eCommerce Fastlane – A Shopify Store Podcast. Get Insights To Profitably Grow Revenue And Scale Lifetime Customer Loyalty.
344 episodes - English - Latest episode: 23 days ago - ★★★★★ - 41 ratingsMy name is Steve Hutt, and I host the eCommerce Fastlane, a podcast that one anonymous reviewer called, "Impressive level of content that is accessible for beginners, but even more rewarding for deep e-commerce experts who want to get into the weeds of marketing & operations and translate these strategies into actions."
At eCommerce Fastlane, I aim to provide you with the resources and source of truth for e-commerce growth and marketing education, specifically focusing on brands powered by Shopify. Since 2016, I've been empowering and guiding Shopify businesses to build, grow, and scale.
Whether you are an established Shopify business owner or aspiring to launch your direct-to-consumer (DTC) brand, this podcast is here to accelerate your knowledge and help you succeed. I bring you actionable strategies and marketing tips through our Insights Blog and podcast episodes twice a week.
Join me and a roster of Shopify partners and subject matter experts as we dive deep into the latest D2C marketing strategies, B2B e-commerce insights, and proven tactics to drive traffic, boost conversion rates, increase average order value, and maximize customer lifetime value.
With a broad range of topics covered each week, we explore the best Shopify apps, email marketing, marketing automation, SMS marketing, text marketing, Shopify best practices, DTC e-commerce, and advertising platforms such as Facebook, Google, Instagram, TikTok, Snapchat, and Pinterest. We also dive into the Shopify app store, B2B e-commerce, acquisition and retention strategies, and the evolving landscape of retail and online stores.
Our discussions go beyond the surface, providing in-depth knowledge, expert advice, and practical tips to optimize your e-commerce operations.
Whether you're a marketer, DTC founder, online business owner, or entrepreneur, I aim to help you improve efficiency, increase revenue, and enhance customer retention, ultimately building lifetime customer value for your Shopify store.
The world of e-commerce is ever-evolving, and at eCommerce Fastlane, I’m committed to keeping you informed and ahead of the curve.
Together, let's unlock your ecommerce potential and accelerate your business to new heights.
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Episodes
93: Get Your Products Optimized And Listed On Hundreds Of Different Search, Social, Affiliate, And Marketplace Channels
May 31, 2020 15:30 - 26 minutes - 24.6 MBMy guest in today’s episode is David Waltzman the Director of Strategic Partnerships from Feedonomics. Feedonomics combines best-in-class technology and service to list your products everywhere people shop online, including Google Shopping, Amazon, Facebook, and 100's of other marketplaces around the world. Feedonomics services many of the world's most prolific advertising agencies and Shopify brands, including over 30% of the top 1,000 internet retailers. What You Will Learn Today Stop...
92: Evolve Into Data-Driven Marketing By Using AI To Foster Meaningful Relationships And Automate Lifecycle Marketing Activities
May 26, 2020 06:25 - 40 minutes - 37.2 MBMy guest in today’s episode is Jerry Jao the Co-Founder and CEO from Retention Science. They are a personalization and customer data platform (CDP) that helps Shopify brands to deliver more personalized messages to create meaningful and personalized relationships with their customers. If you have the desire to learn the strategy and the technology necessary to build lifetime customer loyalty for your commerce brand, this is a fantastic episode for you! Let’s jump in and learn together with ...
91: Delight Your Buyers And Future-Proof Your Brand Through Amazon Prime, Walmart 2-Day, eBay Fast ‘N Free, And Wish Express
May 13, 2020 14:22 - 42 minutes - 39 MBMy guest in today’s episode is Michael Krakaris, the Co-Founder of Deliverr. They are a fulfillment provider that helps multi-channel eCommerce merchants access nationwide 2-day delivery, no matter where they sell. Amazon Prime Walmart 2-Day Delivery eBay Fast ‘N Free Wish Express 2-day delivery is valuable because buyers today expect fast delivery, but many Shopify brands cannot offer it outside of Amazon. If you want your own store to compete with big marketplaces and diversify across...
90: Get Rapid International Growth By Connecting Your Shopify Brand To US & International FBA Accounts And Leverage The Power And Reach Of Amazon
May 01, 2020 15:22 - 36 minutes - 33.6 MBMy guest in today’s episode is Todd Trimakas, the founder of ByteStand. They are a Shopify app developer with apps that simplify the connection between Shopify and Amazon both in the US and abroad. Back in 2016, while selling on Amazon, Todd had a problem, and out of pure necessity taught himself to code in order to fix his own business challenges. It turned out that his problems were shared by sellers around the globe. And now four years later ByteStand has helped thousands of stores around...
89: How To Get You And Your Team Aligned, Data-informed, And Proactive For Growth During These Challenging Times
April 24, 2020 14:37 - 38 minutes - 35 MBMy guest on today’s episode is Jonathan Smalley, the Founder and CEO of Yaguara, a platform that helps Shopify merchants work better using their data. It’s been designed to aggregate and present data for all levels across your Shopify organization. It’s a platform that will help you get the insights you need to work better and together with your team. Data without context leads to confusion. Yaguara helps your team tie unified data directly to your goals and projects so that you have a real-...
88: Get The Knowledge, Skills, And Technology To Succeed With Facebook And Google Ads With An Autonomous, Omnichannel Ad-Buying Machine
April 17, 2020 14:42 - 30 minutes - 27.6 MBMy guest on today’s episode is Yahav Hartman, CEO at Madgicx.com. They are becoming a market leader in the field of paid advertising and omnichannel ad optimization for Facebook and Google. They have created a powerful all-in-one platform for automation tactics, AI audiences, ad creation, creative insights, bidding & budget optimization, all paired with a strategic dashboard. This is a compelling solution that can be leveraged to help drive more awareness, consideration and conversions for ...
87: Drive More Brand Awareness And Skyrocket Your Revenue Through New PowerBuy Technology
April 09, 2020 06:46 - 28 minutes - 25.6 MBMy guest in today’s episode is Bruce Watanabe the CEO from PowerBuy. He discusses the PowerBuy concept and shares details on their newly released, patent-pending Shopify App. It allows Shopify brands to drive more brand awareness, earn more money, potentially go viral, while decrease advertising costs. What You Will Learn Today What is the PowerBuy technology that is available for Shopify brands How to capitalize on your existing customers to drive more demand through social sharing How ...
86: Conversion Optimization: Make Better Educated Marketing Decisions Based On Data And Facts To Drive Exponential Growth Opportunities
March 30, 2020 18:48 - 37 minutes - 34.6 MBMy guest in today’s episode is Justin Christianson, the Co-Founder of Conversion Fanatics. They are a marketing agency that focuses exclusively on strategic conversion rate optimization strategies that help Shopify brands realize true scalability and sustainable growth. What You Will Learn Today Is A/B testing the same as conversion optimization? Areas that a Shopify brand should focus its efforts on to help them grow and scale Key problem areas that have been overlooked by some Shopify ...
85: Boost Your Conversion Rate With The Most Advanced Store Pickup And Local Delivery Solution For Shopify
March 16, 2020 04:19 - 32 minutes - 29.6 MBMy guest in today’s episode is Andrew Cargill the Founder from Zapiet. They are the most complete store pickup and local delivery solution for over 5000 Shopify brands in 130 countries. Amazing feature set that includes: Product Availability Control Shopify POS Integration Live Multi-Location Inventory Fraud Prevention Fulfillment Tools To Organize Orders Zapiet is focused on helping blur the lines between online and offline commerce. What You Will Learn Today How to boost your conv...
84: Fight The Spam Filter And Rising PPC Costs With Postcard Marketing
March 06, 2020 05:45 - 28 minutes - 25.8 MBMy guest in today’s episode is Michael Epstein, the Co-Founder of PostPilot. Email inboxes and social feeds are drowning in a sea of offers and ads. Email marketing used to be king, but response rates have tanked to abysmal levels. And customers have become numb to banner ads, while pay per click costs skyrocket. PostPilot is Shopify App that helps you combat rising PPC costs and decreasing email engagement with personalized, segmented postcard campaigns that increase customer lifetime valu...
83: People Over Pixels: Talking To Your Customers To Get Deeper Insights Into Channels And Attribution
February 27, 2020 23:12 - 28 minutes - 26.4 MBMy guest on today’s episode is Matt Bahr the Co-Founder & CEO of EnquireLabs. They’re a marketing analytics Shopify app that helps you build and launch attribution surveys. If you’re not familiar with what an attribution survey is, it’s a survey that lives post-purchase and helps you understand where your customers are coming from by asking one simple question, "how did you hear about us?”. Enquire also provides a suite of analytics on top of this survey data by combining your survey resp...
82: Multi-Touch Omnichannel Marketing Automation Tools For A Buy Anywhere Experience
February 19, 2020 15:57 - 44 minutes - 40.3 MBToday I’m recording from beautiful Whistler, British Columbia, with my friend Tink Taylor, who is the Co-Founder & President of dotdigital. dotdigital is a leader in Omnichannel Marketing Automation with its Engagement Cloud Platform. Over 4,000+ successful brands, in 150 countries, use dotdigital to acquire, convert, and retain customers. It’s a platform for businesses that are seeking to engage customers across all touch-points and life-cycles. I’m super excited to dive deep today, i...
81: Redefine Your Brands Mobile Ecommerce Experience Through Headless Commerce & PWA
February 11, 2020 14:06 - 28 minutes - 25.7 MBMy guest in today’s episode is Brian Anderson the Co-Founder and Product Architect of Nacelle. They are a headless Shopify solution paired with PWA (Progressive Web App) that helps merchants increase both mobile conversion rates and cart sizes. What You Will Learn Today How to give your customer’s ability to shop online as if they were using a mobile native app without having to download anything. What's all the buzz around headless commerce? How PWA (Progressive Web App) technology is h...
80: Accessibility To Great Marketing Is Available To Every Shopify Brand
February 06, 2020 05:23 - 22 minutes - 20.3 MBMy guest in today’s episode is Erik Huberman, the Founder & CEO, from Hawke Media. They are a digital marketing agency that offers data-driven and performance-focused solutions for Shopify businesses of all sizes, industries, and revenue models. They refer to themselves as an Outsourced CMO and have helped thousands of commerce brands to launch and scale. What You Will Learn Today How to find great but affordable marketing experts to help grow your business. What a successful marketing st...
79: How Scaling Shopify Brands Cohesively Tie All Their Applications Together To Build Brand DNA
January 30, 2020 14:54 - 42 minutes - 39.1 MBMy guest in today’s episode is Robin H. Smith, the CEO, and Co-Founder of VL OMNI. They are a data integration platform built on cutting-edge cloud microservice technology that helps scaling multichannel Shopify merchants do more with their data, including creating effective and unified customer experiences across any and all touchpoints. What You Will Learn Today What is a point-to-multipoint serverless data integration platform? Why is it important for scaling brands? How to get channel...
78: Fascinating Data-Science Superpowers That Can Help Your Business Grow
January 22, 2020 15:01 - 35 minutes - 32.3 MBMy guest in today's episode is Steve Smith the co-founder and CEO of an analytics platform called Conversific. It’s a solution used by over 10,000 e-commerce stores of all sizes, from startup to enterprise. It’s been developed to help you, the store or brand owner, to better understand your customers in 3 main ways: 1. Benchmarking your Shopify store against your competitors. Without context, numbers are just numbers. Conversific helps you understand what success looks like as it compares t...
77: Uncover Hidden Revenue Potential With Automated Segmentation
January 16, 2020 17:16 - 38 minutes - 35.1 MBMy guest on today's episode is John Chao, the CEO from Segments. They are an ecommerce analytics platform that helps Shopify brands uncover hidden revenue potential with automated segmentation. Many Shopify brands are under-utilizing their customer data today and aren’t able to effectively draw insights to create revenue-generating customer segments to help improve marketing ROI. You’ll learn today about how the Segments Platform offers pre-built, data intelligent segmentation and insigh...
76: Proprietary Virtual Credit Card Technology Will Increase Your Bottom-line Revenue
January 09, 2020 06:57 - 33 minutes - 30.5 MBMy guest on today's episode is Chase Harmer, the CEO from PayCertify. They have a suite of tools and a platform to increase your revenue up to 10% through frictionless payment processing, automated cash management, and secure fraud control. What You Will Learn Today… How to taking the same customers at checkout and making additional profit. How to take the money currently being spent on vendors, media/ad campaigns, and other expenses, but increase your bottom-line revenue by up to 2%. Ho...
75: Grow Your Product Catalog, Revenue, And Customer Loyalty With No Inventory Risk Or Fulfillment Costs
December 30, 2019 15:42 - 39 minutes - 36.4 MBMy guest on today’s episode is Chris Grouchy the Co-Founder and President of Convictional. They are a modern B2B trade enablement network. Stores on Shopify and Shopify Plus use Convictional to rapidly expand their product assortment, launch new product categories, and grow revenue — all without taking on any inventory risk. Here’s how they do it: Convictional provides the platform that enables online stores on Shopify and Shopify Plus to source, onboard, and integrate with third-party s...
74: Get A Well-Executed Chat Marketing Strategy To Help Diversify Your Brand Efforts And Build Better Customer Relationships
December 23, 2019 18:43 - 31 minutes - 29.3 MBMy guest on today’s show is John Vrancsik from Recart. They are a chat marketing solution that helps to increase the revenue and lifetime loyalty of your Shopify brand by engaging customers on the platform they actively use, Facebook Messenger. They help manage your customer’s journey through Messenger conversations like: abandoned cart reminders shipping and delivery notifications warm welcome messages product reviews through text and images to create social proof on your product pag...
73: Reward Your Customers For Referrals To Drive Revenue For Your Shopify Brand
December 16, 2019 05:44 - 34 minutes - 31.8 MBMy guest in today’s episode is Raúl Galera from ReferralCandy a platform that helps Shopify brands run customer referral programs. Referral programs are powerful. Word of mouth influences 80% of buying decisions, and customers trust referrals over every other channel. Your customers will know at least one other new customer; why not reward them for making a referral? Let’s jump in and learn more about this powerful sales channel. What You Will Learn Today… Grow Your Shopify Sales Through...
72: How To Provide World-Class Phone Support For Your Shopify Brand
December 04, 2019 20:20 - 29 minutes - 27.4 MBMy guest on today’s episode is Rob Statsky, Director of Customer Success at Aircall. He talks about his experience at Aircall as the Director of Customer Success, their Shopify integration, and how Shopify brands can make sure their phone channel is the best it can be. Let’s jump in and learn more about this important customer experience channel for the modern shopper. What You Will Learn Today… Reduce resolution time by working as a team to enhance the shopping experience with your brand...
71: Get The Actionable Insights You Need To Drive Massive Sales Now And Cultivate Customer Lifetime Loyalty
November 30, 2019 16:23 - 41 minutes - 38.2 MBMy guest on today’s episode is Michael Vadini the Co-Founder and CEO of Glew.io. They have a powerful Ecommerce Analytics and Business Intelligence (BI) software solution that consistently helps Shopify brands save time and sell more. They deliver business intelligence, alerts, and automation to help you generate more revenue, cultivate loyal customers, optimize product strategy and most importantly help drive longterm profitability. For Shopify businesses of all sizes, this is an important...
70: Impact Success Of Your Shopify Brand With A Virtual Marketing Assistant
November 21, 2019 21:00 - 38 minutes - 35.7 MBMy guest on today’s episode is Brent Spicer (a.k.a. Spice), the co-founder, and CEO of Marsello. They are a marketing automation platform that uniquely pairs email with loyalty & retention features to target the right customers, at the right time, with the right message. Today you’re going to learn how Marsello can be your virtual marketing assistant to deliver smart and targeted marketing, that’s designed to increase your customer retention and revenue for your Shopify store. Thanks for ...
69: eCommerce Fastlane's 2019 Epic Black Friday Shopify App Deals
November 14, 2019 18:03 - 7 minutes - 7.08 MB"Who says, Black Friday Deals should only be for consumers?" As a Shopify business owner or marketer, you deserve to get in on the action and score some amazing app deals to help your brand grow and scale this holiday season! ...and that's exactly what you're going to get access to today! THE SETUP A survey was sent out to Shopify Experts, Shopify Plus Experts, Agency Partners, and Ecommerce Professionals to share the best Shopify Apps and Marketing Platforms they consistently recommend t...
68: Increase Retention Rates, Customer Loyalty, And Brand Advocacy Through Packaging And Unboxing Experience
November 08, 2019 05:57 - 22 minutes - 20.8 MBMy guest on today’s episode is Phil Akhzar the founder from Arka, a company on a mission to help Shopify brands delight their customers with custom printed boxes which creates a memorable unboxing brand experience. If you ship a physical product, chances are you’re not slapping a label on it and tossing it in the mail. It’s going to go in some sort of package. With Arka, you’re able to select and design packaging with just a few clicks and with as few as ten boxes, you can get fully brande...
67: Marketer’s Dream: An Easy-To-Use And Powerful Tool That Leverages Your Shopify Data To Segment And Generate Actionable Insights To Fuel Growth
October 30, 2019 15:48 - 29 minutes - 27.4 MBMy guest on today’s episode is Andreas Roell, the founder of DataQ. They are an intelligent and easy-to-use tool that maximizes marketing ROI and drives long term customer relationships. Analytics, attribution, and lifetime customer value, these are KPI’s and hot topics. I’d argue that many Shopify brands can appreciate the benefits of having access to this data, and how it would help their businesses, but most are challenged in having a weekly workflow with actionable recommendations for g...
66: Boost Your Holiday Conversion Rate With A Unique Solution That Engages With Your Store Visitors
October 24, 2019 06:09 - 25 minutes - 23.1 MBMy guest on today’s episode is Stan-Avner Almaleh, the founder of AppSolute, the developer of the Drop A Hint Shopify App. This one-of-a-kind, clever app displays “Drop a Hint" under or next to your add to cart button on your Shopify product page. This allows a browsing customer to send an electronic hint card to a person of their choice. The person receiving, (the “hint receiver”) gets an on-brand styled hint card that includes a live link to the exact product including size and color, t...
65: Research, Discover And Implement The Right Tech Tools To Grow Your Shopify Brand
October 18, 2019 20:27 - 56 minutes - 51.7 MBMy guest on today’s episode is Derric Haynie, the founder of EcommerceTech, where he works to connect Shopify merchants with the right tech tools and partners to grow their stores. We talk about necessary ecommerce tech stacks, the process to vet software vendors, and how to successfully roll out new tools for your Shopify brand. What You Will Learn Today… Expectations and considerations when implementing a new tech tool for your Shopify business. How to save countless hours in boring dem...
64: Streamline Your Social Media Strategy So You Can Set Yourself Up For More Sales And Success
October 09, 2019 21:02 - 42 minutes - 39.3 MBMy guest on today’s episode is Taylor Loren the Head of Content Marketing for Later.com, the #1 marketing platform for instagram. Their platform will also help you to visually plan, schedule and analyze posts for Facebook, Pinterest and Twitter. Its use by over 2,000,000 of the world's top brands, agencies, and influencers. With Later, you can spend less time posting to Instagram and more time growing your business. What You Will Learn Today… Plan a week of Instagram posts in 20 minutes....
63: Deliver A Unified Brand Experience By Harnessing Your Shopify Data To Drive Email Marketing Success
October 03, 2019 19:44 - 47 minutes - 43.9 MBMy guest on today’s episode is Greg Zakowicz the Sr. Commerce Marketing Analyst from Oracle NetSuite, where he has a strong focus on the Bronto Marketing Platform. Bronto is one of the leading email service providers (ESP) for some of the top retailers around the world. Personalized email and marketing automation are important strategies to have a firm grasp on, which is precisely why I invited Greg onto the show today. Simply put, Bronto is built for growth. They supply the tools and capa...
62: Drive Customer Loyalty By Creating Unique And Amazing Delivery Experiences Your Customers Will Remember
September 27, 2019 17:05 - 29 minutes - 27.4 MBMy guest on today's episode is Romain Ogiela the co-founder of Shipup. They are a solution that is obsessed with helping Shopify brands create unique and amazing delivery experiences that your customers will remember. Essentially, Shipup tracks all your packages in one place and offers your customers a unique and customized experience during delivery. If you’re looking for a way to elevate your Shopify brands post-purchase and delivery experience, this episode is for you... What You Will ...
61: Learn How To Capture More Emails, Reduce Abandonment, And Drive Sales With Onsite Displays And Email Marketing
September 19, 2019 20:14 - 32 minutes - 29.6 MBMy guest on today’s episode is Ben Jabbawy, the founder and CEO of Privy, a marketing platform that is used by over 300,000+ Shopify businesses. If you’ve not heard of this solution and why so brands choose Privy, then this podcast episode is definitely for you... Privy is helping to power the explosive growth of merchants like Leesa Mattress, Hubble Contacts, Dormify, Keene Footwear, Boosted Boards, and many others. Simply put, they help Shopify merchants to convert more site traffic an...
60: Get ROI-Positive Advertising That Takes Advantage Of The 95% Of Shoppers Who Do Not Convert On Their First Visit
September 12, 2019 04:35 - 33 minutes - 30.7 MBMy guests on today’s episode are Ryan Lavery and Max Stewart from Perfect Audience. They offer simple and powerful online tools that give Shopify brands everything they need to gather visitor data and use it to power advertising campaigns that show the right ad to the right person at the right time. We’re talking about all things retargeting, including... Web Retargeting Facebook Retargeting Instagram Retargeting Twitter Retargeting Shopify Dynamic Retargeting Cross-Device Retargeting...
59: Smart Workshop Software Designed To Revolutionize The Way Modern Makers, Crafters, And Small Manufacturers Work
September 05, 2019 04:30 - 30 minutes - 28.1 MBMy guest on today’s episode is Chris Jacobs, from Katana, the smart workshop software platform that is helping Shopify brands that manufacturer and fulfills their own orders. Katana allows you to manage your whole order fulfillment process from a single dashboard, including sales, manufacturing, and purchasing. As a Shopify brand owner, you get stock availability and fulfillment status for every order and with this production process, it means you won’t miss a delivery deadline ever again. ...
58: Supercharge Your Customer Acquisition Directly In Digital Channels With Patented Buy Button Technology
August 28, 2019 19:45 - 33 minutes - 30.7 MBMy guest on today’s episode is Cooper Harris, the Founder and CEO from Klickly, a unique and patented advertising platform with a built-in Smart Commerce-Engine. Not only do brands pay on a "commission-based" model (hello free advertising), it’s a solution that powers impulse-payments online, exactly where your potential customers are browsing the web. Leading brands use Klickly's machine-learning and buy button technology to unlock consumer sales. Today you get to hear their story from th...
57: Brick-and-Mortar Marketing: Untapped Opportunity Empowering Sales Associates To Leverage Their Expertise To Drive Sales
August 21, 2019 14:08 - 34 minutes - 31.7 MBMy guest on today’s episode is Leigh Sevin, the co-founder from Endear, a marketing platform that connects to Shopify’s POS system and empowers retail associates to increase sales by dedicating their downtime to personalized customer outreach over email and text message. They have a compelling solution that is guaranteed to boost customer lifetime value for your Shopify brand. They enable store associates to build relationships with their customers that results in higher and more frequent c...
56: Get Access To Real-Time Financial Reporting With Actionable Insights To Grow Your Shopify Brand
August 14, 2019 13:33 - 46 minutes - 42.3 MBMy guest on today's episode is Aidan Weinrib from Bench.co They are a market leading company that is focused on helping Shopify brands when it comes to bookkeeping, reporting, and revealing insights to help control the financial health of a business. Let's be honest...as a business owner, you wear a lot of hats. Bench are professional bookkeepers with experience serving other Shopify entrepreneurs. They take bookkeeping off your hands forever, so you can focus on what matters most, creating...
55: Artificial Intelligence: The Fastest Way To Accelerate Your Brand Into A Social Media Content Mega-Factory
August 08, 2019 21:33 - 46 minutes - 42.5 MBMy guest on today's episode is Kate Bradley Chernis, Co-Founder & CEO from Lately. They are a disruptive social media management platform that pairs AI (artificial intelligence) with humans. The platform automatically turns blogs, press releases, white papers, online articles, newsletters, videos and podcasts into dozens of pre-hashtagged and pre-shortlinked autogenerated social media posts. Great Power And Productivity I'm saving endless hours with Lately‘s super powerful features, togeth...
54: Improve Your Email Profitability With Super-Personalized Email Marketing Paired With On-Site Social Proof
August 03, 2019 14:51 - 38 minutes - 35.3 MBToday I’m chatting with Adii Pienaar, the founder of a wildly popular Shopify app called Conversio. They are an email service provider (ESP) and user-generated content (UGC) solution all packaged up into one solution to help you as a Shopify merchant to engage with your customers and build lifetime loyal customers. With super-personalized email marketing and on-site social proof, Conversio is the easiest way for growing Ecommerce brands to drive conversions and increase revenue. Boost your...
53: Grow Your Shopify Business With Low Effort - High ROI With Web Push Notifications
July 26, 2019 14:00 - 54 minutes - 50.2 MBMy guest on today's episode is Felix Süllwold, Head of Partnerships & Marketing from PushOwl, a marketing platform that drives more conversions with web push notifications. Think about this...you are investing time, effort, and money to bring traffic to your store and the goal is to keep these people engaged. But the reality is, more than 90% of your site visitors may never come back to your brand. It's your goal to retain your store visitors and not solely rely on paid acquisition to drive...
52: Fight Amazon With Same, Next, And 2-Day Shipping And Take The Hassle Out Of Storing, Picking, Packing, And Shipping Your Products
July 18, 2019 19:27 - 45 minutes - 42.1 MBMy guest on today's episode is Casey Armstrong, CMO from ShipBob, a technology-enabled third party logistics company (3PL). The tech-enabled part of ShipBob is the technology that was developed to streamline shipping and fulfillment solutions for Shopify brands. In addition to fulfillment services, such as warehousing, picking, packing, and shipping, ShipBob also provides software that integrates data from multiple sources to give you the complete visibility into the lifecycle of an order. ...
51: Increase Conversions And Cart Size With Product Funnels, Post-Purchase Upsells, One-Page Checkout
July 10, 2019 21:58 - 39 minutes - 35.8 MBMy guest on today's episode is Jordan Gal, the Founder & CEO of CartHook. We chat about how they help Shopify merchants to improve conversion rate and grow average order value through their checkout and funnel solution. What You Will Learn Today… Learn how CartHook allows for complete control over the entire checkout process with your Shopify store, including a customizable one-page checkout to increase your store’s conversion rate and a one-click, post-purchase upsells to increase your a...
50: Latest Marketing Tactics And Platforms From IRCE 2019 - Internet Retailer Conference & Exhibition
July 03, 2019 20:31 - 1 hour - 75.8 MBToday's episode was recorded on the show floor at IRCE 2019 in Chicago (Internet Retailer Conference & Exhibition) This years event merged a few shows into one mega-show called RetailX. It was marketed as the only complete solution for a transformative retail market. RetailX is a colocation of the Internet Retailer Conference & Exhibition (IRCE), the world’s largest e-commerce event, with GlobalShop, the world’s largest annual event for shopper facing retail design, technology, and in-stor...
49: Learn How To Build Your Competitive Advantage By Owning The Entire Customer Experience
June 24, 2019 14:17 - 31 minutes - 28.6 MBMy guest on today episode is Mike Averto, the Co-Founder & CEO of ChannelApe. We chat about how they help Shopify merchants unify sales and fulfillment operations as they have done for many Shopify merchants including AllBirds, Steve Madden, Kids Shoes, Monster, Skicks, Campus Protein, and more. ChannelApe is Mission Control for Direct to Consumer (D2C) order management operations. The platform is the single source of truth to view & control how orders are fulfilled through 3PLs, warehouses...
48: Gamification On Your Shopify Store Will Engage Shoppers, Drive Email Signups And Increase Revenue
June 18, 2019 21:45 - 31 minutes - 29 MBToday I’m chatting with Liran Tadmore, the founder of WooHoo, an engagement platform for Shopify brands. He talks about boosting your conversion rate and taking your coupon game to the next level. Who said pop-ups can’t be fun? Add some playful spirit to your pop-up ads, pop-up banners and pop-up windows and watch as the gamified email capture process boosts subscriptions and sales. It’s a win-win situation. You get to build your marketing email list and close more sales. Your customer...
47: Learn What The Wayfair Decision By The Supreme Court Means For Your Shopify Business
June 11, 2019 20:15 - 43 minutes - 39.8 MBToday I’m chatting with Mark Faggiano, CEO of TaxJar, a leading technology for Shopify eCommerce businesses to manage sales tax. TaxJar seeks to make eCommerce easier for everyone by helping merchants spend less time on sales tax to focus on growing the businesses they love. What You Will Learn Today… How you can accurately and easily automate sales tax for your Shopify store What the Wayfair decision by the Supreme Court means for your business How to determine in what states you have ...
46: Scale Your Shopify Store For Growth With A Merchant Operations Platform
June 04, 2019 20:27 - 27 minutes - 25.4 MBOn today's episode, I'm chatting with Sharoon Thomas, the Co-Founder and CEO of Fulfil.io Fulfil gives modern Shopify retailers the tools to deliver a superior customer experience that feels effortless. Whatever your current process is and wherever you are selling. Complete post checkout operations are covered with the Fulfil.io Platform. It's your one-stop for everything from purchasing and manufacturing, to inventory and order management, straight through to accounting. The solution wor...
45: Shopify Plus Agency Partner Shares Their Organic And Paid Traffic Tactics For 2019
May 28, 2019 16:01 - 41 minutes - 37.9 MBOn today's episode, I’m chatting with Ron Dod, Co-founder, and CMO of Visiture. They are a Shopify Plus Agency Partner that is focused on helping eCommerce companies grow their brand online and increase the bottom line. Through an omnichannel marketing approach, they incorporate web design, development, conversion rate optimization, Google shopping campaigns, SEO, content marketing, social ads and more…. They help Shopify brand to gain more market share, loyalty, and growth. Lot’s of gold...
44: Selling Wholesale On Shopify Just Got A Whole Lot Easier
May 22, 2019 20:39 - 38 minutes - 35.3 MBOn today's episode, I’m chatting with Aidan Mattrick from Pixel Union. They are a triple threat when it comes to Shopify Partners. They are one of the top premium theme developers, they’re a Shopify Agency partner who has helped design and launch 1000’s of digital brands, and they are also a Shopify App partner, with 6 apps in the Shopify App store. We chat about one today called: Wholesale Club According to a 2019 eCommerce Market Report, transactions in the United States processed through...