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Successfully marketing to diverse populations
Public Relations Review Podcast
English - June 18, 2020 14:16 - 25 minutes - 38.7 MB - ★★★★★ - 2 ratingsBusiness #prpodcast #pr #prtips #pradvice #pr20chat #publicrelations #publicity Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: FAKE, FALSE Information and its impact on you and our nation!
Next Episode: St Jude Earns Global Exposure From Covid-19 PR Efforts
With minority populations expected to be the majority by 2050 how can public relations & marketing firms effectively penetrate, message and market to these groups and be accepted without making embarrassing cultural mistakes. Representatives from the experienced Cultural Shift Team offer important tips and guidance on how to successfully engage minority and foreign born populations. Getting to know your audience is the most important first step. Listen to how this firm successfully engaged minority groups from Chinese to Haitians to Vietnamese and others.
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