Public Relations Review Podcast
141 episodes - English - Latest episode: 4 months ago - ★★★★★ - 2 ratingsHost Peter Woolfolk discusses public relations topics with seasoned professionals, educators, vendors, and others from across the U.S. providing substantive content. Rated among the Top/Best PR podcasts nationally. APPLE ranks it among the "Top 1%" of podcasts worldwide." Nashville PRSA chapter "Best PR Podcast" award winner. American Business Awards GOLD "Stevie Award" winner. Listeners worldwide: 2,750+ cities across 143 foreign countries.
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Episodes
Navigating New Music Promotion and Innovation with Alison Ball
March 28, 2024 10:00 - 21 minutes - 27.6 MBJoin host Peter Woolfolk as he embarks on a journey through the vibrant world of music promotion with Alison Ball, the visionary CEO of JBR Creative Group. This episode peels back the industry curtain, detailing Alison's ascent from her humble beginnings to her influential role at Warner Brothers Records. She graciously imparts her expertise on the critical elements of artist promotion in the digital age, where social media dominance and streaming services are reshaping the rules of the gam...
Maximizing Press Release Impact: Expert Strategies for Small Business PR Success with Mickie Kennedy of eReleases.com
March 18, 2024 10:00 - 34 minutes - 31.6 MBAre you harnessing the true power of journalistic endorsements to build your brand's credibility? Host Peter Woolfolk's conversation with Mickie reveals just how a third-party nod from the media can be the catalyst to winning consumer trust and skyrocketing conversion rates. Learn the strategic moves behind sharing media mentions to solidify brand loyalty, and why professional PR services are your best bet against the pitfalls of rushed or AI-generated content. This episode equips you with ...
Blue Angel's Storytelling w/Dusty Weis's Broadcast; and The Benefits Branded Podcasts.
March 04, 2024 11:00 - 31 minutes - 29.5 MBFrom the humble beginnings behind a small-town radio microphone to the thrilling heights of CBS News Network and an unforgettable flight with the Navy's Blue Angels, Dusty Weis's career is nothing short of a roller-coaster adventure. As the president and founder of PodCamp Media, he joins Host Peter Woolfolk to unpack the narrative of his ascent in the broadcasting sphere, touching on the strategic moves and the serendipitous 'yeses' that shaped his path. Dusty's tale is an ode to seizing t...
The Power of AI-Generated Videos in Modern Public Relations
February 19, 2024 11:00 - 27 minutes - 38.3 MBDiscover the future of public relations as host Peter Woolfolk explores the innovative mind of Matt Kershaw, Vice President--Strategy with DID, Creative Reality Studio. In an industry where engagement is key, we unravel how artificial intelligence is not just a tool but a game-changer, bringing digital humans and AI-generated videos to the forefront of storytelling and media interaction. Our conversation ventures beyond traditional press releases, showcasing how digital avatars capable of s...
Crafting PR Campaigns for the Age of Siri, Alexa, and Google Assistant
February 05, 2024 11:00 - 18 minutes - 28.4 MBUnlock the future of public relations with Sasha Dookhoo, vice president, of Crenshaw Communications/Mod OP Company, as she and Host Peter Woolfolk dissect the impact of voice search technology on the field. Prepare to enhance your PR strategies as we discuss the essential shifts needed to optimize content for the unique demands of voice queries, ensuring your brand's voice is heard loud and clear through devices like Alexa, Siri, and Google Assistant. This episode is a treasure trove for ...
Strategies for Excellence in Diversity, Equity, and Inclusion: Minnesota PRSA's Award-Winning Journey
January 22, 2024 11:00 - 29 minutes - 38.4 MBUnlock the secrets to a more inclusive world as Leah Kondes and Marsha Pitt Phillips from the Minnesota chapter of PRSA join host Peter Woolfolk to guide us through their remarkable journey to DEI excellence. Celebrated for their pioneering approach, our distinguished guests share the strategic maneuvers and initiatives that secured them PRSA's prestigious top DEI award for 2023. From embedding DEI into every program to the transformative power of the Intercultural Development Inventory (ID...
How AI and Voice Search are Shaping Public Relations
December 18, 2023 11:00 - 9 minutes - 11.4 MBEver thought about how artificial intelligence and voice search are reshaping PR practices? Tune into our latest episode of the Public Relations Review Podcast where an AI generated article discusses just that. Host Peter Woolfolk shares his journey and growth, and how AI has been instrumental in producing his podcast, including the use of text-to-speech conversions and creating downloadable transcripts. He also extends an invitation to all PR professionals to contact him for consideration ...
Transforming PR Strategy with Artificial Intelligence: 15 Innovative Ways
December 04, 2023 11:00 - 10 minutes - 10.1 MBWhat would your PR strategy look like if you could harness the power of AI? How about a reduction in manual research, making smarter decisions, finding relevant journalists, monitoring the media, and even improving content creation? This episode of the Public Relations Review Podcast host Peter Woolfolk unveils these exciting possibilities and more, bringing you 15 innovative ways to leverage artificial intelligence in public relations. Through the insights of influential PR professionals, ...
The Art of Pitching and Relationship Building in PR
November 20, 2023 11:05 - 26 minutes - 35.2 MBJoin host Peter Woolfolk as he uncovers the secrets of PR from none other than Annie Pace Scranton, the founder and president of Pace Public Relations Headquartered in New York City. Listen as Annie, entrenched in extensive PR experience, divulges her wisdom on earning media and positioning clients as thought leaders. Master the art of beginning with trending news topics to establish trust and position your clients as industry experts. Get ready for a deep dive into the nuances of PR as we...
Mastering the Art of Marketing to Teens, Gen Z and Millennials
November 06, 2023 23:00 - 20 minutes - 23.4 MBEver wondered how to crack the code of marketing to teens and young adults? Buckle up and get ready to be enlightened, as we converse with Julie Jatlow and Lauren Machen from Fuse Marketing. Together, they'll walk us through the evolution of Fuse, and how their craft has adapted to keep pace with their clients' demands. Our discussion unravels their unique approach to creating personalized programs to help brands reach their peak. We delve into the nitty-gritty of strategizing for the right...
Creating Successful PR Communications Plans
October 26, 2023 15:47 - 22 minutes - 23.8 MBMaster the art of creating a successful communications plan with the invaluable insights from this enlightening conversation with Gini Dietrich, the founder and CEO of Spin Sucks Academy. We take a magnifying glass to the intricate art of crafting a communications plan, unearthing the critical role it plays in any PR process. Gini, with her expertise, paints a vivid picture of an effective communications plan by exploring its 16 essential elements, from strategic objectives to impactful pos...
Data-Driven PR: Buzzword or Essential Tool? with Dr. Devin Knighton
October 26, 2023 15:42 - 24 minutes - 27.8 MBData's role in public relations – is it the linchpin of modern-day PR or is it just a buzzword? Ever pondered how PR professionals can amalgamate data to weave unique narratives that enthrall audiences? Tune in for a riveting discussion with host Peter Woolfolk and Dr. Devin Knighton, APR, a distinguished assistant professor of public relations at Brigham Young University. We scrutinize the term "data-driven" and its usage in the PR industry, and delve into the likelihood of data washing – ...
How Millennials Are Shaping the Future of B2B Marketing
October 26, 2023 15:39 - 17 minutes - 18.7 MBDid you know that millennials are revolutionizing the B2B marketing landscape? Join host Peter Woolfolk as he unpacks this phenomenon with his guest Frank Strong from The Sword and the Script. Frank provides valuable insights into how consumers are shifting their purchasing habits, spending more time researching products and services online, and leaning heavily on social media as a primary source of information. He emphasizes the crucial role of personalization and thought leadership in mod...
Decoding Public Relations in Middle America with Jona Ohm
October 26, 2023 15:27 - 28 minutes - 30.1 MBEver wonder how public relations works in smaller cities? Jona Ohm, APR, Principal of Middle America Communication Solutions, Join host Peter Woolfolk as his guest bring clarity to the matter. From her early days as a reporter to running her own PR firm, Jona's journey has been full of diverse experiences and learning opportunities. She reminisces about her 15-year tenure at St Joseph's Indian School, where she sharpened her skills in key messaging and engagement strategies. --- Support ...
Success in Thought Leadership: Recognition, Connections and Strategy
August 28, 2023 10:00 - 22 minutes - 25.6 MBDid you ever wonder what it takes to become a thought leader in your field? Host Peter Woolfolk interviews his guest for today's episode, Don Bates, APR and Fellow APR. Don shares his insights and unravels the complex process of becoming a thought leader. Bates highlights the importance of constantly keeping up with industry trends, being a lifelong learner, and the power of effective communication in inspiring others. From his journey, he brings light to the significance of mentorship in ...
Success in Thought Leadership: Recognition, Connections and Strategy
August 28, 2023 10:00 - 22 minutes - 25.6 MBDid you ever wonder what it takes to become a thought leader in your field? Host Peter Woolfolk interviews his guest for today's episode, Don Bates, APR and Fellow APR. Don shares his insights and unravels the complex process of becoming a thought leader. Bates highlights the importance of constantly keeping up with industry trends, being a lifelong learner, and the power of effective communication in inspiring others. From his journey, he brings light to the significance of mentorship in ...
Power of Community Benefits Agreements and the Role of Diversity, Equity and Inclusion with Sam Waltz
July 17, 2023 10:00 - 30 minutes - 30.6 MBWhat happens when host Peter Woolfolk combines a renowned expert in community benefits agreements (CBAs), real-world examples of successful CBAs, and discussions on diversity, equity, and inclusion? You get a riveting and insightful conversation with Sam Waltz, APR, Fellow APR. Sam brings in his wealth of knowledge and experience to enlighten us on the power of CBAs in creating win-win scenarios for organizations and communities. His work on the project to bring solar panel manufacturing ba...
The Power of Word-of-Mouth Marketing and PR: Boosting Success with Customer Conversations
July 03, 2023 10:00 - 29 minutes - 34.4 MBDiscover the power of word-of-mouth marketing and public relations as host Peter Woolfolk has a captivating conversation with Ryan Hanser, President of Hansen & Associates. Learn how to surprise and delight your customers, creating meaningful conversations and fostering a network effect that drives success in today's competitive marketplace. We dive into the importance of listening to customer feedback and measuring the effectiveness of your "Word-of-Mouth" campaigns. Ryan shares his insigh...
The New Era of PR: Artificial Intelligence and the Preston Platform
June 19, 2023 10:00 - 24 minutes - 26.6 MBReady to revolutionize your PR game? Join us as host Peter Woolfolk chats with Steve Marsenuk, Managing Director of Intelligent Relations Public Relations, about their groundbreaking platform, Preston. You'll be amazed at how this AI-powered tool empowers small PR teams to secure media coverage and amplify their brands like never before. We dive deep into the world of AI with Steve, exploring how Preston's automated pitch-writing capabilities and real-time analytics are transforming the PR ...
ESG Planning: Having A Strategic Plan is An Imperative. No Plan? Serious Problems!
June 05, 2023 10:00 - 35 minutes - 32.8 MBESG (Environmental, Social and Governance)! Why is this so important to the public relations community? Listen to these accomplished experts articulate why ESG information is so important and the consequences of having no plan. As momentum continues to build in the health and science industry on ESG investing, public relations professionals must consider ESG as they build their strategic communications plans. Developing a strategy around ESG includes strong environmental initiatives as we...
SPECIAL EDITION! ChatGPT Self-Describes Its Benefits to Public Relations !!
June 04, 2023 14:42 - 6 minutes - 7.77 MBIn this Special Episode, I outline how I produced this verbal episode from ChatGPT's 1000-word written text self-description of how it can benefit the public relations professional. From this direct written response, I copied & pasted that text directly into a text-to-speech program that provides the word-for-word voice for the ChatGPT actual written response. I asked for a 1000 word response for the sake of time. I would be delighted to get your response to ChatGPT's self-described bene...
ChatGPT: Great, Successful Uses For PR Teams
May 22, 2023 10:00 - 23 minutes - 23.3 MBHost Peter Woolfolk Introduces PR pro Adam Brett, Senior Account Executive, who outlined multiple, and very useful ways to engage ChatGPT in your multiple work projects. For example fresh pitching ideas. ChatGPT can produce a list of angles that may work for you and expand your thinking. How about using the text from your ChatGPT output and inserting it into a text-to-video platform that creates video from written or typed text? Wait!! There's more. ChatGPT can work as a tool for ideas ...
Longing to Practice PR In A Foreign Country? Guidance Provided to Make It A Success!
April 24, 2023 10:00 - 28 minutes - 28.5 MBThe world is getting smaller. How does one move from the U.S. and successfully practice public relations in a foreign nation? What are the initial steps and preparation required? Amelia Mecham did just that. She moved from the U.S. to London, England where for the past few years she has prospered in her communications position with DigiCert. She outlines her pre-trip preparation, the adjustments she needed to make to fit in, and much more. She also offers advice to determine your standing o...
Improving Your Digital Marketing! Get 5X More Press w/Press Jockey. Special Offer!
April 03, 2023 10:00 - 26 minutes - 27 MBThis episode provides guidance to improve your content marketing and digital marketing for clients or your office. It also offers tips to better use "paid media." Cahill Camden, CEO of Digital Vision Media Group in Toronto, Canada, tells how his firm helps clients become more efficient and how to optimize for growth. Cahill explains how his new Press Jockey company can be of service to PR pros and presents a very special offer to use the new "Press Jockey" platform. This system helps you ...
Uncovering Internal Stories That Benefit Your Organization!!
March 30, 2023 15:53 - 19 minutes - 20.4 MBPR people are most often focused on generating a press release to hype an organization's event, product, etc. However, there are often exceptional internal stories that can cast a very favorable light on the organization and also complements its goals and mission. The problem is these substantive internal opportunities do not receive the time needed to dig deep to uncover these PR jewels. Louise Grasmehr, LMG Public Relations, offers guidance to tap into these often heartwarming stories. ...
PR in Puerto Rico: Differences & Similarities! Why The Need for A License?
March 30, 2023 15:47 - 29 minutes - 25.7 MBPuerto Rico PR professionals Gladys Diaz, GMD PR Consultant, and Tommy Dardet, President, Puerto Rico Association of Public Relations provide exceptional insight into the effort required to insure the professionalism of practitioners. They explain what led to a license being required to practice PR there. They detail the major difference between PR practice there and in the U.S. This episode is very insightful and well worth your listening time. Share this episode with your colleagues. ...
How To Successfully Use The Spectacular AI "ChatGPT" In Public Relations
February 06, 2023 11:00 - 29 minutes - 26.4 MBThe AI Chat|GPT platform is storming into the public relation area. Listen to Jess Todtfeld, Founder of Success In Media, provide light-hearted, but poignant, insight into how to successfully use this powerful tool in your PR practice. Jeff offers information on the platform's numerous benefits and capabilities for users. With this powerful service now available, why are you not using it? Jess outlines the range of tasks he has asked of Chat|GPT and how well it performed. Jess also has a s...
How To SUCCESSFULLY Engage in Corporate Social Activism!!
January 30, 2023 11:00 - 23 minutes - 21.6 MBIs your client or company prepared to engage in "Corporate Social Activism?" As a concept and practice it has been around for decades. Over the past few years, it has morphed into something much bigger with potential risks. However, it also offers great opportunities. So what is Corporate Social Activism? How do you decide which issues to engage with? What are the benefits and downsides of this practice? Gregg Feistman, Temple University, provides the guidance you need to be successful.....
How CEO's can overcome the "Trust Deficit.!"
January 16, 2023 11:00 - 26 minutes - 28.8 MBTrust is an important ingredient for high-performance staff and organizations. Friction is minimized and uncertainty is substantially reduced in a work environment. When high levels of trust exist, people rarely look over their shoulders wondering if someone on their team has their back or not. People will speak directly and candidly. They can share mistakes and challenges and learn from them much more quickly. People can effectively coordinate their actions and make better decisions toget...
Communications Audit? Get Successful Guidance From This Proven Expert!!
January 03, 2023 11:00 - 22 minutes - 24.1 MBWhen you hear "Communications Audit" do your eyes glaze over? Never again! My guest is a skilled professional who provides the expert guidance required to conduct a solid comprehensive communications audit. Award-winning Mellissa Braham, APR, head of the National Schools Public Relations Association's Communications Audit Service digs deep into her years of successful experience to deliver a wealth of information and guidance. She covers the use of focus groups, multiple digital platforms...
Communications Audit? Get Successful Guidance From This Proven Expert!!
January 03, 2023 11:00 - 22 minutes - 24.1 MBWhen you hear "Communications Audit" do your eyes glaze over? Never again! My guest is a skilled professional who provides the expert guidance required to conduct a solid comprehensive communications audit. Award-winning Mellissa Braham, APR, head of the National Schools Public Relations Association's Communications Audit Service digs deep into her years of successful experience to deliver a wealth of information and guidance. She covers the use of focus groups, multiple digital platforms...
College PR Students Solve "Real Life" Problem of PR Enrollment Shortfall !!!!
December 19, 2022 11:00 - 30 minutes - 32.2 MBWhen the professor of the Public Relations curriculum at Eastern Michigan University in Ypsilanti, Michigan noticed classes fell short of expected enrollment she challenged her current PR students to devise a campaign to both inform and encourage high school and current college students to consider Public Relations as a course of study. Professor Lolita Cummings and several of the students involved in creating and executing this successful strategy articulate how they developed the campaign...
Newsjacking! Making it work! Mistakes to Avoid!
November 14, 2022 11:00 - 20 minutes - 23.2 MBNewsjacking continues to attract attention in PR circles. Yet, it requires great skill and accurate timing to be successful. This is not the time to push your clients or services. Newsjacking requires you to provide substance reporters can use. Skilled PR pro Tara Parsell, Founder of Media Pros(e), outlines the skills and techniques needed to have journalists engage you as a competent resource. Listen to this skilled professional as she outlines the methods she used to win journalists fa...
Successful Storytelling Guidance From A Proven, Experienced Professional
October 10, 2022 10:00 - 25 minutes - 26.8 MBStorytelling is the proven method to successfully having your story told. But what constitutes successful storytelling? With his writing and editing of more than 20,000 stories during two decades as a journalist before going into public relations and experience as a broadcast journalist, White House correspondent and editor Paul Furiga, CEO & Chief Storyteller at WordWrite PR, knows how to tell successful, impactful stories. Add to that his several years at the global agency Ketchum Public...
Do Paid Bylines Work? YES!! Here's Guidance to Get the Best Results and to Avoid Disaster!
September 26, 2022 10:00 - 18 minutes - 20.5 MBWith many print publications beginning to charge to have "Byline Articles" published it could become a public disaster if not smartly managed. Barbara Nonas, an award-winning strategic communications consultant and C-Suite advisor, brings her experience to this episode to deliver expert guidance for getting the best possible outcomes when using paid bylines. What is the biggest mistake you could make when using these articles? What should be your major objective for using them? What infor...
Raise Your Storytelling Presentations! This Expert Gives Solid Guidance To Improve Your Outcomes
September 12, 2022 10:00 - 15 minutes - 15.8 MBLooking for ideas to add stimulation and acceptance to your storytelling presentations? Look no further! Axelle Vanquaillie, Principal of DRAWIFY, joins the podcast from Antwerp, Belgium to offer exceptional tips and guidance to catapult your storytelling to a higher level. In addition to relatable images did you know: that it's important to have a catchy title? Define the main character,! Include story context! And much more. Axelle will help you include additional flair and emotions ...
Victory Over Unethical Actions of VA Hospital Senior Officials! How it was achieved! How you can also be successful!
September 05, 2022 10:00 - 39 minutes - 41.7 MBHave you ever witnessed unethical actions in your workplace? Would you remain quiet? Would take steps to have these misdeeds stopped? What influences your decision? Paula Pedene, Paula Pedene & Associates of Phoenix, Arizona, recognized massive misdeeds by senior officials at the Veterans Administration hospital in Phoenix and began to take steps to end this travesty that caused the death of some veterans. She began to face an onslaught of unfair and punishing treatment. Paula was blood...
Great Metrics to Measure the Success of Your PR Campaign!!
July 25, 2022 10:00 - 19 minutes - 22.5 MBHow do you measure the success of your PR campaign? How do you explain to your client how a successful outcome is determined? Listen as Sasha Dookhoo, Crenshaw Communications, provides the information you need to validate and measure the success of your public relations campaign. She lists five very important metrics needed to provide your clients with valid data to demonstrate this campaign did achieve its intended goals. She also mentions which platforms might be useful to collect thi...
New Black Unicorn PR Firm Targets New Startup Businesses as Clients. What Makes It a Success?
June 19, 2022 10:00 - 23 minutes - 26.9 MBHow many new PR firms would target new start-up businesses as clients? Well, the new Black Unicorn Public Relations firm did just that...and it has become a successful strategy. The new firms must be funded and operational. Rather than just being a PR agency for the startups Black Unicorn functions as an internal entity. With offices in London and Vilnius Lithuania founder Julia Jugorova, a former journalist, also has virtual staffers in Germany, Spain, South Africa, and Slovakia to help ...
New PROPEL Platform Boosts "Earned Media" Outcomes! FREE version available!
June 06, 2022 10:00 - 20 minutes - 21.6 MBExhausted using multiple, expensive programs to determine how your media pitch is working. Worry no more. PROPEL PRM is here. Zack Cutler, CEO & Founder chats with us from Tel Aviv, Israel about the exceptional benefits PROPEL offers that help PR professionals become much more successful with media pitching. This new Public Relations Management tool is now the fastest PR technology in the world. Listen as he explains how this program provides exceptional data that enhances your pitches and ...
Crisis Communications: Plan NOW To Get Ahead of Potential Problems!
May 16, 2022 10:00 - 24 minutes - 27.9 MBToo often organizations FAIL to develop effective "Crisis Communications" plans. Detailed, well throughout plans are extremely valuable should a crisis occur. What can be PREVENTED if you consider this and other potential problems during a detailed, well-thought-out crisis communications plan in advance? What happens if your firm has a fire? Where will you work then? Did you back up all your files off the site? Advance planning allows you to consider what "can we prevent from happening...
Public Relations in Panama. Moving There & Succeeding There! How it Was Done!
May 02, 2022 10:00 - 21 minutes - 22 MBAlthough she had her degree in Public Relations & Communications, Donna Siebrasse, Founder of SSR PR Solutions, did not have Panama in her future. How things change. It was her marriage that got her there. After a few years in Panama, and surviving a dictatorship, she recognized an opportunity to present and practice some great American-style PR in Panama City. With a large influx of American corporations, those opportunities expanded. In this episode, Donna outlines how she began, how s...
Solid Guidance to Successfully Market to Asian Americans. What You MUST Know to Avoid Failure!
April 18, 2022 10:00 - 35 minutes - 38.2 MBAsian Americans are the fasting growing population segment and most affluent. In America, there are about 20 Asian subgroups and your success depends on which group you are marketing to. You MUST comprehend and practice their cultural norms if you want to be successful. Which generation are you dealing with? How do you properly greet them? What is most important to them about your product? Dr. Michael Soon Lee, President, EthnoConnect, provides important information you must adhere to a...
Corporate Communications: The importance of a solid plan & how to develop one
March 28, 2022 10:00 - 25 minutes - 28.3 MBThe corporate communications renaissance is a resurgence of all the elements needed to successfully coordinate and produce your internal and external communications activities. Yesenia Reinoso, Principal of "Y" Communicate, provides a compelling, comprehensive and knowledgeable overview of the importance and benefits of a well constructed, effective and all-encompassing corporate communications plan. She offers experience and insights on the positive impacts of thorough planning, employee ...
Christian Public Relations: Being Successful Working Within the Traditional PR Framework.
March 21, 2022 22:00 - 30 minutes - 35.7 MBChristian public relations! Is there much difference between them and traditional PR? How can one practicing Christian PR work within the traditional setting? Can a traditional PR organization accommodate Christian PR practitioners? What hurdles do Christian PR practitioners face when dealing with traditional media? Guests Dr. Amanda Staggenborg, George Fox University and Reverend Brian Fesler, Religion Communicators Council discuss these issues and more in this informative episode. List...
Awards Boost PR Prestige! Learn How To Win More of Them!!
March 07, 2022 11:00 - 28 minutes - 29.7 MBDid you know that many companies don't apply for awards simply because they are s NOT aware of them. Awards bring prestigious and positive recognition to all types of businesses. Awards are the ideal confirmation of your quality of work and professionalism. Becky Wilson, WDS Marketing & Public Relations, in Overland Park, Kansas has shifted her focus and has now helped her clients win over 300 awards. That's right, over 300 awards. Listen as she explains how to submit successful entr...
A PR Professional Involved in Hawaii's Sustainability Matters! Could This Become a National Effort?
February 21, 2022 11:00 - 27 minutes - 31.8 MBSustainability issues are being addressed all across the nation and around the world. How are U.S. public relations professionals getting involved, contributing to this very important issue. Piia (Pea-a)_Aarma, CEO of Pineapple Tweed, Honolulu, Hawaii provides insight into local sustainability issues and her involvement. She articulates about the particular projects in Hawaii, the goals for projects and how she helps these projects become successful. This episode provides an overview of ...
An unvarnished conversation: More Black-owned newspapers included in PR community outreach efforts.
February 14, 2022 11:00 - 19 minutes - 21.1 MBWith the complexion and growth of the United States population pointing toward people of color one would think public relations firms, government agencies and others would develop plans to reach these populations--particularly African Americans. Estimates suggest than people of color will become the majority of the U.S. population somewhere around 2040-2060, if not sooner. People of color will constitute 57% of the population with African Americans reaching about 14% percent of the populati...
Developing a Strategic Communications plan? Listen to do it right the first time!
February 07, 2022 11:00 - 21 minutes - 22 MBDeveloping your strategic communications plan is not a quick & easy process. Jessica Graham, APR, Fellow APR, Fionix Consulting, Charlotte, NC, provides useful guidelines to help you better understand context and content needed to produce a successful strategic communications plan for your clients or office. Jessica outlines how she proceeds both as a "front and center" consultant or a member of the client's team to provide the needed services. Her holistic approach could be valuable to yo...
Need a Boost to Your PR Career? The "Public Relations Finishing School" Maybe your answer!
January 17, 2022 11:00 - 35 minutes - 42.7 MBWith over 25 years of solid public relations experience at senior levels Betty Galligan was constantly aware too many younger people entering their public relations job were still not equipped to handle any serious projects. In addition, there are folks with some experience that could benefit from some additional skills and advanced/refresher public relations courses to justify job growth. Enter, the "Public Relations Finishing School," a 10-module online curriculum that provides the guida...