Latest Adtech Podcast Episodes
Episode 251 / Christina Rapsomanikis / Mars / Global VP Digital & e-Commerce
Shiny New Object - a Marketing Podcast - April 26, 2024 09:19 - 26 minutes ★★★★★ - 1 ratingChristina Rapsomanikis is a digital growth leader who's worked across CPG, luxury businesses, and now leads the Digital and e-commerce arm of Mars Pet Nutrition. In this latest episode of the Shiny New Object Podcast, she shares her favorite marketing book, the importance of psychological safe...
Digital Adspend 2023 in focus, with IAB UK’s Elizabeth Lane
The IAB UK Podcast - April 24, 2024 02:00 - 15 minutesTo coincide with today’s launch of Digital Adspend 2023, James is joined by Elizabeth Lane, IAB UK’s Head of Insight and Measurement, to unpick the key takeaways to remember. They get into the double-digit growth of the market in the context of the wider economic backdrop, what’s driving spend t...
Question Everything
AdExchanger - April 23, 2024 09:30 - 47 minutes ★★★★★ - 70 ratingsQuad Media President Joshua Lowcock asks all ad tech partners for log files as a matter of course. And if a company isn’t willing to hand them over, that’s a sign it’s probably hiding something. Plus: The fallacy of scale and pondering the true role of a third-party verification partner.
Episode 250 / Idil Cakim / Audacy / Senior Vice President, Research and Insights
Shiny New Object - a Marketing Podcast - April 23, 2024 09:09 - 22 minutes ★★★★★ - 1 ratingFind out about the importance of staying concise and driving your point home with confidence from Idil Cakim, Senior Vice President, Research and Insights, at Audacy. Her Shiny New Object is the connection between creative and sonic elements and performance metrics. She's been learning what make...
Spotlight on sustainability, with GroupM’s Dave Sandham
The IAB UK Podcast - April 18, 2024 08:38 - 21 minutesThis week’s episode sees James sit down with GroupM’s Senior Director for Supply Operations, Dave Sandham, and the IAB’s Director of Transformation, Sophia Haynes, to chat about the IAB’s newly launched Environmental Sustainability FAQs. What’s the rationale, who’s involved and how are the FAQs ...
Episode 249 / Patrick Janssen / Cisco / Partner Marketing Manager
Shiny New Object - a Marketing Podcast - April 16, 2024 09:43 - 22 minutes ★★★★★ - 1 ratingAligning sales and marketing objectives and data exchanges seems a no brainer, yet so many organisations simply don't do it, says Patrick Janssen, Cisco's Partner Marketing Manager. It's why he's picked it as his shiny new object. Tune in to learn more about alignment and its benefits for data...
Turning Signal Loss Into A Gain
AdExchanger - April 16, 2024 09:30 - 50 minutes ★★★★★ - 70 ratingsCookie deprecation and the reduced availability of mobile ad IDs is rocking the ad tech ecosystem. But signal loss is also an opportunity for a younger company to build new privacy-preserving targeting technology and grab market share, according to Remco Westermann, CEO of Verve Group’s parent c...
Amy Worley: US privacy compliance for B2B startups, cross-border AI regulation, and a first glance at the American Privacy Rights Act
Masters of Privacy - April 15, 2024 12:57 - 29 minutes ★★★★★ - 3 ratingsAmy Worley is Managing Director at BRG, a global leader in data protection, information security, and AI governance. A licensed attorney, certified privacy professional, and certified information systems security professional, Amy formerly served as the Chief Privacy Officer for a billion-dollar...
Luke Mulks: Brave’s privacy-preserving ads, publisher dilemmas, AI, and Google’s Privacy Sandbox
Masters of Privacy - April 09, 2024 23:43 - 48 minutes ★★★★★ - 3 ratingsLuke Mulks is VP of Business Operations at Brave Software, makers of the Brave browser. He has previously worked in AdTech and print publishing, and he has also founded a few businesses. He is in charge of new business initiatives and strategic revenue growth and oversees the BAT community. O...
A New Day For Targeting And Analytics
AdExchanger - April 09, 2024 12:58 - 48 minutes ★★★★★ - 70 ratingsJeromy Sonne only began bootstrapping his ad optimization and analytics startup Daypart.AI in 2023, having missed the heady days of low interest rates and easy money. Still, there’s gold in them thar hills for a programmatic startup that isn’t exactly a DSP, isn’t built on cookie-based data and...
Episode 248 / Marie Casimir Fallon / Bimbo Bakeries USA / Senior Director of Media, Analytics and Content
Shiny New Object - a Marketing Podcast - April 08, 2024 07:18 - 24 minutes ★★★★★ - 1 ratingFor Bimbo Bakeries' Senior Director of Media, Analytics and Content, AI continues to be a shiny new object especially when it comes to brainstorming and to content creation on a budget. On the latest podcast episode, Marie Fallon talks about how brands with low budgets can have better access to ...
The rise of content creators, LIVE from The Last Thursday Club
The IAB UK Podcast - April 03, 2024 02:00 - 27 minutesCreator marketing has exploded in recent years, but does it have a long-term future or is it just experiencing a moment? How does creator marketing differ from who we know as traditional 'influencers'? And how can brands authentically incorporate this marketing channel into their media plans? I...
The rise of content creators, LIVE from The Last Thursday Club
The IAB UK Podcast - April 03, 2024 02:00 - 27 minutesCreator marketing has exploded in recent years, but does it have a long-term future or is it just experiencing a moment? How does creator marketing differ from who we know as traditional 'influencers'? And how can brands authentically incorporate this marketing channel into their media plans? I...
Ellison Anne Williams: Homomorphic Encryption and its interplay with other PETs
Masters of Privacy - April 02, 2024 17:23 - 24 minutes ★★★★★ - 3 ratingsWhat is Homomorphic Encryption? Can it be leveraged in the context of cross-vertical challenges? Dr. Ellison Anne Williams is the Founder and CEO of Enveil, the pioneering data security startup protecting Data in Use. She has more than a decade of experience spearheading avant-garde efforts in...
All Marketing Is Performance Marketing
AdExchanger - April 02, 2024 09:30 - 1 hour ★★★★★ - 70 ratingsIf Alex Schultz, Meta’s CMO and VP of analytics, had his way, the term “performance marketing” would be retired. There isn’t a line [between] brand and performance,” he says. “It all performs.”
Episode 247 / Jeremy Nye / Just Eat Takeaway.com / Senior Insight Manager, Global
Shiny New Object - a Marketing Podcast - April 01, 2024 12:44 - 23 minutes ★★★★★ - 1 ratingWhat do street names have to do with marketing planning? How do TV drama characters inspire marketing strategies? And how does Just Eat try to get closer to their consumers? Find out all this and more, including top data driven marketing tips and career advice for students, from the latest epi...
A new era for podcasting, with Bauer Media Group’s Lucie Cave
The IAB UK Podcast - March 28, 2024 09:41 - 23 minutesJoin James as he chats with Lucie Cave, Chief Creative Officer of Podcasts and Commercial Content at Bauer Media Group. Lucie is a podcast host, presenter and former editor of Heat magazine, but now leads the creative campaigns between Bauer’s famous audio and publishing brands and commercial pa...
A new era for podcasting, with Bauer Media Group’s Lucie Cave
The IAB UK Podcast - March 28, 2024 09:41 - 23 minutesJoin James as he chats with Lucie Cave, Chief Creative Officer of Podcasts and Commercial Content at Bauer Media Group. Lucie is a podcast host, presenter and former editor of Heat magazine, but now leads the creative campaigns between Bauer’s famous audio and publishing brands and commercial pa...
Episode 246 / Mark Sandys / Diageo / Chief Innovation Officer
Shiny New Object - a Marketing Podcast - March 27, 2024 10:09 - 35 minutes ★★★★★ - 1 ratingMark Sandys' career with Diageo started in 1997 and has taken him around the world, working in the brand's marketing and commercial areas all this time. Today, he is the Chief Innovation Officer, shaping the future of the way that people socialise. His Shiny New Object is Diageo's very own Dis...
Bloomberg Media Went Direct And Has No Regrets
AdExchanger - March 26, 2024 09:30 - 43 minutes ★★★★★ - 70 ratingsIt’s been more than a year since Bloomberg stopped running third-party programmatic display ads on its website – and it was the right move, says Christine Cook, Bloomberg Media’s global CRO.
Radha Gohil: the marketer’s approach to privacy, progressive consent and MarTech vendor audits
Masters of Privacy - March 25, 2024 20:55 - 20 minutes ★★★★★ - 3 ratingsIs there a sweet spot between privacy compliance and marketing outcomes? What is “progressive consent”? Radha Gohil is a Data Governance and Privacy leader at Shell. She works on AdTech and MarTech data flows, as well as digital and programmatic supply chains, applying privacy compliance requi...
The evolution of omnichannel marketing
The IAB UK Podcast - March 20, 2024 03:00 - 24 minutesOn this week’s episode, our CMO James Chandler is joined by Blis’ Amy Fox, The Media Leader’s Ella Sagar and MiQ’s Stephen Emsall for a look at how omnichannel marketing has evolved in recent years to adapt to the changing needs of consumers. Their conversation ranges from the shift in media buy...
The evolution of omnichannel marketing
The IAB UK Podcast - March 20, 2024 03:00 - 24 minutesOn this week’s episode, our CMO James Chandler is joined by Blis’ Amy Fox, The Media Leader’s Ella Sagar and MiQ’s Stephen Emsall for a look at how omnichannel marketing has evolved in recent years to adapt to the changing needs of consumers. Their conversation ranges from the shift in media buy...
The Privacy-Utility Trade-Off
AdExchanger - March 19, 2024 09:30 - 49 minutes ★★★★★ - 70 ratingsBusinesses will always need to find a compromise between privacy and utility, but it’s more than possible to strike a healthy balance, says Graham Mudd, president and chief product officer at privacy startup Anonym.
Episode 245 / Victoria Kerr / Uber for Business / Director of Marketing EMEA & APAC
Shiny New Object - a Marketing Podcast - March 19, 2024 09:10 - 18 minutes ★★★★★ - 1 ratingEver wondered by B2B marketing seems to be left behind when it comes to technological innovation, a "poor cousin" of B2C marketing? The tide is turning, according to Uber for Business' Victoria Kerr, who sees data driven marketing becoming more exciting and consumer-driven. On the latest epis...
Matthias Eigenmann: Confidential Computing, contractual relationships and legal bases for Data Clean Rooms
Masters of Privacy - March 18, 2024 17:44 - 34 minutes ★★★★★ - 3 ratingsWill Data Clean Rooms help us avoid consent, or personal data altogether, and make the most of first-party data for data collaboration and addressability purposes? Matthias Eigenmann is a Swiss lawyer with over 10 years of practical experience in technology and data protection law. He currentl...
Leadership Summit 2024 special
The IAB UK Podcast - March 14, 2024 13:45 - 24 minutesIAB UK's annual Leadership Summit returned to Sopwell House in St Albans last week, bringing together leaders from across the world of digital advertising to discuss shared challenges, debate the big issues and help build a better future for the industry. While we were there, we took the opport...
Leadership Summit 2024 special
The IAB UK Podcast - March 14, 2024 13:45 - 24 minutesIAB UK's annual Leadership Summit returned to Sopwell House in St Albans last week, bringing together leaders from across the world of digital advertising to discuss shared challenges, debate the big issues and help build a better future for the industry. While we were there, we took the opport...
Sustainability Policy: Navigating Challenges & Shaping the Future of Digital Advertising
IAB Europe : Digital Dawn podcast - March 12, 2024 12:00 - 39 minutesIn the first-ever episode of IAB Europe’s Policy Matters podcast, join Ines Talavera de la Esperanza, Public Policy Manager at IAB Europe as she dives into sustainability policy with Eric Shih, COO at Cedara and Board Member & Global Advisor at ShowHeroes. They discuss the challenges faced by th...
From ‘Big Data’ To Business Intelligence
AdExchanger - March 12, 2024 09:30 - 44 minutes ★★★★★ - 70 ratingsIt’s not that enterprise analytics is broken. The bigger issue, says Obele Brown-West, president of data intelligence platform Tracer, is that enterprise analytics was never all that functional to begin with.
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