Marketing Agency Exposed Podcast
140 episodes - English - Latest episode: 8 months ago - ★★★★★ - 22 ratingsDo you own, run, or work in a marketing agency of any kind? Find honest answers to the questions you’ve been afraid to ask.
In the marketing and advertising world, agencies consistently proclaim that they are perfect experts at what they do. Spoiler alert: This image is just as curated as their #relevant Instagram feeds and trendy office spaces. The truth is, everyone struggles with similar questions and conflicts, but they wouldn’t dare talk about them.
Hosted by three agency owners with a combined 40 years of experience, Agency Exposed is here to cut through the perfect facade and reveal honest, applicable agency advice for your business. Listen to us discuss what’s working, what isn’t, what we know, and what we don’t - holding nothing back. These thought leaders have generated over $1 billion in revenue for brands of all sizes— and they’re not afraid to ask the tough questions and discuss the answers together.
Pull up a chair and listen in as Agency Exposed reveals valuable insights for what’s working and what’s not in agency life today. They’re pulling back the facade of a fancy espresso machines, craft beers on tap, and office dogs to expose the real issues agencies wrestle with on a daily basis. This is the podcast these guys wish they had when they first started, and the podcast everyone in this space needs today.
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Episodes
Ep 87: Let’s go deep on ecommerce
September 08, 2021 16:18 - 1 hour - 144 MBSummary: In today's episode, we dive into the evolving world of ecommerce. Every agency should be executing their services on their own business to gain valuable experience and learn how to truly innovate. There’s no way to truly innovate if all you do is work on other people’s projects. We talk about channel diversification and marketing diversification. Although Facebook ads and Amazon can be helpful tools, you don’t want a primary source of your revenue dependent on 3rd parties. Ecommer...
Ep 86: Are you maximizing your capital?
August 25, 2021 20:24 - 55 minutes - 126 MBSummary: On today’s episode, we talk about where we think an agency’s profit should go to bring the greatest return and maximize your resources. It’s how you bring stability and value to your business. Disclaimer: this is not financial advice. Consult with your financial professional doing anything. We are not financial professionals, and we do recommend finding a real advisor who is invested in you and has your best interests in mind. Your investments are for the long game. We as humans a...
Ep 85: How to break into new verticals
August 18, 2021 17:34 - 40 minutes - 91.8 MBSummary: Today we discuss how to break into new verticals. We also discuss whether you should break into new verticals. It can be challenging to close in on a client in a different industry when you have minimal experience there. On this week’s episode, we offer a few tips to help you jumpstart your journey through new verticals. It’s all about becoming a master translator. Even if you don’t have extensive experience or training in a certain industry, if you can sell your exclusive talent ...
Ep 84: How to be happy even when people are jerks ;)
August 11, 2021 18:34 - 50 minutes - 115 MBSummary: Today we talk about the challenges of working with difficult clients or just simply not getting the feedback you expected from the people you serve. Unfortunately, as service providers we can’t control the happiness of the people we serve. We can only control our own actions - the work we do and the way we respond. Our first tip is to try to be empathetic. It seems a bit cheesy and retaliation is definitely easier, but remember that you only know a small part of their story and th...
Ep 83: Agencies are the best.
August 04, 2021 16:00 - 33 minutes - 76.5 MBSummary: Today we discuss the positive aspects of running an agency. When you work in an agency, you're essentially paid to play (if you do it right). You’re exploring unknown aspects of online marketing, branding, design, etc and that’s exciting! You have the opportunity to work with multiple clients per day which provides variety. Agencies have the ability to look at hundreds of marketing strategies and figure out which ones worked and which ones didn’t, apply their knowledge to their ow...
Ep 82: The 5 Dysfunctions of a Team
July 28, 2021 16:00 - 37 minutes - 85.8 MBSummary: Today we analyze Patrick Lencioni’s “The Five Dysfunctions of a Team '' and discuss how to apply these principles in everyday agency life. We use a pyramid to model these 5 concepts because each level builds on the next. The foundation of the pyramid is trust. Everyone knows the saying “There is no relationship without trust”, and this also applies to business. The next level is healthy conflict. Healthy conflict is important because it allows your employees to freely share their ...
Ep 81: The Dangers of being a Lonely Leader
July 21, 2021 16:00 - 36 minutes - 82.8 MBSummary: Today we discuss the lonely aspect of being a business owner or leader and some ways to prevent it. It’s a real problem. One way to fight it is to get into a group and have mentors. Whether it’s a mastermind group, or the Agency Exposed community, escaping isolation is key. We also discuss the challenges of firing in a small business, the balance in discussing business matters with employees, and how the ideal business owner model has changed over time. Although being an agency ow...
Ep 80: How do you optimize your business for scale?
July 07, 2021 17:26 - 50 minutes - 115 MBSummary: Last week we covered how to scale your business without hiring. Today, we chat about how to make sure your agency is primed for scaling. The first step is to define what you want your agency to look like. Next, you need to put guidelines in place to protect your goals for your business. It’s also important to know what tasks give you energy, drain you of energy, and the ones in the middle. By being self aware and finding people who love the tasks you don’t, you can improve efficie...
Ep 79: Increasing Project Capacity Without Adding More People
June 30, 2021 16:56 - 41 minutes - 95.5 MBSummary: In this week’s episode, we dive into how to scale your agency without hiring. Although hiring team members is required, it’s not the most effective and healthy way to scale. To increase capacity and profit, you must innovate. Old, out-dated techniques are one part of the problem. A technique that can help you scale your agency in a profitable way is to create a culture that promotes efficiency in your current employees. Using tools and processes to track your agency’s profitabilit...
Ep 78: Will AI take over internet marketing? (Title written by AI)
June 23, 2021 17:27 - 1 hour - 140 MBSummary: In this week’s episode, we explore the scientific world of AI and specifically AI copywriting. We discuss the pros and cons of AI in marketing and life. Throughout this episode, we dissect the importance of the human element, truth in marketing, the future, and false narratives. We also breakdown the difference between machine learning and AI. Although AI can eliminate tedious tasks and create opportunities for more creativity, there has to be a balance because, without failure, w...
Ep 77: How to take time off without hurting business
June 16, 2021 17:00 - 45 minutes - 104 MBSummary: Today we’re continuing our series on agency fundamentals. Even if your agency is mature, this discussion is for you. One of the issues is the need to take time off without harming your business. The agency shouldn’t rely on any one person to survive. Three main ways to keep your agency running smoothly when you aren’t there are: a partner who can pick up the slack, systems and processes, and hiring a reliable team. Collaborating with other agencies is also an option that promotes ...
Ep 76: The Fundamentals of a Successful Agency
June 09, 2021 16:00 - 50 minutes - 115 MBSummary: Today we’re discussing how to start an agency and the 3 key components to be successful. These fundamentals are relevant to even verteran agencies. But first, what is an agency? Many businesses in this space are stereotyped as agencies but in reality, these “agencies” are not agencies at all but rather, teams of specialists. The three essential components to building a healthy and successful “agency” are to become specialists in your field, hire passionate and experienced people t...
Ep 75: Cancel Culture’s Effect on Advertising
June 02, 2021 15:49 - 1 hour - 148 MBSummary: Today we chat about how cancel culture impacts business, brands, and marketing. We talk about how truth is hard to find in the media and how we have the apparent ability to judge others as a massive group, which can be powerful and dangerous. We explore the importance of sincerity as well as the balance between being genuine and expressing an opinion about something that may overstep boundaries with your customers. Throughout this episode we chat about morality and acceptance and ...
Ep 74: The Marketing Benefits of iOS 14.5
May 26, 2021 16:27 - 40 minutes - 92.5 MBSummary: In today’s episode, we look at the benefits of the iOS 14.5 update to marketers and agencies as they serve their clients. We’ve heard all of the noise about how the privacy updates will kill digital advertising, but the truth is advertising was around way before the tracking that we currently know. Top 3 Curtain Pulls in this episode: Look to the good - the smart marketers aren’t the ones fighting against the changes. The smart marketers are the ones looking at how th...
Ep 73: Are we Really Fighting for Privacy?
May 20, 2021 20:32 - 40 minutes - 92.4 MBSummary: In today’s episode, we debate the difference between online privacy and online anonymity. It seems we may have the 2 confused in today’s culture. Where does privacy end and anonymity begin? And how does all of it affect us as advertisers? We discuss the difference between privacy and anonymity, the “Big Brother” fear that drives us to desire these things, and how maybe the lack of anonymity is a good thing. Top 2 Curtain Pulls in this episode: Understand the difference...
Ep 72: Become a Student of the Data (A Day in the Life of Brad Ayres)
May 12, 2021 19:09 - 51 minutes - 118 MBSummary: Today we’re talking to Brad Ayres about his daily routine. We talk morning rituals- including reading business and finance news as well as staying up to date in the applicable industries for his clients. As a creative personality that also loves number crunching, Brad’s experience of Agency ownership is deeply dependent on delivering results. This means gathering, deciphering, and understanding the data on a daily basis, and lucky for Brad this is also deeply interesting and life-...
Ep 71: Don’t be Afraid to Take Risks (A Day in the Life of Bob Hutchins)
May 05, 2021 19:51 - 49 minutes - 114 MBSummary: Today we’re talking to Bob Hutchins about his daily routine. We talk exercise, journaling styles, self-reflection, and finding creative inspiration- all before setting foot in the office. With experience on both ends of agency ownership, Bob delves into the benefits and challenges of having limited responsibilities as a Director versus full authority as a partner/owner. He opens up about taking risks and the importance of supporting your team’s education and passions, encouraging ...
Ep 70: The Power of Your Morning Ritual (A Day in the Life of Ken Ott)
April 28, 2021 18:21 - 48 minutes - 111 MBSummary: A specific morning ritual is a VITAL part of any business leader’s recipe for success. The ONE thing successful people have in common is the fact that they HAVE a morning ritual. And today we’re going through a day in the life of one of our hosts, Ken Ott. One of the keys to Ken’s day is everything that happens before the work-day starts. We talk: rituals, nutrition, intermittent fasting, bulletproof coffee, morning exercise vs afternoon exercise, weights vs cardio, meeting schedu...
Ep 69: What’s Your Pricing Strategy?
April 21, 2021 17:58 - 54 minutes - 125 MBSubtitle: Understanding how to price your services is both complex and challenging, and there are a LOT of variables at play. Do you price based on effort or value? Do you prepare for haggling or give your final price upfront? Are you too expensive or not expensive enough? There are pros and cons with every decision and the lack of discussion around this topic makes for widely scattered strategies. Today we discuss how we price services and why. Summary: In today’s episode we talk ...
Ep 68: How do You Maximize during the Good Times?
April 14, 2021 17:03 - 50 minutes - 115 MBSummary: Last week’s episode was all about preparing for the next downturn- today we’re flipping the script. How do you prepare for good times? How do you prepare to bring about good times? And when those good times come how do you MAXIMIZE them and not squander them. As a business leader, complacency and lack of intentionality are a dangerous combination. Don’t lose sight of the discipline you developed during the hard times, because it will help fuel investment and create something of RE...
Ep 67: How to Prepare NOW for the Next Downturn
April 07, 2021 18:26 - 50 minutes - 116 MBDisclaimer: In this episode we talk about our experience in reading the market and preparing. We talk about our interpretations of current conditions and what that means for our business, but this is not financial advice. Please consult your professional advisor before taking any actions based on what you hear. Summary: In this week’s episode, we talk doom and gloom, and ode back to 2008 and 2020. Why? Because there’s extreme opportunity in downturns IF you are prepared for them. A...
Ep 66: Marketing with a Conscience
March 31, 2021 20:05 - 1 hour - 141 MBSummary: In this week’s episode, we discuss NFTs, the ongoing privacy vs marketing-tech saga, and get deep on the moral obligation of marketers. Top 3 Curtain Pulls in this episode: What on earth is an NFT? NFT stands for non-fungible token. “It's a digital asset that is on a blockchain and it’s yours. If you buy it, it’s your. And it’s indisputably yours.” They serve as a method of regaining personal control over original content. The ramifications of these becoming more popular ...
Ep 65: Is Silicon Valley Trying to Kill Facebook?
March 24, 2021 15:59 - 57 minutes - 132 MBSummary: In this week’s episode, we’re sharing our perspectives on privacy and how data tracking and targeting capabilities have shaped the advertising industry. We discuss what privacy means to us as consumers and as agency leaders, and we even explore how reduced targeting could actually be a good thing for our industry. After all, great content that tells a great story will always be what sells… and you don’t have to infringe on someone’s privacy to create an effective ad. Top 3 C...
Ep 64: Is your Value Proposition... Valuable? With guest Jody Sutter, Agency Coach
March 17, 2021 18:10 - 51 minutes - 119 MBSummary: Jody Sutter is the owner and founder of The Sutter Company, a NYC-based consulting company that helps agency leaders tap into their strengths, clarify their strategy, and close more business. Through decades of experience in sales and operations for creative firms, Jody uniquely understands how to help agencies overcome their struggles with business development. In today’s episode, we dig into Jody’s philosophy on creating deep value in your agency’s offerings and honing your valu...
Ep 63: Are RFPs a Waste of Time?
March 10, 2021 19:23 - 57 minutes - 132 MBSummary: In this week’s episode, we discuss RFPs and how each of our agencies approach them. We talk about investigating whether an RFP is worth your time or not; we share our own experiences with assessing RFPs and guiding potential clients toward a better plan of action; we talk about speaking to clients’ needs in a way that inspires them; and we also share our framework for not just meeting RFP requirements, but creating a genuine connection and cultivating real relationships with poten...
Ep 62: Are You the Same as Everyone Else?
March 03, 2021 17:34 - 54 minutes - 124 MBSummary: In this week’s episode, we’re diving into what it looks like to coach new clients through differentiating themselves. We explain our philosophies on creating a brand that’s unique enough to sell. We discuss questions such as: As agencies, how can we help our clients clarify their brand? If a client doesn’t know their “why,” what’s the next step? How can you help clients clarify their true purpose for their business? How can you guide potential clients through the brand building pr...
Ep 61: Innovate or die
February 24, 2021 19:40 - 56 minutes - 130 MBSummary: This week’s episode explores the mindset behind innovation. Innovation can be hard because it’s a long term investment, it’s risky, and it takes dedicated time. It’s really ANOTHER job, but without it, you’re soon dead. We discuss how we maintain motivation to learn and grow, as well as the steps we take toward innovation regardless of circumstances. As agency owners, our mindset is our most critical tool for moving through uncertainty with confidence. If you want to empower your ...
Ep 60: The Platform vs The People (Pt 2)... How to Become Unstoppable
February 17, 2021 20:26 - 57 minutes - 132 MBSummary: We’re back this week with part two of our discussion on “The Platforms vs. The People.” As agency owners, what changes should we make to protect our clients and ourselves from the whims of mega platforms? The key to becoming unstoppable may lie in having a healthy approach to creativity and innovation. Using platforms in your business isn’t bad, it’s GREAT, but you must be aware of your vulnerabilities. Sadly, most businesses have no idea how vulnerable they are. We talk often abo...
Ep 59: The Platforms vs The People... How vulnerable are you?
February 10, 2021 17:20 - 53 minutes - 123 MBSummary: Never has there been more awareness of the power that platforms hold within our society - including our business society. Think about all of the platforms you and your clients critically rely on to do business. It can be downright scary, especially if you haven’t considered the path you would take if one of those critical platforms shut you down. But there is a way to win. If 2020 has taught us anything, it’s that it’s time to expect the unexpected. Today we talk about breaking yo...
Ep 58: You MUST Optimize Your Business Finances
February 03, 2021 17:00 - 1 hour - 149 MBSummary: In today’s episode we have a special guest- CPA/entrepreneur/real estate investor/genius, Founder and Executive Officer of Integrated Financial Group, Chris Picciurro. Chris shares with us 3 main principles that will help you take control of your business finances. We ask Chris some financial questions specific to service businesses, and try to get just a bit better at managing our finances in intelligent ways. We talk financial stability, money optimization, and taxes (cringe!). ...
Ep 57: The Secret to Supercharging Your Business (and Life)
January 27, 2021 20:59 - 1 hour - 147 MBSummary: In today’s episode we break down the importance of mental, physical, and spiritual health. We share our experience and secrets in training and putting your health FIRST. We show you why training like a pro athlete will be the key to your success. We also give practical tips on improving physical health, and offer advice for anyone seeking holistic health in their lives. How does diet really impact the way you run your business? How can you find time to work out without feeling gui...
Ep 56: The Marketplace Revolution
January 21, 2021 16:20 - 56 minutes - 129 MBSummary: Michael Begg is the co-founder of AMZ Advisers, a Guadalajara, Mexico based agency that specializes in Amazon Marketing, Management, and Strategy. We pick Mike’s brain on how he wound up being an Amazon marketing agency, the biggest lessons he’s learned from his experience, his services structure, and even get into tips for effectively marketing products on Amazon. Top 3 Curtain Pulls in this episode: Diversification is important, but intelligent specialization of your ag...
Ep 55: The end of marketing as we know it… now what?
January 13, 2021 19:43 - 58 minutes - 67.5 MBSummary: Diversification is a hot topic for us- and for digital marketers especially, the coming years are going to be filled with challenges. Today we talk about our experience with single-platform marketing strategies and share the benefits and drawbacks of focusing on a single channel. We discuss how marketers need to be diversifying away from their laser-focus on platforms like Facebook and Google- and instead, focus on the messaging and VALUE they are adding to the lives of their cust...
Ep 54: New Year, New Word: What’s your theme for 2021? [New Year Special]
January 06, 2021 17:00 - 39 minutes - 45.5 MBSummary: Happy New Year! Good riddance! See ya 2020! Today we are breaking down our themes for 2021 and how they were shaped in part from the events of this year. We all know there have been challenges and learning curves, major lessons learned, losses, and new opportunities. Today we talk about everything from breathing techniques to reorienting your brain to see opportunity instead of limitations- and that mindset shift is vital to entering into the New Year from a place of power and pos...
Ep 53: What did we learn this year? [2020 Year-End Special]
December 30, 2020 17:00 - 51 minutes - 59.3 MBSummary: Today we’re looking back on the entire year, reflecting on the themes we chose at the beginning of 2020 before we knew anything about lockdowns and pandemics. We are reflecting on how those themes have played out for each of us this year- even if not in the way that we thought they would. We talk about our journeys through the challenging landscape that Covid-19 has created, and how we plan to approach 2021 through a different lens. Having a spirit of gratitude, a realistic awaren...
Ep 52: How do you give bonuses, throw parties and more in 2020? [Christmas Special]
December 23, 2020 17:00 - 1 hour - 69.6 MBSummary: In this episode we discuss how we are approaching normal end of year activities in a new remote-ish landscape in a time where profits may not be as plentiful and parties may not be as comfortable. We talk bonus structures, socially-distance parties (#thumbsdown), the absolute importance of diversification going into 2021, and the systems and processes that are part of creating predictable revenue. Top 3 Curtain Pulls in this episode: Profit doesn’t just happen, it takes ...
Ep 51: What happens when your POC changes?
December 16, 2020 21:06 - 52 minutes - 60 MBSummary: The process of communicating with clients can be a tricky one to maneuver even in the best of times. Today’s episode focuses on experiences with new personalities (sometimes bad) entering on the client side. How do you deal with them? What are the guidelines you use? What are some strategies to win people over? How can you create an environment where your team feels supported and encouraged, while dialing down the client gossip that can create a toxic work environment? How can you...
Ep 50: How has Ecommerce Changed the Landscape in 2020 (and beyond)?
December 09, 2020 20:17 - 46 minutes - 52.8 MBSummary: Today’s episode focuses on the new landscape of business in Q4 of 2020. This week’s episode should be extra good because we did it twice (only pressed record the second time… womp, womp). We dig into this year’s sales holiday as customers and as agency owners, talking about the mindset of clients when creating campaigns as what we can take away as Agency leaders. How can you use the same consumer psychology to grow your business? Top 3 Curtain Pulls in this episode: What ...
Ep 49: Brad got Covid! How did it impact his business?
December 02, 2020 20:44 - 45 minutes - 52.4 MBSummary: In today’s episode Brad shares his experience being sick with Covid-19, giving some first-hand experience. He shares the complexities of recovering and isolating while also running an agency. We talk about areas of vulnerability in your business, the value of having trust in your team, and what he learned about rest while he was sick. We ask Brad a LOT of questions, from details about day to day business operations to his biggest takeaways coming out the other side. Top 3 C...
Ep 48: How do you sell creative services that are profitable?
November 25, 2020 19:39 - 53 minutes - 61.1 MBSummary: In today’s episode we break down the process of selling creative services. How you not only make the initial sale, but sell the concepts as well. We share experiences with past clients, challenges we’ve met along the way, and strategies to overcome those challenges. Helping your client think practically and objectively about something that is potentially so tied to emotion is the key. And having a clear process on how you walk someone through this in a consistent way that is profi...
Ep 47: Who makes a GREAT business partner? With guest Bob Strachan of Metacake
November 18, 2020 21:01 - 54 minutes - 62.3 MBSummary: Today’s guest is Ken’s business partner, Bob Strachan. He’s here to fill in for Brad and also to dive into the secrets behind what has made his business relationship so successful. It’s great to get along with a potential business partner, to have similar interests and produce a successful business. But there is so much more to it than having complementary skill sets. Listen in as we break down Bob’s journey from Hong Kong to Nashville, how the accumulation of knowledge and experi...
Ep 46: How do you fire someone?
November 11, 2020 20:07 - 52 minutes - 47.9 MBSummary: Today share their thoughts and pain points around letting people go. How do we keep kindness in mind when letting go of someone who isn’t meeting expectations? How soon should you fire someone when you feel that they’re not a good fit? When the time comes to have the difficult conversation, what does that conversation realistically look like? And how can you change your processes to create a deeper trust with your and avoid firing being a surprise all together? These are all the b...
Ep 45: We’re Tired… Are you tired? Combatting overwhelm.
November 04, 2020 21:40 - 48 minutes - 55.1 MBSummary: Ken shares the pressure he’s recently felt with several big projects that all require a lot of his time and attention AND they all demand to be the top priority. Brad shares similar experiences, and tells us about time blocking and time management to be intentional about his time. Bob challenges everyone to dig deeper into where the pressure really comes from- is it from others? From internal expectations? From past conditioning that no longer serves you? How can you as a business...
Ep 44: Why do YOU do what you do?
October 28, 2020 19:48 - 56 minutes - 64.6 MBSummary: In today’s episode we are diving into finding your WHY and how that’s the route to avoiding burnout. We talk about how we’ve maneuvered our professional experiences over time. We talk about burnout, innovation, the struggle to give yourself space for rest, maintaining boundaries between work and life, and so much more! With a reported 30-35% of professionals reporting job-related mental health concerns, how can YOU as an agency leader help to mitigate that burnout for yourself and...
Ep 43: Be Weird w/ Guest CJ Casciotta
October 21, 2020 18:08 - 55 minutes - 63.2 MBSummary: Our guest CJ Casciotta is a well-known speaker, author, and Tedx alum. Today we talk about what it means to be weird and how embracing that can propel your business into a truly purposeful venture. Everything you do can be knocked off, but your unique weirdness, cannot. At college in Southern California during the birth of YouTube and the Twittersphere, CJ started out helping people develop their brands. Now he’s a brand consultant and has turned his specialities of leaning into p...
Ep 42: Clients Need to Buy Your Business, Not You
October 15, 2020 20:15 - 52 minutes - 60.4 MBSummary: Today we’re diving into the topic of selling yourself vs selling your business, and the challenges that come with that transition. Passing the baton of getting work done on to your team can be confusing for your clients if not done well, especially after you’ve been so involved up to that point. Whoever is the front face in the sales role needs to be intentional about how they transition relationships so that you can scale and utilize the full benefit of having a team. Today we sh...
Ep 41: What’s the key to delivering excellence at scale? The art of delegation.
October 07, 2020 19:34 - 55 minutes - 63.5 MBSummary: Today we are talking about the challenges of learning to delegate effectively. We all know that freeing up our time to focus on the things that we specialize in is the ultimate way to be effective- nobody wants to be stuck doing things they hate, or things they don’t find purpose in or aren’t good at. But failure to delegate properly can result in burnout, and not just for you! It’s the opposite of snapping orders. When the leader is overwhelmed and uninspired, the whole team fee...
Ep 40: How do you create a client success system?
October 01, 2020 16:35 - 56 minutes - 64.4 MBSummary: What is the ideal skill set, personality, and role for a client relations person? For some, this person is not a value add to the client, and merely manages communication. This can be a slippery slope. For others, there is no one dedicated to the client relationship. A healthy relationship is arguably the most important factor to success. And the skills and systems required to do this at scale are not easy to come by. Finding the right person for the role means not only the right ...
Ep 39: Balancing Work and Life for a More Effective Existence
September 23, 2020 19:57 - 51 minutes - 58.9 MBSummary: In today’s episode, we talk about how our home lives have shifted since Covid hit, highlighting the many positives and few negatives of working more from home with families right in the mix. We share our feelings of guilt when time is not spent wisely with family and business. We also discuss actionable ways that YOU can create a more balanced life, taking into account differences in personality and company culture. At a time when creating work/life boundaries is more important th...
Ep 38: How to Create Content that is true to your agency. With guest Calvin Nowell
September 16, 2020 21:32 - 46 minutes - 52.7 MBSummary: In today’s episode, guest Calvin Nowell of agency C’Mon Creative is back to give us insight into his process for creating amazing, consistent, authentic content that he is well-known and recognized for. We talk content creation, repurposing pre-existing content to maximize results, and other agencies and businesses that are doing this really well for themselves already. Top 3 Curtain Pulls in this episode: Become a THOUGHT LEADER in your industry through content creation...