Latest Adage Podcast Episodes
Ep 77: How to take time off without hurting business
Marketing Agency Exposed Podcast - June 16, 2021 17:00 - 45 minutes ★★★★★ - 22 ratingsSummary: Today we’re continuing our series on agency fundamentals. Even if your agency is mature, this discussion is for you. One of the issues is the need to take time off without harming your business. The agency shouldn’t rely on any one person to survive. Three main ways to keep your agenc...
Ep 76: The Fundamentals of a Successful Agency
Marketing Agency Exposed Podcast - June 09, 2021 16:00 - 50 minutes ★★★★★ - 22 ratingsSummary: Today we’re discussing how to start an agency and the 3 key components to be successful. These fundamentals are relevant to even verteran agencies. But first, what is an agency? Many businesses in this space are stereotyped as agencies but in reality, these “agencies” are not agencies...
Ep 75: Cancel Culture’s Effect on Advertising
Marketing Agency Exposed Podcast - June 02, 2021 15:49 - 1 hour ★★★★★ - 22 ratingsSummary: Today we chat about how cancel culture impacts business, brands, and marketing. We talk about how truth is hard to find in the media and how we have the apparent ability to judge others as a massive group, which can be powerful and dangerous. We explore the importance of sincerity as ...
Ep 74: The Marketing Benefits of iOS 14.5
Marketing Agency Exposed Podcast - May 26, 2021 16:27 - 40 minutes ★★★★★ - 22 ratingsSummary: In today’s episode, we look at the benefits of the iOS 14.5 update to marketers and agencies as they serve their clients. We’ve heard all of the noise about how the privacy updates will kill digital advertising, but the truth is advertising was around way before the tracking that we c...
Ep 73: Are we Really Fighting for Privacy?
Marketing Agency Exposed Podcast - May 20, 2021 20:32 - 40 minutes ★★★★★ - 22 ratingsSummary: In today’s episode, we debate the difference between online privacy and online anonymity. It seems we may have the 2 confused in today’s culture. Where does privacy end and anonymity begin? And how does all of it affect us as advertisers? We discuss the difference between privacy and ...
Ep 72: Become a Student of the Data (A Day in the Life of Brad Ayres)
Marketing Agency Exposed Podcast - May 12, 2021 19:09 - 51 minutes ★★★★★ - 22 ratingsSummary: Today we’re talking to Brad Ayres about his daily routine. We talk morning rituals- including reading business and finance news as well as staying up to date in the applicable industries for his clients. As a creative personality that also loves number crunching, Brad’s experience of ...
Ep 71: Don’t be Afraid to Take Risks (A Day in the Life of Bob Hutchins)
Marketing Agency Exposed Podcast - May 05, 2021 19:51 - 49 minutes ★★★★★ - 22 ratingsSummary: Today we’re talking to Bob Hutchins about his daily routine. We talk exercise, journaling styles, self-reflection, and finding creative inspiration- all before setting foot in the office. With experience on both ends of agency ownership, Bob delves into the benefits and challenges of ...
Ep 70: The Power of Your Morning Ritual (A Day in the Life of Ken Ott)
Marketing Agency Exposed Podcast - April 28, 2021 18:21 - 48 minutes ★★★★★ - 22 ratingsSummary: A specific morning ritual is a VITAL part of any business leader’s recipe for success. The ONE thing successful people have in common is the fact that they HAVE a morning ritual. And today we’re going through a day in the life of one of our hosts, Ken Ott. One of the keys to Ken’s day...
Ep 69: What’s Your Pricing Strategy?
Marketing Agency Exposed Podcast - April 21, 2021 17:58 - 54 minutes ★★★★★ - 22 ratingsSubtitle: Understanding how to price your services is both complex and challenging, and there are a LOT of variables at play. Do you price based on effort or value? Do you prepare for haggling or give your final price upfront? Are you too expensive or not expensive enough? There are pros and c...
Ep 68: How do You Maximize during the Good Times?
Marketing Agency Exposed Podcast - April 14, 2021 17:03 - 50 minutes ★★★★★ - 22 ratingsSummary: Last week’s episode was all about preparing for the next downturn- today we’re flipping the script. How do you prepare for good times? How do you prepare to bring about good times? And when those good times come how do you MAXIMIZE them and not squander them. As a business leader, com...
Ep 67: How to Prepare NOW for the Next Downturn
Marketing Agency Exposed Podcast - April 07, 2021 18:26 - 50 minutes ★★★★★ - 22 ratingsDisclaimer: In this episode we talk about our experience in reading the market and preparing. We talk about our interpretations of current conditions and what that means for our business, but this is not financial advice. Please consult your professional advisor before taking any actions based...
Ep 66: Marketing with a Conscience
Marketing Agency Exposed Podcast - March 31, 2021 20:05 - 1 hour ★★★★★ - 22 ratingsSummary: In this week’s episode, we discuss NFTs, the ongoing privacy vs marketing-tech saga, and get deep on the moral obligation of marketers. Top 3 Curtain Pulls in this episode: What on earth is an NFT? NFT stands for non-fungible token. “It's a digital asset that is on a blockcha...
Ep 65: Is Silicon Valley Trying to Kill Facebook?
Marketing Agency Exposed Podcast - March 24, 2021 15:59 - 57 minutes ★★★★★ - 22 ratingsSummary: In this week’s episode, we’re sharing our perspectives on privacy and how data tracking and targeting capabilities have shaped the advertising industry. We discuss what privacy means to us as consumers and as agency leaders, and we even explore how reduced targeting could actually be ...
Ep 64: Is your Value Proposition... Valuable? With guest Jody Sutter, Agency Coach
Marketing Agency Exposed Podcast - March 17, 2021 18:10 - 51 minutes ★★★★★ - 22 ratingsSummary: Jody Sutter is the owner and founder of The Sutter Company, a NYC-based consulting company that helps agency leaders tap into their strengths, clarify their strategy, and close more business. Through decades of experience in sales and operations for creative firms, Jody uniquely under...
Ep 63: Are RFPs a Waste of Time?
Marketing Agency Exposed Podcast - March 10, 2021 19:23 - 57 minutes ★★★★★ - 22 ratingsSummary: In this week’s episode, we discuss RFPs and how each of our agencies approach them. We talk about investigating whether an RFP is worth your time or not; we share our own experiences with assessing RFPs and guiding potential clients toward a better plan of action; we talk about speaki...
Ep 62: Are You the Same as Everyone Else?
Marketing Agency Exposed Podcast - March 03, 2021 17:34 - 54 minutes ★★★★★ - 22 ratingsSummary: In this week’s episode, we’re diving into what it looks like to coach new clients through differentiating themselves. We explain our philosophies on creating a brand that’s unique enough to sell. We discuss questions such as: As agencies, how can we help our clients clarify their bran...
Ep 61: Innovate or die
Marketing Agency Exposed Podcast - February 24, 2021 19:40 - 56 minutes ★★★★★ - 22 ratingsSummary: This week’s episode explores the mindset behind innovation. Innovation can be hard because it’s a long term investment, it’s risky, and it takes dedicated time. It’s really ANOTHER job, but without it, you’re soon dead. We discuss how we maintain motivation to learn and grow, as well ...
Ep 60: The Platform vs The People (Pt 2)... How to Become Unstoppable
Marketing Agency Exposed Podcast - February 17, 2021 20:26 - 57 minutes ★★★★★ - 22 ratingsSummary: We’re back this week with part two of our discussion on “The Platforms vs. The People.” As agency owners, what changes should we make to protect our clients and ourselves from the whims of mega platforms? The key to becoming unstoppable may lie in having a healthy approach to creativi...
Ep 59: The Platforms vs The People... How vulnerable are you?
Marketing Agency Exposed Podcast - February 10, 2021 17:20 - 53 minutes ★★★★★ - 22 ratingsSummary: Never has there been more awareness of the power that platforms hold within our society - including our business society. Think about all of the platforms you and your clients critically rely on to do business. It can be downright scary, especially if you haven’t considered the path y...
Ep 58: You MUST Optimize Your Business Finances
Marketing Agency Exposed Podcast - February 03, 2021 17:00 - 1 hour ★★★★★ - 22 ratingsSummary: In today’s episode we have a special guest- CPA/entrepreneur/real estate investor/genius, Founder and Executive Officer of Integrated Financial Group, Chris Picciurro. Chris shares with us 3 main principles that will help you take control of your business finances. We ask Chris some f...
Ep 57: The Secret to Supercharging Your Business (and Life)
Marketing Agency Exposed Podcast - January 27, 2021 20:59 - 1 hour ★★★★★ - 22 ratingsSummary: In today’s episode we break down the importance of mental, physical, and spiritual health. We share our experience and secrets in training and putting your health FIRST. We show you why training like a pro athlete will be the key to your success. We also give practical tips on improvi...
Ep 56: The Marketplace Revolution
Marketing Agency Exposed Podcast - January 21, 2021 16:20 - 56 minutes ★★★★★ - 22 ratingsSummary: Michael Begg is the co-founder of AMZ Advisers, a Guadalajara, Mexico based agency that specializes in Amazon Marketing, Management, and Strategy. We pick Mike’s brain on how he wound up being an Amazon marketing agency, the biggest lessons he’s learned from his experience, his servic...
Ep 55: The end of marketing as we know it… now what?
Marketing Agency Exposed Podcast - January 13, 2021 19:43 - 58 minutes ★★★★★ - 22 ratingsSummary: Diversification is a hot topic for us- and for digital marketers especially, the coming years are going to be filled with challenges. Today we talk about our experience with single-platform marketing strategies and share the benefits and drawbacks of focusing on a single channel. We d...
Ep 54: New Year, New Word: What’s your theme for 2021? [New Year Special]
Marketing Agency Exposed Podcast - January 06, 2021 17:00 - 39 minutes ★★★★★ - 22 ratingsSummary: Happy New Year! Good riddance! See ya 2020! Today we are breaking down our themes for 2021 and how they were shaped in part from the events of this year. We all know there have been challenges and learning curves, major lessons learned, losses, and new opportunities. Today we talk abo...
Ep 53: What did we learn this year? [2020 Year-End Special]
Marketing Agency Exposed Podcast - December 30, 2020 17:00 - 51 minutes ★★★★★ - 22 ratingsSummary: Today we’re looking back on the entire year, reflecting on the themes we chose at the beginning of 2020 before we knew anything about lockdowns and pandemics. We are reflecting on how those themes have played out for each of us this year- even if not in the way that we thought they wo...
Ep 52: How do you give bonuses, throw parties and more in 2020? [Christmas Special]
Marketing Agency Exposed Podcast - December 23, 2020 17:00 - 1 hour ★★★★★ - 22 ratingsSummary: In this episode we discuss how we are approaching normal end of year activities in a new remote-ish landscape in a time where profits may not be as plentiful and parties may not be as comfortable. We talk bonus structures, socially-distance parties (#thumbsdown), the absolute importan...
Uber's VP of global marketing on winging it
Ad Age Ad Block - December 18, 2020 18:09 - 36 minutes ★★★★★ - 22 ratingsThomas Ranese, VP of global marketing at Uber, talks about how a lack of planning can sometimes blow up in your face, at least until you figure out how to make the best of it. He also weighs in on the wisdom he'd like to bring back from the mountaintop and how to avoid running into walls at work.
Ep 51: What happens when your POC changes?
Marketing Agency Exposed Podcast - December 16, 2020 21:06 - 52 minutes ★★★★★ - 22 ratingsSummary: The process of communicating with clients can be a tricky one to maneuver even in the best of times. Today’s episode focuses on experiences with new personalities (sometimes bad) entering on the client side. How do you deal with them? What are the guidelines you use? What are some str...
YouTube Gaming's global head of marketing on digital dinner parties
Ad Age Ad Block - December 11, 2020 10:01 - 49 minutes ★★★★★ - 22 ratingsElizabeth Del Valle explains how to plan and host a great gathering, even over Zoom. She also weighs in on catching up on peak TV and Caribbean coffee culture.
Ep 50: How has Ecommerce Changed the Landscape in 2020 (and beyond)?
Marketing Agency Exposed Podcast - December 09, 2020 20:17 - 46 minutes ★★★★★ - 22 ratingsSummary: Today’s episode focuses on the new landscape of business in Q4 of 2020. This week’s episode should be extra good because we did it twice (only pressed record the second time… womp, womp). We dig into this year’s sales holiday as customers and as agency owners, talking about the mindse...
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