Latest Adage Podcast Episodes
Ep 107: How do you build a healthy hybrid workforce?
Marketing Agency Exposed Podcast - May 05, 2022 14:48 - 42 minutes ★★★★★ - 22 ratingsSubtitle: Today we dive into the world of all things hybrid, looking at how things have changed since the pandemic and whether those changes have had a positive or negative impact on our businesses. We dive into hybrid scheduling, standup, sheds, and more on this week’s episode. Summary:...
Ep 106: Live Marketing Workshop
Marketing Agency Exposed Podcast - April 21, 2022 18:41 - 30 minutes ★★★★★ - 22 ratingsSubtitle: Today we’re workshopping a real marketing problem, live. In this episode, we talk about various forms of marketing, other than Facebook, as all kinds of marketers have recently been facing struggles with targeted marketing. We break down unique platforms, diversification, mindset, br...
Ep 105: How to give a TED Talk
Marketing Agency Exposed Podcast - April 06, 2022 18:45 - 36 minutes ★★★★★ - 22 ratingsSubtitle: Have you ever wondered what goes into preparing for and giving a TED Talk? Being able to give talks on big stages can be a game changer for your agency. On this week’s episode, we dive into Bob’s TED Talk, “From Ambiguous Loss to Tragic Optimism, Journeying Through Our Collective Los...
Ep 104: How do you invest to combat inflation?
Marketing Agency Exposed Podcast - March 30, 2022 18:24 - 51 minutes ★★★★★ - 22 ratingsSubtitle: As we all are aware, the environment of today’s economy is constantly changing and inflation is a real challenge. Unfortunately, for a business the solution is not as simple as “raise prices”. Because of this, today, we break down how we combat inflation in a special investing episode....
Ep 103: How to Find and Leverage your Superpower with special guest, Erik Jensen
Marketing Agency Exposed Podcast - March 23, 2022 18:31 - 48 minutes ★★★★★ - 22 ratingsSubtitle: Today’s episode features a special guest, Erik Jensen, Chief Strategy Officer of Predictive ROI. Predictive ROI is a thought leadership and content strategy business that helps agencies, consultants, and coaches create smart solutions while digging deep into their client’s systems an...
Ep 102: Do big brands only hire big agencies?
Marketing Agency Exposed Podcast - March 16, 2022 17:56 - 39 minutes ★★★★★ - 22 ratingsSubtitle: And the myth-busting continues! On this week’s episode, we continue to analyze and debunk some of the most common myths in the agency world. We break down RFP’s, hiring, size, Cancun, creativity, trendsetting, and more in this week’s episode! Summary: On today’s episode, we d...
Ep 101: The Customer is Always Right... Introducing Agency Myth Busting
Marketing Agency Exposed Podcast - March 10, 2022 22:36 - 43 minutes ★★★★★ - 22 ratingsSubtitle: Welcome to the 100th Episode of Agency Exposed! The agency world is riddled with myths and assumptions, and today we’re going to begin a series of episodes where we test some of the most widely believed myths about marketing, advertising, and agencies in general. We debunk some of th...
Ep 100: Russia and Ukraine: What can we learn, and what can we do?
Marketing Agency Exposed Podcast - March 02, 2022 19:23 - 33 minutes ★★★★★ - 22 ratingsSubtitle: February 25th, 2022 is the day when Russia launched their initial attack on Ukraine. There are many fears, opinions, and politics circulating, creating a thick cloud that hides the reality of what’s happening in Ukraine; innocent people are dying. In this week’s episode, we stand wit...
Ep 99: What’s your theme for 2022?
Marketing Agency Exposed Podcast - February 16, 2022 18:39 - 46 minutes ★★★★★ - 22 ratingsSubtitle: With the beginning of a new year comes the organizing, goal setting, and planning. What is your theme for 2022? What do you want your year to look like for your business as well as your personal life? We discuss our themes for 2022, why we chose these phrases, and what they mean to u...
Ep 98: Spend your time on what matters
Marketing Agency Exposed Podcast - January 26, 2022 22:52 - 46 minutes ★★★★★ - 22 ratingsSubtitle: Time… it’s our most limited resource. The older you get, the more you’re responsible for, the more goals you have, THE MORE IMPORTANT IT IS to be intentional with what you spend your time on. You can’t get everything done, so how do you make sure you get the highest impact things don...
Ep 97: How will you make 2022 a success?
Marketing Agency Exposed Podcast - December 31, 2021 21:01 - 47 minutes ★★★★★ - 22 ratingsSummary: On today’s episode we talk about the New Year, and some of the things we’re doing to create growth and success in our businesses. As time goes on, technology advances. It’s important to understand what the metaverse is in order to adequately prepare for it. The past two years have bee...
Ep 96: Inflation-proof your business
Marketing Agency Exposed Podcast - December 16, 2021 20:27 - 45 minutes ★★★★★ - 22 ratingsSummary: On today’s episode we talk about inflation and how to prepare your business for it. With the new year right around the corner, it’s important to take time to consider what inflation will look like next year, and what modifications you need to make to combat it. It’s important to check...
Ep 95: How will the Metaverse change business?
Marketing Agency Exposed Podcast - December 01, 2021 23:32 - 50 minutes ★★★★★ - 22 ratingsSummary: On today’s episode we talk about the metaverse and predict what we think it is, what it does, and how business will change because of it. We discuss the differences between VR headsets versus Apple glasses as well as some of the ethics behind integration of technology into the human b...
Ep 94: Stop doing RFPs
Marketing Agency Exposed Podcast - November 17, 2021 17:45 - 42 minutes ★★★★★ - 22 ratingsSummary: On today’s episode we talk about RFPs and why we think they can and should be eliminated from your business strategy. RFPs can be genuine, but most of the time they’re cost comparing races, rigged making it impossible for you to win. When your agency is pursuing an RFP, consider the v...
Ep 93: Blockchain will change marketing
Marketing Agency Exposed Podcast - November 03, 2021 19:25 - 44 minutes ★★★★★ - 22 ratingsSummary: On today’s episode, we talk about blockchain technology and how it could impact marketing. First of all, what is blockchain? It’s a buzzword, not many understand. Blockchain is a decentralized technology that uses an online financial ledger, validated by the community. It is connected...
Ep 92: Branding by example with guest, Marcus Meazzo
Marketing Agency Exposed Podcast - October 27, 2021 19:05 - 49 minutes ★★★★★ - 22 ratingsSummary: On today’s episode, we chat with Marcus Meazzo about branding, and how to make a genuine brand that people will relate to. Marcus talks about what he believes is vital to build a brand that will last, and says that although people typically think of branding as a logo or slogan, this ...
Ep 91: Manipulation Marketing
Marketing Agency Exposed Podcast - October 20, 2021 17:24 - 42 minutes ★★★★★ - 22 ratingsSummary: On today’s episode, we talk about the ethics of marketing, and the struggle of balancing unhealthy manipulation and effective marketing. The truth is, with so much noise, many use lies to cut through. This creates a downward spiral where people no longer believe marketing messages. On...
Ep 90: New laptop for you!
Marketing Agency Exposed Podcast - October 13, 2021 18:34 - 51 minutes ★★★★★ - 22 ratingsSummary: On today’s episode we break down the pros and cons of investing in technology and other tools. It’s important to understand exactly what you’re investing in and what it will do to help accelerate your business. Technology is a vast, evolving field so it’s also important to ensure that...
Ep 89: Smart glasses, magazine ads and secret Facebook targeting
Marketing Agency Exposed Podcast - September 30, 2021 16:00 - 40 minutes ★★★★★ - 22 ratingsSummary: In today's episode we talk about a variety of topics, but focus on three main ideas. The first is to never place your business solely on a platform that you don’t control. It leaves you subject to the whims of the company that owns the platform. This is a hard lesson to learn, but luc...
Ep 88: How do you create predictable revenue?
Marketing Agency Exposed Podcast - September 22, 2021 16:01 - 42 minutes ★★★★★ - 22 ratingsSummary: In today's episode, we break down some of the ways that we maintain predictable revenue. Retainers can be used by any agency to keep their income consistent. But they bring other potential issues. It’s also important to invest in a great team that consistently does great work. This is...
Ep 87: Let’s go deep on ecommerce
Marketing Agency Exposed Podcast - September 08, 2021 16:18 - 1 hour ★★★★★ - 22 ratingsSummary: In today's episode, we dive into the evolving world of ecommerce. Every agency should be executing their services on their own business to gain valuable experience and learn how to truly innovate. There’s no way to truly innovate if all you do is work on other people’s projects. We ta...
Ep 86: Are you maximizing your capital?
Marketing Agency Exposed Podcast - August 25, 2021 20:24 - 55 minutes ★★★★★ - 22 ratingsSummary: On today’s episode, we talk about where we think an agency’s profit should go to bring the greatest return and maximize your resources. It’s how you bring stability and value to your business. Disclaimer: this is not financial advice. Consult with your financial professional doing any...
Ep 85: How to break into new verticals
Marketing Agency Exposed Podcast - August 18, 2021 17:34 - 40 minutes ★★★★★ - 22 ratingsSummary: Today we discuss how to break into new verticals. We also discuss whether you should break into new verticals. It can be challenging to close in on a client in a different industry when you have minimal experience there. On this week’s episode, we offer a few tips to help you jumpstar...
Ep 84: How to be happy even when people are jerks ;)
Marketing Agency Exposed Podcast - August 11, 2021 18:34 - 50 minutes ★★★★★ - 22 ratingsSummary: Today we talk about the challenges of working with difficult clients or just simply not getting the feedback you expected from the people you serve. Unfortunately, as service providers we can’t control the happiness of the people we serve. We can only control our own actions - the wor...
Ep 83: Agencies are the best.
Marketing Agency Exposed Podcast - August 04, 2021 16:00 - 33 minutes ★★★★★ - 22 ratingsSummary: Today we discuss the positive aspects of running an agency. When you work in an agency, you're essentially paid to play (if you do it right). You’re exploring unknown aspects of online marketing, branding, design, etc and that’s exciting! You have the opportunity to work with multiple...
Ep 82: The 5 Dysfunctions of a Team
Marketing Agency Exposed Podcast - July 28, 2021 16:00 - 37 minutes ★★★★★ - 22 ratingsSummary: Today we analyze Patrick Lencioni’s “The Five Dysfunctions of a Team '' and discuss how to apply these principles in everyday agency life. We use a pyramid to model these 5 concepts because each level builds on the next. The foundation of the pyramid is trust. Everyone knows the sayin...
Ep 81: The Dangers of being a Lonely Leader
Marketing Agency Exposed Podcast - July 21, 2021 16:00 - 36 minutes ★★★★★ - 22 ratingsSummary: Today we discuss the lonely aspect of being a business owner or leader and some ways to prevent it. It’s a real problem. One way to fight it is to get into a group and have mentors. Whether it’s a mastermind group, or the Agency Exposed community, escaping isolation is key. We also di...
Ep 80: How do you optimize your business for scale?
Marketing Agency Exposed Podcast - July 07, 2021 17:26 - 50 minutes ★★★★★ - 22 ratingsSummary: Last week we covered how to scale your business without hiring. Today, we chat about how to make sure your agency is primed for scaling. The first step is to define what you want your agency to look like. Next, you need to put guidelines in place to protect your goals for your busines...
Ep 79: Increasing Project Capacity Without Adding More People
Marketing Agency Exposed Podcast - June 30, 2021 16:56 - 41 minutes ★★★★★ - 22 ratingsSummary: In this week’s episode, we dive into how to scale your agency without hiring. Although hiring team members is required, it’s not the most effective and healthy way to scale. To increase capacity and profit, you must innovate. Old, out-dated techniques are one part of the problem. A te...
Ep 78: Will AI take over internet marketing? (Title written by AI)
Marketing Agency Exposed Podcast - June 23, 2021 17:27 - 1 hour ★★★★★ - 22 ratingsSummary: In this week’s episode, we explore the scientific world of AI and specifically AI copywriting. We discuss the pros and cons of AI in marketing and life. Throughout this episode, we dissect the importance of the human element, truth in marketing, the future, and false narratives. We al...
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