Latest Adage Podcast Episodes
Ep 137: How to LEAD Client Expectations
Marketing Agency Exposed Podcast - November 10, 2023 12:00 - 43 minutes ★★★★★ - 22 ratingsNavigating the promises and pitfalls of the agency-client relationship. Discover strategies for aligning expectations, establishing boundaries, and crafting clarity around goals, metrics, and shared vision. The key to success? Honest communication, mutual understanding, and a relationship built ...
Ep 136: How to Invest Your Time and Money Like a Boss
Marketing Agency Exposed Podcast - October 20, 2023 17:54 - 45 minutes ★★★★★ - 22 ratingsLearn how to get the highest returns on your time and money investments. The guys provide actionable tips on becoming a "time multiplier," maximizing conference experiences, starting a podcast, and aligning your efforts with principles that create exponential growth. Discover how to build assets...
Ep 135: More rest, more value, more profit = better life
Marketing Agency Exposed Podcast - September 15, 2023 16:00 - 50 minutes ★★★★★ - 22 ratingsSubtitle: Dive into a world where business insights blend with the rhythm of excellence, as we unpack the essence of the "Messi Effect." Just as a catchy jingle sticks in your mind, on today’s episode, we explore how aligning strengths and impeccable timing can revolutionize success. Join the...
Ep 134: The secret to being the best in the world
Marketing Agency Exposed Podcast - September 01, 2023 20:09 - 42 minutes ★★★★★ - 22 ratingsSubtitle: Though the title may sound suspiciously too good to be true, trust us, it’s easier than you think to become the best in the world. Today, the guys dive into topics surrounding the challenges of agencies recently as well as commodity agencies, superpowers, being the best, cheapest, o...
Ep 133: Don’t build a prison; build a business
Marketing Agency Exposed Podcast - July 14, 2023 16:00 - 48 minutes ★★★★★ - 22 ratingsSubtitle: It’s a freestyle Friday so you know some secrets to success are about to be dropped. The guys dive deep into the importance of building a business that serves you first, the secret recipe to the foundation of a successful business, insightful books and psychological principles, the ...
Ep 132: Charge more than ever before
Marketing Agency Exposed Podcast - June 30, 2023 16:36 - 40 minutes ★★★★★ - 22 ratingsSubtitle: Unlocking the Secrets to Success: Discover the transformative power of creativity, differentiation, and strategic pricing as the guys delve deeper into the concept of "10x-ing" prices. From the link between creativity and income generation to the art of effective communication and l...
Ep 131: How to 10x your prices
Marketing Agency Exposed Podcast - May 26, 2023 16:00 - 39 minutes ★★★★★ - 22 ratingsSubtitle: Take a moment to think about any famous, successful company. (Apple, Tesla, Google, Facebook, etc). One thing that most people think about when they think about a successful company is profit; how much money do they make, and how do so many people pay so much money for their product...
Ep 130: How to sell creative services
Marketing Agency Exposed Podcast - May 12, 2023 16:00 - 43 minutes ★★★★★ - 22 ratingsSubtitle: When you think about creativity, you typically think of painting, poetry, or some other art form. The truth is, creativity is in everything; whether it’s a design, a color scheme, or a plan of action. In business, creativity can be your secret weapon to success. The hard part is con...
Ep 129: The business of creativity
Marketing Agency Exposed Podcast - April 28, 2023 16:00 - 44 minutes ★★★★★ - 22 ratingsSubtitle: As a kid, you were probably taught that creativity is something only for “artsy kids” and that it was “unique” but it wasn’t going to help you make money. In this week’s episode, we challenge that idea by diving into the importance of creativity in today’s business world, and how yo...
Ep 128: How to price correctly and sell on value
Marketing Agency Exposed Podcast - April 14, 2023 16:00 - 48 minutes ★★★★★ - 22 ratingsSubtitle: Have you ever been inside a store, picked up an item you thought was unique, looked at the price, and then put the item back on the shelf? This is a universal experience in all industries, and is particularly an issue in the agency world. How can we as business owners and professiona...
Ep 126: How to use AI in your agency to save you time
Marketing Agency Exposed Podcast - March 31, 2023 19:44 - 42 minutes ★★★★★ - 22 ratingsSubtitle: When most people think about AI, they think of the dangerous robots or technology from movies that destroy the human race. Though AI does have the potential to be dangerous, it also has a lot of potential to assist businesses by creating content, cleaning up writing, and helping with...
Ep 127: Processes = Profits
Marketing Agency Exposed Podcast - March 17, 2023 17:00 - 43 minutes ★★★★★ - 22 ratingsSubtitle: Processes. For many that word sounds boring, but for the wise owner it means profit. It’s one of your best tools to increase your profit. On this week’s episode, the guys dive right in, emphasizing the importance of developing and optimizing processes in business. By streamlining tas...
Ep 125: What is your success theme for 2023?
Marketing Agency Exposed Podcast - February 17, 2023 15:55 - 51 minutes ★★★★★ - 22 ratingsSubtitle: How’s 2023 going so far? We start every year with successful themes and words; not resolutions. Approximately 80 percent of those who set New Year’s Resolutions give up at the beginning of February. This is why we at Agency Exposed believe that choosing a word to guide your year and ...
Ep 124: Agencies need to focus on this in 2023
Marketing Agency Exposed Podcast - February 03, 2023 17:00 - 39 minutes ★★★★★ - 22 ratingsSubtitle: 2022 flew by and 2023 is here. That means it’s time to reflect on 2022 and what you want to change for yourself and your business in 2023. In today’s episode, we break down our goals, predictions, and thoughts for 2023 along with what we think all agencies should focus on. We talk ab...
Ep 123: How to write a book
Marketing Agency Exposed Podcast - January 20, 2023 17:00 - 47 minutes ★★★★★ - 22 ratingsSubtitle: How to write a book. So many want to, so few do. Though it might seem lofty, unrealistic, or daunting, you CAN write a book. Everyone in our world has a different experience and perspective and something unique to say; the challenge is putting it into book form. In the last episode, ...
Ep 122: Being human in a digital world
Marketing Agency Exposed Podcast - January 06, 2023 19:19 - 51 minutes ★★★★★ - 22 ratingsSubtitle: Being human in a digital world. It’s no secret that our society has become a digital one; almost everything we do is online or involves the internet. In the last episode, we dove into Bob Hutchins and Jenny Black’s book, Our Digital Soul, breaking down collective anxiety and media tr...
Ep 121: What is media trauma?
Marketing Agency Exposed Podcast - December 16, 2022 22:26 - 52 minutes ★★★★★ - 22 ratingsSubtitle: Media trauma. Sounds scary… but (our own) Bob Hutchins and Jenny Black’s new book, Our Digital Soul helps to, “guide you through the overwhelming maze of modern life to the life you really want, as it takes a hard look at the impacts of digital media and the trauma that results for a...
Ep 120: How to close more business
Marketing Agency Exposed Podcast - November 18, 2022 16:00 - 49 minutes ★★★★★ - 22 ratingsSubtitle: The goal of all businesses is to make profit, and that’s only possible if you’re able to consistently close business at a profitable rate. So the question is, how do you close more contracts? In today’s episode, we break down the process of funneling clients, and some key steps to pr...
Ep 119: Be in the time maximization business
Marketing Agency Exposed Podcast - November 04, 2022 16:00 - 48 minutes ★★★★★ - 22 ratingsSubtitle: We’ve all waited in line for long periods of time, either by choice or necessity. As businesses, we want to be the business consumers choose to wait in line for, but be aware of what people pay for. It’s all about time, gaining more time, achieving something faster, and enjoying the ...
Ep 118: Remote vs In Office vs Hybrid... Which is best?
Marketing Agency Exposed Podcast - October 21, 2022 16:00 - 47 minutes ★★★★★ - 22 ratingsSubtitle: *jeopardy countdown plays* “Which work environment is best: remote, in-office, or hybrid?” The answer to this question depends on what your goals, growth projections, team size, and personality are. There are pros and cons to all of these methods, and we unpack each of them as well a...
Ep 117: How to make every project a success
Marketing Agency Exposed Podcast - October 07, 2022 19:56 - 43 minutes ★★★★★ - 22 ratingsSubtitle: How can you make every project a success? You may be thinking, that’s not even possible, but there’s one technique that’s often overlooked that can do just that. What is that technique you may ask; it’s consumer research! We break down what consumer research actually is, some tools y...
Ep 116: Are you building a valuable asset?
Marketing Agency Exposed Podcast - September 23, 2022 19:43 - 46 minutes ★★★★★ - 22 ratingsSubtitle: What do you think of when you hear the word asset? Most people think of stocks, real estate, or some kind of commodity. While all of those things can be a wise investment, those aren’t the type of assets we’ll be talking about. Instead, we’ll be exploring how to build valuable assets...
Ep 115: Content marketing for agencies... How to make it work
Marketing Agency Exposed Podcast - August 26, 2022 20:30 - 44 minutes ★★★★★ - 22 ratingsSubtitle: In part two of our “content marketing - is it worth it?” discussion, we niche down to some things that agencies can do to help their content become more effective and easier to produce. We talk about corn hole leagues, organic rankings, consistency, Southwest Airlines, and more on th...
Ep 114: Content marketing... Is it worth it?
Marketing Agency Exposed Podcast - August 12, 2022 19:08 - 46 minutes ★★★★★ - 22 ratingsSubtitle: Content marketing… one of the more controversial topics in the business world. What is it and is it worth doing? The list of questions goes on. On today’s episode, we talk about the role content marketing plays in branding as well as PR firms, organic leads, social media, results, mo...
Ep 113: Are we addicted to the direct response drug?
Marketing Agency Exposed Podcast - July 29, 2022 14:38 - 39 minutes ★★★★★ - 22 ratingsSubtitle: Are we addicted to the direct response drug? Most are, and the question is how do you get off of it? Today we talk about the path to freedom while also breaking down digital ads, conversion, and direct response. We also talk about branding, survival mindset, ecommerce, lifetime value...
Ep 112: How to lower stress and improve the enjoyment of owning a business
Marketing Agency Exposed Podcast - July 22, 2022 17:07 - 45 minutes ★★★★★ - 22 ratingsSubtitle: Today we break down various ways we deal with stress and the positive impact challenges they have on our physical, emotional, mental, and spiritual states. Stress isn’t bad. It’s the only way you can grow. But if you don’t frame it correctly, that won’t happen. Exercise, journaling, ...
Ep 111: Stop sabotaging yourself and start hitting your goals
Marketing Agency Exposed Podcast - July 07, 2022 13:34 - 49 minutes ★★★★★ - 22 ratingsSubtitle: Apologies in advance to Marvel fans. Today we break down our kryptonites and our superpowers and how they often tend to be two sides of the same sword. We talk about avarice, ego, lies, psychology, immunity, and more on this week’s special episode. Summary: On today’s episode...
Ep 110: What to do when a key team member leaves
Marketing Agency Exposed Podcast - June 22, 2022 16:00 - 52 minutes ★★★★★ - 22 ratingsSubtitle: Today we break down the practical and emotional sides of handling when someone with a leadership role leaves your business. We discuss feelings, redundancies, restructuring, communication with clients, and more on this week’s episode. Summary: On today’s episode, we discuss a...
Ep 109: What would you do differently if you had to start over?
Marketing Agency Exposed Podcast - June 13, 2022 20:21 - 52 minutes ★★★★★ - 22 ratingsSubtitle: Today we break down what things we would do differently in our agencies if we had to start over completely. We talk about the importance of profit, risk, autonomy, partners, dreams, mindset, aging, and more in this week’s packed episode! Summary: On today’s episode, we discus...
Ep 108: What if you took a month off?
Marketing Agency Exposed Podcast - May 25, 2022 18:27 - 44 minutes ★★★★★ - 22 ratingsSubtitle: You can only give from abundance. And since you have to give everyday to be successful, you must prioritize YOUR rest… for the good of the ones you serve. Today we dive into the idea of taking a sabbatical. That may sound daunting or unrealistic, but we break down how to support and ...
Related Adage Topics