Agile Marketing
36 episodes - English - Latest episode: about 2 years ago - ★★★★★ - 22 ratingsAgile Marketing is the premier podcast for process-minded marketers. All of our featured guests have one thing in common: they’re really good at getting stuff done. Join Muhammad Yasin and Eva Jackson, co-founders of Agile Marketing Indy, as they spotlight dynamic marketers who spark new ways of doing work and challenge the status quo.
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Episodes
Project Kickoff: Season Four
January 26, 2022 10:00 - 6 minutes - 5.75 MBHosts Muhammad Yasin and Eva Jackson introduce season four of the Agile Marketing podcast with an in-person preview of top speakers (while doting on our pets of the pod). Join the Agile Marketing Slack community: http://bit.ly/AgileMarketingSlack Produced by Share Your Genius: https://www.shareyourgenius.com/ And supported by Muhammad’s cat, Kolache: https://www.instagram.com/kolachewafflespancake/
Retrospective: Season Three
August 25, 2021 15:45 - 10 minutes - 9.97 MBAgile Marketing Podcast is concluding its THIRD (how?) season with an episode recap. Join hosts Muhammad Yasin and Eva Jackson as they discuss their favorite moments from the latest batch of marketer spotlights. Plus, get a sneak preview of season four’s lineup! Join the Agile Marketing Slack community: http://bit.ly/AgileMarketingSlack Produced by Share Your Genius: https://www.shareyourgenius.com/
BONUS: Agile Marketing Decoded with Muhammad Yasin on SaaS Half Full
August 04, 2021 09:30 - 33 minutes - 31.5 MBIn this podcast cross-over with SaaS Half Full, Muhammad breaks down how to adopt an Agile framework, what it looks like on a day-to-day basis and how he and his marketing team applied it to rebuild their entire website in a five business-day sprint. Whether you’re an avid Agile practitioner or a marketer simply thinking about exploring the concept, Muhammad shares critical takeaways to help you work better. Connect with Muhammad Yasin: https://www.linkedin.com/in/muhammadyasin/ Learn mor...
The Art of Breaking Sh*t with Lindsey Groepper
August 04, 2021 09:00 - 31 minutes - 29.3 MBWhat do you get when you combine a public relations pro with a Software-as-a-Service org? One kickass agile marketer. Join us for a podcast crossover with SaaS Half Full and learn how host Lindsey Groepper has scaled BLASTmedia using a variety of productivity tactics that can be applied to any role. Follow SaaS Half Full: https://saashalffull.com/ Join the Agile Marketing Slack community: http://bit.ly/AgileMarketingSlack Produced by Share Your Genius: https://www.shareyourgenius.com/
Why Picking a Decision is the Right Decision with Drew Beechler
July 21, 2021 09:00 - 25 minutes - 23.8 MBJoin High Alpha's Drew Beechler and the co-hosts of the Agile Marketing Podcast for a deep dive into executing team sprint weeks. Drew will walk listeners through High Alpha's Sprint Week process and how they bring a new studio company to life in just one week. Learn how you can apply High Alpha's best practices to your own marketing efforts for focused and rapid results. Join the Agile Marketing Slack community: http://bit.ly/AgileMarketingSlack Produced by Share Your Genius: https://ww...
The Rainbow Unicorn of Multi-Touch Attribution with Jorgen Davidson
June 30, 2021 09:00 - 28 minutes - 26.7 MBJorgen worked at a company that literally made water from air, so he’s no stranger to magic. In this episode he joins us to chat about his strategy matrix for setting up marketing automation and why every marketer should have SalesForce Certification. Join the Agile Marketing Slack community: http://bit.ly/AgileMarketingSlack Produced by Share Your Genius: https://www.shareyourgenius.com/
Mental Health is Health with Meg Hovious
March 18, 2021 16:21 - 39 minutes - 36.4 MBJoin co-host Eva Jackson for a fireside chat with Meg Hovious (she/they), founder of Here and mental health advocate. From reducing the stigma surrounding mental health to tips to improve your own workplace mental wellness, Meg will share practical advice from their experience in mindfulness and meditation. Join the Agile Marketing Slack community: http://bit.ly/AgileMarketingSlack Produced by Share Your Genius: https://www.shareyourgenius.com/
The Three Cs of SDR Growth with Ernest Owusu
February 17, 2021 17:50 - 20 minutes - 19.5 MBJoin co-host Eva Jackson and Ernest Owusu, Senior Director of Sales Development at 6sense, as they unpack business development best practices. Tune in to get recruitment advantages when scaling the SDR org, the three Cs of successful SDR management (listen to the pod to hear what they are), and the age-old question: should the SDR org live under sales or marketing? Join the Agile Marketing Slack community: http://bit.ly/AgileMarketingSlack Produced by Share Your Genius: https://www.shar...
Part Two: What Can You Stop Doing?
February 08, 2021 19:38 - 18 minutes - 17.1 MBJoin hosts Muhammad Yasin and Eva Jackson as they address process-minded questions from fellow LinkedIn marketers. From the beauty of retrospectives to ruthless prioritization, learn how you can maintain marketing agility through long-term, strategic planning. Join the Agile Marketing Slack community: http://bit.ly/AgileMarketingSlack Produced by Share Your Genius: https://www.shareyourgenius.com/
Part One: Use Your @$!& Calendar
January 21, 2021 15:02 - 15 minutes - 15.1 MBJoin hosts Muhammad Yasin and Eva Jackson as they address questions sourced from the Agile Marketing Slack community. From the beauty of time blocking, to the importance of personal time, you’ll walk away with tips on how to create a productive routine even in unpredictable circumstances. Join the Agile Marketing Slack community: http://bit.ly/AgileMarketingSlack Produced by Share Your Genius: https://www.shareyourgenius.com/
Retro: Productive Work vs Trauma Bonding
January 06, 2021 13:25 - 21 minutes - 30.6 MBHosts Muhammad Yasin and Eva Jackson kick off season three of the Agile Marketing podcast in true Agile fashion: with a retrospective. Listen for a candid (and cocktail-fueled) discussion on what actually worked in 2020, what didn’t work, and opportunities for marketing teams in 2021. Join the Agile Marketing Slack community: http://bit.ly/AgileMarketingSlack Produced by Share Your Genius: https://www.shareyourgenius.com/
23. Are You at the Mercy of Your Martech Stack?
August 19, 2020 12:39 - 26 minutes - 24.6 MBThe intersection of marketing and technology has a profound effect on productivity, data hygiene, and communications - for better or for worse. In this episode of Agile Marketing, Eva interviews Kyle Himmelwright, the director of revenue operations for Yelp. Kyle’s passion lies in creating a balance between marketing strategy and marketing technology, creating a tech stack that works for marketers rather than requiring extensive time and effort to maintain. From knowing when you have too man...
Managing Positive Disruption with Alessandra Fagone
July 29, 2020 14:38 - 25 minutes - 24 MB“Positive Disruption” isn’t an oxymoron. In fact, for many marketing pros, it can be the only way to manage change within organizations steeped in deep-seeded processes. Alessandra Fagone, FinTech marketing pro at Pega, has managed positive disruption in multiple teams and shares tips to implement meaningful change within your organization, regardless of tenure or title. Companies featured in this podcast: Pega: pega.com Agile Marketing Indy: agilemarketingindy.com Share Your Genius: ...
21. Commanding Your Brand with Gong.io's Gabrielle Hughes
May 21, 2020 21:12 - 57 minutes - 53.4 MBOur April 2020 event featuring Gong's Gabrielle Hughes was long overdue, with travel plans being delayed and content ultimately being moved to a virtual call. But with one of our favorite past podcast guests and an audience of marketers ready to get sh*t done, our first-ever live Agile Marketing event was a hit! As People Program Manager at Gong, Gabrielle is redefining the meaning and value of brand personality. From creating and scaling the Gong brand while on marketing to creating an inte...
20. Using Agile to Be Agile...at Home! (feat. Stacey Ackerman)
April 29, 2020 20:15 - 17 minutes - 16.4 MBStacey Ackerman is the founder, as well as an Agile coach and trainer, of Agilify Training and Coaching. Stacey speaks at several agile conferences, has more certs to her name than she can remember and loves to practice agile at home with her family. In this installment of the Agile Marketing Podcast, we discuss maintaining productivity and Agile process through times of rapid change. Learn more about the companies we spotlighted: Agilify Training and Coaching: https://agilifytraining.com...
019. Andrea Fryrear, Agile Sherpas
April 08, 2020 14:30 - 24 minutes - 22.8 MBThe premiere of Agile Marketing Podcast's season 2 features a conversation with Andrea Fryrear, Co-Founder of AgileSherpas. Eva sits down with Andrea to get a sneak peek into AgileSherpas' 2020 "State of Agile Marketing" report. From Agile Marketing adoption within businesses to how marketers are shifting processes within their organizations, Andrea shares key insights into new tactics for getting work done in 2020. Learn more about AgileSherpas: https://www.agilesherpas.com/ Learn mo...
018. Mini-sode: Murph Krajewski, Sharpen
April 02, 2020 17:14 - 10 minutes - 19.7 MBOn today's show, Eva chats with Murph Krajewski, VP of marketing at Sharpen, about staying innovative and productive during uncertain times. Murph is a marketer who deeply believes in the powers of storytelling and navigational data. Having spent a couple of decades in the contact center industry, he’s seen first-hand that the best stories are rooted in truth and the human experience. These days, Murph’s busy telling the story of Sharpen’s agent-first mission and he holds to the belief that ...
017: Mini-sode: Steven Shattuck, Bloomerang
March 18, 2020 20:01 - 7 minutes - 7.16 MBOn today’s show, Muhammad chats with Steven Shattuck, CEO of Bloomerang, a cloud-based donor management software company. Steven and Muhammad discuss the short and long-term effects of the COVID-19 crisis, as well as some alternative marketing strategies and engagement options. Steven focuses on strategies for non-profit organizations to mitigate the negative effects of social distancing on fundraising efforts. Learn More about Agile Marketing: https://agilemarketingindy.com/ Produce...
Season 2 Trailer | Muhammad Yasin & Eva Jackson
March 17, 2020 15:55 - 11 minutes - 11 MBSeason two of the Agile Marketing Indy podcast is here, and our focus this season is “problem-solving.” We’re excited to bring you more amazing guests in the Agile Marketing world, including some bonus episodes addressing the COVID-19 crisis, and the unique problems it’s creating in the Agile community. Subscribe on your favorite platform so you don’t miss an episode. Thank you to Share Your Genius for producing the Agile Marketing Podcast: https://www.shareyourgenius.com/
016: Pro Panel: Sales and Marketing Alignment
January 08, 2020 10:00 - 40 minutes - 28.2 MBOur December 2019 Agile Marketing Indy live event featured a stellar panel of sales and marketing professionals. Hear from: Brad Brown, Senior Business Development Manager at Zylo; Sarah Harnish, Marketing Manager at Denison Parking; and Dawn Jones, CEO of 29Eleven Media – as they discuss growing sales and marketing alignment from the ground up, how to better communicate between both departments, and how strike a balance between a marketing-managed and sales-personalized brand. Thank you t...
015: Mini-Sode: Nathan Ellering, CoSchedule
December 18, 2019 10:00 - 20 minutes - 14.5 MBAs CoSchedule’s head of marketing, Nathan Ellering wears a lot of hats. In this Agile Marketing minisode, we speak to Nathan about the role he plays as product owner for CoSchedule’s agile marketing leaders. We discuss how to define Agile and adopt it for your marketing team, as well as other key takeaways from CoSchedule’s book on the subject: “How to Get Started with Agile Marketing and Do Better Work,” available on Amazon: https://www.amazon.com/Started-Agile-Marketing-Better-Work/dp...
014: Mini-Sode: Red Hat, Laura Hamlyn
December 04, 2019 10:00 - 25 minutes - 18.3 MBAs Senior Director of Global Content at Red Hat, Laura Hamlyn manages a global team responsible for content strategy and content marketing programs. Laura has not only implemented Agile across a 40+ person global content team, but she’s also won the SiriusDecisions Content Program of the Year award for her efforts. In this mini-sode, Laura speaks to how she’s leveraged different types of Agile project management for more specialized roles on her team, as well as how she’s made Agile work glo...
013: Daniel Herndon: CEO, MilesHerndon and Gavel Curated Cafe
November 20, 2019 10:00 - 49 minutes - 34.2 MBBefore starting his agency, Daniel Herndon launched a fledgling record label, and later through a natural progression, began pursuing brands for endorsement opportunities to support the label's artists. This effort lead to the start of his marketing and brand design shop called Redwall Live, which soon became MilesHerndon through a merger with a competitive agency and eventual partner buyout. In this live Agile Marketing Indy event, hosted at his coffee and grilled cheese venture Gavel Curat...
012: Mini-Sode: Brooke Kovanda, Edelman
November 06, 2019 10:00 - 24 minutes - 17.4 MBBrooke Kovanda, from the powerhouse agency Edelman, joins Muhammad to share some amazing insights into the life an account manager and how she overcame her biggest organization/productivity challenges. In true agile podcast fashion, she shares three tactical ways to help you keep it together and Get Stuff Done in even the most fast moving of environments.
011: Roles in Marketing with Pride IN Tech
October 23, 2019 09:00 - 56 minutes - 39.3 MBAgile Marketing Indy teamed up with Pride IN Tech for this special event episode that offers a peek into the world of marketing - how the industry has changed, trends to watch out for, and tips for measuring performance. Host: PFL.com; Moderator: Alex Young; Panelists: Muhammad Yasin, Joel Smith, Eva Jackson, Ashlee Fujawa. Special thanks to Pride IN Tech, a networking group for LGBTQ+ professionals to make connections in the Indiana tech community. More info: https://www.prideintech.com/.
010: Mini-Sode: Gabriela Chamorro, American Express
October 09, 2019 09:00 - 30 minutes - 42.9 MBGabriela Chamorro, Director of E2E Customer Experience at American Express, has launched several full-stack scrums during her 9-year tenure. In this minisode, she shares three key requirements for making Agile work at any organization. Plus, Gabriela sheds light on the leadership skills needed to manage change and iterate on Agile processes.
009: Behind the Scenes: Working With Marketing Agencies
September 25, 2019 13:35 - 54 minutes - 38.2 MBA good marketing agency operates as an extension of your in-house team, but what happens behind the scenes to make an agency/client relationship successful? At July's Agile Marketing Indy live event, hosted by Bloomerang, three agency panelist give a peek inside what they do to maintain process, plan and prioritize client projects, and predict team capacity (you know, all the stuff that happens in between those weekly check-in calls). Special thanks to: Rachel Johnson, moderator; Douglas K...
008: Mini-Sode: Gabrielle Hughes, Gong
August 28, 2019 10:00 - 13 minutes - 9.98 MBAs a content marketer and internal brand and communications manager for Gong, Gabrielle Hughes knows how to tell a good story. In this mini-sode, we discuss striking a balance between good storytelling and a project plan, finding brand voice through scale, and maintaining momentum through a rebrand.
007: Active Campaign: Courtney Graham
August 14, 2019 10:00 - 25 minutes - 17.8 MBActiveCampaign's Courtney Graham, manager of customer success and product support, works with marketers every day to build and automate their customer journeys. Recorded at Agile Marketing Indy's July live event (hosted by Formstack), Courtney shares tips to drive better efficiency at every phase of the customer lifecycle.
006: Mini-Sode: Jesse Hopps, Demand Metric
July 31, 2019 10:00 - 21 minutes - 29.8 MBJesse Hopps, CEO and founder of Demand Metric joins us, after talking to hundreds of marketers, to share what he’s learned about the shocking gap between what popular surveys are saying about the adoption of agile marketing and what he's actually seeing in the marketplace. We also dig into how the tech shift has changed the dynamic of who's teaching/learning in the workplace, what to look for in an agile initiative leader, and what you should be watching for when you evaluate an agile mark...
005: Mini-Sode: Franklin Bear, DiscoverOrg
July 17, 2019 10:00 - 23 minutes - 33.5 MBAs DiscoverOrg's Director of Marketing Operations, Franklin Bear has played a key role in maintaining strategic process and sales/marketing alignment through phases of rapid change. In this minisode, Franklin shares more about the role of marketing operations, plus how to maintain excellent facial hair.
004: Trello | Anna Saraceno
June 26, 2019 10:00 - 1 hour - 94.2 MBIn our recent episode with Kyle Lacy (VP of Marketing at Lessonly), Trello's scalability as a project management tool was brought into question. In this episode of Agile Marketing, Trello Senior Product Designer Anna Saraceno addresses those "spicy comments" with use cases and tips to make Trello work for teams of all sizes.
003: Author, The Art of Agile Marketing | Bill Cushard
May 14, 2019 10:00 - 19 minutes - 26.7 MBIn this minisode, Bill shares with Muhammad how he got started in Agile Marketing, gives a few sneak peeks into his tactical themed book, and spends time talking about why he thinks Atlassian’s Jira, Confluence, and Service Desk are the absolute best tools for any team getting started.
002: Lessonly | Kyle Lacy
April 16, 2019 10:00 - 32 minutes - 45.6 MBThis Agile Marketing Podcast is spotlighting a team that defied Agile process to ship better work. Kyle Lacy, VP of Marketing at Lessonly, tells the story of how his department made drastic changes in their process to scale their team and achieve aggressive goals. Plus, Kyle gives listeners a sneak peek into his daily productivity routine and how he creates time for focused tasks.
001: Indianapolis Colts | Amber Derrow
April 16, 2019 09:30 - 51 minutes - 71.4 MBThe Agile Marketing Podcast sits down with Amber Derrow, Director of Social and Digital Content Strategy for the Indianapolis Colts, to learn more about how her marketing team scores big wins both on and off the field. From collaborating with other NFL franchises to executing crisis management plans (all while deflecting Internet trolls), Amber shares tips that any marketer can use to navigate change at work.
000: Agile Marketing: What's This All About?
April 09, 2019 14:20 - 4 minutes - 6.84 MBAgile Marketing is the premier podcast for process-minded marketers. All of our featured guests have one thing in common: they’re really good at getting stuff done. Join Muhammad Yasin (@MuhammadInc) and Eva Jackson (@evacjackson), co-founders of Agile Marketing Indy, as they spotlight dynamic marketers who spark new ways of doing work and challenge the status quo.