Latest #publicity Podcast Episodes
Pay Per Interview & 6 Steps to a Solid Marketing Program
Public Relations Review Podcast - July 16, 2020 17:55 - 24 minutes ★★★★★ - 2 ratingsLonny Kocina, CEO of the Minnesota Media Relations Agency, launched his firm 30 years ago by only charging his clients for actual media interviews he secured. Now with a thriving firm he recently published "The CEO's Guide to Marketing" an Amazon 2017 best-seller and a 2018 Axiom Business Book S...
How to Make Your On-line Content Easy to Locate...&.. the Mistakes To Avoid.
Public Relations Review Podcast - July 07, 2020 22:23 - 23 minutes ★★★★★ - 2 ratingsDigital marketing expert Jill Kurtz, Kurtz Digital Strategy, provides a generous amount of solid guidance to help you make your on-line content much easier for search engines to find. Keyword trends are not always needed. How you can give search engine users just what they are looking for. Searc...
St Jude Earns Global Exposure From Covid-19 PR Efforts
Public Relations Review Podcast - June 26, 2020 01:25 - 32 minutes ★★★★★ - 2 ratingsLike other organizations in America the nationally renown St.Jude Children's Research Hospital had to hit the brakes to decide how to best develop its communications plan to provide useful information to its audiences. Being a research hospital that caters children their team decided upon a colo...
Successfully marketing to diverse populations
Public Relations Review Podcast - June 18, 2020 14:16 - 25 minutes ★★★★★ - 2 ratingsWith minority populations expected to be the majority by 2050 how can public relations & marketing firms effectively penetrate, message and market to these groups and be accepted without making embarrassing cultural mistakes. Representatives from the experienced Cultural Shift Team offer import...
FAKE, FALSE Information and its impact on you and our nation!
Public Relations Review Podcast - June 09, 2020 21:04 - 22 minutes ★★★★★ - 2 ratingsWhether we know it or not many of us have been exposed to FALSE information. False information comes I several forms: mis-information. Dis-information and Mal-information. Michael Cherenson, Exec VP of Success Communications Group, addresses the forms of misinformation, the threat it imposes, it...
Essentials of a Virtual Press Conference
Public Relations Review Podcast - May 29, 2020 21:09 - 21 minutes ★★★★★ - 2 ratingsGayle Falkenthal, Noted San Diego PR pro, offers expert guidance for producing an effective virtual press conference. She also cautions you to examine closely if you actually need to have one. Gayle takes you through the preparation needed to have a successful outcome, several platforms you can ...
Launch of NEW "Strategic Communications" Magazine
Public Relations Review Podcast - May 21, 2020 17:30 - 17 minutes ★★★★★ - 2 ratingsIn our first Public Relations Review podcast international interview Orla Clancy, founder and editor of Strategic Communications magazine, gives listeners an understanding of why she launched this new magazine, the issues and the wide range of topics to be covered and the multiple PR audiences t...
National organization offers support to Solo PR practioners
Public Relations Review Podcast - May 19, 2020 17:20 - 27 minutes ★★★★★ - 2 ratingsSolo-or individual-public relations practitioners have a 12-year old national organization standing ready to offer the support needed by a one-person operation. "Solo PR Pro" provides the tools, education, advocacy and community resources to help communications consultants succeed and grow. Sol...
How to include EMPATHY in your marketing programs
Public Relations Review Podcast - May 06, 2020 15:37 - 19 minutes ★★★★★ - 2 ratingsJosh Ritchie, co-founder of Column Five Media, outlines the important steps needed to include "Empathy" in your marketing programs. He says it is important to ENGAGE your audience, not sell to them to be successful. It's about helping your audience solve their problems. NOTE: Josh was on "lock ...
The Impact of 5G, Artificial Intelligence & Virtual Reality Are Having on Public Relations
Public Relations Review Podcast - April 30, 2020 22:09 - 25 minutes ★★★★★ - 2 ratingsCathy Hackl is a globally recognized augmented reality, virtual reality and spatial computing thought leader. She’s been named one of the top 10 Tech Voices on Linkedin for two years in a row, the highest honor on the platform. Listen as she outlines how this technology is now and will continue...
Broad Experience Propels Solo PR Success!
Public Relations Review Podcast - April 22, 2020 21:29 - 29 minutes ★★★★★ - 2 ratingsDennis Lindahl, Dakota Strategic Communications, has a thriving public relations business in North Dakota. This scenario was set in motion because his wide range of advertising, legislative, sales and PR experience had him well prepared to successfully manage the diversity of services his client...
Voice Search: Get on Board or Get Left Behind
Public Relations Review Podcast - April 08, 2020 12:00 - 22 minutes ★★★★★ - 2 ratingsWith the continued growth of smartphones, smart speakers and new auto controls voice search technology is the fast growing wave of the future...and the future is here. Cyndi Masters, CEO of DBS Interactive in Louisville, KY provides listeners with insights on how fast this system is growing, it...
From Army Veteran to Public Relations Executive
Public Relations Review Podcast - April 05, 2020 16:00 - 32 minutes ★★★★★ - 2 ratingsJason Parson, CEO of Parson + Associates, Kansas City, MO successfully made the transition from Army veteran to public relations executive. Listen as he describes his path from a combat situation to heading his own PR firm. https://www.youtube.com/watch?v=nV71euL8Y-cMore about the podcast on Y...
From Veteran to PR Executive
Public Relations Review Podcast - April 01, 2020 15:46 - 32 minutes ★★★★★ - 2 ratingsListen to the inspiring story of Jason Parson, CEO of Parson + Associates of Kansas City, MO, as he describes his journey from Army veteran to building a now successful, minority-owned public relations firm. He explains how his military experience helped him overcome setbacks in his drive to su...
Reducing Stress in PR Jobs
Public Relations Review Podcast - March 12, 2020 15:06 - 25 minutes ★★★★★ - 2 ratingsEver feel stressed or disengaged in your PR job. You are not alone. It is becoming a major problem with negative implications for PR firms and workers. Fear not! Dr. Doug Swanson, Cal State-Fullerton, offers specific solutions to help you overcome this office stress and disengagement. Listen....
Basic Measurements for Public Relations
Public Relations Review Podcast - March 12, 2020 14:36 - 25 minutes ★★★★★ - 2 ratings"Measurement Queen" Katie Delahaye Paine offers some expert guidance to developing basic measurement systems for most PR projects. Nationally recognized for her work she offers Public Relations Review listeners exceptional tips. Listen..Learn..Share Podcast video: https://www.youtube.com/watc...
PRSA's Diversity plans to strengthen their programs and thoughts on Artificial Intelligence in PR
Public Relations Review Podcast - February 25, 2020 22:40 - 35 minutes ★★★★★ - 2 ratingsThe Public Relations Society of America's 2020 national chairman T. Garland Stansell provides an overview of the programs and steps they are taking/planning to enhance the value of the organization and its relevance to its many members. He also gives his insights into the impact of Artificial I...
Great Public Relations in our Public Schools
Public Relations Review Podcast - February 12, 2020 16:08 - 59 minutes ★★★★★ - 2 ratingsSix public relations professionals representing public school systems in Alabama, California, Colorado, Michigan, New York and Texas have a roundtable conference call discussion on the success and challenges on the many public relations issues they encounter. These professionals have no choice ...
What you need to know to successfully book a podcast guest!
Public Relations Review Podcast - February 08, 2020 19:10 - 22 minutes ★★★★★ - 2 ratings"The Talent Squad" founder Kelly Glover has successfully booked hundreds of guests on podcasts covering a myriad of topics. Learn-the podcast guest strategy. Then learn how to pitch the podcast producer....and how to be a great guest...and much more!! After the interview is completed there is ...
Creating the first PR program for the company
Public Relations Review Podcast - January 24, 2020 22:22 - 28 minutes ★★★★★ - 2 ratingsHow does one explain the benefits of establishing a new PR program for the company? How do you show the senior staff the financial benefits of a successful in-house PR program? Lisa Slappy, Lewis-Price & Associate did just that. Listen to her strategies and tactics that led to establishing a s...
Two Public Relations systems to make PR pros more efficient and save valuable time
Public Relations Review Podcast - January 09, 2020 22:00 - 24 minutes ★★★★★ - 2 ratingsPR executive Diane Eichler provides an overview of two NEW PR systems to allow practitioners to be more effective, effective and save valuable time. "PR Loop" connects PR people in other cities and/or industries to help you get better information for your projects. "Story Match" connects PR pr...
Public relations in law enforcement
Public Relations Review Podcast - January 09, 2020 16:12 - 24 minutes ★★★★★ - 2 ratingsFormer New York City special investigation Matt Charles tells how he transition from hard-nosed investigator to PR pro. He offers an overview of how important a solid public relations program is to operating a successful police department and gaining, maintaining community support. Listen...Le...
Effective public relations for timeshare and vacation properties
Public Relations Review Podcast - January 07, 2020 16:09 - 29 minutes ★★★★★ - 2 ratingsGeorgi Bohrod, head of GBG & Associates in Dan Diego, CA outlines how she entered the timeshare industry and the many strategies she used to attract individuals to timeshare and vacation properties in the US and in Mexico. She also outlines the strategies she employed to counter the stories of ...
Public Relations for Senior Activities, Events, Etc
Public Relations Review Podcast - January 03, 2020 15:31 - 23 minutes ★★★★★ - 2 ratingsOur senior citizens are active, engaged and many have disposable income. How can public relations be used to successfully engage them. An expert on PR with citizens Courtney Malengo offers insight on programs and strategies that work. Listen...Learn...Share!! Podcast video: https://www.yout...
FIRST EVER airport Podcast
Public Relations Review Podcast - January 02, 2020 15:42 - 25 minutes ★★★★★ - 2 ratingsThe PR team at the Knoxville Airport Authority (Tenn) initially used the podcast as an internal communications tool. How things change. Listen to how the clever use of their podcast made history as the FIRST airport podcast. Then customers wanted to get more airport and flight information from i...
Successful Reputation Management...& Recovery
Public Relations Review Podcast - January 02, 2020 15:19 - 25 minutes ★★★★★ - 2 ratingsTemple University professor Gregg Feistman provides listeners with solid advice on protecting and --when needed--recovering your/your company's damaged reputation. Feistman has 35 years of PR senior level experience. He was also inducted into the Philadelphia Public Relations Society's Hall of ...
How to develop effective messages for PR needs
Public Relations Review Podcast - January 01, 2020 16:20 - 25 minutes ★★★★★ - 2 ratingsSheri Singer--Singer Communications-- is well known for her effective message productivity. In this episode she details how to develop and test an effective message to deliver maximum impact on an audience. Poor messages can add to confusion. Sheri is respected for her skills in this area. G...
Successful Public Relations for restaurants, culinary and lifestyle events
Public Relations Review Podcast - January 01, 2020 15:41 - 20 minutes ★★★★★ - 2 ratingsRecognized for her success in promoting restaurants, exceptional chefs, adult beverages or lifestyle activities PR pro Jamie Estes--Estes Public Relations--offers great guidance as to how to generate local and national visibility for your similar event. Whether it is a new restaurant opening, a...
#Expert crisis prevention for public relations
Public Relations Review Podcast - December 08, 2019 22:33 - 25 minutes ★★★★★ - 2 ratingsMost PR pros have some experience in crisis communications. But that is AFTER the problem occurs. Why not help clients PREVENT the crisis to begin with. Noted crisis prevention expert Jonathan Bernstein offer proven techniques to help minimize crisis events. He is considered one of the top su...
#The value of the APR; Earned media vs paid media
Public Relations Review Podcast - December 06, 2019 17:14 - 40 minutes ★★★★★ - 2 ratingsWhat value does the APR accreditation have? Is it required to work in the public relations field? Gayle Falkenthal, APR, provides the insight needed to make a decision. In addition, what is the concern about "earned" media and "paid" media being difficult to separate. This program will help ...
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