Creating the first PR program for the company

Public Relations Review Podcast

English - January 24, 2020 22:22 - 28 minutes - 43 MB - ★★★★★ - 2 ratings
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Previous Episode: Two Public Relations systems to make PR pros more efficient and save valuable time

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How does one explain the benefits of establishing a new PR program for the company? How do you show the senior staff the financial benefits of a successful in-house PR program? Lisa Slappy, Lewis-Price & Associate did just that. Listen to her strategies and tactics that led to establishing a successful in-house PR program that added to the company bottom line. Listen...Learn...Share!

Podcast video: https://www.youtube.com/watch?v=nV71euL8Y-c&t=14s

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