Ever wondered how to crack the code of marketing to teens and young adults? Buckle up and get ready to be enlightened, as we converse with Julie Jatlow and Lauren Machen from Fuse Marketing. Together, they'll walk us through the evolution of Fuse, and how their craft has adapted to keep pace with their clients' demands. Our discussion unravels their unique approach to creating personalized programs to help brands reach their peak. We delve into the nitty-gritty of strategizing for the right media outlets, securing the perfect spokespeople, and the hurdles of assisting clients still grappling with their brand identity. 

---

Support this podcast: https://podcasters.spotify.com/pod/show/peter-c-woolfolk/support