teams around delivered val...
54. How Agile Marketing Drives Customer Centricity
CMO Leadership | How top Chief Marketing Officers (CMOs) build high-performing marketing teams with Ty Hayes - April 17, 2023 21:00 - 26 minutesTy Hayes from Growth Generators interviewed by Jim Ewel and Melissa Reeve from the The Marketing Agility Podcast Ty Hayes from Growth Generators was on the other side of the mic in being interviewed by Jim Ewel and Melissa Reeve on the Marketing Agility Podcast. Many thanks to Melissa and ...
53. How to build a strong team culture and land your dream job
CMO Leadership | How top Chief Marketing Officers (CMOs) build high-performing marketing teams with Ty Hayes - March 13, 2023 21:00 - 55 minutesErik de Roos, Executive Director, Marketing at South Australian Tourism Commission (SATC) joins us on this episode. In this episode, we discuss: Strategies Erik used to stand out from the crowd in a high calibre candidate pool for the position of Executive Director at SATC The metrics that...
52. How to write better briefs and why it matters
CMO Leadership | How top Chief Marketing Officers (CMOs) build high-performing marketing teams with Ty Hayes - October 10, 2022 21:00 - 59 minutesWith Pieter-Paul von Weiler and Matt Davies BetterBriefs founders Matt Davies and Pieter-Paul von Weiler are two ex-agency strategists that have conducted the largest and first-ever global survey into client briefs. Their findings - described by Mark Ritson as “the most scary and remarkable ...
51. Entering the metaverse and being more productive with Steve Glaveski
CMO Leadership | How top Chief Marketing Officers (CMOs) build high-performing marketing teams with Ty Hayes - July 06, 2022 01:45 - 56 minutesGet up to speed and prepare your team for the future. In marketing, if you stand still, you fall behind. So it’s critical to stay curious about new technologies and explore how to introduce them into your marketing strategy. Although the metaverse and Web3 have received a lot of attention, m...
50. Transform your marketing team with the HiFli framework
CMO Leadership | How top Chief Marketing Officers (CMOs) build high-performing marketing teams with Ty Hayes - June 21, 2022 21:00 - 36 minutesWith Ty Hayes, Podcast host and Founder of Growth Generators The world is forever changing. Therefore, as marketing leaders, we must continuously optimise our marketing resources to help our organisations thrive amidst uncertainty. What got us here, may not get us there. Yet, after year...
49. Becoming a whole marketer with Abigail Dixon
CMO Leadership | How top Chief Marketing Officers (CMOs) build high-performing marketing teams with Ty Hayes - May 24, 2022 21:00 - 55 minutesDiscover the skills to become a fulfilled marketer. In the age of the 'great migration', there's never been a better time to become a whole marketer and take complete ownership of your career. In this episode, we discuss: What it means to be a whole marketer, including how to better underst...
48. What every marketing leader should know about finance with Adam Fraser
CMO Leadership | How top Chief Marketing Officers (CMOs) build high-performing marketing teams with Ty Hayes - May 09, 2022 21:00 - 46 minutesAdam Fraser, Chief Financial Officer at Omniscient Neurotechnology shares his insights. Get inside the mind of a CFO to build trust and strengthen ties between marketing and finance. Learn about the main KPIs of a CFO and what keeps them up at night. Then dive deep into the key financial m...
47. Beating Imposter Syndrome with Alison Shamir
CMO Leadership | How top Chief Marketing Officers (CMOs) build high-performing marketing teams with Ty Hayes - April 25, 2022 21:00 - 1 hourConquer the fear that holds you or your team back "Nobody likes to fail...but if they have imposter syndrome, even the smallest indiscretion is a catastrophe." Alison Shamir Imposter syndrome reportedly affects 70% of the global population - so it may affect you, or your team at some point. ...
46.Implementing Salesforce to improve the CX with Kelley Johnson
CMO Leadership | How top Chief Marketing Officers (CMOs) build high-performing marketing teams with Ty Hayes - March 28, 2022 21:00 - 51 minutesKelley Johnson, Lead, Student Experience Platforms (Salesforce) at UTS explains the ins and outs of implementing Salesforce. If you’re interested in procuring Salesforce or another competitor product to help optimise your CX - then this episode will teach you how to go about it. “It’s not j...
46.Implementing Salesforce to improve the CX with Kelley Johnson Audio
CMO Leadership | How top Chief Marketing Officers (CMOs) build high-performing marketing teams with Ty Hayes - March 28, 2022 21:00 - 51 minutesKelley Johnson, Lead, Student Experience Platforms (Salesforce) at UTS explains the ins and outs of implementing Salesforce. If you’re interested in procuring Salesforce or another competitor product to help optimise your CX - then this episode will teach you how to go about it. “It’s not j...
45. What is product-led growth and how to get started
CMO Leadership | How top Chief Marketing Officers (CMOs) build high-performing marketing teams with Ty Hayes - March 14, 2022 21:00 - 57 minutesPeter Ikladious, Co-founder at Unlocking Growth shares his Product-Led Growth (PLG) insights. In this episode, we discuss: What PLG is including the fundamentals you need to get started How PLG can be applied to any industry, and what it means for marketing teams and CMOs How it changes ...
44. How this CMO helped create a category and make some noise
CMO Leadership | How top Chief Marketing Officers (CMOs) build high-performing marketing teams with Ty Hayes - February 28, 2022 21:00 - 45 minutesDavid Cannington, CMO, Co-founder and Executive Director at Nuheara shares the remarkable story of how this consumer hearables company is disrupting an industry. Nuheara has won; Times Magazine 100 Best Innovations in 2020 Award; Company of the Year by Consumer Technology Association (who run ...
43. Lessons from building high-performing marketing teams inside Uber and Google
CMO Leadership | How top Chief Marketing Officers (CMOs) build high-performing marketing teams with Ty Hayes - February 15, 2022 05:30 - 57 minutesLucinda Barlow, Senior Director, Head of Marketing APAC at Uber, shares incredible agility and team culture insights. We discuss: Lucinda's fascinating background and the lesson she learned early on in her career; How Uber has pivoted during COVID-19 to shift resource and budget away from m...
42. Aligning marketing and sales to improve CX and unlock growth
CMO Leadership | How top Chief Marketing Officers (CMOs) build high-performing marketing teams with Ty Hayes - January 31, 2022 21:00 - 1 hourA sales masterclass with Luigi Prestinenzi, Co-Founder and Head of Growth at Sales IQ. In this episode, we discuss: The typical roles and functions in a sales team and how structures will never be the same after COVID; The sales funnel and what roles you need at each stage from SDRs (sales...
Project Kickoff: Season Four
Agile Marketing - January 26, 2022 10:00 - 6 minutes ★★★★★ - 22 ratingsHosts Muhammad Yasin and Eva Jackson introduce season four of the Agile Marketing podcast with an in-person preview of top speakers (while doting on our pets of the pod). Join the Agile Marketing Slack community: http://bit.ly/AgileMarketingSlack Produced by Share Your Genius: https://www....
Related Agilemarketing Topics