Public Relations Review Podcast
141 episodes - English - Latest episode: 4 months ago - ★★★★★ - 2 ratingsHost Peter Woolfolk discusses public relations topics with seasoned professionals, educators, vendors, and others from across the U.S. providing substantive content. Rated among the Top/Best PR podcasts nationally. APPLE ranks it among the "Top 1%" of podcasts worldwide." Nashville PRSA chapter "Best PR Podcast" award winner. American Business Awards GOLD "Stevie Award" winner. Listeners worldwide: 2,750+ cities across 143 foreign countries.
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Episodes
Successfully Adding Digital Marketing to Your Agency Services. Avoid mistakes. This episode will guide you!
January 04, 2022 11:00 - 23 minutes - 30.9 MBAfter many successful years in PR, Nicole Morgan, CEO of Resolute Public Relations in Tulsa, OK decided to launch her own agency. While her knowledge and experience with digital marketing served its purpose working for an agency she knew that to be successful with her new agency she had to have top level digital marketing talent on staff. In this episode Nicole is honest with realization that a distant digital staff member could not deliver the nut & bolts details than an on-staff person c...
Weak on press release placements? Listen to solid tips to boost your success!!!
December 06, 2021 11:00 - 25 minutes - 36.5 MBWhat are some of the common mistakes made when writing a press release? What are the most important points you need to know to make your release more acceptable to the media? What creative ideas can help elevate your press release acceptance? Mickie Kennedy, Principal of eReleases, Baltimore County, MD, offers knowledgeable guidance based on proven experience to boost your release placements. How many characters are optimal for headlines? What are the TWO most used action verbs used ...
Gay PR Pro was snubbed. Now she owns her $million agency!!! How it happened!
November 27, 2021 11:00 - 27 minutes - 30.6 MBEnough is enough! Tired of the snubs. Done with non-acceptance! Although her work was stellar being a gay female limited her acceptance into the company culture. After 10 years of being on the outside in her silicon Valley PR jobs Evie Smith Hatmaker decided to take her "Michael Jordan level of experience" and become a solo practitioner. Things were going well. After her successful experiences with several non-traditional clients the light came on. Too few PR firms were prepared to repre...
The Power of Social Impact Storytelling. This compelling interview will move you!!
November 10, 2021 11:00 - 24 minutes - 33.5 MBA major university, Georgetown University, describes Social Impact Storytelling: "History has shown that stories are inextricably linked to what it means to be human. Before there was formal communication, there were stories. It should come as no surprise, then, that social movements and organizations like nonprofits, foundations, and socially responsible businesses are now working to leverage stories as a strategic tool to advance important missions. Effective stories are powerful because t...
Failing to get your op-eds placed? This PR pro explains why..and guidance to increase your chances.
November 01, 2021 12:20 - 23 minutes - 24.1 MBMany public relations professionals have often written op-ed pieces for our clients hoping to successfully placed either in the local newspaper or in one the nationally recognized newspapers. Unfortunately, when it comes to the more recognized newspapers the op-ed placement rate becomes abysmal. Why are many op-ed pieces being rejected? My guest Bob Brody is a Public Relations consultant, a veteran of Weber Shandwick and Ogilvy. He also contributes to The Wall Street Journal, The New Yor...
Need guidance developing a campaign? This expert gives you a solid game plan to get it done!!
October 20, 2021 12:19 - 26 minutes - 29.6 MBPublic relations firms are often call upon to help produce a campaign to either help get something done or to prevent something from moving forward. This is NOT the time for beginners. Sarah Erkmann Ward has a very successful record working in and developing winning campaigns. Her Anchorage based Blueprint Alaska Public Relations firm is battle tested and provides listeners with a "blueprint" for creating an effective campaign. Most organizations needing a campaign to achieve their desi...
Voice Search & Control
October 13, 2021 14:53 - 22 minutes - 36.3 MBHow technology allows your voice to search and control devices. --- Support this podcast: https://podcasters.spotify.com/pod/show/peter-c-woolfolk/support
Strategic Magazine: Update & Future
October 13, 2021 14:40 - 14 minutes - 16.8 MBStrategic Magazine's Founder Orla Clancy updates listeners on the reception the new digital international publication has received and plans for the future. In addition, she offers communications listeners guidance to have their articles published. Strategic has its greatest readership in America, the United Kingdom and Ireland. Other nations also enjoy this very well done publication. --- Support this podcast: https://podcasters.spotify.com/pod/show/peter-c-woolfolk/support
Need to hire a PR, Marketing, Digital firm? These experts provide successful guidance!!
October 12, 2021 13:41 - 36 minutes - 25.6 MBOn occasion an organization may have a massive project, be understaffed or simply lack the skills to produce an important event. This is when hiring a public relations, marketing or digital firm may be the answer to successfully complete your project. Do you ask your cousin for guidance? Perhaps you met a PR person at a business meeting! How can you feel confident you can identify the optimal firm to get this project completed successfully, without complications and that they clearly und...
Metro Monitoring: A broadcast focus and the range of services they provide nationally
October 02, 2021 21:01 - 25 minutes - 17.8 MBNOTE: Due to a temporary technical problem the podcast was recorded via conference call then edited with Audacity. Media monitoring is an ongoing service that public relations professionals often need to demonstrate effectiveness of project outreach, penetration, etc. Brian Council, President of Metro Monitor in Birmingham, AL outlines their extensive network available to collect primarily broadcast data nationwide for clients. However, they also have the capacity to monitor 40,000 online...
Public Affairs Officer offers overview of Military and Government Public Relations Duties
September 23, 2021 18:39 - 33 minutes - 37.3 MBPublic Affairs Officers are the PR professionals in the government and the military. Samuel House served in both. Listen as he explains his duties while in the military and federal government. Very interesting is the compressed training he received in the military to learned the public relations functions in a limited time. His travels in foreign nations help him prepare for later experiences. He also explains how he reached his differing audiences depending on his location and projects. ...
How her PR experience in politics boosted her PR career!! Great guidance..
September 12, 2021 13:26 - 25 minutes - 26.9 MBNo doubt many of you have seen press secretaries for the president, state elected officials, mayors holding TV press conferences. Once that job ends these same former press secretaries are now communications vice presidents at colleges major corporations, the heads of PR firms and other major organizations. You have your degree in communications, how can you get one of those high powered jobs? Answer: Working in a political campaign or for elected officials office can be a major launch...
Native American PR Pro discusses her success and challenges climbing the PR ladder
September 02, 2021 12:13 - 33 minutes - 35.4 MBListen to this description of how Native American Randy'L Teton, Public Affairs Manager for Idaho's Shoshone-Bannock Tribe describes her climb to success in the PR world and how she has worked to help non-Native Americans remove their long held misunderstandings of Native American culture and life style. She mentions how more of her tribal high school girls need exposure and opportunities to intern in public relations organizations. She helps listeners understand how much Native Americans ...
How public speaking can advance your public relations career!!
August 20, 2021 14:53 - 24 minutes - 26.6 MBIs your lack of public speaking skills holding back your public relations career? Afraid to speak at meeting and conferences? Want to develop into a confident public speaker? Consider this: "a lackluster speaker can make a solid product or proposal seem less than enticing, while a polished speaker can add allure to an otherwise mediocre proposition." This podcast episode is for you. Learn how to develop great speaking skills, boost your confidence and leadership skills. Janna Landry of...
How Public Relations Helped Advance the Mississippi Arts Commision.
August 12, 2021 22:59 - 24 minutes - 26.6 MBPublic relations skills have a long reach. Anna Ehrgott, Communications Director, explains how her PR experiences helped advance the goals and outreach of the Mississippi Arts Commission. This is an opportunity for PR professionals and newbies to understand how your skills have useful application in other areas. Anna discusses her collaborations with other entities around the state and how these relationships increased the visibility and patronage for the arts in Mississippi. Burelles has...
How Burrelles Successfully Help Customers Reach Media, Measure and Monitor Their Outreach Efforts
July 27, 2021 20:38 - 25 minutes - 27.2 MBHaving been around since 1888 Burrelles certainly has experience reaching, monitoring and measuring media placements to determine the effectiveness of its efforts. Tressa Robbins, VP of Customer Onboarding, provides an overview of how the company helps customers achieve their individual goals from their investment with Burrelles. She outlines how they keep their 860,000 global media list up to date. She talks about the various platforms and technology employed to monitor the results of ti...
How Public Relations Helps the Food & Agriculture Industry..& Getting Safe Foods to Your Table!
July 13, 2021 19:54 - 20 minutes - 21.8 MBPR professional Cindy Miller, Cindy Miller Public Relations, Boise, Idaho, explains how her efforts for clients in the food & agriculture industry helps provide great information to the public about the importance of this industry to our health and national economy. She also helps farmers/ranchers communicate with the public and talks about misinformation spreading about the food industry. This Boise, Idaho firm is focused on insuring the public receives solid information on the work of t...
How PR + Public Affairs Helped Sink Bad Legislation Not Benefitting the General Public
June 18, 2021 19:04 - 26 minutes - 27.9 MBFormer TV news journalist Lezli Luneckas-Broomhall, Luneckas Consulting in Cedar Rapids, Iowa, who transitioned into public relations, used her combined skills to help defeat legislation in Iowa that would have had a very negative impact on the general public healthcare mistakes. Listen as she outlines her team's strategy that generated ample public resistance to a bill that would have limited financial recovery that hospitals /doctors would pay for medical mistakes. How did they find form...
How Great PR for Healthcare Technology Benefits the Industry and the Nation!
June 06, 2021 16:12 - 21 minutes - 22.3 MBJodi Amendola, CEO--Amendola Communications, provide a vivid overview of how she succeeded in helping healthcare technology firms benefit from professional PR expertise. The Amendola firm has won numerous awards for exceptional work to elevate the clients technology benefits and benefits to much better healthcare delivery. Involved in the PR healthcare arena? You should NOT MISS this episode from a multi-award winning CEO. Enjoy the episode? Leave a review & follow us. Thank you. We ...
Tips to SUCCESSFULLY Pitch Your Story to A TV Journalist.
May 23, 2021 12:24 - 30 minutes - 32.4 MBPitching your story to TV journalists requires skill and understanding. Not understanding the correct process can be very disappointing--particularly for your clients. Harriet Wallace, one of Nashville's seasoned TV reporters, provides detailed guidance to successfully placing a story with your local TV reporter. PR people need to research reporter's story history and learn exactly what a reporter needs to hear and receive from you to move forward. Listen and hear the mistakes unprepare...
Pets in Marketing & PR Campaigns? YES!!! And It pays Off!!
May 10, 2021 13:50 - 36 minutes - 38.8 MBIt's true! Forbes Magazine says that more than 62% of Americans own pets and brand managers are taking notice. Jane Harrell, President of Cause Digital Marketing, helps you understand why major brand such as Travelers Insurance, Subaru, Toyota and other major organizations use pets and other domesticated animals in marketing campaigns. Pets help develop emotional connections with people and it pays off. Listen to this compelling episode to better understand why many more brands are using...
How Knowing Your Audience Really Pays Off!
May 01, 2021 11:46 - 34 minutes - 40.5 MBOn their website The Ehrhardt Group (TEG) makes it very clear they know the Gulf South: "When it comes to the people in the Gulf South we understand how they make decisions and what compels them to takes action." Marc Ehrhardt, President, TEG, and a life-long resident of the area decided to drill down to get more details about residents of the Gulf South. This detailed research is so informative they can accurately guide current and new clients to successful outcomes and they also share ...
Media Pitching & Relationships: How to Succeed at Both
April 13, 2021 21:36 - 23 minutes - 25.6 MBWhat is the problem with how you pitch your stories to the media? How do you build relationships with the media representatives in your area? Ed Zitron, CEO of EZ-PR with offices in San Francisco, Boston and Portland, offers his observations & experience to succeed at both. Listen to his unvarnished overview of what new PR people need to know to be successful in these efforts. NOTE: Public Relations Review Podcast is now available on Amazon ALEXA. --- Support this podcast: https://podca...
Thinking About Influencers for your PR Project? WAIT until you HEAR these predictions!!!
April 01, 2021 11:47 - 24 minutes - 25.8 MBWho knew? Changes in the "Influencer" landscape could well determine which influencer you decide to hire. Are you up to speed on the differences and benefits between "Nano," "Micro," and "Macro" influencers? If not, don't sign any checks until you hear these well-grounded predictions from Lauren McNutt, senior Director, Word-of Mouth Marketing at Empower Media Marketing in Cincinnati, OH. Variety may well have its benefits. Lauren articulates why one influencer may be better suited fo...
Solid steps to Fight Misinformation!!
March 20, 2021 19:56 - 25 minutes - 25.6 MBMisinformation is an unwanted and serious problem in today's world of communications. Fear not. Helpful guidance is just a 25 minute listen away. Lauren Lawson-Zilai, Senior Director of Public Relations for Goodwill Industries International has has stood toe-to-toe with this beast and back them down with some serious strategies and tactics mitigate her organization's problem. She offers details on the platforms, services and other tactics she and her team used to back this beast down. Laur...
How to Produce "Successful" Satellite/Virtual Video Media Tours
March 09, 2021 19:43 - 26 minutes - 30.5 MBThe pandemic opened the door to massive opportunities to pitch video media tours. Are you up to speed on producing "successful" video media tours. How do you plan? What is a successful pitch? What advance preparation is needed? This and much more is available as you listen to Douglas Simon, D S Simon Media, provide guidance for successful virtual video media tours preparation and production. With years of experience Simon helps you avoid costly mistakes. In addition, you can download a...
Barriers to PR Diversity Recruitment & How to remove them
March 07, 2021 16:28 - 23 minutes - 27.3 MBIf you continue to repeat diversity outreach efforts the same way with little to no results perhaps its time to change. Jalana Torres outlines several methods to increase recruitment of people of color into public relations. Currently, 90% of public relations jobs are held by caucasians. African Americans hold 8.3%, Hispanics hold 5.7% and Asian American only have 2.6% of the jobs. With the complexion & population of America trending towards people of color so are the markets that will nee...
Public Relations for Philanthropy
February 15, 2021 23:41 - 27 minutes - 29.9 MBPublic Relations in philanthropy is an intriguing topic. How does a public relations person develop a message for the variety of people and organizations capable making donations to worthy non-profit groups across the nation. Anita Ford Saunders, AFS Communications, Hartford, CT, provides guidance of how to approach potential givers. While it is not difficult it does require a tactful, focused message and delivery. Listen, learn and share!! --- Support this podcast: https://podcaster...
University of Nebraska/Omaha PRSSA students win record number of awards for their work
February 15, 2021 23:25 - 40 minutes - 48.8 MBStudent members of the University of Nebraska/Omaha won a record 17 public relations awards at the 2020 Nebraska Public Relations Society of America's Paper Anvil Awards event. Three of the winning awards competed against professional firms. They also won the "Best of Show" award in the Student Division. Eleven of their awards received "Awards of Excellence." Listen to hear these students, and their instructor, explain their road to public relations success. Look out world, here they c...
Media & Public Relations for Law Enforcement Agencies
February 15, 2021 23:07 - 23 minutes - 21.9 MBLaw enforcement around the nation have public relations programs. This podcast interviewed Flathead County Montana Undersheriff Wayne DuBois about their 4 1/2 day Public & Media Relations training session. Wayne outlines why this program is held, how it benefits his Montana County and the overall benefits to his community. Listen to this very informative program which is useful for many other law enforcement agencies across the country. --- Send in a voice message: https://anchor.fm/pe...
Media & Public Relations for Law Enforcement Agencies
February 15, 2021 23:07 - 22 minutes - 24.6 MBLaw enforcement around the nation have public relations programs. This podcast interviewed Flathead County Montana Undersheriff Wayne DuBois about their 4 1/2 day Public & Media Relations training session. Wayne outlines why this program is held, how it benefits his Montana County and the overall benefits to his community. Listen to this very informative program which is useful for many other law enforcement agencies across the country. --- Support this podcast: https://podcasters.spot...
Update on new communications "Strategic Magazine" and response from around the globe
December 14, 2020 20:34 - 14 minutes - 16.8 MBOrla Clancy, founder & editor-in-chief provides an update on the status of her recently launched Strategic Magazine, an international digital publication for communications professionals around the globe. Her primary readers are in the United States, Ireland and the United Kingdom. The balance is spread among other nations worldwide. This magazine is visually compelling and offers solid information on a range of topics for communications professionals. Orla also continues to solicit pitc...
How public relations is helping to advance and grow new technology in South Carolina.
December 03, 2020 22:14 - 31 minutes - 30.8 MBListen as the communications director of the South Carolina Research Authority provides an overview of the strategies and tactics being used to raise the visibility of new technology in South Carolina and steps to keep the stakeholders informed of the benefits. --- Support this podcast: https://podcasters.spotify.com/pod/show/peter-c-woolfolk/support
How to "Ace" your next media interview!!!
November 24, 2020 20:28 - 25 minutes - 28.4 MBExpecting an important media interview soon? PLEASE do NOT have that interview without some advanced training. Listen to this episode as Dierdre Dickerson, former NISSAN senior PR executive and television news reporter provides an overview of how to successfully manage and handle a media interview. How to prepare! How to take charge! How to respond to unexpected questions! Should I say "no comment?" Having great interviews can work wonders for your career. A poor interview can certain...
Learn how McDonald's avoided a national PR disaster!!
October 24, 2020 19:39 - 25 minutes - 29.3 MBA public relations crisis can happen at anytime. Solid preparation is key to managing such a disaster. Listen to learn how the McDonald's corporation implemented its crisis communications plan to avoid what could have been a national embarrassment when their former CEO was released--with a $40 million package-- for having internal relationship with a staff member. But there was more. A "whistle blower" let it be known that there were far more lustful activities going on than initially tho...
How working in a presidential campaign can boost your public relations career.
October 13, 2020 20:42 - 35 minutes - 18.1 MBTHE AUDIO FOR THIS PROGRAM IS BELOW OUR NORMAL STANDARDS BECAUSE IT WAS RECORDED VIA TELEPHONE CONFERENCE CALL. Being involved in managing media, events planning, meetings with senior officials, etc for a presidential campaign can do wonders for boosting public relations careers. You gain actual "hands-on" PR experience not offered in graduate school. You may often communicate with governors, mayors, other elected officials, university presidents and more. You learn how to multi-task with ...
Micro influencers gain traction, greater loyalty with lower costs. Here's how....
September 29, 2020 21:38 - 25 minutes - 28.5 MBZal Sthalsmith, CEO of ApexDrop, founded his marketing firm with a different approach. He wanted "truth" and 'trust" to be an essential "take away" for consumers following his influencers. ApexDrop influencers promote products they love. Hence, followers are impressed by the honesty and truthfulness of these influencers. True, mega influencers have boat loads of followers but do their followers experience the trust and truth radiating from the ApexDrop team. Listen to how Zak examined the...
On-line Reviews: Earning good reviews; salvaging bad reviews
September 16, 2020 18:35 - 23 minutes - 30.8 MBOn-line reviews. Most of us read them. Some even write a few. How can a PR firm or any organization earn great reviews. Also important, how can organizations go about correcting a negative review. Even those that are particularly bad. Erik Bernstein, president of the renown Bernstein Crisis Management firm offers proven guidance and information on how to successfully manage both scenarios. Benefit from the wisdom of experienced professionals when it comes to managing on-line reviews....
New Mexico State University Successfully Migrates to Digital Media Outreach
September 01, 2020 22:18 - 26 minutes - 28.9 MBJustin Bannister, Associate Vice President at New Mexico State University, knew it was time for a change. He explains how his department made the successful transition from traditional media outreach to digital platforms. He talks enthusiastically about how he started with My Space years ago and now embraces Facebook, TicTok, Twitter, etc to present the university's multiple messages to its range of audiences. He further articulates the many benefits gained from using digital platforms. ...
Social Media Communications Crisis & Prevention
July 29, 2020 18:41 - 21 minutes - 29.5 MBYour organization--or you--experience a crisis on social media. What do you do to salvage your reputation? What corrective action do you take? How can you monitor mentions of your organization on-line? How could this have been prevented? Erik Bernstein, President of Bernstein Crisis Management, an international crisis prevention team answers these and other questions to help you "save your bacon." Are computer savvy millennials the right people to oversee social media crisis? Listen ...
Pay Per Interview & 6 Steps to a Solid Marketing Program
July 16, 2020 17:55 - 24 minutes - 28.6 MBLonny Kocina, CEO of the Minnesota Media Relations Agency, launched his firm 30 years ago by only charging his clients for actual media interviews he secured. Now with a thriving firm he recently published "The CEO's Guide to Marketing" an Amazon 2017 best-seller and a 2018 Axiom Business Book Silver Award winner. Listen as Lonny presents the SIX most important actions to implement to become successful with your marketing campaigns. You will be surprised how these basic steps will elevate ...
How to Make Your On-line Content Easy to Locate...&.. the Mistakes To Avoid.
July 07, 2020 22:23 - 23 minutes - 25.5 MBDigital marketing expert Jill Kurtz, Kurtz Digital Strategy, provides a generous amount of solid guidance to help you make your on-line content much easier for search engines to find. Keyword trends are not always needed. How you can give search engine users just what they are looking for. Search engines search for the same words the users input to locate the information. Knowing your audience will help you include those important words. You will not be disappointed with this interview. Si...
St Jude Earns Global Exposure From Covid-19 PR Efforts
June 26, 2020 01:25 - 32 minutes - 36.7 MBLike other organizations in America the nationally renown St.Jude Children's Research Hospital had to hit the brakes to decide how to best develop its communications plan to provide useful information to its audiences. Being a research hospital that caters children their team decided upon a coloring book. With this book kids could color the images while the parents read to them a story about how they were being protected by the St. Jude staff. So successful was the coloring book locally tha...
Successfully marketing to diverse populations
June 18, 2020 14:16 - 25 minutes - 38.7 MBWith minority populations expected to be the majority by 2050 how can public relations & marketing firms effectively penetrate, message and market to these groups and be accepted without making embarrassing cultural mistakes. Representatives from the experienced Cultural Shift Team offer important tips and guidance on how to successfully engage minority and foreign born populations. Getting to know your audience is the most important first step. Listen to how this firm successfully engaged...
FAKE, FALSE Information and its impact on you and our nation!
June 09, 2020 21:04 - 22 minutes - 32.6 MBWhether we know it or not many of us have been exposed to FALSE information. False information comes I several forms: mis-information. Dis-information and Mal-information. Michael Cherenson, Exec VP of Success Communications Group, addresses the forms of misinformation, the threat it imposes, its impact on our society and other important False Information matters. What impact does it have? How can you detect FAKE, disinformation? Why is it harmful? Listen to this very insightful overview ...
Essentials of a Virtual Press Conference
May 29, 2020 21:09 - 21 minutes - 34.5 MBGayle Falkenthal, Noted San Diego PR pro, offers expert guidance for producing an effective virtual press conference. She also cautions you to examine closely if you actually need to have one. Gayle takes you through the preparation needed to have a successful outcome, several platforms you can use and the need for speaker preparation/training. If you enjoy the show, leave a review. Thank you! More podcast information: https://www.youtube.com/watch?v=nV71euL8Y-c --- Support this p...
Launch of NEW "Strategic Communications" Magazine
May 21, 2020 17:30 - 17 minutes - 27.3 MBIn our first Public Relations Review podcast international interview Orla Clancy, founder and editor of Strategic Communications magazine, gives listeners an understanding of why she launched this new magazine, the issues and the wide range of topics to be covered and the multiple PR audiences that can benefit from this publication. On the call from Ireland she also lets listeners how to download a free sample edition of the magazine. The official launch date is August 2020. It will be av...
National organization offers support to Solo PR practioners
May 19, 2020 17:20 - 27 minutes - 43.2 MBSolo-or individual-public relations practitioners have a 12-year old national organization standing ready to offer the support needed by a one-person operation. "Solo PR Pro" provides the tools, education, advocacy and community resources to help communications consultants succeed and grow. Solo PR Pro president Karen Swim provides an overview of the many services available from this 7000+ member group with members across the nation. Solo practitioners the assistance you need is ready to he...
How to include EMPATHY in your marketing programs
May 06, 2020 15:37 - 19 minutes - 29.7 MBJosh Ritchie, co-founder of Column Five Media, outlines the important steps needed to include "Empathy" in your marketing programs. He says it is important to ENGAGE your audience, not sell to them to be successful. It's about helping your audience solve their problems. NOTE: Josh was on "lock down" in Costa Mesa, CA and on his mobile phone--thus the static in this interview. Enjoy the program? Please leave a review. Thank you. --- Support this podcast: https://podcasters.spotify.com/...
The Impact of 5G, Artificial Intelligence & Virtual Reality Are Having on Public Relations
April 30, 2020 22:09 - 25 minutes - 38.6 MBCathy Hackl is a globally recognized augmented reality, virtual reality and spatial computing thought leader. She’s been named one of the top 10 Tech Voices on Linkedin for two years in a row, the highest honor on the platform. Listen as she outlines how this technology is now and will continue to impact public relations in the future.She provides details of how this fascinating technology is serving organizations now and will continue to help the PR craft now and down the road. DO NOT get...