The Power of Social Impact Storytelling. This compelling interview will move you!!

A major university, Georgetown University, describes Social Impact Storytelling: "History has shown that stories are inextricably linked to what it means to be human. Before there was formal communication, there were stories. It should come as no surprise, then, that social movements and organizations like nonprofits, foundations, and socially responsible businesses are now working to leverage stories as a strategic tool to advance important missions. Effective stories are powerful because they drive action: spurring donations, mobilizing supporters, and more. By building emotional connections, stories bring to life the work of the issues we care so much about in ways that other forms of communication cannot."

Listen as Adena White, APR, of Conway, AR, a principal with Blackbelt Media discusses the emotions and reasons she was driven to develop and engage her Social Impact Storytelling skills to help and support her clients, produce a podcast and more. The conversation with this PR pro is very compelling.

Thank you for listening.  Peter Woolfolk, Producer & Host.

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