A new era for podcasting, with Bauer Media Group’s Lucie Cave
The IAB UK Podcast
English - March 28, 2024 09:41 - 23 minutes - 53.5 MBBusiness News Business News advertising marketing digital adtech Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Join James as he chats with Lucie Cave, Chief Creative Officer of Podcasts and Commercial Content at Bauer Media Group. Lucie is a podcast host, presenter and former editor of Heat magazine, but now leads the creative campaigns between Bauer’s famous audio and publishing brands and commercial partners. In this conversation, they get into Bauer’s raft of podcast hits, why they're focused on the consumption of podcasts rather than just the listens and the 'Where's your head at’ mental-health campaign that Bauer co-leads on.
Engage returns on Tuesday 4 June and if you book your ticket by 31 March, we’ll give you 50% off ticket two with the code ENGAGEEB - plus, advertisers and agencies already book for free: https://www.iabuk.com/events-training/engage-2024
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