006: Mini-Sode: Jesse Hopps, Demand Metric

Agile Marketing

English - July 31, 2019 10:00 - 21 minutes - 29.8 MB - ★★★★★ - 22 ratings
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Previous Episode: 005: Mini-Sode: Franklin Bear, DiscoverOrg

Next Episode: 007: Active Campaign: Courtney Graham

Jesse Hopps, CEO and founder of Demand Metric joins us, after talking to hundreds of marketers, to share what he’s learned about the shocking gap between what popular surveys are saying about the adoption of agile marketing and what he's actually seeing in the marketplace.

We also dig into how the tech shift has changed the dynamic of who's teaching/learning in the workplace, what to look for in an agile initiative leader, and what you should be watching for when you evaluate an agile marketing project management system.