Before starting his agency, Daniel Herndon launched a fledgling record label, and later through a natural progression, began pursuing brands for endorsement opportunities to support the label's artists. This effort lead to the start of his marketing and brand design shop called Redwall Live, which soon became MilesHerndon through a merger with a competitive agency and eventual partner buyout. In this live Agile Marketing Indy event, hosted at his coffee and grilled cheese venture Gavel Curated Cafe, Daniel shares how scaling a memorable brand can sometimes be as simple as writing on the back of a cocktail napkin.

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