#The value of the APR; Earned media vs paid media

Public Relations Review Podcast

English - December 06, 2019 17:14 - 40 minutes - 48.1 MB - ★★★★★ - 2 ratings
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What value does the APR accreditation have? Is it required to work in the public relations field? Gayle Falkenthal, APR, provides the insight needed to make a decision. In addition, what is the concern about "earned" media and "paid" media being difficult to separate. This program will help PR specialists understand the concern.

Podcast video: https://www.youtube.com/watch?v=nV71euL8Y-c&t=14s

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