Marketing Agency Exposed Podcast
140 episodes - English - Latest episode: 8 months ago - ★★★★★ - 22 ratingsDo you own, run, or work in a marketing agency of any kind? Find honest answers to the questions you’ve been afraid to ask.
In the marketing and advertising world, agencies consistently proclaim that they are perfect experts at what they do. Spoiler alert: This image is just as curated as their #relevant Instagram feeds and trendy office spaces. The truth is, everyone struggles with similar questions and conflicts, but they wouldn’t dare talk about them.
Hosted by three agency owners with a combined 40 years of experience, Agency Exposed is here to cut through the perfect facade and reveal honest, applicable agency advice for your business. Listen to us discuss what’s working, what isn’t, what we know, and what we don’t - holding nothing back. These thought leaders have generated over $1 billion in revenue for brands of all sizes— and they’re not afraid to ask the tough questions and discuss the answers together.
Pull up a chair and listen in as Agency Exposed reveals valuable insights for what’s working and what’s not in agency life today. They’re pulling back the facade of a fancy espresso machines, craft beers on tap, and office dogs to expose the real issues agencies wrestle with on a daily basis. This is the podcast these guys wish they had when they first started, and the podcast everyone in this space needs today.
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Episodes
Ep 137: How to LEAD Client Expectations
November 10, 2023 12:00 - 43 minutes - 99.7 MBNavigating the promises and pitfalls of the agency-client relationship. Discover strategies for aligning expectations, establishing boundaries, and crafting clarity around goals, metrics, and shared vision. The key to success? Honest communication, mutual understanding, and a relationship built on trust and partnership. Summary: In this week's episode, the guys delve into the nuances of managing client expectations and optimizing the agency-client relationship. Bob kicks things off by hi...
Ep 136: How to Invest Your Time and Money Like a Boss
October 20, 2023 17:54 - 45 minutes - 103 MBLearn how to get the highest returns on your time and money investments. The guys provide actionable tips on becoming a "time multiplier," maximizing conference experiences, starting a podcast, and aligning your efforts with principles that create exponential growth. Discover how to build assets that compound over time. Summary: In this episode, the guys discuss strategies for investing time and money wisely to achieve optimal returns. They talk about the concept of becoming a "time mult...
Ep 135: More rest, more value, more profit = better life
September 15, 2023 16:00 - 50 minutes - 115 MBSubtitle: Dive into a world where business insights blend with the rhythm of excellence, as we unpack the essence of the "Messi Effect." Just as a catchy jingle sticks in your mind, on today’s episode, we explore how aligning strengths and impeccable timing can revolutionize success. Join the guys as they discuss how to simplify the complex, fine-tune your abilities, and conduct your own symphony of achievement. Summary: In this week's episode, the guys talk about their summer ex...
Ep 134: The secret to being the best in the world
September 01, 2023 20:09 - 42 minutes - 98.1 MBSubtitle: Though the title may sound suspiciously too good to be true, trust us, it’s easier than you think to become the best in the world. Today, the guys dive into topics surrounding the challenges of agencies recently as well as commodity agencies, superpowers, being the best, cheapest, or only, profit, mindset, creativity, and more. Summary: In this week's episode the guys have a conversation about the challenges faced by agencies in the current business landscape. Bob highl...
Ep 133: Don’t build a prison; build a business
July 14, 2023 16:00 - 48 minutes - 112 MBSubtitle: It’s a freestyle Friday so you know some secrets to success are about to be dropped. The guys dive deep into the importance of building a business that serves you first, the secret recipe to the foundation of a successful business, insightful books and psychological principles, the idea of practitioners v.s. owners, and more on this exciting episode! Summary: This week’s episode is a freestyle Friday! The guys discuss their recent endeavors. Ken shares that he is activel...
Ep 132: Charge more than ever before
June 30, 2023 16:36 - 40 minutes - 93.3 MBSubtitle: Unlocking the Secrets to Success: Discover the transformative power of creativity, differentiation, and strategic pricing as the guys delve deeper into the concept of "10x-ing" prices. From the link between creativity and income generation to the art of effective communication and leveraging unique labels, this episode unveils the keys to delivering exceptional value and achieving unparalleled success in business. Get ready to revolutionize your approach and create happier, more...
Ep 131: How to 10x your prices
May 26, 2023 16:00 - 39 minutes - 91.2 MBSubtitle: Take a moment to think about any famous, successful company. (Apple, Tesla, Google, Facebook, etc). One thing that most people think about when they think about a successful company is profit; how much money do they make, and how do so many people pay so much money for their products? We definitely don’t have a simple solution, but instead, a few ways you can break out of your box and increase your prices and therefore profits. We break down mindset, communication, commodities a...
Ep 130: How to sell creative services
May 12, 2023 16:00 - 43 minutes - 98.7 MBSubtitle: When you think about creativity, you typically think of painting, poetry, or some other art form. The truth is, creativity is in everything; whether it’s a design, a color scheme, or a plan of action. In business, creativity can be your secret weapon to success. The hard part is convincing others that it’s a weapon, not a hindrance. In this episode, we break down practical ways to market creative as well as the importance of communication, conviction, the true meaning of a brand...
Ep 129: The business of creativity
April 28, 2023 16:00 - 44 minutes - 101 MBSubtitle: As a kid, you were probably taught that creativity is something only for “artsy kids” and that it was “unique” but it wasn’t going to help you make money. In this week’s episode, we challenge that idea by diving into the importance of creativity in today’s business world, and how your creativity is the key to success. We talk about the stigma surrounding creativity, innovation, curiosity, mindset, phases of life, and more on this week’s episode! Summary: In this week’s e...
Ep 128: How to price correctly and sell on value
April 14, 2023 16:00 - 48 minutes - 111 MBSubtitle: Have you ever been inside a store, picked up an item you thought was unique, looked at the price, and then put the item back on the shelf? This is a universal experience in all industries, and is particularly an issue in the agency world. How can we as business owners and professionals achieve successful value-pricing? In this episode, the guys discuss the concept of value pricing and how it can be applied to businesses. They emphasize the importance of differentiating your busin...
Ep 126: How to use AI in your agency to save you time
March 31, 2023 19:44 - 42 minutes - 97.2 MBSubtitle: When most people think about AI, they think of the dangerous robots or technology from movies that destroy the human race. Though AI does have the potential to be dangerous, it also has a lot of potential to assist businesses by creating content, cleaning up writing, and helping with research. Today, the guys dive into the practical uses and dangers of Chat GPT and AI. They also talk about communication, misinformation, human nuance, Wall-E, and more on this week’s episode. ...
Ep 127: Processes = Profits
March 17, 2023 17:00 - 43 minutes - 98.9 MBSubtitle: Processes. For many that word sounds boring, but for the wise owner it means profit. It’s one of your best tools to increase your profit. On this week’s episode, the guys dive right in, emphasizing the importance of developing and optimizing processes in business. By streamlining tasks and creating templates, businesses can work more efficiently and achieve better results. The guys also provide practical tips and tools that businesses can use to develop and optimize their process...
Ep 125: What is your success theme for 2023?
February 17, 2023 15:55 - 51 minutes - 117 MBSubtitle: How’s 2023 going so far? We start every year with successful themes and words; not resolutions. Approximately 80 percent of those who set New Year’s Resolutions give up at the beginning of February. This is why we at Agency Exposed believe that choosing a word to guide your year and give you something to focus on is a better way to achieve change and grow. In this week’s episode, we break down our themes for this year, our themes from last year, and AI. Summary: On this w...
Ep 124: Agencies need to focus on this in 2023
February 03, 2023 17:00 - 39 minutes - 91.1 MBSubtitle: 2022 flew by and 2023 is here. That means it’s time to reflect on 2022 and what you want to change for yourself and your business in 2023. In today’s episode, we break down our goals, predictions, and thoughts for 2023 along with what we think all agencies should focus on. We talk about profit, efficiency, value, processes, Severance, shooting for the stars, and more on this week’s episode. Let us know your thoughts, goals, or questions in the comments below. Summary: In...
Ep 123: How to write a book
January 20, 2023 17:00 - 47 minutes - 110 MBSubtitle: How to write a book. So many want to, so few do. Though it might seem lofty, unrealistic, or daunting, you CAN write a book. Everyone in our world has a different experience and perspective and something unique to say; the challenge is putting it into book form. In the last episode, we dove into Bob Hutchins and Jenny Black’s book, Our Digital Soul, breaking down the solution to media trauma and collective anxiety. In today’s episode, we continue our three part discussion of Bob’...
Ep 122: Being human in a digital world
January 06, 2023 19:19 - 51 minutes - 117 MBSubtitle: Being human in a digital world. It’s no secret that our society has become a digital one; almost everything we do is online or involves the internet. In the last episode, we dove into Bob Hutchins and Jenny Black’s book, Our Digital Soul, breaking down collective anxiety and media trauma. In today’s episode, we continue our discussion of Bob’s book, but we focus more on the solutions and ways to reduce media trauma through screen time and how to heal from the influence of technol...
Ep 121: What is media trauma?
December 16, 2022 22:26 - 52 minutes - 120 MBSubtitle: Media trauma. Sounds scary… but (our own) Bob Hutchins and Jenny Black’s new book, Our Digital Soul helps to, “guide you through the overwhelming maze of modern life to the life you really want, as it takes a hard look at the impacts of digital media and the trauma that results for all ages and every generation. Backed by research and experience, Black and Hutchins share their own personal journeys as well as those of their clients to explore a path where we can recover and thriv...
Ep 120: How to close more business
November 18, 2022 16:00 - 49 minutes - 114 MBSubtitle: The goal of all businesses is to make profit, and that’s only possible if you’re able to consistently close business at a profitable rate. So the question is, how do you close more contracts? In today’s episode, we break down the process of funneling clients, and some key steps to produce the most success and increase your close rate. We talk about investing, communication, Mark Cuban, money, and more on this week’s episode! Summary: On today’s episode we explore strategi...
Ep 119: Be in the time maximization business
November 04, 2022 16:00 - 48 minutes - 112 MBSubtitle: We’ve all waited in line for long periods of time, either by choice or necessity. As businesses, we want to be the business consumers choose to wait in line for, but be aware of what people pay for. It’s all about time, gaining more time, achieving something faster, and enjoying the time they spend. To that end, every business is in the time maximization business. On today’s episode, we break down the importance of time, time management, customer service, being proactive, pursuin...
Ep 118: Remote vs In Office vs Hybrid... Which is best?
October 21, 2022 16:00 - 47 minutes - 109 MBSubtitle: *jeopardy countdown plays* “Which work environment is best: remote, in-office, or hybrid?” The answer to this question depends on what your goals, growth projections, team size, and personality are. There are pros and cons to all of these methods, and we unpack each of them as well as subleasing, mental health, office dogs, and more in this week’s episode! Summary: On this week’s episode, we talk about the pros and cons of remote, in office, and hybrid work. Remote workin...
Ep 117: How to make every project a success
October 07, 2022 19:56 - 43 minutes - 98.5 MBSubtitle: How can you make every project a success? You may be thinking, that’s not even possible, but there’s one technique that’s often overlooked that can do just that. What is that technique you may ask; it’s consumer research! We break down what consumer research actually is, some tools you can use to make it more efficient and affordable, and some other general tips and tricks! This is an episode you won’t want to miss! Summary: On this week’s episode of Agency Exposed, we d...
Ep 116: Are you building a valuable asset?
September 23, 2022 19:43 - 46 minutes - 106 MBSubtitle: What do you think of when you hear the word asset? Most people think of stocks, real estate, or some kind of commodity. While all of those things can be a wise investment, those aren’t the type of assets we’ll be talking about. Instead, we’ll be exploring how to build valuable assets and create investments for and within your business. We’ll also talk about verticals, the flywheel concept, business initiatives, AC units, and more on this exciting episode! Summary: In toda...
Ep 115: Content marketing for agencies... How to make it work
August 26, 2022 20:30 - 44 minutes - 103 MBSubtitle: In part two of our “content marketing - is it worth it?” discussion, we niche down to some things that agencies can do to help their content become more effective and easier to produce. We talk about corn hole leagues, organic rankings, consistency, Southwest Airlines, and more on this week’s sequel episode! Summary: On today’s episode, we discuss some tactics and methods that increase the effectiveness of agencies’ content marketing. We look at what makes agencies succes...
Ep 114: Content marketing... Is it worth it?
August 12, 2022 19:08 - 46 minutes - 106 MBSubtitle: Content marketing… one of the more controversial topics in the business world. What is it and is it worth doing? The list of questions goes on. On today’s episode, we talk about the role content marketing plays in branding as well as PR firms, organic leads, social media, results, moats, and more on this week’s episode. Summary: On today’s episode we discuss content marketing and its role in branding. Some of the best leads come from organic leads through organic rankings...
Ep 113: Are we addicted to the direct response drug?
July 29, 2022 14:38 - 39 minutes - 89.9 MBSubtitle: Are we addicted to the direct response drug? Most are, and the question is how do you get off of it? Today we talk about the path to freedom while also breaking down digital ads, conversion, and direct response. We also talk about branding, survival mindset, ecommerce, lifetime value, storytelling, and more on this week’s episode. Summary: On today’s episode, we talk about digital marketing, conversions, and branding. We break down some of the challenges we face with each...
Ep 112: How to lower stress and improve the enjoyment of owning a business
July 22, 2022 17:07 - 45 minutes - 103 MBSubtitle: Today we break down various ways we deal with stress and the positive impact challenges they have on our physical, emotional, mental, and spiritual states. Stress isn’t bad. It’s the only way you can grow. But if you don’t frame it correctly, that won’t happen. Exercise, journaling, meditation, drinking water, and finding a creative outlet are all ways you can improve your ability to get the benefits of stress. We discuss all of these topics as well as failure, circumstances, anx...
Ep 111: Stop sabotaging yourself and start hitting your goals
July 07, 2022 13:34 - 49 minutes - 114 MBSubtitle: Apologies in advance to Marvel fans. Today we break down our kryptonites and our superpowers and how they often tend to be two sides of the same sword. We talk about avarice, ego, lies, psychology, immunity, and more on this week’s special episode. Summary: On today’s episode, we discuss the shadow side of our personalities, and how to not allow them to stand in the way of accomplishing our goals and dreams. The first step to do this is understanding who you are, what you...
Ep 110: What to do when a key team member leaves
June 22, 2022 16:00 - 52 minutes - 120 MBSubtitle: Today we break down the practical and emotional sides of handling when someone with a leadership role leaves your business. We discuss feelings, redundancies, restructuring, communication with clients, and more on this week’s episode. Summary: On today’s episode, we discuss all aspects of what to do when a key team member leaves your business. While having someone leave is challenging, it’s crucial to have a positive mindset and look for opportunities. There are always op...
Ep 109: What would you do differently if you had to start over?
June 13, 2022 20:21 - 52 minutes - 119 MBSubtitle: Today we break down what things we would do differently in our agencies if we had to start over completely. We talk about the importance of profit, risk, autonomy, partners, dreams, mindset, aging, and more in this week’s packed episode! Summary: On today’s episode, we discuss the things we would change about our agencies if we had to start all over, knowing everything that we do now. Risk is a part of life, and your ability to manage the downside of risk lessens as you h...
Ep 108: What if you took a month off?
May 25, 2022 18:27 - 44 minutes - 101 MBSubtitle: You can only give from abundance. And since you have to give everyday to be successful, you must prioritize YOUR rest… for the good of the ones you serve. Today we dive into the idea of taking a sabbatical. That may sound daunting or unrealistic, but we break down how to support and prepare your agency in practical ways for a sabbatical leave. We also talk about firing yourself, preparing your team, trains, and more on this week’s episode. Summary: On today’s episode, we ...
Ep 107: How do you build a healthy hybrid workforce?
May 05, 2022 14:48 - 42 minutes - 98.3 MBSubtitle: Today we dive into the world of all things hybrid, looking at how things have changed since the pandemic and whether those changes have had a positive or negative impact on our businesses. We dive into hybrid scheduling, standup, sheds, and more on this week’s episode. Summary: On today’s episode, we explore working remotely and hybrid schedules since the pandemic as well as their effects on our businesses. We discuss some of the tools we use as well as some key tips and ...
Ep 106: Live Marketing Workshop
April 21, 2022 18:41 - 30 minutes - 70.7 MBSubtitle: Today we’re workshopping a real marketing problem, live. In this episode, we talk about various forms of marketing, other than Facebook, as all kinds of marketers have recently been facing struggles with targeted marketing. We break down unique platforms, diversification, mindset, branding, and more on this episode of Agency Exposed. Summary: On today’s episode, we ‘get jiggy with it’ and do a mini marketing workshop. Due to recent increases in privacy regulations, market...
Ep 105: How to give a TED Talk
April 06, 2022 18:45 - 36 minutes - 83.7 MBSubtitle: Have you ever wondered what goes into preparing for and giving a TED Talk? Being able to give talks on big stages can be a game changer for your agency. On this week’s episode, we dive into Bob’s TED Talk, “From Ambiguous Loss to Tragic Optimism, Journeying Through Our Collective Loss Together”. He breaks down the process of applying, writing, memorizing, and giving a TED Talk on this week’s episode. Summary: On today’s special episode, Bob gives us an inside perspective...
Ep 104: How do you invest to combat inflation?
March 30, 2022 18:24 - 51 minutes - 118 MBSubtitle: As we all are aware, the environment of today’s economy is constantly changing and inflation is a real challenge. Unfortunately, for a business the solution is not as simple as “raise prices”. Because of this, today, we break down how we combat inflation in a special investing episode. DISCLAIMER, we’re not investment advisors, these simply are our opinions. We talk about investing in crypto and real estate, leveraged trades, cutting costs, and more on this week’s episode. Su...
Ep 103: How to Find and Leverage your Superpower with special guest, Erik Jensen
March 23, 2022 18:31 - 48 minutes - 111 MBSubtitle: Today’s episode features a special guest, Erik Jensen, Chief Strategy Officer of Predictive ROI. Predictive ROI is a thought leadership and content strategy business that helps agencies, consultants, and coaches create smart solutions while digging deep into their client’s systems and goals. We chat about what it looks like to discover your superpower as an agency and how to leverage that to intentionally and strategically grow your business. Summary: On today’s exciting...
Ep 102: Do big brands only hire big agencies?
March 16, 2022 17:56 - 39 minutes - 89.8 MBSubtitle: And the myth-busting continues! On this week’s episode, we continue to analyze and debunk some of the most common myths in the agency world. We break down RFP’s, hiring, size, Cancun, creativity, trendsetting, and more in this week’s episode! Summary: On today’s episode, we discuss some of the top myths in the agency world, from an agency’s perspective, and the client’s. We believe that it’s important to debunk these myths not only to expose the truth about agency life bu...
Ep 101: The Customer is Always Right... Introducing Agency Myth Busting
March 10, 2022 22:36 - 43 minutes - 99.9 MBSubtitle: Welcome to the 100th Episode of Agency Exposed! The agency world is riddled with myths and assumptions, and today we’re going to begin a series of episodes where we test some of the most widely believed myths about marketing, advertising, and agencies in general. We debunk some of the top agency myths and more on this week’s exciting episode. Summary: On today’s episode, we begin to explore some of the myths people believe to be true about agencies. We’ve gone out to our...
Ep 100: Russia and Ukraine: What can we learn, and what can we do?
March 02, 2022 19:23 - 33 minutes - 76.7 MBSubtitle: February 25th, 2022 is the day when Russia launched their initial attack on Ukraine. There are many fears, opinions, and politics circulating, creating a thick cloud that hides the reality of what’s happening in Ukraine; innocent people are dying. In this week’s episode, we stand with Ukraine, we acknowledge that what is happening right now is unacceptable, answer discuss how businesses can help. We share how we believe this tragic war will affect not only the countries directly ...
Ep 99: What’s your theme for 2022?
February 16, 2022 18:39 - 46 minutes - 105 MBSubtitle: With the beginning of a new year comes the organizing, goal setting, and planning. What is your theme for 2022? What do you want your year to look like for your business as well as your personal life? We discuss our themes for 2022, why we chose these phrases, and what they mean to us. We also talk about how control is an illusion, ambiguous loss, bioluminescent creatures, and our NEW agency myth busting podcast on this week’s episode. Summary: What are your goals for 20...
Ep 98: Spend your time on what matters
January 26, 2022 22:52 - 46 minutes - 106 MBSubtitle: Time… it’s our most limited resource. The older you get, the more you’re responsible for, the more goals you have, THE MORE IMPORTANT IT IS to be intentional with what you spend your time on. You can’t get everything done, so how do you make sure you get the highest impact things done (ps - not the most urgent things)? And inevitably, you can’t get everything done, so how do you be intentional about what DOESN’T get done? We dig into how to make the biggest impact with your time ...
Ep 97: How will you make 2022 a success?
December 31, 2021 21:01 - 47 minutes - 108 MBSummary: On today’s episode we talk about the New Year, and some of the things we’re doing to create growth and success in our businesses. As time goes on, technology advances. It’s important to understand what the metaverse is in order to adequately prepare for it. The past two years have been challenging and have brought about a lot of changes. Although it may seem like a disadvantage, use this season to find opportunities for your agency, and prioritize them so that they can be efficien...
Ep 96: Inflation-proof your business
December 16, 2021 20:27 - 45 minutes - 104 MBSummary: On today’s episode we talk about inflation and how to prepare your business for it. With the new year right around the corner, it’s important to take time to consider what inflation will look like next year, and what modifications you need to make to combat it. It’s important to check on your profit margin and see what investment options are available that could help your cash’s value keep up with the inflation rate. Please know, we are not financial advisors, so please contact yo...
Ep 95: How will the Metaverse change business?
December 01, 2021 23:32 - 50 minutes - 116 MBSummary: On today’s episode we talk about the metaverse and predict what we think it is, what it does, and how business will change because of it. We discuss the differences between VR headsets versus Apple glasses as well as some of the ethics behind integration of technology into the human body. Technology has grown tremendously in the past 20 years, and if it continues along its growth pattern, the Metaverse is not far away. We believe that failure is a key part of success, but it’s har...
Ep 94: Stop doing RFPs
November 17, 2021 17:45 - 42 minutes - 98 MBSummary: On today’s episode we talk about RFPs and why we think they can and should be eliminated from your business strategy. RFPs can be genuine, but most of the time they’re cost comparing races, rigged making it impossible for you to win. When your agency is pursuing an RFP, consider the value of your team’s time, your resources, and potential clients the RFP could cost you. These are some of the reasons why we believe it’s best to seek an alternate route. When the inevitable RFP pops ...
Ep 93: Blockchain will change marketing
November 03, 2021 19:25 - 44 minutes - 105 MBSummary: On today’s episode, we talk about blockchain technology and how it could impact marketing. First of all, what is blockchain? It’s a buzzword, not many understand. Blockchain is a decentralized technology that uses an online financial ledger, validated by the community. It is connected to past transactions using a hash to eliminate any fraud, interceptions, or manipulation. These “blocks” of financial information are all connected to form a blockchain. Translation: it’s VERY honest...
Ep 92: Branding by example with guest, Marcus Meazzo
October 27, 2021 19:05 - 49 minutes - 114 MBSummary: On today’s episode, we chat with Marcus Meazzo about branding, and how to make a genuine brand that people will relate to. Marcus talks about what he believes is vital to build a brand that will last, and says that although people typically think of branding as a logo or slogan, this is only a small part of what great branding really is! He breaks down the process of building a brand into 4 main steps. The first is to find your identity. Figure out what your values and beliefs as ...
Ep 91: Manipulation Marketing
October 20, 2021 17:24 - 42 minutes - 98.2 MBSummary: On today’s episode, we talk about the ethics of marketing, and the struggle of balancing unhealthy manipulation and effective marketing. The truth is, with so much noise, many use lies to cut through. This creates a downward spiral where people no longer believe marketing messages. One way to defend against this is by defining who you are as an agency and what matters to you. When your true values and goals are displayed in your marketing, you can create moving advertisements as w...
Ep 90: New laptop for you!
October 13, 2021 18:34 - 51 minutes - 118 MBSummary: On today’s episode we break down the pros and cons of investing in technology and other tools. It’s important to understand exactly what you’re investing in and what it will do to help accelerate your business. Technology is a vast, evolving field so it’s also important to ensure that your information and assets are thoroughly protected. One of the ways you can achieve this is through redundancy. Protect the information that makes your business unique by keeping an updated, spare ...
Ep 89: Smart glasses, magazine ads and secret Facebook targeting
September 30, 2021 16:00 - 40 minutes - 91.9 MBSummary: In today's episode we talk about a variety of topics, but focus on three main ideas. The first is to never place your business solely on a platform that you don’t control. It leaves you subject to the whims of the company that owns the platform. This is a hard lesson to learn, but luckily there are some tricks. Because of the recent improvements made to preserve privacy, targeted marketing has recently been severely restricted by Facebook. Second, is to find some alternative Faceb...
Ep 88: How do you create predictable revenue?
September 22, 2021 16:01 - 42 minutes - 97 MBSummary: In today's episode, we break down some of the ways that we maintain predictable revenue. Retainers can be used by any agency to keep their income consistent. But they bring other potential issues. It’s also important to invest in a great team that consistently does great work. This is a simple yet effective way to increase returning clients and has the potential to increase your revenue. “Your journey towards predictable revenue is never over.” -Ancient Agency Exposed Proverb ...